VerticalResponse

VerticalResponse

Email Marketing Software

4.1/5 (47 reviews)

VerticalResponse Overview

Whether you're an email marketing pro or just starting out, the objective of VerticalResponse is to let you create, send and track professional-looking emails quickly and affordably.

The tool take the work out of email creation and guide you through, step-by-step on how to use one of their 700 professional, pre-designed email templates, for any size or type of business.

You can also create professional surveys and discover how to build stronger customer relationships by identifying their most important needs, receive valuable customer feedback, ask your customers what products and services they want and run customer satisfaction surveys

The online survey feature is fully integrated with the email marketing tool.

Pricing

Starting from
US$11,00/month
Pricing options
Free Trial
Subscription
Value for money

Devices

Business size

S
M
L

Markets

Asia, Australia, Canada, China, Europe and 5 others, India, Latin America, Middle-East and Africa, United Kingdom, United States

Supported Languages

English

VerticalResponse Reviews

Overall rating
4.1/5
74% positive reviews
18
Excellent
17
Very good
10
Average
2
Poor
0
Terrible
David F.

Easy to use, great intro price and hard to integrate in a fast manner to lead pages.

Used Daily for 1-5 months
Reviewed on 2017/07/16
Review Source: Capterra

Personally I did not receive any benefit but that's not to say that there's not a place for it in the marketplace. For a small business or maybe a small church or small nonprofit doesn't need integrative approaches which I think everybody should but if they don't use them then this would be a wonderful email client for that sort of consumer.

Pros

They offer a great free option and their layouts are attractive and really easy to use. I had used them in the past and a decade later I return to using the product however although I enjoyed the templates the relationship was short-lived.

Cons

With one click integrations and the open API there are solutions out there that are much more effective at an integrated approach. I mainly use word press and I have found some great integrations out there but VerticalResponse is not one of them. Further they do not give you a lot of functionality and placement of the web form that collects data and then automates the email chain. Maybe I was missing work to do so, but it was frustrating that the web form only was in one vertical type of a set up and aesthetically it did fit the area on the website that it was dedicated to be placed. So for that reason alone I just continued use and return to a more familiar email client.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

4.0/10
Gregg B.

Great looking e-newsletters!

Used Weekly for 1+ year
Reviewed on 2019/03/01
Review Source: Capterra

There are a lot of email campaign tools out there and VerticalResponse is one of the best I've encountered for managing and scheduling e-newsletter distribution at a reasonable cost.

Pros

With VerticalResponse I was able to go from a spreadsheet of member names and email addresses to send my first e-newsletter in less than an hour. Easy to use templates guide content creation and offers flexible scheduling options that include social media posting. List management lets subscribers opt in and out without manual intervention and includes tools to build landing pages and links for subscription. Simple reporting is included in the free system and shows delivery/open rates. Advanced reporting allows a deeper dive into the analytics of your mail campaigns.

Cons

I sometimes wish the content blocks used to build the e-newsletter were a little more configurable - such as allowing more free movement of images and better font management - but the system makes clean looking e-newsletter that are actually opened and read!

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Chris S.

A Diamond in the rough!

Used Daily for 2+ years
Reviewed on 2019/02/01
Review Source: Capterra

I love Vertical Response. It makes it easy to time, share, send marketing campaigns across digital platforms and does so at an incredible price. (With a great incentive for non-profits!)

Pros

I love this software as it gives me the ability to send high-quality HTML e-mails to our groups. The design tools are nice and easy to use. It makes our marketing campaigns look great for a great price.

Cons

If you do not know about CSV documents it can be hard to upload lists and files to the server. A quick tutorial eases this problem.

Rating breakdown

Value for Money
Ease of Use

Likelihood to recommend

10.0/10
Verified Reviewer

Easy To Use

Used Weekly for 1+ year
Reviewed on 2019/02/10
Review Source: Capterra

My overall experience has been great. Outside of a few emails being blocked. But, that means the system was being protective and allowed us an opportunity to do additional cleaning of our lists.

Pros

What I like most about Vertical Response is that it's really easy to use. Once my contacts were imported, we were up and running. They offer many templates that can be used for various types of emails and eblasts. The entire process is simple and you can easily track how your emails are performing. They offer a lot of value for the price.

Cons

What I like least about Vertical Response is that the platform is limited. It's great for a startup business, but when your needs start to get more complex as your list grows, there's not much room for growth with appropriate features to match. Additionally, the features to allow new subscribers to your lists from outside sources were a challenge and didn't always work.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

7.0/10
Lakesha B.

Good

Used Daily for 1+ year
Reviewed on 2018/04/18
Review Source: Capterra

Pros

I have had this software for over a year and it was really easy to use for the most part it was really organized..they have been around for a long time so i was impressed with their track record.

Cons

I had some user errors on my end but as far as the software i dont have any complaints that i can think of.

Rating breakdown

Value for Money
Ease of Use
Customer Support

VerticalResponse Pricing

Starting from
US$11,00/month
Pricing options
Free Trial
Subscription
Value for money

Free: Up to 300 contacts, send up to 4000 emails per month
Basic: starting at $11/month
Pro: starting at $16/ month
Pro+: starting at $196/ month

Discounts for Non-Profits

VerticalResponse Features

  • A/B Testing
  • API
  • Campaign Analysis
  • Campaign Management
  • Email Marketing Management
  • Monitoring
  • Reporting & Statistics

  • Activity Dashboard
  • Automatic Notifications
  • Content Management
  • Customizable Branding
  • Customizable Templates
  • Data Import/Export
  • Drag & Drop Interface
  • Engagement Analytics
  • Multi-Channel Marketing
  • Real Time Analytics
  • Real Time Data
  • Social Media Integration
  • Third Party Integration

Additional information for VerticalResponse

Key features of VerticalResponse

  • 700 customizable email templates
  • Click-to-Conversion tool
  • Direct Mail Postcards
  • Email List Management
  • Email Marketing
  • Forward-to-a-Friend
  • Free list building tool
  • Online Surveys
  • Tangible metric

VerticalResponse FAQs

Below are some frequently asked questions for VerticalResponse.

Q. What type of pricing plans does VerticalResponse offer?

VerticalResponse offers the following pricing plans:

Starting from: US$11,00/month

Pricing model: Subscription

Free Trial: Available

Free: Up to 300 contacts, send up to 4000 emails per month
Basic: starting at $11/month
Pro: starting at $16/ month
Pro+: starting at $196/ month

Discounts for Non-Profits

Q. What are the main features of VerticalResponse?

VerticalResponse offers the following features:

  • 700 customizable email templates
  • Click-to-Conversion tool
  • Direct Mail Postcards
  • Email List Management
  • Email Marketing
  • Forward-to-a-Friend
  • Free list building tool
  • Online Surveys
  • Tangible metric

Q. Who are the typical users of VerticalResponse?

VerticalResponse has the following typical customers:

Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business

Q. What languages does VerticalResponse support?

VerticalResponse supports the following languages:

English

Q. What type of pricing plans does VerticalResponse offer?

VerticalResponse has the following pricing plans:

Subscription

Q. Does VerticalResponse support mobile devices?

We do not have any information about what devices VerticalResponse supports

Q. What other apps does VerticalResponse integrate with?

VerticalResponse integrates with the following applications:

Bullhorn, Bullhorn CRM, Custora, Dasheroo, Flipcause, LoginRadius, Pipeliner CRM, ProjectManager.com, Wishpond, Zoho SalesIQ

Q. What level of support does VerticalResponse offer?

VerticalResponse offers the following support options:

Online Support, Phone Support, Video Tutorials