About HubSpot Marketing Hub

HubSpot Marketing Hub is a scalable, all-in-one marketing platform that covers a vast array of features and capabilities. The software can be used to carry out, track and measure all online marketing activities such as blogging, email marketing, and social media marketing. HubSpot Marketing Hub can also be used to create landing pages and calls-to-action, providing users with SEO tips as they type.

Furthermore, HubSpot Marketing Hub acts as a content management system enabling users to update their website content, optimize it for search, and adjust it for mobile. HubSpot Marketing Hub's Smart Content tool even enables users to personalize their website to each visitor.

Pricing starting from:

US$45,00/month

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to HubSpot Marketing Hub

Key benefits of HubSpot Marketing Hub

Why have seven different accounts to manage your marketing — and for that matter, seven different passwords to remember? With HubSpot Marketing Hub, your entire marketing arsenal is in one place.

Because everything is integrated, each component goes further. Marketing automation goes beyond email. SEO tools give you more than keywords. Integration means everything is more powerful.

With HubSpot every customer gets fully supported. You won’t get boxed out of support if you’re not an enterprise customer. And you won’t have to wait endlessly on hold. In fact, we’ll call you — in about 5 min.

Devices

Business size

S M L

Markets

Australia, Belgium, Brazil, Canada, China, Germany, Denmark, Spain, Finland, France, United Kingdom, Hong Kong SAR China, Ireland, India, Japan, Mexico, Malaysia, Netherlands, Norway, New Zealand, Philippines, Sweden, Singapore, United States

Supported Languages

English, French, German, Japanese, Portuguese, Spanish

Pricing starting from:

US$45,00/month

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to HubSpot Marketing Hub

Images

HubSpot Marketing Hub Software - Attract more targeted traffic to your pages with HubSpot's content strategy tool and as-you-type SEO advice
HubSpot Marketing Hub Software - Convert visitors into qualified leads with HubSpot's built-in, conversion optimized landing page templates
HubSpot Marketing Hub Software - Connect HubSpot Marketing Hub with HubSpot CRM, HubSpot Sales, or Salesforce to automatically track each lead interaction
HubSpot Marketing Hub Software - Keep an eye on what customers are saying with HubSpot Marketing Hub's social media monitoring tools
HubSpot Marketing Hub Software - Monitor performance from HubSpot Marketing Hub's Dashboard
HubSpot Marketing Hub Software - Create, optimize and publish blog articles in order to convert readers into leads
View 7 more
HubSpot Marketing Hub video
HubSpot Marketing Hub video
HubSpot Marketing Hub Software - Attract more targeted traffic to your pages with HubSpot's content strategy tool and as-you-type SEO advice HubSpot Marketing Hub Software - Convert visitors into qualified leads with HubSpot's built-in, conversion optimized landing page templates HubSpot Marketing Hub Software - Connect HubSpot Marketing Hub with HubSpot CRM, HubSpot Sales, or Salesforce to automatically track each lead interaction HubSpot Marketing Hub Software - Keep an eye on what customers are saying with HubSpot Marketing Hub's social media monitoring tools HubSpot Marketing Hub Software - Monitor performance from HubSpot Marketing Hub's Dashboard HubSpot Marketing Hub Software - Create, optimize and publish blog articles in order to convert readers into leads

Features

Total features of HubSpot Marketing Hub: 105

  • AB Testing
  • API
  • Activity Dashboard
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Audit Management
  • Auto-Responders
  • Automated Publishing
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Attribution
  • Click Tracking
  • Collaboration Tools
  • Competitive Analysis
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Event Triggered Actions
  • File Sharing
  • For Small Businesses
  • Form Builder
  • Google Analytics Integration
  • Group Posting
  • Image Library
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Database Integration
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • Link Management
  • List Management
  • Marketing Automation
  • Mobile Optimized Emails
  • Moderation
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multivariate Testing
  • Performance Metrics
  • Pipeline Management
  • Post Management
  • Post Scheduling
  • Prospecting Tools
  • Real Time Editing
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive
  • Role-Based Permissions
  • SEO Management
  • SSL Security
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Spam Blocker
  • Subscriber Management
  • Tagging
  • Template Management
  • Third Party Integrations
  • User Management
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Web Traffic Reporting
  • Website Analytics
  • Website Management
  • Website Visitor Tracking

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Marketo Engage

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Pardot

4,1
#2 Alternative to HubSpot Marketing Hub
Pardot from Salesforce is a marketing automation solution designed to bridge the gap between sales and marketing teams,

Salesforce Sales Cloud

4,4
#3 Alternative to HubSpot Marketing Hub
Salesforce Sales Cloud is a cloud-based Customer Relationship Management (CRM) application from Salesforce. Sales Cloud...

Mailchimp

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#4 Alternative to HubSpot Marketing Hub
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Reviews

Overall rating

4,5 /5
(4 594)
Value for Money
4,2/5
Features
4,4/5
Ease of Use
4,3/5
Customer Support
4,4/5

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Showing 5 reviews of 4 594
Nicole J.
Overall rating
  • Industry: Computer Software
  • Company size: 11-50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Powerful and Easy to Use

Reviewed on 2022/01/06

Marketing Hub has allowed us to become a full-fledged marketing team with 2 contributing people on...

Marketing Hub has allowed us to become a full-fledged marketing team with 2 contributing people on average. We went from one blog a week and one newsletter a month to a completely integrated marketing strategy.

The onboarding process was borderline delightful and we've had excellent support ever since.

Pros

The most impactful aspect of Hubspot is its all-in-one capabilities— especially for small businesses. I never felt like we were paying for features we didn't need. Automation features like workflows, support surveys, sequences, and content scheduling allowed us to operate at the level of a larger team. We could push more content and reach more audiences than was previously impossible.

And, the customer support is PHENOMENAL. When reaching out to support actually solves your problem without taking a chunk away from your day is huge IMO. I love using chat support because you can include links and screenshots to address problems quickly.

Cons

Honestly, Hubspot adapts so much that my complaints aren't relevant for very long. However, I do really wish we could set up our own rules to manage duplicate contacts and contact - company associations. There are also some features that seem silly to have to upgrade to enterprise to receive like multi-variate landing page testing.

Alternatives Considered

Zoho CRM and ActiveCampaign
Verified Reviewer
Overall rating
  • Industry: Sports
  • Company size: 2-10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Great Value! Very Powerful Software for Very Little!

Reviewed on 2021/12/14

Overall, I've been really impressed with Hubspot Marketing. It has been incredibly important with...

Overall, I've been really impressed with Hubspot Marketing. It has been incredibly important with driving leads and engagement with our new start up.

That being said, I believe the Cons outlined are minor but things to keep in mind.

Pros

- Very Powerful Software for the Value! - As a small small startup, we were really impressed with the value of the Starter CRM Suite bundle. We were able to get not only the marketing hub, but also sales hub, service hub and operations hub.
- Analytics - It is crazy how much you can do with their analytics! The reporting is very good for the value.
- Marketing Emails, Content Assistance - They do a great job with not only providing the above analytics, but they go over the top by providing resources (blogs, studies, etc.) within the analytics pages that can help with identifying how to improve.

Cons

- Support - knowledgable, but at times slow with response rates... If you don't get a hold of someone on their chat functionality right away, you likely will not hear back for a day. This proved to be difficult when setting up the account at times.
- Hubspot Marketing Academy - I was very excited to learn more about the tool with their educational academy videos. After going through the course, I saw that almost 30%-40% of the content was clearly focused on Hubspot account holders who had the two higher paid tiers (we have the "starter"). This was incredibly frustrating because in order to receive certification, you had to understand aspects of the platform that you didn't have... With that in mind, I was prepared to learn, but instead had to sit what felt like an informercial. This felt like a disconnect when there were other videos in the same academy course that emphasized how important it is to create content specific to your audience... I think they missed the boat on this. That said, I wish they had a way to have these certifications specific to your package. Last thing to note: it seems like this was the only certification that had this dynamic. Their other academy courses (thus far) have been good.

Alternatives Considered

Salesforce Marketing Cloud

Reasons for Choosing HubSpot Marketing Hub

Pipedrive's least expensive version did not hit on stride with what we were looking for. There seemed to be a lot of clicks, I didn't like the user interface and it seemed like their integration partners were not as robust as Hubspots.

Switched From

Pipedrive

Reasons for Switching to HubSpot Marketing Hub

Way way way to expensive.
Hannah S.
Overall rating
  • Industry: Construction
  • Company size: 5 001-10 000 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

It Does the Bare Minimum

Reviewed on 2022/01/11

Okay - it's hard to judge because its the only software of it's type that I have used, but I...

Okay - it's hard to judge because its the only software of it's type that I have used, but I imagine there is better out there.

Pros

I like that it is a one-stop shop for all marketing whether its lead generation, email marketing, social media, landing pages, or advertisements.

Cons

Even though its a one-stop shop, none of the programs are outstanding. You are able to do a lot of things, but not a lot of things well. It's also very clunky trying to go back and forth between different tasks.

Md mahbub A.
Overall rating
  • Industry: Computer Software
  • Company size: 11-50 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

The Best FREE CRM Software That You Should Use!

Reviewed on 2021/11/25

I have had a great experience with HubSpot Marketing Hub. It has given me the freedom to work on my...

I have had a great experience with HubSpot Marketing Hub. It has given me the freedom to work on my own time and not worry about anything else.

There are many benefits of working with HubSpot like:

• It helps you make more money because your revenue is directly tied to the number of leads that you bring in.
• You can also create marketing plans that can help you gain more clients or increase sales for existing clients.
• You can manage all your marketing efforts in one place which saves time and money.

Pros

Hubspot is a marketing software that helps companies create and manage digital marketing campaigns. I liked the efficiency of the software and how it allowed me to manage my contacts in a better way.

The main benefits that I got from Hubspot CRM software were:
1. I was able to build my own marketing list with different segments and use the tools available to target them more effectively.
2. It allowed me to create leads for each contact so I could track their progress and follow up accordingly.
3. Data tracking is also very useful as it allows you to know what activities your customers are doing on your website, which helps you improve your marketing efforts.

Cons

There are a few things that I didn't like about HubSpot CRM.

1. The interface is too cluttered and confusing to use.
2. It's difficult to understand how the software works, especially if you're new to it.

Alternatives Considered

Zoho CRM

Reasons for Switching to HubSpot Marketing Hub

When we chose HubSpot Marketing Hub over Zoho CRM, it was mainly because of the ease of use and flexibility that they offer. In addition to this, their marketing tools are very powerful as well as their analytics. In short, it is a great all-around platform for companies looking to grow online.
Shelly S.
Overall rating
  • Industry: Real Estate
  • Company size: 51-200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

HubSpot Marketing Hub is Perfect for all of our marketing needs.

Reviewed on 2021/12/14

HubSpot has given us one place to see all of the people that interact with our company in one spot....

HubSpot has given us one place to see all of the people that interact with our company in one spot. I can efficiently tell which campaigns are working and make tweaks to campaigns on the fly. The A/B testing capabilities are so easy to use.

Pros

I like the ease of creating custom pages and forms as well as the ability to track all assets of one campaign in one place. It is invaluable to be able to see it all in one dashboard.

Cons

Integration took more work than I expected. Some of the API's - like eventbrite, have issues. The social media publisher is good but does not allow you to do some of the things you want to do, like tag people.

Alternatives Considered

Pardot

Reasons for Choosing HubSpot Marketing Hub

Not enough integration and no social media or campaign tracking.

Reasons for Switching to HubSpot Marketing Hub

More flexibility and features for the money. Simpler to use that Pardot.
Showing 5 reviews of 4 594 Read all reviews

HubSpot Marketing Hub FAQs

Below are some frequently asked questions for HubSpot Marketing Hub.

HubSpot Marketing Hub offers the following pricing plans:

  • Starting from: US$45,00/month
  • Pricing model: Free Version, Subscription
  • Free Trial: Available

FREE: $0 Website lead capture and tracking for solopreneurs and beginner marketers. STARTER: $45 per month Website lead capture and tracking with customizable forms and deeper insights, for solopreneurs and beginner marketers. PROFESSIONAL: Starting at $800 per month (billed annually) Scalable, automated inbound marketing campaigns for more experienced marketers and growth marketing teams. ENTERPRISE: Starting at $3200 per month (billed annually) Scalable inbound marketing campaigns with analytics and reporting, for advanced marketing teams.

HubSpot Marketing Hub has the following typical customers:

Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001+

HubSpot Marketing Hub supports the following languages:

English, French, German, Japanese, Portuguese, Spanish

HubSpot Marketing Hub supports the following devices:

HubSpot Marketing Hub integrates with the following applications:

AWeber, Accelo, Act!, ActiveDEMAND, Acuity Scheduling, AdRoll, Aircall, Alchemer, AllClients, Apptivo, AskNicely, Atomic AI, Attribution, Automate.io, Azuqua, Batchbook, Bedrock Data, Benchmark Email, Bevy, BigCommerce, BigContacts, Bitrix24, BrightInfo, Brightcove, BuiltWith, Calendly, CallRail, Campaign Monitor, Capsule, Ceros, Chamaileon, ChannelMix, Chargebee, CircleLoop, ClearVoice, ClientPoint, Clio, CompanyHub, ConnectWise Manage, Constant Contact, Contactually, Copper, Creatio CRM, Cyfe, DataHero, Databox, Datanyze, Debitoor, Direct Mail, Drift, Dropbox Business, EZ Texting, Ease, Efficy CRM, Emma, Eventbrite, Facebook for Business, Forecast, FreshBooks, Freshsales, Front, FullContact, GetAccept, GetResponse, GetSiteControl, Gmail, GoToWebinar, Google Calendar, Google Contacts, Google Drive, Google Forms, Gravity Forms, Groove, Grow, HelloSign, HelloSign CMS, Help Scout, Highrise, Hotjar, HubSpot CRM, HubSpot Sales Hub, Hustle, Infer, Insightly, Instapage, Intercom, Invoca, Join.Me, Jotform, Justuno, Keap, Kissmetrics, Kixie PowerCall, Klipfolio, Kustomer, Lately, LeadDyno, LeadGnome, LeadMaster, Leadcamp, Leadfeeder, Leadjet, Leadpages, LeadsBridge, Less Annoying CRM, LinkedIn for Business, LiveChat, LiveHelpNow, Livespace, Livestorm, Lucky Orange, Magento Commerce, MailUp, Mailchimp, MailerLite, ManyChat, Marketo Engage, Membrain, Microsoft 365, Microsoft Excel, Microsoft Outlook, Missive, Mojo Help Desk, Myphoner, NetSuite, Nimble, Nutshell, Olark, OnePageCRM, Operations Hub, Outgrow, Outreach, PandaDoc, Pardot, PayPal, Paycove, PersistIQ, PhoneBurner, PhoneWagon, Pipedrive, Pipeline, Pipeliner CRM, Plannuh, Podio, PowToon, Privy, Propeller CRM, Proposify, Pure Chat, QuarterOne, QuickBooks Online Advanced, Quuu Promote, Qwilr, RESULTS.com, Recurly, Robly, Sage Business Cloud, SalesSeek, Salesflare, Salesforce Marketing Cloud, SalesforceIQ, Salesmate, ScheduleOnce, Semrush, SendGrid, Sendinblue, SharpSpring from Constant Contact, Shopify, Sigstr, Skyvia, Slack, Slemma, SlideShare, Smartling, SnapApp, SnapEngage, Stitch, Stripe, SugarCRM, Sumo, SurveyMonkey, Survicate, TIBCO Scribe Online, TINT, Taboola, Teamgate, Teamleader, Teamwork, Teamwork Desk, Toky, TractionNext, Tray.io, Trello, Trujay, Typeform, Uberflip, Unbounce, Vidyard, Viewbix, Vtiger CRM, Webflow, Weclapp, Wishpond, Wistia, WooCommerce, Woopra, WordPress, Workbooks, WorkflowMax, Workplace by Facebook, Wrike, Wufoo, Xero, YouCanBook.me, Zapier, ZenDesk Chat, Zendesk, Zendesk Sell, Zoho Analytics, Zoho Books, Zoho CRM, Zoho Forms, Zoho Invoice, Zoho Recruit, Zoom Meetings, amoCRM, dotdigital Engagement Cloud, dotloop, inboundli, monday.com, noCRM.io

HubSpot Marketing Hub offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

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