Maptitude

4.8 (82)
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GIS with customer demographic data for businesses

About Maptitude

Maptitude GIS and mapping software is the most capable and cost-effective solution to:

➡ Optimize sales territories, vehicle routes, and site locations
➡ Visualize, analyze, and present mission-critical data
➡ Maximize profits, time, and resources

Maptitude is a GIS solution that provides maps, tools, and customer demographic data for businesses. This mapping software enables users to visualize data and discover geographic patterns. It provides data related to customer location, sales opportunities, drive time, and more.

With Maptitude’s spatial mapping tool, businesses can estimate the population in a particular geographic area and build custom territories. The system can be used to identify over or under-served areas, determine trade areas, identify valuable sites, and more. Maptitude data can be visualized as heat maps, charts, and 3D prism maps.


Key benefits of Maptitude

• Territory optimization, radius/
buffer, market area, density/heat
map, facility/site location, desire
line, market share,
statistical, and overlay tools
• Shortest/fastest paths, routes,
drive-time rings, distances
between/nearest locations, and
vehicle deliveries and pickups
• Travel-time tables
• Unlimited pin mapping (batch
geocoding/locating) by
address, postal code, and more
• Thematic Color, pattern, bar and
pie chart, size, dot-density, and
3D prism maps
• Demographic, site, and market
reports in PDF, Excel
• Fully customizable maps
• Easy-to-use and intuitive
MapWizard® driven interface
• Built-in database engine
• Feature/data selection/filtering/
geographic queries
• Formula/expression columns
• Upload maps to Maptitude
Online for sharing (separate
subscription required)
• Native support for popular files
including MapPoint PTM, Excel,
Google KML/KMZ, Esri Shapefiles and File Geodatabases, and
MapInfo TAB files
• Support for images layers/tiles/
backgrounds including Google
Earth, aerial/satellite imagery,
Open Street Map, USGS
topographic maps
• GPS interface
• GISDK programming language
and API
• Surface analysis and 3-D
mapping tools


Images

Maptitude Software - Location map
Maptitude Software - Chart map
Maptitude Software - Heat map
Maptitude Software - Hot Spots
Maptitude Software - Territories
Maptitude Software - Market Analysis
Maptitude Software - Maptitude Online SaaS
Maptitude Software - Vehicle fleet route planning and logistics operations
View 10 more
Maptitude video
Maptitude video
Maptitude Software - Location map
Maptitude Software - Chart map
Maptitude Software - Heat map
Maptitude Software - Hot Spots
Maptitude Software - Territories
Maptitude Software - Market Analysis
Maptitude Software - Maptitude Online SaaS
Maptitude Software - Vehicle fleet route planning and logistics operations

Not sure about Maptitude? Compare with a popular alternative

Maptitude

4.8 (82)
VS.
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Starting Price

US$695.00
year
US$0.00

Pricing Options

Free version
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Features

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16

Integrations

No integrations found
1

Ease of Use

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Value for Money

4.8 (82)
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Customer Service

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Reviews

Overall rating

4.8 /5
(82)
Value for Money
4.8/5
Features
4.8/5
Ease of Use
4.5/5
Customer Support
4.9/5

Already have Maptitude?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 82
Brett
Brett
Overall rating
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Maptitude is an excellent geospatial data software package that is aimed at the business user.

Reviewed on 2018/05/11

The ability to take my Excel data and to look at it spatially to see trends in my data. As a...

The ability to take my Excel data and to look at it spatially to see trends in my data. As a business/economic geography, this software fully meets my mapping needs.

Pros

All of the tools you need to do spatial analysis are included in the software at the base price. No need to pay for costly add-ons or extensions. This includes state, county, MSA, zip code and census tract level line work and data including all 255 Census fields. The user as the ability to do point maps, thematic maps, drive-time rings and advanced spatial and statistical analysis.

Cons

Just some cosmetic tweaks to the legend box, and the ability to do curved flow/desired lines. That aside, I'm a very happy user of the software, as the customer service is top notch.

Subham
Overall rating
  • Industry: Research
  • Company size: 5,001–10,000 Employees
  • Used Daily for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Maptitude

Reviewed on 2023/09/28

Good

Good

Pros

The OD matrix generation and census data

Cons

We cannot alter maptitude road or rail networks to generate OD data for multiple years. This is one provision maptitude should offer to its users, especially for transportation planners.

Response from Caliper

Thank you for the great review, Subham! We will reach out to explore how we can help make the tasks you are performing easier and to help identify if there are quicker ways to achieve your goals in the software.

Patrick
Overall rating
  • Industry: Transportation/Trucking/Railroad
  • Company size: 11–50 Employees
  • Used Monthly for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 8.0 /10

Review of maptitude

Reviewed on 2024/03/19

Pros

The facility location, routing optimization and geographic data

Cons

Possibility to route multiple routes at the same time with for example annual customer data

Response from Caliper

Thank you for taking the time to share your experience with Maptitude. We're pleased to hear that you find value in our facility location, routing optimization, and geographic data capabilities. Providing powerful analytical tools is at the core of what we do.
We appreciate the feedback regarding routing multiple routes simultaneously with annual customer data. Have you tried the vehicle routing tool? This may well meet your needs: https://www.caliper.com/video/maptitude/maptitude-fleet-logistics-video/maptitude-fleet-logistics-video.html

Taunya
Overall rating
  • Industry: Transportation/Trucking/Railroad
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Maptitude for Planners

Reviewed on 2020/01/24

Analysis of demographics, locations, paratransit trip history, etc., to help local governments,...

Analysis of demographics, locations, paratransit trip history, etc., to help local governments, committees, and agencies plan and change fixed route patterns, expansion, timing, etc.

Pros

I have been a planning consultant for over 20 years. I highly recommend Maptitude. The learning curve is short - it is the most intuitive but powerful mapping applications I have ever used. Others are fine, they cannot beat the ease of use and functionality of Maptitude. It is easy to create map layers and final presentation maps from scratch with it. And Maptitude comes with map layer data of its own, which is the best I have seen. In addition can import a variety of file types, which is extremely valuable when you are working with local governments using a variety of map formats. This means you can readily combine data from many sources in one map in Maptitude. You will really like working with it.

Cons

I cannot think of a thing I didn't like about it.

Response from Caliper

Thank you for the feedback on the #Maptitude mapping software GIS application!

Kyle
Overall rating
  • Industry: Real Estate
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Maptitude - the Value GIS

Reviewed on 2023/09/28

Great. I have recommended Maptitude to several people.

Great. I have recommended Maptitude to several people.

Pros

I started the Research Dept where I work and needed a GIS. Not wanting to ask for a lot of money in the startup dept, I found Maptitude. I was able to purchase it at a great price. It is also easy to learn for anyone with other GIS experience.

Cons

Some of the feature are not intuitive and I have to use the online help if I don't perform the actions frequently.

Response from Caliper

Thank you for the great review, Kyle! We will reach out to explore how we can help make the tasks you are performing easier and to help identify if there are quicker ways to achieve your goals in the software.

Showing 5 reviews of 82 Read all reviews

Maptitude FAQs

Below are some frequently asked questions for Maptitude.

Maptitude offers the following pricing plans:

  • Starting from: US$695.00/year
  • Pricing model: Subscription
  • Free Trial: Available

It is also available at $995 per license with additional features.

Maptitude has the following typical customers:

Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

Maptitude supports the following languages:

Chinese, English, Korean, Spanish

Maptitude supports the following devices:

We do not have any information about what integrations Maptitude has

Maptitude offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat

Related categories

See all software categories found for Maptitude.