Google Marketing Platform
About Google Marketing Platform
Google Marketing Platform is an advertising agency management software that helps small to large businesses manage campaigns, monitor marketing performance, optimize websites, handle creatives, and more on a centralized platform. Data Studio module enables staff members to build dashboards and transform raw data into required metrics, data visualizations, and engaging reports.
Google Marketing Platform allows organizations to optimize website performance and gain visibility into visitor requirements by running a/b, redirect, and multivariate tests. Employees can utilize pre-designed templated to create and distribute surveys and generate graphs or charts to analyze the compiled survey data. With the campaign management functionality, creative, TV, analytics, and design teams can collaborate on projects and launch advertising campaigns.
Google Marketing Platform enables businesses to integrate the solution with several internal and third-party applications. The tag management tool lets users create and manage website tags to gain insights into conversion rates, site analytics, and other key performance indicators (KPIs).
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Google Marketing Platform
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Reviews
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- Industry: Education Management
- Company size: 201–500 Employees
- Used Monthly for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Comprehensive and Powerful Marketing Analytics Platform
Reviewed on 2025/03/08
It offers powerful analytics, ads management, and integration, making it a high-quality marketing...
It offers powerful analytics, ads management, and integration, making it a high-quality marketing solution.
Pros
Powerful analytics, seamless integration, and advanced targeting options.
Cons
Complex setup and steep learning curve for new users.
- Industry: Staffing & Recruiting
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
This is THE marketing platform
Reviewed on 2024/10/10
Once we figured out how to utilize the platform we could almost instantly see the results. ...
Once we figured out how to utilize the platform we could almost instantly see the results. Applicants and clients were from
The right industry!
Pros
Google Marketing makes it easy to see audience insights, if we are running the right type of insights and in the right places, and if it’s actually working!
Cons
It took time to really narrow in the right key terms to use to be able to get thru to the right target audience.
- Industry: Design
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 4.0 /10
Google going downhill
Reviewed on 2024/09/06
Pros
That it helps get the business out there and in the public eye
Cons
The customer service is absolutely awful because it's outsourced and nothing is streamlined anymore!
- Industry: Computer Hardware
- Company size: 2–10 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Helpls to find new customers without too much work
Reviewed on 2025/03/04
Overall it has been a pleasant experience and has helped us gain new customers which is the end...
Overall it has been a pleasant experience and has helped us gain new customers which is the end goal.
Pros
Good for highly targeted campaigns, Google have the right data to find the right audience.
Cons
Customer service isn't bad per se but it's hard to get through to someone real - I assume this is because Google are too big to focus in on smaller accounts.
- Industry: Real Estate
- Company size: 11–50 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Have to market to get seen
Reviewed on 2024/10/14
Costly software to function but does work
Costly software to function but does work
Pros
We use this software to market and promote our company and happy with the results
Cons
Can be expensive to run and operate but does produce leads
Google Marketing Platform FAQs
Below are some frequently asked questions for Google Marketing Platform.Q. What type of pricing plans does Google Marketing Platform offer?
Google Marketing Platform offers the following pricing plans:
- Free Trial: Not Available
Please contact Google directly for pricing details.
Q. Who are the typical users of Google Marketing Platform?
Google Marketing Platform has the following typical customers:
Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does Google Marketing Platform support?
Google Marketing Platform supports the following languages:
English
Q. Does Google Marketing Platform support mobile devices?
Google Marketing Platform supports the following devices:
Q. What other apps does Google Marketing Platform integrate with?
We do not have any information about what integrations Google Marketing Platform has
Q. What level of support does Google Marketing Platform offer?
Google Marketing Platform offers the following support options:
Email/Help Desk, Knowledge Base, Phone Support
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Advertising Agency Software
