Claravine
About Claravine
Claravine is The Data Standards Company. We help brands and agencies deliver on the promise of modern marketing by standardizing taxonomies, naming conventions, and metadata across all digital experiences.
Our SaaS platform gets everyone on the same page to be proactive, drive global collaboration, automate data flows, and quickly adapt to changing business needs. Rather than worrying if data is accurate, teams can trust their data and make confident business decisions.
With Claravine, you can finally take the drama out of your marketing data by being...
Proactive: In a world where data is fueling growth in the enterprise, successful companies maximize the value and quality of their data at the source. Rather than waiting to clean up data downstream with costly time and talent, Claravine equips organizations to prevent data problems from the start. By setting consistent data standards upfront, you create data quality in your marketing workflows, execution platforms and analytics systems. Now teams can trust they have complete, accurate data every time.
Collaborative: Shared and well-governed marketing data standards drive operational alignment. We allow data creators to have autonomy and collaborate while eliminating data silos and finally meeting the needs of the enterprise. A common data language connects and aligns teams across the enterprise and their agencies no matter where they work. Establishing data standards upfront gives everyone a consistent view of the data. Teams are now able to orchestrate omnichannel workflows and reinforce the brand’s data model globally.
Automated: Marketing data automation promises companies can operate in a lean, scalable way that meets their business goals and consumer demands. To achieve true automation, teams and technologies must speak the same language based on shared data standards and taxonomies. Claravine empowers teams to connect data with any system or technology automatically – eliminating inefficiencies, human error and bottlenecks. Teams finally have the data needed for faster insights and near real-time decision-making to drive the best possible business outcomes.
Adaptable: Ever-changing market and business demands require a rapid response. Claravine’s flexible, customizable marketing data standards platform helps companies keep pace with rapidly changing data regulations and requirements. Now marketing operations, execution and analytics teams have the versatile data controls they need to ensure data quality. This gives leaders confidence in their data to make strategic decisions, commit resources, and challenge assumptions to effectively compete in a fast-moving digital landscape.
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Reviews
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- Industry: Research
- Company size: 10,000+ Employees
- Used Weekly for 6-12 months
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 9.0 /10
Easy to use
Reviewed on 2020/11/25
Pros
Being able to create tracking codes quickly and efficiently really helps with my day to day tasks
Cons
It would be interesting to be able to see simple click reporting on the tracking we create
- Industry: Construction
- Company size: 10,000+ Employees
- Used Weekly for 1+ year
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Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
The BEST tool for UTM generation and data governance!
Reviewed on 2020/11/24
From start to present time, our experience with Claravine has been exceptional. I originally...
From start to present time, our experience with Claravine has been exceptional. I originally brought on the tool to help with consistency in our UTM labeling for cleaner data and more accurate reporting from our marketing efforts. Because our division had such a positive impact on our business, I ended up opening up the enterprise to using the tool. Since then, everyone has loved and benefitted from it. I cannot imagine losing Claravine in our Martech - it would force us to take a step back in our digital analytics maturity!
Pros
I love how much governance and control you have when it comes to your fields and parameters for your UTM links. Simple things like forcing lower case and adding dashes when a space is entered are both valuable functions for collecting data from a UTM link on the backend of Google Analytics.
Cons
There are very few things and I even struggle to think of something. However, if I had to put something down, it would be the interface/verbiage used in the tool. The platform was originally designed for Adobe Analytics clients, so the labeling of buttons/functionality of the interface is tailored more towards Adobe Analytics instead of Google Analytics. Though, this does not interfere with our usage of the tool or the value we get out of it.
- Industry: Biotechnology
- Company size: 10,000+ Employees
- Used Daily for 6-12 months
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Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
How Did You Track Marketing Campaigns Globally BEFORE Claravine?
Reviewed on 2020/11/21
Overall my experience has been awesome. Like I stated in my title of the review, I don't know how...
Overall my experience has been awesome. Like I stated in my title of the review, I don't know how we tracked campaigns prior (I mean, my previous company used the google campaign builder, but it didn't store, allow for export, or allow to build multiple CIDS at the same time. Claravine is a great CID tool - and continues to improve with the updates. I am grateful to be currently using Claravine. It allows us to track global marketing campaigns & manage various channels, fields etc that caters to our needs.
Pros
What I like most about Claravine is the ability drag, drop - when creating multiple CIDS in one sitting. Other tools I have used, you have to input each field even though the fields might be the same. Also, I am thankful that you can save and export - and ideally not lost changes.
Cons
What I am not a fan of currently is the ability NOT to edit the CIDS after you have already submitted. There are times when the fields will need to change after I have already built out a number of CIDS - and once submitted, I cannot go back in and edit and then resubmit.
- Industry: Retail
- Company size: 10,000+ Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Huge unlock for enhanced marketing analysis
Reviewed on 2020/11/17
Claravine's client success team is awesome and will dedicate their time to successfully launching...
Claravine's client success team is awesome and will dedicate their time to successfully launching your tracking templates. Before Claravine, we had no way of seeing or attempting to standardize our marketing links globally. Our links and CP Codes were managed by disparate teams, with different abbreviations and nomenclature, and maintained across Excel files or emails so there was lots of room for error. We also have greatly expanded the # of metadata fields we can now run reports on - from about 5 before to close to 50 now. We can finally run analysis on the same campaign globally.
Pros
The ability to standardize marketing tracking links across 25+ media agency teams for true global standards and governance. Good integration with Adobe Analytics and flexibility to also integrate with internal data lake.
Cons
Limited bulk change functionality, so can be hard to make changes across 50 templates I manage.
Somewhat manual integration with ad platforms, such as Google Campaign Manager (fka DCM) so medium-heavy lift to get that up and running.
- Industry: Telecommunications
- Company size: 10,000+ Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Campaign Attribution / Governance at its BEST!
Reviewed on 2020/11/18
Pros
Since onboarding Claravine into Rogers, the process has been very agile and smooth. Any changes and adjustments that need to be made to fit Rogers needs were automatically addressed and we kept improving best practices. This is what I love about Claravine the ability to adapt to client needs, the ability provide value added advice to improve organizational behaviour.
Cons
There isn't much downsides to using Claravine within your digital marketing ecosystem, one downside could be the vast technologies and/or marketing tools used within the Claravine platform that is not necessary understood by the organization and how it can be ultimately utilized correctly.
Claravine FAQs
Below are some frequently asked questions for Claravine.Q. What type of pricing plans does Claravine offer?
Claravine offers the following pricing plans:
- Free Trial: Not Available
Q. Who are the typical users of Claravine?
Claravine has the following typical customers:
201–500, 501–1,000, 1,001–5,000
Q. What languages does Claravine support?
Claravine supports the following languages:
English
Q. Does Claravine support mobile devices?
Claravine supports the following devices:
Q. What other apps does Claravine integrate with?
Claravine integrates with the following applications:
Adobe Analytics, Adobe Experience Manager, Adobe Workfront, Amazon S3, AppsFlyer, Azure Blob Storage, Bitly, Branch, Google Ads, Google Analytics 360, Google Campaign Manager 360, Google Cloud Storage, Pinterest, QR Code Chimp, Snapchat, TikTok
Q. What level of support does Claravine offer?
Claravine offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
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