HootSuite

Social Media Management & Scheduling for SMBs and Enterprise

About HootSuite

Hootsuite helps organizations use social media to launch marketing campaigns, identify and grow audience, and distribute targeted messages across multiple channels.

Using Hootsuite’s unique social media dashboard, teams can collaboratively schedule updates to various social networks, integrate their existing marketing tools to streamline workflow, and track campaign results and industry trends to rapidly adjust tactics.

Pricing starting from:

US$49,00/month

  • Free Trial
  • Free Version
  • Subscription

Key benefits of HootSuite

  • Update multiple networks in one step, including Twitter, Facebook, LinkedIn, Instagram and Pinterest.

  • Manage multiple contributors and share data and access without sharing passwords.

  • Work efficiently with social streams, tabs, and columns.

  • Fine-tune team collaboration by delegating messages and monitoring responses and progress.

  • Optimize delivery by choosing the best time and date to reach audiences.

  • Gather intelligence by tracking mentions of brands, industries, or search terms.

  • Feel comfortable with language localization including Arabic, Chinese, Dutch, English, French, German, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Russian, Spanish, Thai and Turkish.

  • Additional protection for Enterprise teams when posting to corporate social profiles from both web and mobile accounts.

  • Build custom Social Analytics reports, or choose from a variety of pre-made templates.

  • Devices

    Business size

    S M L

    Markets

    Australia, Brazil, Canada, China, Germany and 5 others, United Kingdom, India, Japan, Mexico, United States

    Supported Languages

    Dutch, English, French, German, Italian and 5 others, Japanese, Polish, Portuguese, Spanish, Turkish

    Pricing starting from:

    US$49,00/month

    • Free Trial
    • Free Version
    • Subscription

    Images

    Social Media Monitoring: Monitor all of your social media profiles in one place and track the topics that matter to your brand.
    Scheduling: Plan social content as a team with an intuitive, shared planner that features collaborative post drafts and built-in approval workflows.
    Publishing: Create, publish and schedule engaging posts across your social channels.
    Customer Engagement: Never miss a message and respond to customer inquiries faster with a consolidated stream of messages across networks that can be triaged and assigned. Provides optional chatbot handover for automated responses.
    Analytics & Reporting: Measure the impact of your social media content and gather meaningful insights about your followers in order to make more informed strategic decisions. Create and distribute customizable reports in a variety of formats.
    View 6 more
    HootSuite video
    HootSuite video
    HootSuite video
    HootSuite video
    HootSuite screenshot: Social Media Monitoring: Monitor all of your social media profiles in one place and track the topics that matter to your brand. HootSuite screenshot: Scheduling: Plan social content as a team with an intuitive, shared planner that features collaborative post drafts and built-in approval workflows. HootSuite screenshot: Publishing: Create, publish and schedule engaging posts across your social channels. HootSuite screenshot: Customer Engagement: Never miss a message and respond to customer inquiries faster with a consolidated stream of messages across networks that can be triaged and assigned. Provides optional chatbot handover for automated responses. HootSuite screenshot: Analytics & Reporting: Measure the impact of your social media content and gather meaningful insights about your followers in order to make more informed strategic decisions. Create and distribute customizable reports in a variety of formats.

    Features

    Total features of HootSuite: 89

    • A/B Testing
    • AICC Compliance
    • API
    • Access Controls/Permissions
    • Activity Dashboard
    • Administrative Reporting
    • Alerts / Escalation
    • Analytics/ROI Tracking
    • Approval Process Control
    • Assignment Management
    • Automated Publishing
    • Automated Scheduling
    • Behavior Tracking
    • Brand Tracking
    • Calendar Management
    • Campaign Analytics
    • Campaign Management
    • Campaign Scheduling
    • Collaboration Tools
    • Communication Management
    • Competitive Analysis
    • Competitor Monitoring
    • Compliance Management
    • Configurable Alerts
    • Contact Management
    • Content Library
    • Content Management
    • Conversion Tracking
    • Customer Engagement
    • Customer Segmentation
    • Customizable Branding
    • Customizable Fields
    • Customizable Forms
    • Customizable Reports
    • Dashboard
    • Dashboard Creation
    • Data Import/Export
    • Data Visualization
    • Demographic Data
    • Engagement Analytics
    • Event Scheduling
    • Filtering
    • HIPAA Compliant
    • Image Library
    • Interaction Tracking
    • Keyword Filtering
    • Keyword Tracking
    • Lead Engagement
    • Location Tracking
    • Mobile Access
    • Mobile Alerts
    • Monitoring
    • Multi-Account Management
    • Multi-Campaign
    • Performance Appraisal
    • Performance Management
    • Performance Metrics
    • Post Scheduling
    • Pre-Approved Content Library
    • Project Management
    • Real Time Analytics
    • Real Time Editing
    • Real Time Monitoring
    • Real Time Reporting
    • Reporting & Statistics
    • Reporting/Analytics
    • Reputation Management
    • Response Management
    • Risk Alerts
    • Search/Filter
    • Sentiment Analysis
    • Social Media Integration
    • Social Media Monitoring
    • Social Performance Management
    • Social Promotion
    • Tagging
    • Task Management
    • Third Party Integrations
    • Trend Analysis
    • Two-Factor Authentication
    • Usage Tracking/Analytics
    • User Management
    • Visual Analytics
    • Visual Discovery
    • Web Forms
    • Web Traffic Reporting
    • Website Analytics
    • Workflow Management
    • XML / RSS

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    Reviews

    Overall rating

    4,3 /5
    (2 618)
    Value for Money
    4,2/5
    Features
    4,2/5
    Ease of Use
    4,3/5
    Customer Support
    4,2/5

    Already have HootSuite?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 2 618
    Charity R.
    Overall rating
    • Industry: Entertainment
    • Company size: Self Employed
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 7.0 /10

    Impressive free plan

    Reviewed on 2019/12/12

    Overall, I'm satisfied with Hootsuite and will continue to use this platform to manage my social...

    Overall, I'm satisfied with Hootsuite and will continue to use this platform to manage my social media accounts. With the ability to schedule up to 30 posts on the free plan, including scheduling Instagram posts, and viewing different social media accounts all on one dashboard, it beats other social media management platforms that require plan upgrades to access similar features.

    Pros

    As someone who uses Hootsuite's "Free" plan, I'm incredibly impressed by what Hootsuite offers in the plan. My favorite tool on Hootsuite is the "Streams." I can sort scheduled posts, past posts, mentions, and followers' posts by social media platform using "Streams" on my dashboard. This allows me to see responses or comments on my posts and engage with followers, without having to visit several social media sites. With the free version, I can also schedule more posts on social media than other social media management programs, and the free plan allows me to schedule posts on my business Instagram account.

    Cons

    "Free plan" users who are needing advanced features beyond basic analytics will need to upgrade and if they shorten links using TinyUrl or Bitly, there isn't a meaningful way to track engagement in the program. Also, users need to be aware that the connections between Hootsuite and social media networks frequently drop, and that the program's connection with Instagram is frequently buggy.

    Verified Reviewer
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 2-10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Manage multiple social media accounts at reasonable prize, but analysis is over expensive

    Reviewed on 2021/04/15

    Pros

    The dashboard is great to monitor multiple accounts at once, you can view different hashtags, words, mentions, brands or whatever you want at once in a single tab.
    Very easy to use and learn just the basics.
    Integration to web browsers and multi browsers.
    Automated reports sent to email.

    Cons

    You need to pay to assemble the different charts, tables, graphs and parts of analysis by each report.
    Not affordable if you want more team members.
    Advanced features take a lot of effort to learn.
    Targeting while posting is limited.

    Brie S.
    Overall rating
    • Industry: Entertainment
    • Company size: 2-10 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 5.0 /10

    Mediocre at best

    Reviewed on 2019/03/19

    Where is the competition in the social media management software space? There has to be a better...

    Where is the competition in the social media management software space? There has to be a better option than this?

    Pros

    I run a modeling and acting agency and I was posting between SC, IG, FB, Twitter and YT on a daily basis. Making it very hard to be away from my phone and risk missing prime posting opportunities and viral trends. I was looking for something that would schedule pre-selected posts, videos, pictures and adds. The best option online seemed to be Hootsuite. It was well marketed and seemed very user-friendly... at first.
    It does indeed schedule your posts to various social media platforms, and it also allows for multiple streams of social media (i.e other business or personal accounts). That's a very handy feature!

    Cons

    The user interface is weak, it's not user-friendly nor is it practical or modern looking. It has a tendency to leg, it also isn't mobile friendly, they do have an app, but again it's not easy to navigate. Which is an absolute must when working on social media on the fly. When I created beautiful well-round posts and saved them to a posting schedule. I would check the posts after they had been released, via the online social media site, the posts would always turn out unformatted, with broken links and fuzzy low res images. I was overall very disappointed with this product. especially because it was so highly rated and not free. I felt like I kept putting in a lot of effort just to re-do all my work all the time.

    Brandi S.
    Overall rating
    • Industry: Hospitality
    • Company size: 51-200 Employees
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Hootsuite is a Treat

    Reviewed on 2021/04/12

    Good quality scheduler. I use to use Planoly and they were terrible.

    Good quality scheduler. I use to use Planoly and they were terrible.

    Pros

    Scheduling!!! I like being able to see my weeks of content planned out.

    Cons

    I hate that you have to have a public page in order to schedule content for Instagram. I’m sure it’s something to do with Instagram settings itself but it still pisses me off.

    Anabelle L.
    Overall rating
    • Industry: Construction
    • Company size: 11-50 Employees
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Great for Keeping up Across Social Platforms

    Reviewed on 2020/07/26

    Overall, it was very easy to use & navigate. It is laid out well and allows me to do everything...

    Overall, it was very easy to use & navigate. It is laid out well and allows me to do everything straight on there without having to log in on each different tab to check notifications on IG/FB/LinkedIn. Gets the job done if you have multiple accounts to keep track with or want to schedule out posts.

    Pros

    I like the ease of use the most. In your dashboard, everything is laid out in a way where you can easily view each feed to see comments/shares/messages per platform. You can reply directly from this main dashboard so you don't have to click around a lot.

    Cons

    The thing I like least is that it does not have the ability to post/schedule multiple Instagram photos per post. So if I want to do a 'carousel' type post, I would have to manually do it from my phone and not through this software. Seems like that would now be a standard feature, but maybe I have to upgrade my plan to get that feature?

    Showing 5 reviews of 2 618 Read all reviews

    HootSuite FAQs

    Below are some frequently asked questions for HootSuite.

    HootSuite offers the following pricing plans:

    • Starting from: US$49,00/month
    • Pricing model: Free, Subscription
    • Free Trial: Available

    Free - 1 user / 2 social profiles Professional @ $49/month - 1 user / 10 social profiles Team @ $129/month - 3 users / 20 social profiles Business @ starting at $599/month - 5, up to 10 users / 35 social profiles Enterprise - contact for pricing

    We do not have any information about HootSuite features

    HootSuite has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001+

    HootSuite supports the following languages:

    Dutch, English, French, German, Italian, Japanese, Polish, Portuguese, Spanish, Turkish

    HootSuite supports the following devices:

    Android (Mobile), iPhone (Mobile), iPad (Mobile)

    HootSuite integrates with the following applications:

    123FormBuilder, Adobe Experience Manager, Audiense, Batchbook, Box, Brandwatch, Bynder, ClickDesk, Constant Contact, ContentHub, Data Dwell Sales Enablement, Digimind, Dropbox Business, Facebook, Feedly, Freshdesk, Get Satisfaction, Gmail, Google Calendar, Google Drive, HipChat, IBM Connections, Influitive, Instagram, Interact, JIRA Service Management, Kapost, Kontest, LeadSift, LiftMetrix, Mailchimp, Marketo Engage, MediaValet, Mentionlytics, Microsoft 365, Microsoft SharePoint, NetBase, Nimble, OneDrive, PromoRepublic, Reputology, ReviewTrackers, Salesforce Sales Cloud, Scoop.it, ScribbleLive, Shopseen, Silverpop Engage, Simple Sales Tracking, Slack, SnapEngage, SocialFlow, Socialcast, Stackla, StoreYa, Storify Enterprise, SugarCRM, SurveyMonkey, TINT, Tagboard, Tailwind TMS, Trello, Trustpilot, Twitter, Uberflip, Vanilla, VidCaster, Vidyard, Webdam, WordPress, Yammer, Zapier, Zendesk, Zift Solutions, Zyncro, simplebooklet, uberVU, webCRM

    HootSuite offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

    Related categories

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