Sprout Social

Sprout Social

Social Media Management Software for Business

4.4/5 (362 reviews)

Sprout Social Overview

Sprout Social is your new home for social media management, with all the tools you need in one powerful package. Sprout Social emphasizes the four components of social media effectiveness; Monitoring, Engagement, Measurement and Growth.

Engagement - The new Engagement Report provides insight on team interactions (Premium Plan only). Expose trends in social engagement by day & time and see how you stack up against profiles with similar message volume.

Publishing - Drafts feature in Sprout helps you capture your thoughts for future social publishing.

Sprout's shared Team Content Calendar gives you a comprehensive view of scheduled messages across your entire team

Monitoring- Sprout's Smart Inbox is the ultimate social media monitoring feature; it combines every message, alert and action from all your profiles into a single, filterable stream.

Analytics - Sprout combines profile-level, group and roll-up analytics reports to get a high or low level look at performance. You can report on your social profiles in the way that makes sense to your business.

Collaboration - Route messages to appropriate departments and see who is available to respond on the spot. Never duplicate efforts when responding to a customer with our real-time collaboration features.

CRM - Sprout gives you immediate access to conversation history every time you hit reply, so you can respond quickly and personally. History is accessible throughout the app—click on an avatar to see all past interactions.

HelpDesk - Turn social media conversations into customer service tickets and easily capture your customers' queries with just one click. Let your customer use the social channel they prefer, while your support efforts can stay in your existing help desk platform.

Mobile - Schedule and publish messages, view and manage your feeds, perform keyword searches, view contact history, check sent message stats and more—anytime, anywhere.

Pricing

Starting from
US$99,00/month
Pricing options
Free Trial
Subscription
Value for money

Devices

Business size

S
M
L

Markets

Asia, Australia, Canada, China, Europe and 5 others, India, Latin America, Middle-East and Africa, United Kingdom, United States

Supported Languages

English

Sprout Social Reviews

Overall rating
4.4/5
89% positive reviews
183
Excellent
140
Very good
31
Average
6
Poor
2
Terrible

Best customer service in this category, hands down. Big win with launch of listening product.

Used Daily for 1+ year
Reviewed on 2017/11/29
Review Source: Capterra

People seek out social media software primarily for automation. But that doesn't solve the workflow and analytics issues that social media and community managers face. Sprout enables us to load content and art into the automation platform as drafts, submit for approval and then automate posting. We also need a competitive edge as an agency, and using this software with the ability to provide more robust analytics than what is provided in the native platforms is a huge win. The biggest improvement we've seen to social media tools in general came from the launch of the social listening tool. However, the pricing model is hindering us from being able to use it. Big bummer. And it can be fixed. We hope you will consider applying the agency model pricing structure that exists for all other functionalities to this particular function. It's essential for us to be able to incorporate it into our new biz process and the current cost structure is preventing us from doing so. Please help!

Pros

The agency model sold us. Big win to invite larger groups rather than paying by the "seat" as previous models and other services demand. The approval process and analytics go beyond what is available in the native platforms which is essential for business use. The social listening is what we've been waiting for--and will be instrumental in our relationship moving forward. With that said, there is a caveat, listed below.

Cons

The social listening is amazing. However, the sales model is seriously flawed. Our clients will not pay every month for each social listener. Moreover, our agency needs to use this as a way to earn new business. We have many pitches in process at any time and it's not feasible for us to pay every month per listener. As such, this amazing service is not available to us on the scale it needs to be. Please come up with a better pricing model so we can use and sell this service. As it stands now, only the really big agencies will be able to afford it. You need the mid-sized agencies like us (about 50 employees). Just like the agency model sold us by not having to pay by the seat, we can't pay per listener. If you made that available to us, say 3 listeners per client in our agency model, that would be a win. It would limit the number so you could up-sell in those cases where big companies want to listen for a lot of different indicators, but it wouldn't prohibit the broader use of the tool for the masses--which will drive significant growth. Additionally, this is a huge differentiator for your business. If you make it out of reach for most clients, you loose your edge. Help us. Help yourselves. Give us this tool! And give it to us in a way that our clients will pay for it.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Jessi H.

One of my go-to SM management tools

Used Daily for 2+ years
Reviewed on 2017/11/01
Review Source

Pros

Great user interface (I like it much better than Hootsuite's interface). Customer service is superb! Anytime I had any issues with using SproutSocial, their customer service was a chat or email away. Their customer service seems like a very small team of people, but they are very quick to respond and get to a solution. I've used SproutSocial for several different companies, both large and small, and it works great for managing it all. Analytical reports are clean and better than the ones in Hootsuite. My favorite features are the reports, social listing tools (You can see who's interacting with your company or specific keywords you set up) and being able to 'check off' messages or notifications that you have seen or responded to already. In HootSuite, you cannot do this and sometimes messages can be missed. Another favorite feature in the reporting is being able to compare your company page with competitors and see how you stack up agains the competition. Following/unfollowing accounts on Twitter is another great and useful feature.

Cons

There are a couple social networks that cannot be integrated with SproutSocial, and therefore I have to resort to also using Hootsuite. Things like LinkedIn Showcase Pages, Youtube, Vimeo, LinkedIn groups, Facebook groups to name a few cannot be scheduled or automated. SproutSocial covers the larger social media pages you need to manage like Facebook pages and Twitter. Because it cannot schedule at all social networks, I have to do most of my scheduling in Hootsuite.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Abigail N.

Simple SM manager with superior Analytics feature

Used Daily for 1-5 months
Reviewed on 2016/12/13
Review Source

I discovered Sprout Social through a Facebook ad. Before deciding to take the trial, I read some of the reviews here and on Capterra and my expectations soared and became somewhat unrealistic to be honest.

The pricing threw me off because $99 monthly seemed kind of steep given the features. Nevertheless, I had nothing to lose by trying it out so I decided to signup for a trial. I’ve used/currently use Hootsuite, Buffer, Swift Social, Kontentino, and many other social media managers, so I had a lot to compare Sprout social with.

Sprout social is easy to use, the layout is fairly simple and uncomplicated, the dashboard is somewhat of a mix between Social pilot and Kontentino, so are the features. My favorite features are the Smart inbox and the Sprout queue. The social queue is similar to Hootsuite Auto schedule function.

The RSS function in the feeds tab is also really nice as I was able to connect it to my Feedly account. A major use of this is the post via RSS function, which I used to auto tweet blog posts from influencer blogs in my niche. The Asset Library is also an amazing feature as it is a great way to store images for future use.

The discovery tab shows suggestions on accounts to follow and unfollow, people who have conversed with, and people who mentioned you in a post.

Sprout social is a great social media manager, however, It doesn’t seem all that superior to Hootsuite or Swift social. Considering the cost, I expected more out of it. Which I’m aware is rather ridiculous.

I will say this though, the “Reports” function offers a variety of important stats such as: Group reports, Twitter profiles [For tracking profile performance to determine the impact of twitter content], Twitter comparison, Twitter listening, Facebook page report, Facebook competitors, Engagement reports, Team reports, Task performance, Trends, Instagram profile analysis, LinkedIn page, Tag report, Google analytics and Sent messages.

To me, Sprout Social’s unique feature is its analytics function. No other SM manager, except perhaps SMHack, has such powerful and detailed social media analytics.

Pros

The Digital Asset Library
The Analytics feature
The RSS feature can serve as a social media content generation tool.
Easy UI

Cons

The pricing is rather steep.

There are other SM managers with more powerful features which could prove to be a better substitute to Sprout Social. MavSocial has a better Asset Library feature, SMHack provides just as detailed analytics, Swift social has powerful RSS feature, and Hootsuite is cheaper, has an automatic scheduling function, as well as one of the easiest SM Managers to use due to the numerous tutorials online and it's inbuilt mini-tutorial.

Rating breakdown

Value for Money
Ease of Use

Likelihood to recommend

6.0/10
Kim D.

Sprout is really user friendly, from both an interaction point and management. Good blogs too!

Used Daily for 1+ year
Reviewed on 2017/08/24
Review Source: Capterra

Using Sprout along side another platform for a different client (their choice) the overall functionality of Sprout is really clear! It is much faster and user friendly.

Pros

Sprout is great for interactions. Having over 1000 pages to look after means we need to be able to access specific pages quickly, and view messages for just the one page in a set profile group - this is really easy with Sprout! In terms of quality reviewing responses from a management point of view, it is great - you can see full threads and who did what. For reporting, you can tailor reports for each clients needs. After using an alternative platform, Sprout is MUCH faster all round - finding interactions and, general interaction in terms of loading and sending messages. In regards to task management, it is really good at making sure that you keep on top of things, as you can add an internal note which is front facing when you click into your tasks. The updates are also handy, as you can now select oldest to newest or newest to oldest - when there is a large number of incoming interactions it means there are less loading issues.

Cons

Sometimes there are bugs, which can cause functionality issues (but this does happen with all software). Because we are a UK company, and Sprout's support team are in the US it does mean that we have to wait until the afternoon on our time for any additional information - although you are able to log the error you are experiencing.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Eileen moran C.

Nicer interface than Hootsuite

Used Monthly for 2+ years
Reviewed on 2019/04/25
Review Source: Capterra

It puts all our social media profiles in one place for the small businesses that we manage. We can run customized reports that show the analytics for single or multiple profiles to see which posts are the most engaging and our follower/friend counts. Replying to questions or messages is easy to do right in Sprout. It streamlines what would be a cumbersome process of monitoring profiles for about 15 profiles on Facebook, Twitter, and LinkedIn. You can also see the feeds of handles you follow to find and reply to posts on Twitter.

Pros

Sprout lets you add multiple profiles from multiple platforms and schedule social media posts at whatever times you want or using a queue with times set by you. The listening stream can be customized so that you can choose whatever profiles/hashtags you want to see at that time. You can reply, assign posts, forward posts, retweet, retweet with comments all from the news stream. It works well with Zapier for RSS automatic posting of blog posts also. We started using it about 7-8 years ago, and the price has not changed for us, so it's a very good value for our money. The dashboard is easy to use and has multiple types of views, like calendar, so you can see if you have a lot of messages bunched up and spread them out. Support is good and the Sprout All Stars Slack group is another souce of information. Over time features have changed because of changes to Facebook/Twitter/LinkedIn, but Sprout has consistently improved the platform and added or revised features as needed. It's a great tool for small/medium businesses. You can mark messages as read/done to get them out of the stream.

Cons

Sometimes the software logs you out when no one else is trying to log in. It can also sometimes seem like a post has not been scheduled but when you refresh the page, it is there. It works better with Twitter than Facebook or LinkedIn, so if those are your main platforms you may want a different tool. I think the issue may be more with FB and LI changing their rules than Sprout.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10

Sprout Social Pricing

Starting from
US$99,00/month
Pricing options
Free Trial
Subscription
Value for money

Premium
$99 PER USER/MONTH

Corporate
$149 PER USER/MONTH

Enterprise
$249 PER USER/MONTH

Sprout Social Features

  • Activity Dashboard
  • Engagement Analytics
  • Monitoring
  • Multi-Channel Marketing
  • Reporting & Statistics
  • Social Media Integration
  • Social Network Marketing
  • Tagging
  • Third Party Integration

  • A/B Testing
  • API
  • Campaign Analysis
  • Campaign Management
  • Content Management
  • Customizable Branding
  • Customizable Templates
  • Data Import/Export
  • Drag & Drop Interface
  • Real Time Analytics
  • Real Time Data

Additional information for Sprout Social

Key features of Sprout Social

  • Analyze link performance
  • Audience engagement tools
  • Brand and competition social monitoring
  • Centralized Analytics & Reporting
  • Customer support features - tasks and Helpdesk integration
  • Discover customers by interest
  • Fully Integrated Publishing Tools
  • Get engagement & influence scores
  • Integrated analytics
  • Monitor competitor activity
  • Organize Contacts
  • Profile reports and message-level analytics
  • Search customers by location
  • Social CRM tools including shared customer records
  • Social Media Dashboard
  • Social media publishing
  • Sprout's ViralPost® Send Time Optimization
  • Team collaboration tools, live activity updates
  • Unified Smart Inbox
  • View Twitter follower demographics and contact details

Benefits

- Publish & schedule updates across social channels with a single click
- Monitor your brand & competition across social channels and the web
- Connect with highly targeted customers through our Discovery tools
- Measure success with robust reporting and analytics
- Collaborate with our team, tasks and permissions tools
- Monitor Check-Ins and Visitor Loyalty
- Manage it all on the go with Sprout Social For Mobile
- Create custom branded reports on your social media efforts in just a few clicks.

- Capture and measure data right in your browser, or export to PDF format for sharing. There is a robust set of analytics for Twitter, Google Analytics and Facebook Fan Pages.

- Sprout Social's contact manager also keeps track of all of your communication history, user profile information, notes, reminders and more.

- Make content creation a team effort with Sprout's collaborative publishing calendar.

- Access to Sprout's ViralPost® Send Time Optimization technology.

- Post from desktop, iOS (including iPhone and iPad), Android and Browser Extension.

Sprout Social FAQs

Below are some frequently asked questions for Sprout Social.

Q. What type of pricing plans does Sprout Social offer?

Sprout Social offers the following pricing plans:

Starting from: US$99,00/month

Pricing model: Subscription

Free Trial: Available

Premium
$99 PER USER/MONTH

Corporate
$149 PER USER/MONTH

Enterprise
$249 PER USER/MONTH

Q. What are the main features of Sprout Social?

Sprout Social offers the following features:

  • Analyze link performance
  • Audience engagement tools
  • Brand and competition social monitoring
  • Centralized Analytics & Reporting
  • Customer support features - tasks and Helpdesk integration
  • Discover customers by interest
  • Fully Integrated Publishing Tools
  • Get engagement & influence scores
  • Integrated analytics
  • Monitor competitor activity
  • Organize Contacts
  • Profile reports and message-level analytics
  • Search customers by location
  • Social CRM tools including shared customer records
  • Social Media Dashboard
  • Social media publishing
  • Sprout's ViralPost® Send Time Optimization
  • Team collaboration tools, live activity updates
  • Unified Smart Inbox
  • View Twitter follower demographics and contact details

Q. Who are the typical users of Sprout Social?

Sprout Social has the following typical customers:

Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business

Q. What languages does Sprout Social support?

Sprout Social supports the following languages:

English

Q. What type of pricing plans does Sprout Social offer?

Sprout Social has the following pricing plans:

Subscription

Q. Does Sprout Social support mobile devices?

Sprout Social supports the following devices:

Android, iPhone, iPad

Q. What other apps does Sprout Social integrate with?

Sprout Social integrates with the following applications:

Beckon, Bitium, Emma, Rebrandly, Rippling, Sniply, Twitter, Uberflip, UserVoice, Zendesk

Q. What level of support does Sprout Social offer?

Sprout Social offers the following support options:

Knowledge Base, Online Support, Phone Support, Video Tutorials