Sprout Social

Social Media Management Software for Business

4,4 /5 (437 reviews) Write a Review!

Sprout Social Overview

What is Sprout Social?

Sprout Social is your new home for social media management, with all the tools you need in one powerful package. Sprout Social emphasizes the four components of social media effectiveness; Monitoring, Engagement, Measurement and Growth.

Engagement - The new Engagement Report provides insight on team interactions (Premium Plan only). Expose trends in social engagement by day & time and see how you stack up against profiles with similar message volume.

Publishing - Drafts feature in Sprout helps you capture your thoughts for future social publishing.

Sprout's shared Team Content Calendar gives you a comprehensive view of scheduled messages across your entire team

Monitoring- Sprout's Smart Inbox is the ultimate social media monitoring feature; it combines every message, alert and action from all your profiles into a single, filterable stream.

Analytics - Sprout combines profile-level, group and roll-up analytics reports to get a high or low level look at performance. You can report on your social profiles in the way that makes sense to your business.

Collaboration - Route messages to appropriate departments and see who is available to respond on the spot. Never duplicate efforts when responding to a customer with our real-time collaboration features.

CRM - Sprout gives you immediate access to conversation history every time you hit reply, so you can respond quickly and personally. History is accessible throughout the app—click on an avatar to see all past interactions.

HelpDesk - Turn social media conversations into customer service tickets and easily capture your customers' queries with just one click. Let your customer use the social channel they prefer, while your support efforts can stay in your existing help desk platform.

Mobile - Schedule and publish messages, view and manage your feeds, perform keyword searches, view contact history, check sent message stats and more—anytime, anywhere.

Sprout Social Overview

Pricing

Starting from
US$99,00/month

Pricing options

Free Trial
Subscription
Value for money

Premium
$99 PER USER/MONTH

Corporate
$149 PER USER/MONTH

Enterprise
$249 PER USER/MONTH


Sprout Social Features

Devices
Business size
S M L
Markets
United States, Canada, United Kingdom, Australia, China, India
Supported Languages
English

Media

social media analytics
social media small business
social media analytics
social media analytics
social media small business
Sprout Social video Sprout Social screenshot: social media analytics Sprout Social screenshot: social media small business Sprout Social screenshot: Sprout Social screenshot: Sprout Social screenshot: Sprout Social screenshot: social media analytics Sprout Social screenshot: social media analytics Sprout Social screenshot: social media small business

Sprout Social Reviews

Sprout Social Reviews

Overall rating
4,4
/
5
Excellent
222

Very good
166

Average
39

Poor
6

Terrible
4

Value for Money
4
Features
4,1
Ease of Use
4,4
Customer Support
4,4
89% recommended this app
Eileen moran C.

Nicer interface than Hootsuite

It puts all our social media profiles in one place for the small businesses that we manage. We can run customized reports that show the analytics for single or multiple profiles to see which posts are the most engaging and our follower/friend counts. Replying to questions or messages is easy to do right in Sprout. It streamlines what would be a cumbersome process of monitoring profiles for about 15 profiles on Facebook, Twitter, and LinkedIn. You can also see the feeds of handles you follow to find and reply to posts on Twitter.


Verified Reviewer

Great Social Tool to Manager Multiple Brands

For the most part gives us an all-in-one social media management and creation tool. Perfect for collaboration and the structure of permissions and approvals helps on a team level.


Cari E.

I absolutely love Sprout Social.

I'm always surprised when a social media manager hasn't heard of Sprout. In my social media classes for my masters degree most of my classmates used Hootsuite and they were surprised by the differences between the two products. Sprout is by far superior and I'll never go back.


Cassie S.

Idea is great, follow through not so much..

I would say I'm pretty neutral about it. I was so excited about using them but if I could rewind time I never would have switched.


Ellie G.

Good product, expensive for businesses with multiple social channels


Eileen moran C.
Industry: Marketing & Advertising
Company size: 2-10 Employees

Nicer interface than Hootsuite

Used Monthly for 2+ years
Reviewed on 2019/04/25
Review Source: Capterra

It puts all our social media profiles in one place for the small businesses that we manage. We can run customized reports that show the analytics for single or multiple profiles to see which posts are the most engaging and our follower/friend counts. Replying to questions or messages is easy to do right in Sprout. It streamlines what would be a cumbersome process of monitoring profiles for about 15 profiles on Facebook, Twitter, and LinkedIn. You can also see the feeds of handles you follow to find and reply to posts on Twitter.

Pros

Sprout lets you add multiple profiles from multiple platforms and schedule social media posts at whatever times you want or using a queue with times set by you. The listening stream can be customized so that you can choose whatever profiles/hashtags you want to see at that time. You can reply, assign posts, forward posts, retweet, retweet with comments all from the news stream. It works well with Zapier for RSS automatic posting of blog posts also. We started using it about 7-8 years ago, and the price has not changed for us, so it's a very good value for our money. The dashboard is easy to use and has multiple types of views, like calendar, so you can see if you have a lot of messages bunched up and spread them out. Support is good and the Sprout All Stars Slack group is another souce of information. Over time features have changed because of changes to Facebook/Twitter/LinkedIn, but Sprout has consistently improved the platform and added or revised features as needed. It's a great tool for small/medium businesses. You can mark messages as read/done to get them out of the stream.

Cons

Sometimes the software logs you out when no one else is trying to log in. It can also sometimes seem like a post has not been scheduled but when you refresh the page, it is there. It works better with Twitter than Facebook or LinkedIn, so if those are your main platforms you may want a different tool. I think the issue may be more with FB and LI changing their rules than Sprout.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Verified Reviewer
Industry: Consumer Services
Company size: 1 001-5 000 Employees

Great Social Tool to Manager Multiple Brands

Used Daily for 2+ years
Reviewed on 2019/06/24
Review Source: Capterra

For the most part gives us an all-in-one social media management and creation tool. Perfect for collaboration and the structure of permissions and approvals helps on a team level.

Pros

Allows us to collaborate across our team with members in different locations. Love the notifications and ability to respond directly to social posts within the app. The ability to email posts to certain non-users helps, and being able to tag content types makes organization easy. The including reporting is robust and provides enough information across multiple platforms to make good decisions. The single inbox is ideal and is the reason we continue to use the platform. It's great to know if something was handled and by which user and the sense of accomplishment is there once you clear your inbox.

Cons

The listening tools are a separate cost and for our brands becomes too expensive to commit to. Which it had more feature built in like other platforms to scour and collect keyword mentions across other platforms (not just social).

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 8.0/10

Cari E.
Industry: Marketing & Advertising
Company size: 201-500 Employees

I absolutely love Sprout Social.

Used Daily for 2+ years
Reviewed on 2020/09/21
Review Source: Capterra

I'm always surprised when a social media manager hasn't heard of Sprout. In my social media classes for my masters degree most of my classmates used Hootsuite and they were surprised by the differences between the two products. Sprout is by far superior and I'll never go back.

Pros

Sprout Social makes social media management simple. I publish content on a daily basis and review our notifications, messages, and assign tasks when needed. The crop tools help us with our photography and graphics for each platform. Most platforms also allow alt text, which is extremely helpful and is a huge priority for us as an institute of higher education.

Cons

Sometimes the content calendar glitches and it shows all of the posts per day, including shares, that we didn't necessarily create. It can be a little messy and difficult to navigate when this happens, but it is rare and likely occurs when the software is going through updates. And who doesn't want updates/improvements? Definitely not a deal breaker in the slightest.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Cassie S.
Industry: Automotive
Company size: 5 001-10 000 Employees

Idea is great, follow through not so much..

Used Daily for 6-12 months
Reviewed on 2019/12/02
Review Source: Capterra

I would say I'm pretty neutral about it. I was so excited about using them but if I could rewind time I never would have switched.

Pros

I manage 13 different social media accounts so I need scheduling software to keep up with everything!

The majority of the reports on sprout are the same as you can find on your social media channel, but having everything in one place makes reports easier.

Cons

We have had some issues with Sprout since we signed up and the customer service along with the follow-through has been less than ideal. First off you have no account manager, the guy who signed us up washed his hands of us the second he got the check. I found this out when we were having issues connecting our Instagram. After 2 MONTHS, yes 2 months, of talking to support and engineers none of which could help us solve the issue we finally spoke with someone who had an idea of what was going on. After a couple of hours on the phone with him, everything was all fixed, except it wasn't truly fixed. The next day we discovered that since they were having issues connecting our business FB to our business Instagram they just created another business page for us to connect it to. So now we have a business page out there that isn't ours that we can't get Fb to remove.
In addition to this major issue we have has small ones such as not being able to post a gif, and not being able to post multiple photos to Instagram through the desktop. It seems the more we use Sprout the more we realize it is not up to par.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 6.0/10

Ellie G.
Industry: Entertainment
Company size: 11-50 Employees

Good product, expensive for businesses with multiple social channels

Used Daily for 6-12 months
Reviewed on 2020/07/07
Review Source: Capterra

Pros

Easy to schedule posts, cool upgrades for tracking & analytics. User experience is great

Cons

No snapchat or Tiktok integration. Also, its really expensive if you have multiple social channels. Reasonable price for 10 channels but since each FB, insta, twitter, Linkedin, Pinterest etc counts as 1 channel, 10 goes fast. Also, Insta & FB are owned by same company and you can push your insta post to FB automatically so why do each count as a channel against your 10? We have 3 brands so that means I would have to pay for 18 channels (6 for each) with insta, twitter, FB, GMB, LinkedIn, Pinterest, that pricing gets crazy.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 5.0/10

User recommendation
8,1/10
Based on 437 user ratings
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Sprout Social Pricing

Sprout Social Pricing

Starting from
US$99,00/month
Free Trial
Subscription
Value for money

Premium
$99 PER USER/MONTH

Corporate
$149 PER USER/MONTH

Enterprise
$249 PER USER/MONTH

Premium
$99 PER USER/MONTH

Corporate
$149 PER USER/MONTH

Enterprise
$249 PER USER/MONTH

Value for Money
4/5
Based on 437 user ratings
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Sprout Social Features

Sprout Social Features

API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customizable Branding
Customizable Templates
Data Import/Export
Drag & Drop Interface
Email Marketing Management
Engagement Analytics
Monitoring
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Template Management
Third Party Integration
Features
4,1/5
Based on 437 user ratings
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Categories

Additional information for Sprout Social

Additional information for Sprout Social

Key features of Sprout Social

  • Analyze link performance
  • Audience engagement tools
  • Brand and competition social monitoring
  • Centralized Analytics & Reporting
  • Customer support features - tasks and Helpdesk integration
  • Discover customers by interest
  • Fully Integrated Publishing Tools
  • Get engagement & influence scores
  • Integrated analytics
  • Monitor competitor activity
  • Organize Contacts
  • Profile reports and message-level analytics
  • Search customers by location
  • Social CRM tools including shared customer records
  • Social Media Dashboard
  • Social media publishing
  • Sprout's ViralPost® Send Time Optimization
  • Team collaboration tools, live activity updates
  • Unified Smart Inbox
  • View Twitter follower demographics and contact details

Benefits

- Publish & schedule updates across social channels with a single click
- Monitor your brand & competition across social channels and the web
- Connect with highly targeted customers through our Discovery tools
- Measure success with robust reporting and analytics
- Collaborate with our team, tasks and permissions tools
- Monitor Check-Ins and Visitor Loyalty
- Manage it all on the go with Sprout Social For Mobile
- Create custom branded reports on your social media efforts in just a few clicks.

- Capture and measure data right in your browser, or export to PDF format for sharing. There is a robust set of analytics for Twitter, Google Analytics and Facebook Fan Pages.

- Sprout Social's contact manager also keeps track of all of your communication history, user profile information, notes, reminders and more.

- Make content creation a team effort with Sprout's collaborative publishing calendar.

- Access to Sprout's ViralPost® Send Time Optimization technology.

- Post from desktop, iOS (including iPhone and iPad), Android and Browser Extension.

Sprout Social FAQs

Sprout Social FAQs

Below are some frequently asked questions for Sprout Social.

Q. What type of pricing plans does Sprout Social offer?

Sprout Social offers the following pricing plans:

Starting from: US$99,00/month

Pricing model: Subscription

Free Trial: Available

Premium $99 PER USER/MONTH Corporate $149 PER USER/MONTH Enterprise $249 PER USER/MONTH

Q. What are the main features of Sprout Social?

Sprout Social offers the following features:

  • Analyze link performance
  • Audience engagement tools
  • Brand and competition social monitoring
  • Centralized Analytics & Reporting
  • Customer support features - tasks and Helpdesk integration
  • Discover customers by interest
  • Fully Integrated Publishing Tools
  • Get engagement & influence scores
  • Integrated analytics
  • Monitor competitor activity
  • Organize Contacts
  • Profile reports and message-level analytics
  • Search customers by location
  • Social CRM tools including shared customer records
  • Social Media Dashboard
  • Social media publishing
  • Sprout's ViralPost® Send Time Optimization
  • Team collaboration tools, live activity updates
  • Unified Smart Inbox
  • View Twitter follower demographics and contact details

Q. Who are the typical users of Sprout Social?

Sprout Social has the following typical customers:

Small Business, Large Enterprises, Public Administrations, Non Profit, Freelancers, Mid Size Business

Q. What languages does Sprout Social support?

Sprout Social supports the following languages:

English

Q. What type of pricing plans does Sprout Social offer?

Sprout Social has the following pricing plans:

Subscription

Q. Does Sprout Social support mobile devices?

Sprout Social supports the following devices:

Android, iPhone, iPad

Q. What other apps does Sprout Social integrate with?

Sprout Social integrates with the following applications:

Beckon, Bitium, Emma, Rebrandly, Rippling, Sniply, Twitter, Uberflip, UserVoice, Zendesk

Q. What level of support does Sprout Social offer?

Sprout Social offers the following support options:

Knowledge Base, Phone Support, Online Support, Video Tutorials