Hootsuite

Social Media Management & Scheduling for SMBs and Enterprise

About Hootsuite

Social media is a wild place to do business. That’s why thousands of brands rely on Hootsuite’s tools and expertise to bring order to the chaos. Launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all your customer conversations in one place.

With Hootsuite, you can confidently schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, easily keep track of customer conversations, break down silos in how you collaborate with your organization, and gain actionable real-time insights from social media to make critical business decisions—all from one intuitive dashboard.

As the world’s most widely trusted social media management solution, Hootsuite can set you up for success with expert certifications, training, and coaching in social marketing, social listening, and customer care. Push your results further and get more from social faster with Hootsuite.

Pricing starting from:

US$49,00/month

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to Hootsuite

Key benefits of Hootsuite

  • Save time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.
  • Fine-tune how your teams collaborate by assigning tasks, managing approvals, and monitoring team performance.
  • Reach more customers, grow your engagement, and drive conversions by automating your posts to reach your audience at the best times.
  • Turn real-time data into strategic insights by monitoring mentions of your brand, key industry topics, and your competitors.
  • Streamline how you deliver customer care and support by sending incoming messages across your social profiles to the right people in your organization.
  • Get a better understanding of what your customers want with analytics and easily gather those insights into customizable reports.
  • Reach beyond your dedicated followers and drive new customers to your brand by managing and reviewing your social advertising performance.
  • Level up your skills with industry leading certifications, training, and strategic coaching with our experts.
  • Seamlessly manage and maintain your social presence from anywhere, at any time, with the Hootsuite mobile app.
  • Discover new tools—or connect your existing technology—with 200+ best-of-breed technology partners and applications in our ecosystem.
  • Typical Customers

    • Freelancers
    • Small Businesses (2-50)
    • Mid-size Companies (51-500)
    • Large enterprises (500 and more)

    Deployment

    • Cloud-based
    • On-premise

    Markets

    Australia, Brazil, Canada, China, Germany and 5 others

    Supported Languages

    Arabic, Catalan, Dutch, English, French and 10 others

    Pricing starting from:

    US$49,00/month

    • Free Version
    • Free Trial
    • Subscription

    Top 5 alternatives to Hootsuite

    Images

    Hootsuite Software - Social Media Monitoring: Monitor all of your social media profiles in one place and track the topics that matter to your brand.
    Hootsuite Software - Scheduling: Plan social content as a team with an intuitive, shared calendar that features collaborative post drafts and built-in approval workflows.
    Hootsuite Software - Publishing: Create, publish and schedule engaging posts across your social channels.
    Hootsuite Software - Customer Engagement: Never miss a message and respond to customer inquiries faster with a consolidated stream of messages across networks that can be triaged and assigned. Provides optional chatbot handover for automated responses.
    Hootsuite Software - Analytics & Reporting: Measure the effectiveness of your social media strategy and turn strategy into execution with meaningful and actionable insights. Customize and share reports according to your unique business goals and objectives.
    View 6 more
    Hootsuite video
    Hootsuite Software - Social Media Monitoring: Monitor all of your social media profiles in one place and track the topics that matter to your brand.
    Hootsuite Software - Scheduling: Plan social content as a team with an intuitive, shared calendar that features collaborative post drafts and built-in approval workflows.
    Hootsuite Software - Publishing: Create, publish and schedule engaging posts across your social channels.
    Hootsuite Software - Customer Engagement: Never miss a message and respond to customer inquiries faster with a consolidated stream of messages across networks that can be triaged and assigned. Provides optional chatbot handover for automated responses.
    Hootsuite Software - Analytics & Reporting: Measure the effectiveness of your social media strategy and turn strategy into execution with meaningful and actionable insights. Customize and share reports according to your unique business goals and objectives.

    Features

    Total features of Hootsuite: 140

    • @mentions
    • AB Testing
    • API
    • Access Controls/Permissions
    • Activity Dashboard
    • Activity Tracking
    • Advertising Management
    • Alerts/Escalation
    • Alerts/Notifications
    • Approval Process Control
    • Assignment Management
    • Audience Targeting
    • Automated Publishing
    • Automated Scheduling
    • Behavior Tracking
    • Benchmarking
    • Brand Tracking
    • Calendar Management
    • Calendar/Reminder System
    • Campaign Analytics
    • Campaign Management
    • Campaign Planning
    • Campaign Scheduling
    • Campaign Tracking
    • Categorisation/Grouping
    • Chat/Messaging
    • Collaboration Tools
    • Commenting/Notes
    • Communication Management
    • Competitive Analysis
    • Competitor Monitoring
    • Compliance Management
    • Configurable Alerts
    • Contact Database
    • Contact Management
    • Content Creation
    • Content Discovery
    • Content Library
    • Content Management
    • Conversion Tracking
    • Customer Database
    • Customer Engagement
    • Customer Experience Management
    • Customer History
    • Customer Segmentation
    • Customer Social Profiles
    • Customer Support
    • Customizable Branding
    • Customizable Fields
    • Customizable Forms
    • Customizable Reports
    • Customizable Templates
    • Dashboard
    • Dashboard Creation
    • Data Import/Export
    • Data Security
    • Data Visualization
    • Digital Asset Management
    • Drag & Drop
    • Editorial Calendar
    • Email Alerts
    • Employee Advocacy
    • Employee Database
    • Employee Engagement Software
    • Engagement Tracking
    • Event Triggered Actions
    • Feedback Management
    • Filtering
    • Image Editing
    • Image Library
    • Impact Measurement
    • Influencer Tracking
    • KPI Monitoring
    • Keyword Filtering
    • Keyword Tracking
    • Lead Engagement
    • Live Chat
    • Marketing Automation
    • Media Library
    • Mobile Access
    • Mobile Alerts
    • Monitoring
    • Multi-Account Management
    • Multi-Campaign
    • Multi-Channel Campaigns
    • Multi-Channel Communication
    • Multi-Channel Data Collection
    • Multi-Channel Management
    • Multi-Channel Marketing
    • Multi-Channel Social Integration
    • Multi-Language
    • Performance Metrics
    • Post Scheduling
    • Pre-Approved Content Library
    • Predictive Analytics
    • Progress Tracking
    • Project Management
    • Publish Scheduling
    • ROI Tracking
    • Real Time Analytics
    • Real Time Comparisons
    • Real Time Data
    • Real Time Editing
    • Real Time Monitoring
    • Real Time Notifications
    • Real Time Reporting
    • Real-Time Chat
    • Real-time Updates
    • Reporting & Statistics
    • Reporting/Analytics
    • Reputation Management
    • Response Management
    • Review Monitoring
    • Role-Based Permissions
    • Search/Filter
    • Sentiment Analysis
    • Single Sign On
    • Social Advertising
    • Social Listening
    • Social Media Integration
    • Social Media Monitoring
    • Social Performance Management
    • Social Promotion
    • Social Sharing
    • Survey/Poll Management
    • Surveys & Feedback
    • Tag Management
    • Tagging
    • Task Management
    • Task Planning
    • Task Progress Tracking
    • Template Management
    • Text Analysis
    • Third Party Integrations
    • Trend Analysis
    • User Management
    • Visual Analytics
    • Web Traffic Reporting
    • Website Analytics
    • Workflow Management

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    Reviews

    Overall rating

    4,4 /5
    (3 413)
    Value for Money
    4,2/5
    Features
    4,3/5
    Ease of Use
    4,3/5
    Customer Support
    4,2/5

    Already have Hootsuite?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 3 413
    Charity
    Overall rating
    • Industry: Entertainment
    • Company size: Self Employed
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 7.0 /10

    Impressive free plan

    Reviewed on 2019/12/12

    Overall, I'm satisfied with Hootsuite and will continue to use this platform to manage my social...

    Overall, I'm satisfied with Hootsuite and will continue to use this platform to manage my social media accounts. With the ability to schedule up to 30 posts on the free plan, including scheduling Instagram posts, and viewing different social media accounts all on one dashboard, it beats other social media management platforms that require plan upgrades to access similar features.

    Pros

    As someone who uses Hootsuite's "Free" plan, I'm incredibly impressed by what Hootsuite offers in the plan. My favorite tool on Hootsuite is the "Streams." I can sort scheduled posts, past posts, mentions, and followers' posts by social media platform using "Streams" on my dashboard. This allows me to see responses or comments on my posts and engage with followers, without having to visit several social media sites. With the free version, I can also schedule more posts on social media than other social media management programs, and the free plan allows me to schedule posts on my business Instagram account.

    Cons

    "Free plan" users who are needing advanced features beyond basic analytics will need to upgrade and if they shorten links using TinyUrl or Bitly, there isn't a meaningful way to track engagement in the program. Also, users need to be aware that the connections between Hootsuite and social media networks frequently drop, and that the program's connection with Instagram is frequently buggy.

    Shaheer
    Overall rating
    • Industry: Information Technology & Services
    • Company size: 51–200 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    It's Easy and Good

    Reviewed on 2022/06/01

    As the number of social media users grows, Hootsuite has become an indispensable part of business...

    As the number of social media users grows, Hootsuite has become an indispensable part of business operations. It integrates with tens of social networks and has a 30-day free trial. It is easy to use and affordable. With millions of users, it's easy to see why Hootsuite has millions of users. It's no wonder, then, that it's the number one social media management tool for small businesses.

    Pros

    Hootsuite is a social media management tool with millions of users. It has the advantage of allowing you to view up to five social networks simultaneously, and its easy to use interface lets you easily flick between different social media profiles, campaigns, and customers. However, it does have some limitations.

    Cons

    Though its scheduling capabilities are basic, it does have some useful features. Like its ability to monitor key terms and hashtags, Hootsuite helps you grow your social media presence. Some features are limited, like the inability to bulk-schedule via import. If you're looking for a more advanced solution for your social media marketing strategy, Hootsuite may not be right for you.

    Alternatives Considered

    Buffer

    Reasons for Switching to Hootsuite

    If you're on the go, a social media management app such as Hootsuite can be an invaluable tool. This program can centralize your social media profiles and messages so you can manage them all in one place. You can reply to messages, see analytics, and collaborate with team members without leaving the app. Hootsuite also lets you view multiple social networks at once and schedule posts to each.
    Ahmad
    Overall rating
    • Industry: Consumer Goods
    • Company size: 1 001–5 000 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    It enables us to schedule posts smoothly, control interactions, and manage analytics efficientl...

    Reviewed on 2023/01/30

    Our account on social networking sites has become more organized, as it has provided us with great...

    Our account on social networking sites has become more organized, as it has provided us with great capabilities to organize interactions with our various publications as well as manage publications better. The accuracy of scheduling has also contributed a lot to controlling all things better.

    Pros

    Hootsuite gives us great capabilities to prevent chaos in the company's accounts on social media, as it allows us to organize publishing through the smooth scheduling of publications of all kinds, so that publishing is set on all accounts or some of them with specific dates, and it is wonderful that the matter does not depend on scheduling publications, but we can schedule and update stories. It is also remarkable how Hootsuite enables us to manage interactions, monitor comments efficiently, and determine the best times to post based on the analyses you provide us with, which also helps us prepare accurate reports.

    Cons

    Sometimes I encounter some problems with Hootsuite; for example, the synchronization of accounts may sometimes malfunction, and it is difficult to get accurate results from some analytics.

    Maya
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 11–50 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Essential Social Media Management Platform

    Reviewed on 2022/05/17

    I work for a digital marketing agency who manages the social media pages for over 40+ businesses in...

    I work for a digital marketing agency who manages the social media pages for over 40+ businesses in Egypt and the Middle East, We run an incredible amount of pages on different social networks because they are too many nowadays, Almost 6/7 Pages/Profiles for each account and this is the hardest part to keep everything under control and collaboration with the right monitoring tools and to have a seamless post schedule for the whole month without a single fail, I like the fact that through all the years Hootsuite never pushed anyone to subscribe or pay for a personal use through limiting the capabilities and this makes us, We pay because we're an agency handling many accounts but for others they don't have to.

    Pros

    I like their easy-to-use interface with the user-friendly publishing tools to create and schedule posts to multiple social networks with the ability to collaborate in real-time with your team members and being able to assign permissions with my organization and with/for clients for a seamless access and maximum monitoring, I also like the deep insights we're able to gain through their in-depth analysis, It enables us to measure our performance across different channels to stay on top of trends and to drive the highest value of our organic/paid reach.

    Cons

    We needed a functional mobile application because it's 2022, And the reporting capabilities still not smart or bringing any difference between it and the social networks built-in reporting tools, Also adding some algorithms and AI/ML for the whole platform would be good specially for the content recommendation part.

    Nathan
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 2–10 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Ease of Use
    • Likelihood to recommend 7.0 /10

    Good but feels outdated

    Reviewed on 2022/12/29

    Pros

    It's easy to manage social media accounts and schedule posts. It's fairly easy to figure out how to use it.

    Cons

    The user interface feels super old. While the tools work, it just doesn't have a modern look or feel.

    Alternatives Considered

    CoSchedule Marketing Suite

    Reasons for Switching to Hootsuite

    We already had HootSuite, but after using for several months we decided to switch
    Showing 5 reviews of 3 413 Read all reviews

    Hootsuite FAQs

    Below are some frequently asked questions for Hootsuite.

    Hootsuite offers the following pricing plans:

    • Starting from: US$49,00/month
    • Pricing model: Free Version, Subscription
    • Free Trial: Available

    Free - 1 user / 2 social accounts Professional @ $49/month - 1 user / 10 social accounts Team @ $129/month - 3 users / 20 social accounts Business - starting @ $739/month - 5 users / 35 social accounts Enterprise - contact for pricing, unlimited users / 50+ social accounts

    Hootsuite has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000

    Hootsuite supports the following languages:

    Arabic, Catalan, Dutch, English, French, German, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Russian, Spanish, Turkish

    Hootsuite supports the following devices:

    Android (Mobile), iPhone (Mobile), iPad (Mobile)

    Hootsuite integrates with the following applications:

    123FormBuilder, Adobe Analytics, Adobe Commerce, Adobe Experience Manager, Airtable, Audiense, Basecamp, Batchbook, Blogger, Box, BrandMaxima, Brandwatch, Bynder, Canva, Celum, Chat for Jira Service Desk, Chatfuel, Chatkit, ClickDesk, Cloohawk, Constant Contact, Data Dwell Digital Asset Management, Data Dwell Sales Enablement, Digimind, Disqus, Dropbox Business, E-DEAL CRM, Episerver, Feedly, Freshdesk, Get Satisfaction, Gmail, Google Analytics 360, Google Calendar, Google Drive, Google Translate, Higher Logic Vanilla, HipChat, HubSpot CMS Hub, HubSpot CRM, HubSpot Marketing Hub, IBM Connections, Influitive, Instagram, Interact, Issuu, JIRA Service Management, Kapost, Kontest, LeadSift, LiftMetrix, LinkedIn for Business, Lucidya, Mailchimp, Marketo Engage, MediaValet, Meltwater, Mentionlytics, Meta for Business, Microsoft Dynamics CRM - dupe, Microsoft SharePoint, Microsoft Teams, Mintent, MobileMonkey, NetBase Quid, NetX, Newslit, Nimble, OneDrive, Oracle Eloqua, Outgrow, PhotoShelter for Brands, PromoRepublic, Radarly, Reputology, ReviewInc, ReviewTrackers, Salesforce Sales Cloud, Scoop.it, ScribbleLive, Shopseen, Silverpop Engage, Simple Sales Tracking, Slack, SnapEngage, Social Hub, SocialFlow, Socialcast, Stackla, StoreYa, Storify Enterprise, SugarCRM, SurveyMonkey, TINT, Tagboard, Tailwind TMS, Talkwalker, Trello, Trustpilot, Twitter, Uberflip, VidCaster, Vidyard, Webdam, WordPress, Yammer, Zapier, Zendesk Suite, ZeroFOX, Zift Solutions, Zyncro, pixx.io, simplebooklet, uberVU, webCRM

    Hootsuite offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

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