About Swoogo

Swoogo is a customizable event management platform designed for event professionals who plan in-person, virtual, or hybrid events. The platform offers a robust set of features to streamline the entire event management process, from registration to data insights and event marketing.

The registration module provides unlimited custom rules, logic, and fields, allowing users to build any registration flow. The data and insights capabilities offer full visibility into attendee engagement, with native analytics tools and integration with third-party analytics programs. Swoogo's event logistics features provide comprehensive tools to transform events into memorable experiences, while the cooperative tech ecosystem enables integration with a wide range of critical business solutions, including CRMs and marketing platforms.

The platform's event marketing capabilities enable teams to create custom event websites, automate email campaigns, and generate targeted reports. Swoogo also offers an event hub for centralizing content, agendas, and event details, as well as a call for speakers module to collect and review session proposals. Additionally, the platform's hybrid solutions provide streaming integrations, including a native Zoom embed, allowing event organizers to switch between various webinar platforms within a single event.


Key benefits of Swoogo

  • It offers registration with unlimited customization for a seamless attendee experience.
  • The platform includes data and insights to understand attendee engagement and event performance.
  • Teams can use tools to manage all event logistics and turn events into experiences.
  • The solution provides comprehensive event marketing from websites to emails.
  • It includes a unified event hub to organize content, agendas, and details.
  • It has a built-in call for speakers to easily collect and review sessions.

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    Reviews

    Overall rating

    4.8 /5
    (65)
    Value for Money
    4.6/5
    Features
    4.7/5
    Ease of Use
    4.7/5
    Customer Support
    4.7/5

    Already have Swoogo?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 65
    Greg
    Greg
    Overall rating
    • Industry: Nonprofit Organization Management
    • Company size: 11–50 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Moving to Swoogo

    Reviewed on 2024/05/10

    Swoogo's system allowed us to collect complicated registration data how we needed it, present...

    Swoogo's system allowed us to collect complicated registration data how we needed it, present program details in a variety of ways, communicate with our registrants, inform our staff, and integrate with event app and badge printing systems with ease. And when we got stuck on something tricky, the support staff was fast to respond with accurate, useful knowledge.

    Pros

    Swoogo's registration system had the flexibility to accommodate our very complicated registration requirements, reducing the number of forms we worked with from more than 10 down to 1 and saved a great deal of effort across multiple departments.

    Cons

    We work with a lot companies that register multiple people for one of our events only to request later that a registration be reassigned to another of their employees. Swoogo's system didn't accommodate transfers and required some juggling on our part, but the ability to add custom fields let us keep track of those transfers adequately.

    Amy
    Overall rating
    • Industry: Automotive
    • Company size: 201–500 Employees
    • Used Monthly for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Seamless Event Registration with Swoogo: A Game-Changer for Corporate Events

    Reviewed on 2024/06/14

    Pros

    As an event organizer tasked with orchestrating seamless corporate gatherings, finding the right registration software is paramount. Enter Swoogo – a dynamic platform that has seriously updated the way I manage registrations for my events.

    What truly sets Swoogo apart is its user-friendliness coupled with its impressive array of features. Whether it's creating custom registration forms tailored to my event's needs or analyzing data, Swoogo offers unparalleled flexibility.

    But it's not just about functionality – Swoogo goes the extra mile with its "bells and whistles." The platform's ability to automate email communications, generate detailed reports, and facilitate attendee engagement through personalized messaging has truly elevated the registration experience for both myself and my attendees.

    Moreover, Swoogo's customer support team deserves commendation. Their responsiveness and expertise have been instrumental in resolving any queries or issues promptly, ensuring smooth sailing throughout the event planning process.

    In conclusion, Swoogo has become an indispensable tool in my arsenal for organizing corporate events. Its ease of use, robust features, and exceptional customer support make it a standout choice for any event organizer looking to streamline their registration process. If you're in search of a registration software that ticks all the boxes and then some, look no further than Swoogo. Highly recommended!

    Cons

    I don't have any particular complaints other than I wish that I had the time to schedule training on all of the extra things I could do to make my landing pages and reg forms look more professional. I know the capabilities are there with Swoogo, but I need the time to learn them!

    Carolyn
    Overall rating
    • Industry: Hospitality
    • Company size: 1,001–5,000 Employees
    • Used Weekly for Free Trial
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 2.0 /10

    Soogo private audiance

    Reviewed on 2025/02/13

    Best part is ability to keep events scheduled

    Best part is ability to keep events scheduled

    Pros

    Ability to network with others in an audience and speakers

    Cons

    Lack of closed caption
    And circuit ability. To be able to continue to use as an interactive device between members. Like Google meet , Microsoft team, zoom

    Emily
    Overall rating
    • Industry: Management Consulting
    • Company size: 501–1,000 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    A good platform for event management

    Reviewed on 2025/02/26

    Our overall experience so far with Swoogo is positive, with its ease of use, streamlined event...

    Our overall experience so far with Swoogo is positive, with its ease of use, streamlined event management, and excellent customer support outweighing some limitations with registration form design, technical issues, and pricing model restrictions.

    Pros

    It's user-friendly, very easy to create event and customize forms. It ability to offer real-time analytics which enables we, event organizers to track attendance, engagements and revenues. It increases our business efficiency and productivity.

    Cons

    Its limitation to create some types of form designs, and we sometimes face technical glitches.

    Laura
    Overall rating
    • Industry: Nonprofit Organization Management
    • Company size: 2–10 Employees
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Project Pivot

    Reviewed on 2024/06/10

    Excellent! We consistently recommend Swoogo to our clients for an all in one event solution.

    Excellent! We consistently recommend Swoogo to our clients for an all in one event solution.

    Pros

    Everything. Swoogo is a game changer for our team. It allows us bridge the gap that other platforms contain, payments are easy and seamless, email marketing allows us to customize outreach to attendees with critical information, the management features allows us to perform mass updating on the administrative end saving us hours of time to complete seating assignments and push out notification reminders.

    Cons

    A pro and a con is having the ability to allow a administrator to handle the reservation, there is no way to know who is the attendee and who is administrator. Other than that, no complaints.

    Reasons for Choosing Swoogo

    In 2020 we needed a robust platform and we have never looked back.

    Reasons for Switching to Swoogo

    Swoogo platform allows us to manage everything in one spot, and their live, responsive Customer Service if fantastic.
    Showing 5 reviews of 65 Read all reviews

    Swoogo FAQs

    Below are some frequently asked questions for Swoogo.

    Swoogo offers the following pricing plans:

    • Starting from: US$11,800.00/year
    • Pricing model: Subscription
    • Free Trial: Not Available

    Transparent, up-front pricing with unlimited registrations and unlimited events. Choose the size of your team and, big or small, they get all the benefits. No hidden costs, no surprise fees.

    Swoogo has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

    Swoogo supports the following languages:

    English

    Swoogo supports the following devices:

    Android (Mobile), iPhone (Mobile), iPad (Mobile)

    Swoogo integrates with the following applications:

    Amego, Avalara, Braintree, Brella, Brightcove, Campaign Monitor by Marigold, Campus Commerce Solutions, CardConnect, Cvent Passkey, EventMobi, GoTo Webinar, Google Analytics 360, Google Tag Manager 360, HubSpot CRM, Hubb, InGo, Marketo Engage, Mollie, NMI Payment Gateway, Navan, ON24, Orbital Payment Gateway, PAYD, Paragon, PayPal, Pigeonhole Live, Socialive, SpotMe, Stripe, TouchNet Payment Systems, Validar Full Measure Suite, Vimeo, Vimeo Livestream, Walls.io, Worldline, Worldpay for Enterprise, Zoom Workplace, authorize.net, cybersource, tawk.to

    Swoogo offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat

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