Ongage

4.8 (37)
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An email marketing platform for high-volume email operations

About Ongage

The Ongage email marketing platform offers robust capabilities that include an email API and everything you need to manage high-end campaigns at scale. Features include a full analytical suite, advanced segmentation, dynamic personalization, data-driven campaigns management, next-gen SMTP relay, and more. It also supports integrations with third-party tools to make email marketing teams more productive. If you’re looking to take your email marketing operation to the next level, Ongage will help you to capitalize on all your previous platform features while increasing your cost-effectiveness, deliverability, and more.


Key benefits of Ongage

• Segmentation based on behavior, psychographic, geography, demography, intent-based, ISP-based, and SMTP-based
• Dynamic content feeds
• If-else blocks
• Send-by-time-zone
• Preference center
• Update-on-click
• Template editor
• Segment routing
• A/B testing
• Preflight tools
• Minute-by-minute throttling
• Flexible & robust API
• Multiple lists
• Date and math functions
• Honeypots-as-a-service
• Transactional communications
• Webhooks
• Updated list fields
• Events & triggers
• Ongage SMTP
• Plug-and-play other SMTPs.
• Multiple SMTP connections
• MTA integration
• SMS integration


Images

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Ongage Software - Ongage triggers

Not sure about Ongage? Compare with a popular alternative

Ongage

4.8 (37)
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Starting Price

US$399.00
month
€39.00
month

Pricing Options

Free version
Free trial
Free version
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Features

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Integrations

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Ease of Use

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Value for Money

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Customer Service

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Reviews

Overall rating

4.8 /5
(37)
Value for Money
4.6/5
Features
4.7/5
Ease of Use
4.5/5
Customer Support
4.9/5

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Showing 5 reviews of 37
Anton
Anton
Overall rating
  • Industry: Gambling & Casinos
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great ESP to manage multiple SMTP providers

Reviewed on 2021/04/27

We have 5 online casino brands and use Ongage for acquisition email campaigns. The main duty is to...

We have 5 online casino brands and use Ongage for acquisition email campaigns. The main duty is to maintain high deliverability among a number of SMTP providers and manage very high volumes among hundreds of drip email campaigns across the world.

Pros

The greates thing in Ongage is the feature to manage multiple SMTP providers for email marketing. I didn't see any comparable software in the market with such feature.

This is a must for several markets where email marketing is more about deliverability than marketing. You can easily setup dozens of drip campaigns to be sent with two, three SMTP providers each for the specific ISP, for example, Gmail with SMTP #1, Hotmail with SMTP #2, etc for every single drip campaign.

Ongage also has many useful features in database segmentation, drip campaigns management, analytics, and reports. All of that makes complex things much easier to manage.

Cons

I am very waiting for the moment when Ongage will allow to group ISPs with different domains but the same company, e.g. Hotmail.de + Hotmail.com + Outlook or Yahoo + AOL, etc.

Ed
Overall rating
  • Industry: E-Learning
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

A powerful and effective solution for email marketing.

Reviewed on 2021/04/25

Our overall experience has been very positive.

Not many services can handle our complex segment...

Our overall experience has been very positive.

Not many services can handle our complex segment logic w/o providing access to a raw SQL-like interface, but Ongage is the exception. For some of our providers we have to manage this through a database and hard-flag records for mailing within the ESP! Ongage's solution is versatile and effective.

Ongage's ability to "stagger" our sends, deliver across a period of hours rather than all at once, has been very helpful in mitigating deliverability challenges. This is a huge help for maintaining high delivery rates across larger campaigns.

Since Ongage works in tandem with email service providers, you can easily move to a new service without having to re-upload your list or fret about losing data. Switching from one SMTP service to another is so much easier with Ongage and helps companies stay nimble.

Pros

This software provides a "hub" for your email marketing list and can connect to multiple different email service providers. Managing sends through multiple service providers is easy in Ongage. Their platform supports complex list segmentation, incremental campaign deployment, and split-testing.

Their support is top-notch, responding quickly to issues, comprehensive resolutions, and provides easy-to-understand descriptions of challenges. We've used multiple vendors over the years but Ongage is the only one where we've seen requested changes implemented directly into the product. Ranging from minor, cosmetic, changes to gigantic "export all send/open/click contact activity as a CSV from the web interface". It's nice to partner with a company who listens to their customers.

Their API is robust and we've never had trouble getting the information we need out of their system.

Cons

The cost can be prohibitive for smaller companies and the combination of Ongage plus sending service can be an increase to the cost-per-send when compared to an "out of the box" email service provider.

Their segmentation tool is complex. This is great for flexibility but can be difficult for new users to grasp (especially with multiple nested groups of logic).

Reasons for Switching to Ongage

Ongage was able to meet our needs where some of the dedicated ESPs fell-short. Having access to an overlay allowed us to broaden our list of vendors to include SMTP services to get better sending rates without having to make concessions on features. The ability to manage multiple services in a single place is also helpful from an administrative perspective: we only have to train someone to use one interface, maintain documentation for one vendor, we don't have to keep track of each providers idiosyncrasies, etc.
eyal
Overall rating
  • Industry: Gambling & Casinos
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 5.0 /10

eyal's review

Reviewed on 2021/04/24

Good and usful software, but it could be much better.

Good and usful software, but it could be much better.

Pros

I created a new review, because i wrote the wrong email before.
the software is very usful, and offering a lot of options.

Cons

There are a lot of options, but sometimes its hard to learn new stuff on it, sometimes the software get to complicated and un friendly and even if there are a lot of options, its hard to find them.
also - the info button should more friendly too.

Cynthia
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Essential to Our Business

Reviewed on 2021/05/06

We were able to optimize our newsletter with this product more so than with our previous ESP....

We were able to optimize our newsletter with this product more so than with our previous ESP. Customer support has been amazing. Our CSM [SENSITIVE CONTENT HIDDEN] is the best and [SENSITIVE CONTENT HIDDEN] has been such a great resource to every team member.

Pros

This is exactly the product we needed to grow our email program. The functionality of A/B testing and WYSIWYG edit to create dynamic templates was not only easy to use, but absolutely crucial. Having built-in analytics is also something we use every day to help optimize our programs. Customer support is also attentive, reliable and quick. I know when I submit a ticket, I'm going to get a thoughtful response that will get me where I need to go.

Cons

Integration was pretty easy but there are a couple things we'd like to see:
segment growth over time so we can monitor in the platform how are segments are growing/decreasing
a summary of a/b tests showing the results of the winner and loser so we can see the difference . we can see this in realtime but would like to be able to get this information for tests run early in the morning when we don't have eyes on it

Alternatives Considered

Iterable

Reasons for Choosing Ongage

The previous ESP was expensive and did not have enough features for us to grow and optimize our program

Reasons for Switching to Ongage

Price was a big factor especially since we saw some functionalities were comparable.
Eric
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 201–500 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

It's all about the Support and Features

Reviewed on 2021/04/21

All I can say is I wish ever product or service provider had the support that Ongage does. It's...

All I can say is I wish ever product or service provider had the support that Ongage does. It's all about the customer for them - making sure the program is working the best it can for the user.

Pros

First I must say the Support is by far the best team I've ever worked with for any product! They go over and above to make sure they have answered your question or found a solution for an issue. The Dev team listens to user case and is open to suggestions to build a better product. Sales team is not only in it to make money but they make sure you are on the correct plan and do what they can to help you all the way through the setup/onboarding process.

Cons

I really have no issues with the product at all. Sure there could be some additional features but I've learned working with Ongage is making a suggestion to them and if it's a value for other customers or just a damn good idea they will implement over time.

Showing 5 reviews of 37 Read all reviews

Ongage FAQs

Below are some frequently asked questions for Ongage.

Ongage offers the following pricing plans:

  • Starting from: US$399.00/month
  • Pricing model: Subscription
  • Free Trial: Available

Ongage has the following typical customers:

Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

Ongage supports the following languages:

English

Ongage supports the following devices:

Ongage integrates with the following applications:

Amazon SES, EmailSuccess, MailerQ, Mailgun, Mailjet, Netcore Email API, PowerMTA, SMTP, Sinch MessageMedia, SocketLabs, SparkPost, Zapier

Ongage offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

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