Braze
About Braze
Braze is a leading customer engagement platform that powers lasting connections between consumers and brands they love. Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty.
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- Industry: Construction
- Company size: 2–10 Employees
- Used Weekly for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Braze makes mass mailing very easy
Reviewed on 2023/09/11
We brought Braze for the purpose of sending email communications, push notifications and in-app...
We brought Braze for the purpose of sending email communications, push notifications and in-app messaging. In order to communicate with its members in a more effective and particular way, we can incorporated new ways to communicate with its members. We are now able to increase our overall engagement and can also expand our speeches in order to refine them. We also use the website to conduct questionnaires to learn more about our members. As a result, Braze is very intuitive: the navigation is easy and makes sense. The surface is very firm, so it is simple to execute strategies effectively and in a thoughtful way.
Pros
The customer service is truly admirable. They are responsive and respond to everything that is thrown at them in a timely and accessible manner. You have missed what you have not been able to fix, either in the form of experimenting on the platform or through your study tools. The customer service staff is wonderful. I can only praise the totality of the people we have dealt with since we started using Braze. They ask good questions and help guide us in the use of the product as we talk to them. They also answer any number of questions when we launch a new/complex campaign.
Cons
There were certain tricky parts during the application, however, the Braze group was of great assistance in supporting us.
- Industry: Gambling & Casinos
- Company size: 51–200 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Empowering Engagement
Reviewed on 2023/12/05
My overall experience with Braze (more than 2 years) has been exceptionally positive.
My overall experience with Braze (more than 2 years) has been exceptionally positive.
Pros
Braze impresses with its seamless multi-channel communication capabilities, allowing us to effortlessly orchestrate and automate our messaging strategies.
Cons
I don't like some reporting and allowing creating it.
- Industry: Financial Services
- Company size: 11–50 Employees
- Used Weekly for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 5.0 /10
Braze SDK not very easy
Reviewed on 2019/03/12
Nothing special
Nothing special
Pros
It has a bunch of features and does what it promises, it can relate users id, it manages the notification correctly and they are easy to implement.
Cons
The Android SDK sometimes crashes, and they don't give priority to client problems, there was a time out production product start crashing a lot because of Braze problems.
- Industry: Telecommunications
- Company size: 2–10 Employees
- Used Daily for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Powerful, data enabled multi channel platform
Reviewed on 2023/08/29
We are using CRM to retain customers on our wireless service using email and SMS messaging. WE...
We are using CRM to retain customers on our wireless service using email and SMS messaging. WE personalize communications based on profile attributes, lifecycle stage, and behaviors to maximize LTV. We're just getting started on the platform but it has just about all the important features I was expecting and then some.
Pros
Built in AB testing features; easy drag and drop template building with interchangeable content blocks; versatile segment builders; native integrations with data clouds; Journey builder does everything I need; reporting checks the box. Native SDK makes tracking user interactions across touch points (web, app) very easy to implement and maintain. Dynamic content syntax is quite intuitive and user-friendly for non-coders.
Cons
The cost is something we will need to keep an eye on; I can definitely see how tracking a lot of engagement events in a growing customer base is going to spike costs and possibly exceed our contract. Onboarding happens with a third party vendor, who is not as proactive, knowledgable or committed to our success as they could be. (Had a better experience with onboarding at Iterable both times.) This is Also, when we got started, the ability to clone templates and content blocks between projects was not available but they just launched that new feature. I also wish it was easier to preview the list of users in a segment - you have to download the list of people in the audience for a reliable preview, the preview tool that's built in doesn't always show everyone and sometimes it doesn't show anyone at all due to the way it seems to sample from the list.
- Industry: E-Learning
- Company size: 51–200 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Best marketing automation tool
Reviewed on 2023/11/09
In the less than a year we've been using it, they've listened to our feedback and made the platform...
In the less than a year we've been using it, they've listened to our feedback and made the platform better. This shows how well they pay attention to users, making the experience great. It's easy to use, gives us all the tools we need, and has really improved our work quality.
Pros
The best thing about Braze is how easy it is to use. We have a team with different levels of experience, and some are new to email marketing platforms. It was important to have a platform that's easy to learn, and Braze gives us that. It's intuitive and user-friendly, so we got comfortable with it quickly.
Cons
One thing I don't like about Braze is that it doesn't have an auto-save feature. An auto-save feature would be helpful to prevent losing our work in case of unexpected issues like browser failures. It could save us a lot of time if there's any accidental loss of work.
Braze FAQs
Below are some frequently asked questions for Braze.Q. What type of pricing plans does Braze offer?
Braze offers the following pricing plans:
- Free Trial: Available
Please contact Braze directly for pricing details.
Q. Who are the typical users of Braze?
Braze has the following typical customers:
11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does Braze support?
Braze supports the following languages:
Brazilian Portuguese, English, French, Japanese, Korean, Spanish
Q. Does Braze support mobile devices?
Braze supports the following devices:
Q. What other apps does Braze integrate with?
We do not have any information about what integrations Braze has
Q. What level of support does Braze offer?
Braze offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base
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