Google Marketing Platform

Google Marketing Platform

Advertising campaigns and analytics software

About Google Marketing Platform

Google Marketing Platform is an advertising agency management software that helps small to large businesses manage campaigns, monitor marketing performance, optimize websites, handle creatives, and more on a centralized platform. Data Studio module enables staff members to build dashboards and transform raw data into required metrics, data visualizations, and engaging reports.

Google Marketing Platform allows organizations to optimize website performance and gain visibility into visitor requirements by running a/b, redirect, and multivariate tests. Employees can utilize pre-designed templated to create and distribute surveys and generate graphs or charts to analyze the compiled survey data. With the campaign management functionality, creative, TV, analytics, and design teams can collaborate on projects and launch advertising campaigns.

Google Marketing Platform enables businesses to integrate the solution with several internal and third-party applications. The tag management tool lets users create and manage website tags to gain insights into conversion rates, site analytics, and other key performance indicators (KPIs).


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Google Marketing Platform Software - Google Marketing Platform analytics
Google Marketing Platform Software - Google Marketing Platform campaigns
Google Marketing Platform Software - Google Marketing Platform survey

Not sure about Google Marketing Platform? Compare with a popular alternative

Google Marketing Platform

4,6 (13)
VS.
Highly reviewed

Starting Price

No pricing found
US$1 250,00
month

Pricing Options

Free version
Free trial
Free version
Free trial

Features

39
162

Integrations

No integrations found
8

Ease of Use

4,2 (13)
3,8 (485)

Value for Money

4,1 (13)
3,8 (485)

Customer Service

4,2 (13)
3,9 (485)
Green rating bars show the winning product based on the average rating and number of reviews.

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4,2
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4,3
#2 Alternative to Google Marketing Platform
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Celtra

4,4
#3 Alternative to Google Marketing Platform
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Adobe Advertising Cloud

4,4
#4 Alternative to Google Marketing Platform
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Reviews

Overall rating

4,6 /5
(13)
Value for Money
4,1/5
Features
4,2/5
Ease of Use
4,2/5
Customer Support
4,2/5

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Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 13
MD Abu
MD Abu
Overall rating
  • Industry: Education Management
  • Company size: 201–500 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

The most popular & useful ad management tool

Reviewed on 2022/05/26

Overall, I am very satisfied with its platform. It helps to reach the targetted reach very easily.

Overall, I am very satisfied with its platform. It helps to reach the targetted reach very easily.

Pros

Google Marketing Platform is the most impactful platform for publishing & managing ads & analytics for marketing purposes. It provides a simplistic way to reach the targetted audience all over the world. As Google, itself is the most widely used platform on the internet, it has a vast amount of users. We can launch an ad campaign with our own budget by setting up the rules.

Cons

Setting up the software for first the time will require some basic prior knowledge. It is great for big industries with big targets. The new startup or small company will require to make wise use of it.

Marcelo
Overall rating
  • Industry: Construction
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

great for use

Reviewed on 2023/10/24

for me it s great for me to sell my digital pproducts

for me it s great for me to sell my digital pproducts

Pros

l like working as an affilate on platform

Cons

what do l like least when l m writing something essay another diffrent understanding of the platform

Molly
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 201–500 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 5.0 /10

Not really necessary

Reviewed on 2022/12/07

Pros

easily provide access to numerous accounts

Cons

This didnt work well for all usersOnly really useful for a few platforms

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 501–1 000 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

A must have tool for Digital Ads and Marketing

Reviewed on 2023/02/20

Pros

Google Marketing Platform provides an integrated network of different tools which are very necessary for advertising and marketing, reporting, and analytics. This network helps in synchronization different tools and making the most out of it. For example, Google Analytics is used for reporting and insights into your campaigns running on different tools like Google Search Ads, Display Ads, DSPs, etc.

Cons

This platform can be sometimes overwhelming for beginners as there is so much to learn before getting used to it. Each tool within this platform has its own unique use case that needs to be learned first.

ferdinand
Overall rating
  • Industry: Online Media
  • Company size: 51–200 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

my Google Marketing Platform review

Reviewed on 2023/08/15

The ease of having multiple channels on one platform which leads to increase productivity.

The ease of having multiple channels on one platform which leads to increase productivity.

Pros

it allows me to easily have access to analytics, tag manager and google AdWords on one platform.

Cons

Its takes too much time to understand except you watch a lot of videos and its a bit expensive

Alternatives Considered

Celtra and Adobe Advertising Cloud
Showing 5 reviews of 13 Read all reviews

Google Marketing Platform FAQs

Below are some frequently asked questions for Google Marketing Platform.

Google Marketing Platform offers the following pricing plans:

  • Free Trial: Not Available

Please contact Google directly for pricing details.

Google Marketing Platform has the following typical customers:

Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000

Google Marketing Platform supports the following languages:

English

Google Marketing Platform supports the following devices:

We do not have any information about what integrations Google Marketing Platform has

Google Marketing Platform offers the following support options:

Email/Help Desk, Knowledge Base, Phone Support

Related categories

See all software categories found for Google Marketing Platform.