About Matomo

Challenge the status quo with Matomo.

Choose a powerful analytics solution that respects data privacy and ownership.

Matomo is the trusted analytics solution for over 1.5 million websites globally.


Key benefits of Matomo

No data sampling, 100% accurate reports - Matomo delivers only the facts. While most competitors will fill the gaps with data sampling...Using 100% of your data ensures your reports are 100% accurate

Web analytics & user experience on a single platform - Easily optimise engagement and conversions using powerful web analytics, integrated heatmaps and session recordings on a single platform.

Maintain strict data privacy with log analytics - If you need to comply with strict data security policies, use server log analytics as an alternative method for tracking your website’s users

Scale-up with no data limitations - Don’t be bound by data limitations, with Matomo you can track hundreds of websites, create roll-up master reports and consolidate data into a single view

Ensure GDPR compliance - To be GDPR compliant is one thing but to have a GDPR Manager ensures you are in full control when processing your user's personal data


Images

Matomo Software - Dashboards in Matomo offer you the ability to include various types of analytics data on a single page. You can customise your dashboards to focus on your website goals and then optimise them with the specific data you need.
Matomo Software - The Visits Log is useful to browse individual user sessions on your site and understand what your visitors were looking for, whether they found an answer, or to see which pages they looked at before converting your goals.
Matomo Software - Heatmaps shows you visually where your visitors try to click, move the mouse and how far down they scroll on each page. Now you can effortlessly discover how your visitors truly engage with your most important web pages.
Matomo Software - Understand what marketing channels and campaigns are working for your business, what aren't, and shift your marketing efforts accordingly to gain more visitors, more effectively, with less costs.
Matomo Software - The combined keywords report gives you all keywords searched by your users across all search engines. For each keyword, you get the number of clicks, the number of impressions, the ClickThrough rate and the search result position of your website.
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Matomo video
Matomo Software - Dashboards in Matomo offer you the ability to include various types of analytics data on a single page. You can customise your dashboards to focus on your website goals and then optimise them with the specific data you need.
Matomo Software - The Visits Log is useful to browse individual user sessions on your site and understand what your visitors were looking for, whether they found an answer, or to see which pages they looked at before converting your goals.
Matomo Software - Heatmaps shows you visually where your visitors try to click, move the mouse and how far down they scroll on each page. Now you can effortlessly discover how your visitors truly engage with your most important web pages.
Matomo Software - Understand what marketing channels and campaigns are working for your business, what aren't, and shift your marketing efforts accordingly to gain more visitors, more effectively, with less costs.
Matomo Software - The combined keywords report gives you all keywords searched by your users across all search engines. For each keyword, you get the number of clicks, the number of impressions, the ClickThrough rate and the search result position of your website.

Not sure about Matomo? Compare with a popular alternative

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4.8 (58)
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Starting Price

US$9.00
month
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Features

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Integrations

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Ease of Use

4.5 (58)
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Value for Money

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Customer Service

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Reviews

Overall rating

4.8 /5
(58)
Value for Money
4.9/5
Features
4.6/5
Ease of Use
4.5/5
Customer Support
4.4/5

Already have Matomo?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 58
Simon
Simon
Overall rating
  • Industry: Media Production
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

When data is the name of the game, privacy is everything; enter, Matomo!

Reviewed on 2021/05/15

- Keeping data private.

- Not letting other analytics' companies follow the consumer around.

-...

- Keeping data private.

- Not letting other analytics' companies follow the consumer around.

- Letting people know that their data will never be sold to a 3rd party and that their data is theirs

Pros

The very fact that analytics can be ethical was the very thing that attracted me towards Matomo. Users coming to your site and trusting you to keep the transaction between yourselves shouldn't be worried about a third party collecting more data on you. The fact that Matomo respects peoples' privacy and wilfully doesn't track someone if they don't want to be tracked, that..., that it what makes them the best.

Any data that is collected about a person's behaviour on our website never leaves our server, is not sold to a 3rd party and becomes no one else's business. This is why I personally love Matomo - to be able to host it on your own server, keep all that data from BIG BROTHER and make sure the customer is treated as a customer and not a product!

Cons

There are no dislikes and I'm not even sucking up. In the past, I've had to deal with a lot of products not working the way they were intended to work, breaking down in the middle of something, not providing accurate information. After using Matomo for over 3 years, there simply is nothing to dislike about it. Any dislike that arises would be purely because of bad hosting or bad configuration.

Nick
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

Awesome Open Source and Privacy-Conscious Alternative to Google Analytics

Reviewed on 2019/09/04

Overall, Matomo is my favorite analytics platform. It does everything that myself and my clients...

Overall, Matomo is my favorite analytics platform. It does everything that myself and my clients need. The platform has been around a long time (formerly Piwik) and has proven to be very reliable. Using the API to create custom reports is also easy and super useful.

Pros

Matomo is open source and self-hosted. It's easy to setup, manage, and implement tracking. It includes many of the advanced features you'd expect in an analytics platform. The best part is that you're in control of your data and privacy.

Cons

There are a lot of premium features that are pretty expensive. I wish some of these were open source, standard features of the software, but I guess developers have to eat!

Alternatives Considered

Google Analytics 360 and Mixpanel

Reasons for Choosing Matomo

With Matomo, you don't really need Google Analytics for basic website tracking purposes. Matomo is a platform that gives you the option to respect users' privacy. I prefer not to send all of my clients' data to a third-party company that is doing who knows what with it.

Reasons for Switching to Matomo

I chose Matomo because it does everything I need, it's open source, self-hosted, whitelabeled, and cost-effective.
Isak
Overall rating
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 8.0 /10

A comprehensive and customizable self hosted web analytics platform

Reviewed on 2022/12/29

Matomo is a comprehensive and customizable web analytics platform that offers a wide range of tools...

Matomo is a comprehensive and customizable web analytics platform that offers a wide range of tools and features for tracking and analyzing website traffic. One of the benefits of Matomo is that it can be self-hosted, which gives us more control over their data and how it is collected and stored. However, the interface feels cluttered and a bit overwhelming, with a large number of options and settings to navigate. This can make it more difficult for users who are new to web analytics or who prefer a more streamlined interface. Despite this, Matomo's advanced features and ability to be customized to specific needs make it a powerful tool for those who are willing to invest the time to learn it.

Pros

Matomo is a feature-rich web analytics platform that provides a wide range of tools and features for tracking and analyzing website traffic. It offers a high level of customization. Matomo is an open-source platform, which means that it is freely available and can be self hosted and modified/extended.

Cons

Matomo may have a steeper learning curve than some other web analytics platforms. The interface feels cluttered and a bit overwhelming, with a large number of options and settings to navigate.

Ricardo
Overall rating
  • Industry: Banking
  • Company size: 10,000+ Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Excellent cost-benefit ratio

Reviewed on 2021/07/14

Pros

We've been using it since 2019 and it's a replacement for our Google Search Appliance (GSA).
Matomo behaved as a quality alternative for content search on our intranet and has met our expectations with an excellent cost-benefit ratio and ease of use.
We have no hesitation in recommending it to other users.

Cons

If a page had very little access, it is difficult to find its data in the reports, as it only displays the most accessed.

Alternatives Considered

Google Search Console

Reasons for Choosing Matomo

GSA was discontinued.

Reasons for Switching to Matomo

Excellent cost-benefit ratio and very similar reports.
Renick
Overall rating
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

Good replacement for Google Analytics

Reviewed on 2022/11/13

We’re using it since early Piwik days. Never stopped working.

We’re using it since early Piwik days. Never stopped working.

Pros

Be GDPR compliant with having visitors activity metrics. Very needed for improving relevant content. Can be hosted on same server as the clients project, and just works.

Cons

UI is a bit outdated atm. Can be improved, but works.

Alternatives Considered

Zoho Analytics

Reasons for Choosing Matomo

GDPR forced us to switch. But the switch was good.

Reasons for Switching to Matomo

Can be On premise.
Showing 5 reviews of 58 Read all reviews

Matomo FAQs

Below are some frequently asked questions for Matomo.

Matomo offers the following pricing plans:

  • Starting from: US$9.00/month
  • Pricing model: Free Version, Subscription
  • Free Trial: Available

Per number of page views.

Matomo has the following typical customers:

Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

Matomo supports the following languages:

Arabic, Bulgarian, Catalan, Chinese, Czech, Danish, English, Estonian, Finnish, French, German, Greek, Hindi, Indonesian, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Traditional Chinese, Turkish, Ukrainian, Vietnamese

Matomo supports the following devices:

Matomo integrates with the following applications:

Contao, DokuWiki, Dotclear, Drupal, Grafana, Jira, Joomla, LimeSurvey, LineUpr, Magento Marketplace, Moodle, OpenCart, Pimcore, PrestaShop, SPIP, SharePoint, Shopware, Sitejet, TYPO3, VirtueMart, WooCommerce, WordPress, Zen Cart, osCommerce Online Merchant

Matomo offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base

Related categories

See all software categories found for Matomo.