Hootsuite

As someone who uses Hootsuite's "Free" plan, I'm incredibly impressed by what Hootsuite offers in the plan. My favorite tool on Hootsuite is the "Streams." I can sort scheduled posts, past posts, mentions, and followers' posts by social media platform using "Streams" on my dashboard. This allows me to see responses or comments on my posts and engage with followers, without having to visit several social media sites. With the free version, I can also schedule more posts on social media than other social media management programs, and the free plan allows me to schedule posts on my business Instagram account.

"Free plan" users who are needing advanced features beyond basic analytics will need to upgrade and if they shorten links using TinyUrl or Bitly, there isn't a meaningful way to track engagement in the program. Also, users need to be aware that the connections between Hootsuite and social media networks frequently drop, and that the program's connection with Instagram is frequently buggy.

Hootsuite is a social media management tool with millions of users. It has the advantage of allowing you to view up to five social networks simultaneously, and its easy to use interface lets you easily flick between different social media profiles, campaigns, and customers. However, it does have some limitations.

Though its scheduling capabilities are basic, it does have some useful features. Like its ability to monitor key terms and hashtags, Hootsuite helps you grow your social media presence. Some features are limited, like the inability to bulk-schedule via import. If you're looking for a more advanced solution for your social media marketing strategy, Hootsuite may not be right for you.

Hootsuite gives us great capabilities to prevent chaos in the company's accounts on social media, as it allows us to organize publishing through the smooth scheduling of publications of all kinds, so that publishing is set on all accounts or some of them with specific dates, and it is wonderful that the matter does not depend on scheduling publications, but we can schedule and update stories. It is also remarkable how Hootsuite enables us to manage interactions, monitor comments efficiently, and determine the best times to post based on the analyses you provide us with, which also helps us prepare accurate reports.

Sometimes I encounter some problems with Hootsuite; for example, the synchronization of accounts may sometimes malfunction, and it is difficult to get accurate results from some analytics.

I like their easy-to-use interface with the user-friendly publishing tools to create and schedule posts to multiple social networks with the ability to collaborate in real-time with your team members and being able to assign permissions with my organization and with/for clients for a seamless access and maximum monitoring, I also like the deep insights we're able to gain through their in-depth analysis, It enables us to measure our performance across different channels to stay on top of trends and to drive the highest value of our organic/paid reach.

We needed a functional mobile application because it's 2022, And the reporting capabilities still not smart or bringing any difference between it and the social networks built-in reporting tools, Also adding some algorithms and AI/ML for the whole platform would be good specially for the content recommendation part.