Email Marketing Software
4/5 (42 reviews)Whether you're an email marketing pro or just starting out, the objective of VerticalResponse is to let you create, send and track professional-looking emails quickly and affordably.
The tool take the work out of email creation and guide you through, step-by-step on how to use one of their 700 professional, pre-designed email templates, for any size or type of business.
You can also create professional surveys and discover how to build stronger customer relationships by identifying their most important needs, receive valuable customer feedback, ask your customers what products and services they want and run customer satisfaction surveys
The online survey feature is fully integrated with the email marketing tool.
Pros
They offer a great free option and their layouts are attractive and really easy to use. I had used them in the past and a decade later I return to using the product however although I enjoyed the templates the relationship was short-lived.
Cons
With one click integrations and the open API there are solutions out there that are much more effective at an integrated approach. I mainly use word press and I have found some great integrations out there but VerticalResponse is not one of them. Further they do not give you a lot of functionality and placement of the web form that collects data and then automates the email chain. Maybe I was missing work to do so, but it was frustrating that the web form only was in one vertical type of a set up and aesthetically it did fit the area on the website that it was dedicated to be placed. So for that reason alone I just continued use and return to a more familiar email client.
There are a lot of email campaign tools out there and VerticalResponse is one of the best I've encountered for managing and scheduling e-newsletter distribution at a reasonable cost.
Pros
With VerticalResponse I was able to go from a spreadsheet of member names and email addresses to send my first e-newsletter in less than an hour. Easy to use templates guide content creation and offers flexible scheduling options that include social media posting. List management lets subscribers opt in and out without manual intervention and includes tools to build landing pages and links for subscription. Simple reporting is included in the free system and shows delivery/open rates. Advanced reporting allows a deeper dive into the analytics of your mail campaigns.
Cons
I sometimes wish the content blocks used to build the e-newsletter were a little more configurable - such as allowing more free movement of images and better font management - but the system makes clean looking e-newsletter that are actually opened and read!
I love Vertical Response. It makes it easy to time, share, send marketing campaigns across digital platforms and does so at an incredible price. (With a great incentive for non-profits!)
Pros
I love this software as it gives me the ability to send high-quality HTML e-mails to our groups. The design tools are nice and easy to use. It makes our marketing campaigns look great for a great price.
Cons
If you do not know about CSV documents it can be hard to upload lists and files to the server. A quick tutorial eases this problem.
Creating an email and sending it is super easy! The challenge is that our recipients, who have asked to receive the emails, have to search through their junk or clutter or trash email folders to find the emails. It is really hard to receive emails from Vertical response. When I first started receiving emails from our organization, I had to search for the email and move the email from junk to important multiple times. As an organization, we have actually stopped using vertical response, because it is not a good way to communicate with our recipients. It would be great if they could receive the emails and not have to search for them.
Pros
Super easy to use! Great templates help you create fabulous looking emails.
Cons
Our recipients don't get the emails. We have checked to ensure info is correct. If they can find the email in their junk folder, they will interact with the email, click on links, but still the next an email comes it will still go to their spam or clutter folder.
My overall experience has been great. Outside of a few emails being blocked. But, that means the system was being protective and allowed us an opportunity to do additional cleaning of our lists.
Pros
What I like most about Vertical Response is that it's really easy to use. Once my contacts were imported, we were up and running. They offer many templates that can be used for various types of emails and eblasts. The entire process is simple and you can easily track how your emails are performing. They offer a lot of value for the price.
Cons
What I like least about Vertical Response is that the platform is limited. It's great for a startup business, but when your needs start to get more complex as your list grows, there's not much room for growth with appropriate features to match. Additionally, the features to allow new subscribers to your lists from outside sources were a challenge and didn't always work.
Free: Up to 300 contacts, send up to 4000 emails per month
Basic: starting at $11/month
Pro: starting at $16/ month
Pro+: $196/ month
Discounts for Non-Profits
Below are some frequently asked questions for VerticalResponse.
VerticalResponse offers the following pricing plans:
Starting from: $11/month
Pricing model: Subscription
Free Trial: Available
Free: Up to 300 contacts, send up to 4000 emails per month
Basic: starting at $11/month
Pro: starting at $16/ month
Pro+: $196/ month
Discounts for Non-Profits
VerticalResponse offers the following features:
VerticalResponse has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business
VerticalResponse supports the following languages:
English
VerticalResponse has the following pricing plans:
Subscription
We do not have any information about what devices VerticalResponse supports
VerticalResponse integrates with the following applications:
Bullhorn, Bullhorn CRM, Custora, Dasheroo, Flipcause, LoginRadius, Pipeliner CRM, ProjectManager.com, Wishpond, Zoho SalesIQ
VerticalResponse offers the following support options:
Online Support, Phone Support, Video Tutorials
Personally I did not receive any benefit but that's not to say that there's not a place for it in the marketplace. For a small business or maybe a small church or small nonprofit doesn't need integrative approaches which I think everybody should but if they don't use them then this would be a wonderful email client for that sort of consumer.