Serpwatch
About Serpwatch
SerpWatch is a feature-rich SEO tool that tracks SERP rankings, sends live rank updates via Slack or email, and offers data-driven insights into website performance.
Intelligence Hub unifies all SEO variables in one place which means users don’t have to hop between different tabs to cross-reference rank data. You can monitor your rankings on both project and keyword level and compare them with revenue, GA and GSC data on a single graph. Besides GA and GSC, SerpWatch also supports Zapier and API integration.
The tool lets you assign different weights to your keywords based on their overall value for your project and uses this data to calculate your custom SW score.The same batch of keywords within one project can be tracked for multiple locations, domains, search engines, and devices.
SerpWatch boasts an intuitive UI with a customizable dashboard layout as well as a web-based mobile app for checking keywords on the go. It also lets you star your favorite keywords to keep them front and center and tag keywords across projects for faster and easier monitoring.
Users can track their SEO progress and keep their team and their clients in the loop with SEO reports that can be generated on-demand or scheduled to run on an on-going basis. In terms of accuracy, SerpWatch stands out among the competitors in that it allows you to verify rank data with SERP screenshots and report rank errors with just one click.
Other unique features of SerpWatch include historical SERP feature tracking, Google algorithm update overlay, project sharing via link, and up to hourly keyword checks. The tool also comes with an all-in-one client management system with a customizable dashboard that can be branded and white labelled. Agencies can manage clients from their own domain and send all updates and SEO reports from their business email.
Key benefits of Serpwatch
- Monitor project-level rankings from Intelligence Hub which features an interactive graph with 6 tabs (Rankings, Revenue, SW Score, SERP features, Analytics, and GSC).
- Compare different SEO points on the same graph without switching between the tabs.
- Customize rank notifications and event triggers and choose the delivery method that suits you best (Slack, email, or one of the 1500+ Zapier-supported apps).
- Track the same set of keywords for multiple locations, domains, search engines, and devices.
- Monitor competitors’ rankings at keyword level and reverse engineer their SEO success.
- Customize your keyword check frequency - from monthly to up to hourly.
- Manage multiple clients from a white-labeled dashboard and add your brand colors and logo.
- Send or schedule insightful SEO reports for team members and clients.
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Reviews
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- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Excellent search ranking tracker
Reviewed on 2023/02/04
Pros
It's easy to set up, works well, and I love the daily automated emails so I don't have to login to the dashboard all the time.
Cons
- add a technical SEO audit tool and a website auditor with more than 180 ranking factors (this is available in the Labrika service);
- Industry: Internet
- Company size: 2–10 Employees
- Used Monthly for 6-12 months
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- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 5.0 /10
Hope it will be better in the future
Reviewed on 2021/08/20
Support is friendly and response-times are good. Experience with the software is that it is not...
Support is friendly and response-times are good. Experience with the software is that it is not used at all due to reporting. My clients would not like it.
Pros
The price at the time and the idea of using one tool just for rank tracking and reporting
Cons
Reporting, this part is designed very poorly and renders the solution useless for now. They are working on a new reporting module (they say) but the fact that they did not give this part a high priority and went for KW research instead seems to me they lost focus.
Response from Serpwatch
Thank you for taking the time to write a review, we really appreciate your honest feedback!
As you correctly mentioned, we are in the process of developing an advanced Reporting feature while also working on improving the Keyword Research tool. We understand that both of these features are extremely valuable to our customers and we intend on perfecting both.
As far as the new Reporting system goes, we have already improved CSV reports after multiple users requested it and we are continuing our work on other advanced features.
Rest assured that the new and improved Reporting system will be available soon and we will be looking forward to your feedback.
If you have any other ideas or suggestions for improvement, don't hesitate to reach our customer support. You are also welcome to leave a feature request on our Roadmap and let us know how SerpWatch can match your business needs better.
Thank you again for your review and happy tracking!
- Industry: Marketing & Advertising
- Company size: Self Employed
- Used Daily for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 3.0 /10
A tool that shows promise but still has a long way to go.
Reviewed on 2021/07/22
Serpwatch could be a great tool if it were to work well. Unfortunately so far the only thing it has...
Serpwatch could be a great tool if it were to work well. Unfortunately so far the only thing it has caused me is frustration and I can't recommend it to anyone.
If in the future they manage to solve all the current problems, I have no doubt that it will be a great keyword tracking tool.
Pros
Serpwatch has very attractive functionalities in a keyword tracking tool.
I especially like that you can add notes to the position graph and that supposedly, every time Google makes a big update, the Serpwatch graph shows it. This way you can know if the update affected you or not.
Cons
This tool has a lot of problems. I have spent days without updating the positions of my keywords even though I have established a daily frequency.
The platform is extremely slow and many times it does not load the elements that it is supposed to load, such as the list of keywords or the position graph.
Response from Serpwatch
Hello Dunia,
We really appreciate your honest review. We are especially glad that you liked our Notes and Google Algorithm update feature. This is because our goal is to build SerpWatch into a tool that answers all your questions about the WHY behind every rank movement and the features you mentioned are precisely for that.
At the same time we are sorry for the slow load time on the app. It happened mainly due to sudden UI changes by Google which bogged our engines down. However we have fixed that now and the engine is 99% stable, and we are confident that such a situation will never arise again.
- Industry: Design
- Company size: Self Employed
- Used Monthly for 1-5 months
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- Value for Money
- Ease of Use
- Likelihood to recommend 7.0 /10
Decent rank tracker, litimited in functionality, but useful for
Reviewed on 2022/04/26
It was decent, but we end up switching to True Ranker since we found a better fit with them.
It was decent, but we end up switching to True Ranker since we found a better fit with them.
Pros
It has an incredible UI and a smooth UX. It's really easy to set up, and great to share reports with clients.
Concept wise is a solid tool.
Cons
It often didn't deliver precise results. It became time-consuming to update and maintain the keyword group.
Reasons for Switching to Serpwatch
The UI was so clean that convinced us to go with them. The product is not bad, but we didn't find a perfect fit.- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Great Tool and Trustworthy Rank Tracking System
Reviewed on 2022/12/23
I own several sites, each with over 20,000 KW indexed in Google, and I find it very hard to keep...
I own several sites, each with over 20,000 KW indexed in Google, and I find it very hard to keep track of them. I chose Serpwatch because it allows me to keep up with the most important ones and have confidence that the data I see is the real thing, without having to check the SERP myself.
Pros
I'm only using the Keyword Tracking Tool, which is all I need.- Easy to use- Nice interface- The dashboard on my mobile phone looks and works fantastic.- I'm a heavy Slack user, and I find the integration with this tool handy and time-saving. - The keyword tracking is accurate. I tried some open-source KW trackers, but if you want a helpful product, you need an established one, like Serpwatch.
Cons
- I wish that the app would be a little faster. When I navigate thru all my projects, I feel it's slow. But this can be improved by the Devs.- The keywords calculator can sometimes misfire, showing you the wrong forecast for one of the projects.
Alternatives Considered
RanktrackerSerpwatch FAQs
Below are some frequently asked questions for Serpwatch.Q. What type of pricing plans does Serpwatch offer?
Serpwatch offers the following pricing plans:
- Starting from: US$29.00/year
- Pricing model: Subscription
- Free Trial: Available
SerpWatch pricing is based on the number of keyword checks per month. Users can choose one of the three feature-rich plans that best suits their business needs and upgrade or downgrade their plan at any time.
Q. Who are the typical users of Serpwatch?
Serpwatch has the following typical customers:
11–50, 1,001–5,000
Q. What languages does Serpwatch support?
Serpwatch supports the following languages:
Dutch, English, Estonian, French, German, Italian, Russian, Spanish
Q. Does Serpwatch support mobile devices?
Serpwatch supports the following devices:
Q. What other apps does Serpwatch integrate with?
We do not have any information about what integrations Serpwatch has
Q. What level of support does Serpwatch offer?
Serpwatch offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Chat
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