Factors.ai
About Factors.ai
Factors.ai helps you build your sales pipeline by tapping into intent signals on your website, CRM, LinkedIn, & G2.
Score & prioritize high-intent accounts engaging across multiple channels. Automate prospecting & get in touch with in-market buyers before your competitors.
Factors.ai is trusted by Go-To-Market teams at high-growth B2Bs like Chargebee, Traceable, Clevertap, WebEngage and more.
See Factors in action for free: https://www.factors.ai/
Key benefits of Factors.ai
- Account Identification: Reveal 1.5x more accounts with leading IP-intelligence fuelled by 6sense & Clearbit
- Account Intelligence: Track & consolidate intent signals across website, CRM, LinkedIn, & G2 in a single window.
- Account Scoring: Score account engagement, segment target accounts, automate enrichment & prospecting.
- Account Activation: Build high-intent account-based audiences, target them on LinkedIn, & alert your sales team in real-time about in-market buyers.
- Account Analytics: Build accurate funnel reports to measure your Go-to-Market efficiency, quantify marketing's impact on revenue & improve funnel conversions.
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Reviews
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- Industry: Consumer Services
- Company size: 201–500 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
All in one marketing attribution and analytics tool
Reviewed on 2021/09/15
Pros
Problem Statements:
1.) Distributed marketing and sales data (GA for website visitor, Salesforce for CRM data, individual ads platforms and Search Console for organic search data).
2.) Time+effort to access to marketing+sales funnel metrics with required breakdowns and filters.
3.) Analysing impact of an intermediate lead state on final conversion: E.g., Pre-qualified funnel.
4.) Gauging time taken (TAT analysis) from one lifecycle stage of a lead to another. E.g., TAT analysis.
5.) Measuring marketing activities' impact on value/quality of leads and sales.
Solutions:
1.) Factors integrates with the website visitor, CRM, Ads platform and Search Console data bringing all data in a single place. Eliminated need to hop across tools to track marketing KPIs.
2.) Analysts at Design Cafe track the following funnel on a regular basis in order to determine the efficacy of marketing and sales activities-> Leads to Meeting Schedule (i.e., Qualified Leads) to Meeting Done (i.e., Opportunity) to Sign Up (i.e., Customer). During this they end up access 2 or more reports in Salesforce as they want to breakdown this by city, source, channel, campaign and segment. Using the Salesforce integration, Factors pulls all CRM updates at a lead and opportunity objects level. And all these updates are further available for reporting in a choronological order as events with all the Salesforce properties like city, source, channel, etc. Using these update events, analysts were able to create any marke
Cons
Data loading is little slow and factors is working on the issue
- Industry: Media Production
- Company size: 51–200 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Factors helped in improving the accuracy of our Web Analytics data
Reviewed on 2021/09/06
Having a very good experience with the platform and the team. I could see good improvements in the...
Having a very good experience with the platform and the team. I could see good improvements in the product and data sanctity from the day we started. Looking forward to a fruitful experience in the future as well
Pros
The feature we liked the most about Factors is the accuracy at which our KPIs were measured. Using GA we were getting only an estimate of Page Time, Session Time sampled on 10% of users, and factors helped in weeding out this inaccuracy. Unsampled data availability and the precision at which they track user engagement metrics like scroll depth and cursor movements were big positives. It met and exceeded most of the expectations we had in comparison to GA
Cons
Being an early stage startup certain integrations were not available (Netcore etc). Also our use case was more of Web Analytics and they were built for marketing analytics hence custom dashboard creations were not straight forward. However all our requirements were met as they helped us with these custom issues and solved all our problems. Their customer support team is quick in addressing and solving any issues
Reasons for Choosing Factors.ai
We were looking for an alternative Analytics Platform which was substantially lower in price and met all the requirements that GA offered and Factors ticked both the criteriaSwitched From
Google Analytics 360
- Industry: Insurance
- Company size: 1,001–5,000 Employees
- Used Weekly for Free Trial
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
It's a good tool for Marketing Campaign analysis and Improve ROI
Reviewed on 2021/09/24
Pros
We used the Factors.ai tool for Marketing analytics, to analyze our Google, FB campaigns daily & weekly performance data. Really liked the way the overall data is represented with proper actionable insights.
Cons
More features are required related to Demographic, search term related analysis.
- Industry: Food & Beverages
- Company size: 5,001–10,000 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
How YourStory was able to weed out the inaccuracy in their marketing analytics data with...
Reviewed on 2021/09/07
Being a digital media company, YourStory’s primary KPIs are traffic metrics like sessions,...
Being a digital media company, YourStory’s primary KPIs are traffic metrics like sessions, pageviews, session time spent, and page time spent. The marketing analytics team at YourStory encountered inaccuracy (even the inactivity of website visitors is considered) in the ‘session time spent’ and ‘page time spent’ metrics data reported by GA 360. These numbers were important as they played a huge role in the board-level reporting on the engagement of users. Furthermore, these numbers helped the editorial team with feedback on the kind of content to create and publish. So accuracy in these qualitative metrics had a huge business impact.
With Google Analytics’s free version, the marketing team was also facing data sampling problems and the traffic metrics showed up 10-15% lower or higher than the actual numbers.
YourStory also needed all the web activity raw data into BigQuery for their internal reporting
After moving to Factors, YourStory was able to improve the ROI on their marketing tech stack and find a more efficient and affordable solution.
Pros
1) After switching to Factors, YourStory was able to access unsampled website traffic data. This allows them to analyse the data without worrying about the quality and sanitization of data.
2) Since Factors only accounts for cursor movements and user engagement as part of the session time spent and page time spent data, Yourstory is able to accurately analyse visitor activity and qualitative metrics.
3) With Factors’ custom API integration, YourStory was able to push their own website visitor data from Factors into BigQuery which made it easier for their analytics team to create internal dashboards.
Cons
Improvement in Visualization and dashboards
- Industry: Computer Software
- Company size: 201–500 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
The most affordable yet powerful marketing+sales analytics tool
Reviewed on 2022/08/31
Attribution being a very tricky landscape to maneuver, Factors has helped us understand a customer’s...
Attribution being a very tricky landscape to maneuver, Factors has helped us understand a customer’s path to conversion very accurately enabling better measurement and campaign optimization by adjusting various attribution models for micro-conversions.
Pros
A multi-touch attribution reporting that provides accurate, scalable, and actionable data that helps you make better marketing decisions, and transform the insights you gather into action leading to more marketing efficiency and less waste of our valuable marketing dollars.
With an excellent onboarding team in place, the understanding of the various features of the Factors app has been made effortless.
Affordable yet powerful- definitely a go-to alternative to all the expensive product analytics tools out there.
Cons
Need to login to view the dashboards. But as per our CSM, being able to share dashboards using a URL is soon going live as a product enhancement
Factors.ai FAQs
Below are some frequently asked questions for Factors.ai.Q. What type of pricing plans does Factors.ai offer?
Factors.ai offers the following pricing plans:
- Starting from: US$399.00/month
- Pricing model: Subscription
- Free Trial: Available
There are 4 pricing tiers: Free, Starter, Growth, and Custom. Free plan (for up to 5k monthly visitors): - Try core features - Web Analytics - Custom Events and Dimensions. Starter Plan at $99/month (up to 10k monthly visitors) - Everything in Free Plan - Campaign Analytics - Multi-touch Attribution - Funnels and Customer Journey Mapping - Events and Form Tracking - Events and Form Tracking - Channel Connectors (Google, FB, LI Ads, and more) - CRM Connectors (Hubspot, SalesForce, and more). Growth Plan at $499/month (up to 100k monthly visitors) - Everything in Starter Plan - AI-powered “Explain” for trends - Automated Weekly Insights - Dedicated customer success manager. Custom plan (over 100k monthly visitors) - Custom Features - Custom attribution models - Platinum Customer Support
Q. Who are the typical users of Factors.ai?
Factors.ai has the following typical customers:
2–10, 11–50, 51–200, 201–500, 501–1,000
Q. What languages does Factors.ai support?
Factors.ai supports the following languages:
English
Q. Does Factors.ai support mobile devices?
Factors.ai supports the following devices:
Q. What other apps does Factors.ai integrate with?
Factors.ai integrates with the following applications:
Clearbit, Drift, Google Ads, Google Search Console, HubSpot CRM, LinkedIn for Business, Marketo Engage, Meta for Business, Microsoft Advertising, Salesforce.org Nonprofit Cloud, Segment
Q. What level of support does Factors.ai offer?
Factors.ai offers the following support options:
Email/Help Desk, Knowledge Base, Phone Support, 24/7 (Live rep), Chat
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