About Opal
Opal's planning platform connects marketing and communications strategy to execution. Teams working together in Opal get the visibility they need to stay aligned and work efficiently, keeping messaging on-brand and avoiding duplicative efforts. Plan your campaigns, visualize your content, and assign tasks and due dates to keep creatives, PMs, approvers, and other stakeholders on the same page.
It takes tight coordination to deliver a cohesive brand experience across many channels and many campaigns, and in today’s remote-first world, having a technology platform to make it happen is key. Opal helps teams at best-in-class brands like Starbucks, Target, Wendy's, and Airbnb work together more effectively while understanding how their piece of the puzzle fits into the bigger picture.
Customize your Opal workflows to fit exactly what your business needs, from how you organize your campaigns and views to your process steps and project labels. The Opal platform delivers the flexibility marketing teams need to collaborate across many teams and functions.
Using Opal as your single source of truth keeps everyone collaborating seamlessly. And you can bring everyone that touches marketing and comms together in Opal: Strategists can develop and oversee campaigns and creative briefs; Operations pros can design and manage workflows & process; Channel Managers (and stakeholders of all kinds) can build, plan, review, and approve work; Project Managers and Producers can coordinate people, processes, schedules, and approvals; Copywriters and Designers can create, collaborate, review, and approve assets; and agency partners of all kinds can collaborate, find information, and share work in the same platform.
Key benefits of Opal
Visibility: See all your channels and marketing activities in one place with a bird’s eye to understand the big picture, then zero in on a detailed view of every campaign, moment, and creative asset—past, present, and future.
Alignment: Opal is the single source of truth for marketing and comms work, bringing order to your team’s day and keeping messaging aligned and on-brand across every channel.
Efficiency: Create better work, faster with all the information your teams need in one place—with easy ways to review, share, and repurpose work.
Approvals: Manage creative review, feedback, and approvals all in one place, with streamlined workflows that keep projects moving in the right direction.
Presentations: Create and share dynamic presentation links that automatically update with the latest creative work.
Stamps: Create and use templates for your oft-repeated tasks, saving valuable time and reducing human error.
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Reviews
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Software buyers need your help! Product reviews help the rest of us make great decisions.
- Industry: Marketing & Advertising
- Company size: 51–200 Employees
- Used Daily for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Organizing your social media
Reviewed on 2023/02/07
The tool helped us a lot with our organization in social media, it is fundamental nowadays
The tool helped us a lot with our organization in social media, it is fundamental nowadays
Pros
A great tool to work as a team, being able to view all active users; The ease of use is incredible, everything is very intuitive; We use a lot of the function of leaving comments for other colleagues to be able to see; The planning and scheduling part of posts helps a lot
Cons
I had problems with the pages simply crashing and having to restart to get it working again
Response from Opal Labs
Hi James, thank you very much for taking the time to write a review! It's tremendous hearing that Opal is providing visibility and organization on your social media – that is one of the most popular use cases for the platform. In particular, we appreciate knowing that planning and scheduling have been improved by Opal! Please consider reaching out to our support team by emailing [email protected] to discuss the bugs you've found!
Katie Pocklington, Director of Customer Success
- Industry: Retail
- Company size: 501–1,000 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Opal Admin/User
Reviewed on 2021/05/18
Overall the experience has been great. I find the platform easy to use and seamless. Gives a great...
Overall the experience has been great. I find the platform easy to use and seamless. Gives a great overview of the projects and we move through quicker based on visibility. Flexible UI and In-context collaboration have been major problem-solvers for the team. This has helped with improving time efficiencies and confusion through the creative process. Customer service is also top-notch!
Pros
I find the simplicity of the interface very user-friendly. Esthetically pleasing! Unlike many content management systems, there are not overused steps for a simple action. Customizable workflows & tracking capabilities are extremely useful. I also like that the platform easily integrates with other popular tools.
Cons
Development of the task deadline. Although there is a deadline functionality, our teams are not reacting to it. Partially feel it's a behavior change opportunity, but maybe if the deadline flag was more robust, people would react to it.
Response from Opal Labs
Thank you for leaving us a 5-star review, Angelic! It's wonderful to know your team is able to move faster, with better visibility and collaboration, because of Opal. I know I speak for everyone here when I say your kind words about our product and customer service are greatly appreciated. And I'll be certain to pass along your suggestion for due dates!
Thanks for being a customer!
Donna Schultz
Sr. Director, Customer Success
- Industry: Retail
- Company size: 5,001–10,000 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 7.0 /10
Madelaine's Review
Reviewed on 2022/01/04
Pros
The visuals & integrated content/copy layout are super user friendly & helpful.
Cons
Sometimes difficult to find content that needs approval in my dashboard.
Response from Opal Labs
Thank you for taking the time to leave us a review, Madelaine! We're excited to see that you find the content and copy layout user-friendly and helpful. Our Customer Success team would love to help you discover the ways to find approvals faster in the dashboard. Feel free to schedule a time with your CSM or reach out to [email protected]. Thank you for taking the time to write a review and for being an Opal customer.
Katie Pocklington, Director of Customer Success
- Industry: Philanthropy
- Company size: 1,001–5,000 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Great resource!
Reviewed on 2022/01/04
Pros
I like that Opal is a collaborative space to draft out content and track upcoming moments. I also like that a big chunk of our approval process for social content now happens within the platform instead of multiple email threads within our organization. :)
Cons
Just a few things listed below have been challenging, but we have found ways to get past these issues and have chalked it up to that fact that no platform can be 100% perfect for everyone.
- Chat functions are sometimes buggy - for example, getting an email notification from a chat mention - and clicking through to the chat can sometimes be cumbersome if you are not logged into the platform.
- Presentations are sometimes hard to navigate and if you do not have an account, you cannot leave feedback within the presentation.
- Multi-day campaigns can be hard to track.
- Organization using the platform must enforce naming conventions for content or calendar view can look very confusing and unorganized quickly.
- Tends to be a good platform for social content but has been harder to pull in other content types that are part of campaigns such as paid media, news releases, tick tocks (tracking docs that outline specific tasks and responsibilities for content and also serves as part of our approval flow for social content).
- Industry: Marketing & Advertising
- Company size: 1,001–5,000 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 8.0 /10
Great and very intuitive project management tool
Reviewed on 2021/12/28
Pros
Opal is visually very appealing and also very to use. When I first started using Opal I did not have any training on it what so ever and had no problem at all jumping right in and “getting my hands dirty” so to speak.
Cons
I am not sure I have an answer for this one as there isn’t much that I don’t like about the software yet. My only complaint would maybe be that it would be nice to get some alerts from Opal corporation on some webinars or something that could be offered to help with training, tips, tricks, etc. on features that might be useful that some people probably don’t know about or aren’t aware of.
Response from Opal Labs
Thank you for the awesome review, Jess! While I wish you had a better onboarding experience, it's great to hear you were able to jump right into the platform and get to work. We always like to keep our users informed on tips, tricks, and webinars via the Opal app itself. We also have product newsletters, and monthly emails from Customer Success, so be on the lookout for continued support from us. Thank you again for taking the time to provide your input and for being an outstanding Opal user!
Katie Pocklington, Director of Customer Success
Opal FAQs
Below are some frequently asked questions for Opal.Q. What type of pricing plans does Opal offer?
Opal offers the following pricing plans:
- Starting from: US$12,000.00/year
- Pricing model: Subscription
- Free Trial: Available
Q. Who are the typical users of Opal?
Opal has the following typical customers:
501–1,000, 1,001–5,000
Q. What languages does Opal support?
Opal supports the following languages:
English
Q. Does Opal support mobile devices?
Opal supports the following devices:
iPhone (Mobile), iPad (Mobile)
Q. What other apps does Opal integrate with?
Opal integrates with the following applications:
Dash Social, Hootsuite, Jira, Khoros Marketing, Sprinklr, Wrike
Q. What level of support does Opal offer?
Opal offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat
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