About Smaily

Smaily is an email marketing and automation tool created to make email marketing accessible, easy and enjoyable for everyone. The platform offers its users an award-winning drag and drop template editor to help create eye-catching emails. Users can set up automated workflows to make their email marketing even more efficient and profitable. Smaily has various integrations to give its users the possibility to sync customer data on all platforms.


Key benefits of Smaily

Easy to use, affordable, transparent pricing, 24/7 priority support, easy to integrate with numerous other systems and platforms, full service agency options, HTML email template options, limitless sending, A/B testing, multiple users per account, result tracking and analytics, easy automations set up - send confirmation letters, transactional emails, welcome emails, abandoned cart emails etc.


Images

Smaily Software - Make email marketing the only marketing you need. Our email marketing software delivers both your emails and results. You’ll soon be tracking the increase in opens, clicks, sales and smiles.
Smaily Software - Never waste a moment doing things that could be done automatically. Map out your dream customer journey and start the adventure with marketing automation.
Smaily Software - Conquer the market with campaigns of gold. Make your email design dreams come true and imagination run wild with the help of our design tools. Create eye-catching email templates fit for any device and deliver winning email marketing campaigns.
Smaily Software - Successful and stunning landing with minimal effort. You don’t need to be a design guru to build a page that makes visitors want to explore. Offer them a smooth touch-down with a beautifully designed landing page.
Smaily Software - Work well with others and gain connections. Make the most of the contacts on your apps and integrations. Connect all customer info from your website, CRM and e-commerce platform for the Holy Grail of customer data.
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Smaily video
Smaily Software - Make email marketing the only marketing you need. Our email marketing software delivers both your emails and results. You’ll soon be tracking the increase in opens, clicks, sales and smiles.
Smaily Software - Never waste a moment doing things that could be done automatically. Map out your dream customer journey and start the adventure with marketing automation.
Smaily Software - Conquer the market with campaigns of gold. Make your email design dreams come true and imagination run wild with the help of our design tools. Create eye-catching email templates fit for any device and deliver winning email marketing campaigns.
Smaily Software - Successful and stunning landing with minimal effort. You don’t need to be a design guru to build a page that makes visitors want to explore. Offer them a smooth touch-down with a beautifully designed landing page.
Smaily Software - Work well with others and gain connections. Make the most of the contacts on your apps and integrations. Connect all customer info from your website, CRM and e-commerce platform for the Holy Grail of customer data.

Not sure about Smaily? Compare with a popular alternative

Smaily

4,8 (39)
VS.
Highly reviewed

Starting Price

€4,20
month
US$25,00
month

Pricing Options

Free version
Free trial
Free version
Free trial

Features

41
95

Integrations

16
43

Ease of Use

4,7 (39)
4,5 (1 940)

Value for Money

4,9 (39)
4,5 (1 940)

Customer Service

5,0 (39)
4,5 (1 940)
Green rating bars show the winning product based on the average rating and number of reviews.

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Mailchimp

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Reviews

Overall rating

4,8 /5
(39)
Value for Money
4,9/5
Features
4,3/5
Ease of Use
4,7/5
Customer Support
5/5

Already have Smaily?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 39
Verified Reviewer
Overall rating
  • Industry: Retail
  • Company size: 5 001–10 000 Employees
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Modern and powerful e-mail tool

Reviewed on 2022/10/04

Great!
Customer support is very strong. They are very open to discuss and find custom solutions to...

Great!
Customer support is very strong. They are very open to discuss and find custom solutions to the specific problems your company is facing.
Data connections are easily manageable and not prone to errors.

I feel like data presentation could be a bit better but it's not important factor for me. You should have your data handled on your side and shouldn't rely on 3rd parties.

Pros

Easy to use and customize. Features build-a-template tool for easy modifications.
Reasonably well structured.

Since using Smaily for over a year I haven't encountered any major problems with using the platform or sending e-mails through it.

Cons

Data that accompanies the campaigns could be more informative.
Contact parameters view needs some love - say you have 20 parameters per contact: you can only have a couple in a "masterview" for overview. And you can't customize which ones are shown. This makes debugging a bit more difficult, but not a major hurdle.

Response from Sendsmaily

Thank you very much for the very positive review. We take all suggestions into account and try to improve our platform.

Ivar
Overall rating
  • Industry: Restaurants
  • Company size: 11–50 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Best bang for a buck

Reviewed on 2023/09/14

We can send our weekly newsletters with it so we are satisfied.

We can send our weekly newsletters with it so we are satisfied.

Pros

The best thing about Smaily is that it's basically free to use. We use it for weekly company newsletters. The customer service is exceptionally fast and helpful!

Cons

It doesn't have AI content creation integrated in it. Nowadays AI gives so much more value to apps that if it's not present, it's a big minus.

Response from Sendsmaily

Thank you for your thoughtful review! We're thrilled to hear that you find Smaily to be a great value and that our customer service has met your expectations. We understand the growing importance of AI in today's digital landscape and appreciate your feedback on its integration. We're always looking for ways to enhance our platform, and your insights are invaluable. It's great to know that you're satisfied with sending your weekly newsletters through Smaily. Thanks for choosing us, and we're proud to have Estonian roots!

Sarah Johanna
Overall rating
  • Industry: Retail
  • Company size: 11–50 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

Smaily experience

Reviewed on 2022/10/06

Pros

Customer service and account managers are quick to act and find/offer solutions.

Cons

I would like to see more data on our subscribers - unsubscribers (graph) that you could check daily, weekly, yearly, date to date etc. I feel like this should be one of the most important features on any e-mail marketing software. In addition there should be a daily/weekly/monthly/date to date rundown on overlall account health, data etc.

Response from Sendsmaily

Thank you very much for the positive feedback. Next year, we plan to upgrade our statistics section on the platform.

Merily
Overall rating
  • Industry: Furniture
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Easy to use, great staff and detailed statistics

Reviewed on 2021/07/07

Pros

Smaily is easy to use, analytics are very detailed and the staff is easily reachable, especially with critical questions. They are extremely helpful by helping to find fast solutions and by giving helpful tips.

Cons

It was a bit complicated at first, however now it's all figured out and everything runs smoothly.

Response from Sendsmaily

Thank you very much Merily for this positive feedback. We always try to offer the best solution with our customer support

Kristiina
Overall rating
  • Industry: Retail
  • Company size: 51–200 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Very nice email marketing prodcut

Reviewed on 2021/06/28

Pros

Very easy to use and to learn to use it. Good support team that answers very quickly. Easy to create segments and to track results.

Cons

Bit difficult to implement everything we want in html.

Alternatives Considered

Mailchimp

Reasons for Switching to Smaily

Better offer for our company and also because company is estonian :)

Response from Sendsmaily

Thank you very much Kristiina for this positive feedback. We are building a completely new version of our template editor and hopefully all the issues you may have will be resolved :)

Showing 5 reviews of 39 Read all reviews

Smaily FAQs

Below are some frequently asked questions for Smaily.

Smaily offers the following pricing plans:

  • Starting from: €4,20/month
  • Pricing model: Free Version, Subscription
  • Free Trial: Available

Unlimited sending for a monthly price - calculated based on database size. Sending is free for up to 2000 active contacts. Users can choose between monthly packages depending on the amount of active subscribers in their database or opt for a credit point based option where sending one email to one subscriber equals one credit point. Regardless of the price, users have access to all the features of the platform. Smaily is on average around 30% cheaper than bigger competitors. Check out the pricing options here https://smaily.com/pricing/

Smaily has the following typical customers:

Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000

Smaily supports the following languages:

English, Estonian, Finnish, Russian

Smaily supports the following devices:

Smaily integrates with the following applications:

Drupal, Google Data Studio, Google Forms, Magento Marketplace, Make, Microsoft Dynamics CRM - dupe, Online Auction System, OpenCart, Pipedrive, PrestaShop, QlikView, Salesforce Platform, Shopify, WooCommerce, WordPress, Zapier

Smaily offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

Related categories

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