ROIVENUE
About ROIVENUE
ROIVENUE is an award-winning analytics, attribution and optimization suite for ecommerce. It helps marketers to accelerate revenue growth and increase marketing profit through data integration and understanding of multi touch journeys.
Using data-driven attribution models, it allows marketers to identify underperforming campaigns, address over-invested channels and reallocate advertising budget for ROI maximization.
ROIVENUE offers an API, which lets businesses integrate the system with several third-party platforms such as Google Analytics, Facebook, Adobe Analytics, AdRoll, DoubleClick, Google Advertisement, Criteo, and more. Other features include an activity dashboard, path analysis, data processing and storage, reporting, mult-channel attribution and investment tracking.
Key benefits of ROIVENUE
See the whole marketing picture | All your marketing data can now be in the same place. There’s no longer any need to switch between various systems to evaluate marketing performance.
Access any advertising measure in two clicks | Choose up to three metrics or KPIs and examine mutual relationship. Easily compare performance with previous periods or custom date ranges.
Get recommendations for effective budget allocation | Our AI-based predictive model tells you how to identify over and undersaturated channels and reallocate ad budget among them for maximum performance.
Zoom in on the details | Discover how totals break down into their individual components. Analyze performance metrics and KPIs across dimensions to uncover actionable insights.
Customize your dimensions and metrics | Create custom dimensions or metrics to collect and analyze the data that matters to your business.
Know each channel’s real contribution | Our brand new attribution model is based on artificial intelligence and recurrent neural networks (RNN). This new technology is more nimble and accurate than previously introduced methods like Markov chains and game theory.
Have your data where you need it | We hate data silos. That’s why ROIVENUE makes it easy to export your marketing data for analysis, reporting and visualisation.
Track performance against KPIs | Set targets for your key marketing metrics. ROIVENUE will automatically track the performance against your goals on a daily basis.
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Reviews
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- Industry: Telecommunications
- Company size: 201–500 Employees
- Used Daily for 1+ year
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Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
A perfect choice for data-driven marketing, data integration and attribution
Reviewed on 2021/09/13
I highly recommend Roivenue as a data-driven marketing tool for ecommerce businesses for its...
I highly recommend Roivenue as a data-driven marketing tool for ecommerce businesses for its perfect data integration, marketing analysis and atrribution modeling.
Pros
The most useful feature for our company was integration data from all marketing platforms. Roivenue is the right tool for this purpose, wide scale of connectors with many export options is exactly what we need. The second most important thing is well-designed attribution modeling including custom models. After upgrade to Roivenue2 there is also very comfortable work on frontend.
Cons
Considering we are not standard ecommerce sales, there are some limitations in using few features, because of problematic data integration. UI bugs may be a little disturbing but this should be a temporary issue as Roivenue2 is a relatively new environment.
Response from Roivenue
Thank you so much for a great review, Denis.
- Industry: Retail
- Company size: 201–500 Employees
- Used Weekly for 2+ years
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Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Data driven performance marketing
Reviewed on 2022/06/17
We totally changed our point of view to performance marketing. We already saved big money for non...
We totally changed our point of view to performance marketing. We already saved big money for non efficient campaigns and accordingly we move part of the budget to the most effective segments.
Pros
It helps us to track our investments and match it with performance of marketing campaigns, also make an attribution view. Sales data are exact because of connection to ERP system, also we can see Marketing Profit which means that we can optimise all the campaigns in dependence to real margin. System is well automated and safe your time. Traditional ROAS method (we ran before) is good but doesn't count with margin and is focused on the ratio between revenue and marketing spend - that's not enough for nowadays marketers.
Cons
Sometimes it slower and I have to wait for results.
Alternatives Considered
Google Analytics 360Reasons for Choosing ROIVENUE
There is no comfortable profit view in Google Analytics, attribution is so weak and data sampling is hardly usefull.- Industry: Online Media
- Company size: 11–50 Employees
- Used Weekly for 1-5 months
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- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 5.0 /10
Reivenu could be great but it depends on your business situation
Reviewed on 2022/03/23
It is a great tool, but our agencies did not want to use it, otherwise I believe it would helped...
It is a great tool, but our agencies did not want to use it, otherwise I believe it would helped our business to grow.
Pros
I liked all kinds of reports to DataStudio. I used analytics prospector, that helped me analyze gaps in our campaignes.
Cons
It is great tool, maybe a bit expensive. But it does a lot of things for its price.
Response from Roivenue
Thank you for your review, Libor!
- Industry: Consumer Goods
- Company size: 2–10 Employees
- Used Weekly for 6-12 months
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Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Great marketing attribution platform!
Reviewed on 2021/08/11
Overall its a good user experience and I would recommend this tool to every agency or company that...
Overall its a good user experience and I would recommend this tool to every agency or company that wants to have a better overview of their most important indicators - marketing spend, attribution and ROI.
Pros
Finally, we were able to find software that helps us evaluate our marketing activities and gives us the ability to instantly see performance for each marketing channel and country. It only takes a few clicks to have the important information needed for better strategic decisions.
Cons
During our use, we came across a few bugs, which were quite promptly resolved. The integration of the software went well and it was not extra complicated.
Response from Roivenue
Thank you for a great review, Ondrej. It is good to hear that our new user interface makes it easy to access the key metrics.
- Industry: Marketing & Advertising
- Company size: Self Employed
- Used Daily for 2+ years
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Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Roivenue helps us evaluate every step in marketing
Reviewed on 2018/09/26
We were searching tool that will help us integrate all the data from marketing platforms, analytical...
We were searching tool that will help us integrate all the data from marketing platforms, analytical softwares and CRM into one place. And we found it in Roivenue.
Pros
We can evaluate every test in marketing (marketing spend increase, freeshipping, improved product page, different pricing,..) and learn from in. It is very easy to evaluate tens of ecommerce sites within literally few minutes.
Cons
Setting up traffic channels would be better if sitespeed is faster.
Response from Roivenue
Hi Martin, Thank you for the review!
ROIVENUE FAQs
Below are some frequently asked questions for ROIVENUE.Q. What type of pricing plans does ROIVENUE offer?
ROIVENUE offers the following pricing plans:
- Starting from: €999.00/month
- Pricing model: Subscription
- Free Trial: Not Available
Establish your final source of truth with ROIVENUE's Attribution models and let our predictive analytics help you optimize your marketing budget allocation.
Q. Who are the typical users of ROIVENUE?
ROIVENUE has the following typical customers:
2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does ROIVENUE support?
ROIVENUE supports the following languages:
English
Q. Does ROIVENUE support mobile devices?
ROIVENUE supports the following devices:
Q. What other apps does ROIVENUE integrate with?
ROIVENUE integrates with the following applications:
AT Internet Web Analytics, AdRoll, Adform FLOW, Adobe Analytics, Adtraction, Amazon S3, AppsFlyer, Awin, CJ Affiliate, Criteo, Google Ads, Google Analytics 360, Google Campaign Manager 360, Meta for Business, Microsoft Azure, Pinterest, Snapchat, Taboola, TikTok, TradeTracker, Tradedoubler, Twitter/X
Q. What level of support does ROIVENUE offer?
ROIVENUE offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat
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