Emarsys

4.3 (12)
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Customer experience and marketing automation platform

About Emarsys

Emarsys is a marketing automation software designed to help businesses of all sizes streamline customer engagement, campaign management, and data collection operations via a unified platform. The application allows marketing teams to conduct A/B tests, configure workflows, and analyze the behavior of customers.

It enables employees to capture and store customer data in a centralized repository, manage loyalty programs, map customer journeys, and generate custom reports.

Features of Emarsys include an activity dashboard, multi-channel marketing, geofencing, in-app and browser push notifications, customer segmentation, behavioral analytics, lead management, and more.

Emarsys also lets administrators capture customers’ mobile browsing behavior, conduct surveys, and manage drip campaigns.

It also provides native integrations with many leading commerce platforms.


Key benefits of Emarsys

Emarsys empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes.

By rapidly aligning desired business results with proven omnichannel customer engagement strategies — crowdsourced from leading brands across your industry — our platform enables you to accelerate time to value, deliver superior 1:1 experiences and produce measurable results … fast.

Join more than 1,500 companies who trust Emarsys to deliver the predictable, profitable outcomes that their businesses demand and the highly personalized omnichannel experiences that their customers deserve.


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Emarsys Software - Emarsys dashboard view
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Emarsys Software - Emarsys dashboard view

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US$150.00
month

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Ease of Use

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Reviews

Overall rating

4.3 /5
(12)
Value for Money
3.8/5
Features
4.2/5
Ease of Use
4/5
Customer Support
4.5/5

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Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 12
Francois Pascal
Francois Pascal
Overall rating
  • Industry: Internet
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Emarsys is the most complete, intuitive and efficient SaaS software I've ever used.

Reviewed on 2023/07/19

Pros

It is highly effective for setting up an optimized conversion system via: visitor tracking, analytics, social media marketing, campaign management, A/B testing, e-mail advertising, and lead management.

Cons

Like all other SAAS, it offers a time-limited evaluation version with limited functionality.

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 1,001–5,000 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

A solid eCommerce ESP

Reviewed on 2020/03/21

Emarsys is an essential tool for email marketing and marketing automation at the enterprise-level....

Emarsys is an essential tool for email marketing and marketing automation at the enterprise-level. It integrates with eCommerce platforms, such as Magento. There is a learning curve to being a power user - this is not your typical ESP.

Pros

Emarsys is a robust emails marketing platform for eCommerce stores with hundreds or thousands of products. It captures many data points from campaigns to website engagement to contact events. The feature I like most about Emarsys is their block-based email campaign creation interface. It supports advanced-level developing, giving you control over your email design.

Cons

The price point is very high and competes at the enterprise-level pricing. For businesses with lots of transactions that drive multi-million dollar revenue, this is a no-brainer. For others, it's best to go with a more cost-effective solution.

Alternatives Considered

Adobe Campaign and Drip

Reasons for Choosing Emarsys

We had run into limitations with Mailchimp, especially with integration with Magento. We needed another solution that could handle our capacity, give us more visibility into our data, and have better integration with our eCommerce platform.

Switched From

Mailchimp

Reasons for Switching to Emarsys

The other products did not demonstrate well enough that it was worth the switch. We had invested time and staff to the implementation from Mailchimp. We weren't just about to jump to another solution the following year without taking the effort into serious consideration. The sales processes we went through during the evaluation period were frustrating with each of the vendors we spoke with. They failed to let us experience the use of their product. They wanted us to buy sight unseen, with little due diligence. Ultimately, there is nothing wrong with Emarsys for our purpose, so no real reason to switch.
Rachel
Overall rating
  • Industry: Market Research
  • Company size: 201–500 Employees
  • Used for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 2.0 /10

Did not come through on what was promised

Reviewed on 2019/02/12

Pros

Emarsys did not come through with what they had promised to my company for the amount of money they wanted to collect. We had signed an agreement but failed to tell us that there was a function that they "actually" couldn't provide.

Cons

Emarsys did not come through with what they had promised to my company for the amount of money they wanted to collect.

Verified Reviewer
Overall rating
  • Industry: Translation & Localization
  • Company size: 11–50 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Emarsys is great, if you know how to use it. It has a lot of strengths... but

Reviewed on 2021/03/06

Emarsys as a whole are great, the team are helpful and they do deliver on what they promise. My...

Emarsys as a whole are great, the team are helpful and they do deliver on what they promise. My only issue with the system/product itself is the amount of work and training needed to learn how to use the system.

Pros

It's great if you have a large database, with lots of segmented info which you can drill down into to get the most out of the system. However, if you are a small/medium-sized company with not a lot of in-depth information on your database, then this can fast become an expensive lesson to learn.

Cons

The system has a lot of options and scenarios which you can build out which can sometimes become overwhelming for the marketing team.

Alternatives Considered

MailerLite, Zoho Mail and Mailchimp

Reasons for Switching to Emarsys

We chose Emarsys over the others due to the fact that we were able to drill deep into our database and segment, and pin-point people based on specific information or their behaviour on our website.
Mohammad
Overall rating
  • Industry: Computer Software
  • Company size: 201–500 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

One of the best omni-channel platform for businessess

Reviewed on 2022/06/13

Pros

It is great at personalising and providing prospects and customers with a great digital experience. The platform is extraordinary for email marketing and marketing automation. The AB testing is simple to use and provides great results for both B2C and B2B companies. Emarsys is simply great at managing your leads and prospects based on their activities.

Cons

Reporting is not the best for a great platform like Emarsys, it is very basic. It has revenue insights but we have tested and it does require some tweaks when reporting on sales or revenue metrics as the data is not 100% accurate.

Showing 5 reviews of 12 Read all reviews

Emarsys FAQs

Below are some frequently asked questions for Emarsys.

Emarsys offers the following pricing plans:

  • Pricing model: Subscription
  • Free Trial: Not Available

Please contact Emarsys directly for pricing details.

Emarsys has the following typical customers:

51–200, 201–500, 501–1,000, 1,001–5,000

Emarsys supports the following languages:

Chinese, English, French, German, Russian, Spanish, Turkish

Emarsys supports the following devices:

Emarsys integrates with the following applications:

Adobe Commerce, SAP Commerce Cloud, Shopify Plus

Emarsys offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

Related categories

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