About Omeda

Omeda is an end-to-end audience management solution designed to help businesses streamline handle audience targeting, improve retention rate, and manage revenue streams via a unified platform. It enables organizations to activate audiences in real-time with built-in marketing automation and customer data platform (CDP). It lets professionals engage customers on multiple channels including email, print, web, social media, mobile, or events. Omeda is an enterprise solution that unifies disparate data to drive revenue for the client base across multiple brands.

Omeda’s focus on data quality and governance allows businesses to make accurate and effective decisions about the audience. Marketing teams can segment the audience with standardized and in-depth reporting, analytics, and insights. Using a proprietary matching algorithm, managers can receive a single view of the customer, analyze their behavior, and manage subscriptions.

Administrators can connect disparate data sources with Omeda's customer data platform. It lets users combine online and offline sources to provide a complete 360-degree view of customers in a fully managed and governed audience database. It helps employees capture contact, product, demographic, behavioral, and contextual data points and store them into a single customer record. The CDP module enables users to create actionable segments of the audience that connects to a variety of activation channels like email, social, display, and on-site targeting.

The application allows professionals to build multiple campaigns, touchpoints, and rich customer profiles to reach the audience in the right place and time. Omeda's email platform enables organizations to send personalized and preference-driven content to customers. The email management system helps enterprises send targeted messages based on customers' behavior. Supervisors can utilize the integrated reporting tool to gain insights into campaigns and compare them against each other.

Omeda lets employees customize and personalize emails and social media pages as per business requirements. It allows businesses to monitor the audience's behavior and enhance promotional tactics as all of their behavioral data ties back to the database.

Key benefits of Omeda

Omeda provides a 360º view of the audience data. It connects data from multiple touch points including digital, events, data subscriptions, and offline data.

It automates communication with the audience database. It allows users to store all open/click data directly to the individual audience member's record, leverage A/B testing, and handle follow up tasks to increase response rates.

The application enables employees to improve marketing efficiency by segmenting attendees and tailoring high value promotions. They can utilize real-time event management solution to increase attendee satisfaction, booth traffic, and exhibitor revenue.

It lets managers gain insights into online traffic, actions, and audiences’ behavior across multiple sites. With a small amount of JavaScript, users can begin capturing audience behaviors, convert anonymous traffic to known, and integrate all the web data into the Omeda Portal.

Omeda helps professionals create content with a drag-and-drop interface. They can gain benefits from PCI compliance, iron clad security, and embedded API service for authenticating users.

It allows organizations to create effective workflows by seamlessly integrating Omeda data with industry leading platforms and applications. The bi-directional APIs enable clients to easily transfer data between enterprise platforms. Omeda provides the foundational elements including hierarchies and linkage to ensure consistent data.

The data management and integrity capabilities allow businesses to deliver interactive content to subscribers. Professionals can leverage audit expertise with BPA, AAM, and VAC and benefit from professional subscriber service team.

Omeda lets organizations analyze the data-driven insights about the targeted audience. It helps users improve business decisions by leveraging data intelligence and defining data strategies and best practices. It can increase the knowledge of the available marketing tech stack and identify where and when content is being accessed, drive new product development, and create new revenue streams.

Devices

Business size

S M L

Supported Languages

English

Images

Omeda custom emails
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Features

Total features of Omeda: 96

  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Auto-Responders
  • Behavior Tracking
  • Behavioral Analytics
  • CAN SPAM Compliance
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Cancellation Management
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Database
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Data Import/Export
  • Data Integration
  • Discount Management
  • Drag & Drop
  • Drip Campaigns
  • Dunning Management
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Enrollments/Onboarding
  • Event Triggered Actions
  • GDPR Compliance
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Qualification
  • List Management
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Match & Merge
  • Mobile Optimized Emails
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multivariate Testing
  • Personalization
  • Predictive Analytics
  • Predictive Modeling
  • Prioritization
  • Product Catalog
  • Recurring/Subscription Billing
  • Reporting & Statistics
  • Reporting/Analytics
  • Revenue Recognition
  • Sales Analytics
  • Search Marketing
  • Segmentation
  • Self Service Portal
  • Social Marketing
  • Social Media Integration
  • Spam Blocker
  • Subscriber Management
  • Subscription Management
  • Subscription Plan Management
  • Surveys & Feedback
  • Tax Management
  • Template Management
  • Third Party Integrations
  • Usage Tracking/Analytics
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Visitor Tracking

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Reviews

Overall rating

4,8 /5
(9)
Value for Money
4,6/5
Features
4,2/5
Ease of Use
4/5
Customer Support
4,7/5

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Showing 5 reviews of 9
Jon H.
Overall rating
  • Industry: Publishing
  • Company size: 51-200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Omeda CDP

Reviewed on 2021/02/26

Omeda's staff has been incredibly helpful and supportive since we onboarded with them several years...

Omeda's staff has been incredibly helpful and supportive since we onboarded with them several years ago now. They are helpful in making recommendations on how we use their platform and help to make us aware of current trends or how we could be better utilizing their platform.

Pros

Once fully implemented it was fairly easy to roll out campaigns to our websites, email, etc.

Cons

The Form Builder is the platform with the hardest learning curve for me. With that said Omeda has made large strides in making this more user friendly.

Rick E.
Overall rating
  • Industry: Publishing
  • Company size: 11-50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Omeda Review

Reviewed on 2021/04/08

From the initial data conversion into their Customer Data Platform, through the training and...

From the initial data conversion into their Customer Data Platform, through the training and ongoing support in our weekly meetings, Omeda has been a great business partner. The subscription fulfillment systems and personnel are solid, and the email tool is highly functional. Additionally, the Customer Data Platform and query tools are a powerful combination that allow me to acquire more new subscribers from our websites, while collecting and analyzing any data point I can think of for our audience. Omeda is constantly adding enhancements to their existing tools to give more insight into audience behavior and improve response on the audience-facing functionality such as marketing automation, personalized experience based on audience segments. I love that they also do a great job of communicating examples of tactics that are being used successfully by their customers.

Overall, we've been able to at least double the number of subscribers we acquire from our websites and increase advertising revenue via their customer data platform tools, and along the way we're building a robust stack of audience behavior and business intelligence data that we use to improve the performance of our email and other audience promotions.

Pros

Their query and customer data platform tools are powerful and relatively easy to use. Their support team is great at helping you learn and use the software.

Cons

Their form builder is powerful but complex and you'll probably need help from their team or an experienced HTML/CSS person on your team if you go the self-service method. Luckily they help with initial setup and integration and can build all the forms to your specs if you need to.

Kyle S.
Overall rating
  • Industry: Publishing
  • Company size: 51-200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Why Omeda? The better question is why not Omeda?

Reviewed on 2021/03/18

We've been with Omeda for 18 months now and it has been great to work with a company in the...

We've been with Omeda for 18 months now and it has been great to work with a company in the publishing and marketing space that understands the business and understands our business, B2B, specifically.

We have a team at Omeda that works very closely with our Audience Development and Digital departments and I don't think there is a day that goes by where we don't ask our reps a question or they are responding to our tickets in a timely fashion.

Pros

The overall feature set is impressive. From list management to the built-in Customer Data Platform and the email marketing / sending platform to creating customized journeys for readers that push content depending on action to Social Media, web sites and additional email sends.

Combining all of these features really helps when having to look at all the different platforms out there that can provide each of these services separately... makes the decision to purchase that much easier knowing that its under one roof.

Cons

There's always a need for iteration when software is involved. User interface oddities here and there come to mind, however, these oddities can be overcome just by learning the software and understanding why things are the way they are.

Can it be improved? Absolutely! Omeda constantly pushes out new builds throughout the year that address things and are open to putting your requests into the build sequence.

Roberta M.
Overall rating
  • Industry: Media Production
  • Company size: 201-500 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Systems Consolidation and Workflow Efficiency

Reviewed on 2021/02/24

Implementation went well. It was a huge project with a massive amount of data. We were...

Implementation went well. It was a huge project with a massive amount of data. We were converting a large audience database with print, digital, email, and behavior information. At the same time, we had to ramp up IP addresses, clean the email data, and migrate over to the Omeda ESP. We had to connect the Omeda CDP as well. For a large under taking, the project management went well and it ran relatively smoothly. Issues were dealt with and we moved forward.

Pros

Ever look at your operations team and ask yourself why does it take so long to get things done? Ever ask, why are things so hard and then look at your tech stack with the volume of systems and shake your head and say, oh, that's why. Well that was the boat we were in. We removed 3 systems: Salesforce Marketing Cloud, Tealium and an audience system called Knowledge Marketing. We consolidated everything into a single technology stack on the Omeda platform. Our audience database members grew by 37%. We had 56% efficiency in email operations which is staggering for a small team. And we had 100% redeployment of our database and development IT resources allocated to true development projects to grow our business. Guess what folks, that's what I call true growth, scale and efficiency in operations.

Cons

When you consolidate systems, you obviously are removing a best in breed system that has tremendous power because that applications core existence was built for a single job. So we did trade off on some functionality in the area of CDP and on the audience platform. However, I go back to the over whelming increase in operation efficiency within the email department. Our email deployment team is small. The Salesforce Marketing Cloud tool, if you have used is it before is a large beast. To many clicks, hops, jumps from screen to screen. Complicated and time consuming. The email team sets up and deploys emails in a fraction of the time it takes. And with the audience database being directly integrated in real time with the email platform, the job is seamless and the reporting is tremendous. 360 degree, non-stop view of the customer. So there will always be a tradeoff on some functionality. I can live with that to gain efficiency, scale and better visibility into the data.

Kristine W.
Overall rating
  • Industry: Media Production
  • Company size: 51-200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

A Full Stack Marketing Tool Kit

Reviewed on 2021/03/01

I'd recommend Omeda to any team that's looking to manage their martech end-to-end in one place. For...

I'd recommend Omeda to any team that's looking to manage their martech end-to-end in one place. For those who run a lean team or just want to get the most out of their tech stack without some of the high-end bells and whistles (that often just collect dust anyway), look no further.

Pros

Omeda has built a powerful marketing program that is driven by your own database, creating an almost seamless workflow and relationship management system. It really gives you the opportunity to create process efficiencies and optimize your investment by maximizing your usage of marketing tools.

Their corporate culture shines through from day to-day tasks to new projects and implementations. The client-facing teams, as well as those behind the scenes, bring an extra-mile element that you just don't find other places.

Cons

Some elements can be a bit clunky, albeit functional. The form builder program could use an upgrade.

Showing 5 reviews of 9 Read all reviews

Omeda FAQs

Below are some frequently asked questions for Omeda.

Omeda offers the following pricing plans:

  • Starting from:
  • Pricing model: Subscription
  • Free Trial: Not Available

We do not have any information about Omeda features

Omeda has the following typical customers:

2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001+

Omeda supports the following languages:

English

Omeda supports the following devices:

Omeda integrates with the following applications:

AdRoll, Adobe Analytics, BlueConic, CredSpark, Drupal, Facebook, Lytics Customer Data Platform, Marketo Engage

Omeda offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support

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