About Frase

Content and SEO professionals use Frase to research, write, and optimize high-quality SEO content in minutes instead of hours. It lets businesses create content briefs, generate competitive content comparisons, conduct analysis, and more on a centralized platform.


Key benefits of Frase

Our state-of-the-art AI Writing Assistant lets you generate content at the click of a button. Use AI to generate content briefs in minutes instead of hours. Content Analytics helps you decide what to work on next. Content Optimization tools that help you outrank your competitors. SERP Research let's you analyze what your competitors are writing about without spending hours clicking around on Google


Images

Frase Software - AI WRITING ASSISTANT: Generate Content at the Click of a Button
Frase Software - CONTENT BRIEFS: Content Briefs in Seconds Instead of Hours
Frase Software - CONTENT OPTIMIZATION: Your Blueprint for Creating Content that Ranks
Frase Software - CONTENT ANALYTICS: Content Opportunities Served up on a Platter
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Frase video
Frase Software - AI WRITING ASSISTANT: Generate Content at the Click of a Button
Frase Software - CONTENT BRIEFS: Content Briefs in Seconds Instead of Hours
Frase Software - CONTENT OPTIMIZATION: Your Blueprint for Creating Content that Ranks
Frase Software - CONTENT ANALYTICS: Content Opportunities Served up on a Platter

Not sure about Frase? Compare with a popular alternative

Starting Price

US$44.00
month
€18.00
month

Pricing Options

Free version
Free trial
Free version
Free trial

Features

34
41

Integrations

No integrations found
No integrations found

Ease of Use

4.7 (334)
4.7 (35)

Value for Money

4.9 (334)
4.5 (35)

Customer Service

4.8 (334)
4.7 (35)
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Reviews

Overall rating

4.8 /5
(334)
Value for Money
4.9/5
Features
4.6/5
Ease of Use
4.7/5
Customer Support
4.8/5

Already have Frase?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 334
Walter Adamson
Walter Adamson
Overall rating
  • Industry: Management Consulting
  • Company size: Self Employed
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Frase powers both content generation and the answer economy - I use it daily

Reviewed on 2020/09/10

1. I use it to generate well-researched quality content, daily. This works exceptionally well and I...

1. I use it to generate well-researched quality content, daily. This works exceptionally well and I am far more productive than how I Googled and assembled content before Frase.
2. I use the Answer Assistant to provide extra and perhaps unexpected value on websites, based upon website data and value-added external data in the answers. As content is updated I updated the Assistants and their questions and the answers, and cross-link related answers. This is like running an ads campaign and paying attention to the analytics during the campaign. That's how I get the best value from the Answer Assistant, and I have not really scratched the surface yet.

Pros

While it is not necessarily intuitive to use all the features, most are easy to set up, and the support from the team is rapid and helpful.

I use the document creation daily and it is fantastic for scanning a wide topic area, or honing in on, say, three selected sites and "farming" their knowledge. Then, you can rephrase and rearrange it, and build content with similar themes for your client's website. The value is that you can add new insights along the way - with references. For example, I take top search queries from Google Search Console and use those in Frase to build more content to support the organic rankings. The AI analysis of the documents is better than you might expect.

This type of content building aligns with the other fantastic part of Frase - the intelligent answer assistants. I've used many of these and Frase adds the most value right out of the box. Frase indexes a site, and then you create categories of answers and questions, and the Answer Assistant gives visitors answers which you can fine-tune in the analytics. By rating, tuning and refining suddenly your visitors are getting real value - and you can also offer subscription forms under certain conditions.

The Answer Assistant offers immediate out of the box value. But of course, if you put in the effort to tune it and refine the answers then you get much more value. Doing this fine-tuning is not necessarily easy - it takes thought and effort - but Frase makes it as easy as it can be.

Cons

I have no real complaints, because the team is very responsive. The FAQs and some aspects of the system are not fully explained in the support documentation but it is being added to all the time. An evolving service always has a few hiccups, but in the end it is all heading in the right direction. No complaints.

Nathan
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 8.0 /10

Two Tools in One: Content Research + AI Chatbot

Reviewed on 2020/09/08

Positive. I enjoy the features as they are, but I'm also looking forward to continued improvement...

Positive. I enjoy the features as they are, but I'm also looking forward to continued improvement as the team has been working to improve the tool at a very rapid pace. I've included the content research and curation tool as part of my SEO efforts when evaluating ways to improve a page's ranking.

Pros

The tool is really two tools---half content research and curation tool, half AI chatbot designed to quickly ingest your website content and provide answers to your prospects using this information. Both tools are excellent in their own rights. The content research significantly cuts down on the time needed to gather a list of the top relevant content and does a good job showing you the content holes in what you've written. The AI Chatbot, with training, can provide a more sophisticated chatbot experience than what is typically available in tree-style response bots.

Cons

The tool is still on the up and up, which means you will occasionally run into a bug or find some aspects of the UX confusing. The research and curation tool will sometimes pull a non-relevant piece of content and the AI chatbot requires an investment in getting it up and running accurately.

Alternatives Considered

Continually

Reasons for Switching to Frase

I chose Frase less as an alternative, and or more as a supplement to these other products. I'd like to replace my tree-style response chatbot completely with Frase, as I think an AI chatbot is the more future proof implementation of chatbots. But it will take training Frase with more data before it is ready for primetime on the website.
Marwaan
Overall rating
  • Industry: Design
  • Company size: 2–10 Employees
  • Used Monthly for 1-5 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 6.0 /10

Great Tool When You Have a Content Process in Place

Reviewed on 2020/09/08

At date of this review (September 2020), with a few inconsistencies ironed out and an improvement...

At date of this review (September 2020), with a few inconsistencies ironed out and an improvement to the user experience, Frase has a lot of potential! It has already cut our content research time in half.

Pros

It greatly speeds up the process of gathering and researching content ideas. The document feature acts as a "dashboard" for different thought or references you may use in your content.

Cons

The interface can sometimes be confusing and hard to navigate. Certain features are not fully clear or well-explained.

Alexa
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

Absolute Time Saver! Enabled Our Team To Post New Content Regularly

Reviewed on 2020/09/10

Pros

The software is easy to use and learn. It really saves you so SO much time when writing new blog posts that are optimized for SEO. My team used to dread writing new blog posts, however, frase changed that for us and it really has facilitated us being able to post new content regularly since we started using the tool. It is extremely useful to be able to create a content brief in a few minutes and outline the structure of a blog posts that can then be assigned to a team member to compose. Being able to do all of the research needed to write a helpful article without leaving the software really simplies the writing process. You can also add quotes with citations by just clicking on the ones provided. Incorporating some of the questions related to your topic which are easily provided by the tool also helps a lot with the content flow. Really happy we discovered frase and looking forward to more features and continued improvements to the tool!

Cons

I really don't have any complaints about the software, so far it's only been helpful to our team and has saved us so many hours of work.

Twain
Overall rating
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Cut content creation time in half

Reviewed on 2020/09/08

I love it. I can't imagine doing my writing work without it these days!

I love it. I can't imagine doing my writing work without it these days!

Pros

I never have to stare at a blank screen anymore. The minute I enter a title Frase, gives me all I need to get started with that topic.
Even if I don't have topics, Frase makes it a breeze to find new topics in minutes.
I love the ability to add stats and quotes in my article with just a click. This cuts short my writing time, and improves the quality of my writing.

Cons

Sometimes the auto-save feature is flaky. I've lost an article one time due to auto-save not working. But most times it is very reliable.

Showing 5 reviews of 334 Read all reviews

Frase FAQs

Below are some frequently asked questions for Frase.

Frase offers the following pricing plans:

  • Starting from: US$44.00/month
  • Pricing model: Subscription
  • Free Trial: Available

Frase has the following typical customers:

Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

Frase supports the following languages:

Danish, Dutch, English, French, German, Italian, Portuguese, Spanish

Frase supports the following devices:

We do not have any information about what integrations Frase has

Frase offers the following support options:

Knowledge Base, Chat

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