Persona
About Persona
Persona helps businesses of all sizes easily and securely manage fully compliant KYC, AML, and identity verification programs. Users can manage fully compliant KYC/AML programs, fight fraud, and automate operations all in one place. Integrate in an afternoon, with or without engineering and with less than 10 lines of code.
Notable features include:
- Custom checklists
- Design onboarding flow
- Drag-and-drop UI to automate manual processes and workflows
Pricing starting from:
US$250.00/month
- Free Version
- Free Trial
- Subscription
Typical Customers
- Freelancers
- Small Businesses (2-50)
- Mid-size Companies (51-500)
- Large enterprises (500 and more)
Deployment
- Cloud-based
- On-premise
Pricing starting from:
US$250.00/month
- Free Version
- Free Trial
- Subscription
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Features
Total features of Persona: 102
Alternatives
Checkr

Stripe

Entersekt

Chronos Workflow

Reviews
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- Industry: Information Technology & Services
- Company size: 2–10 Employees
- Used Daily for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Great Solution to be complient with KYC/AML
Reviewed on 2024/06/16
Pros
We found Persona to be incredibly easy to use and seamlessly implement into our solutions. Its user-friendly interface and robust features have significantly streamlined our processes, making it an invaluable tool for our team.
Cons
While our overall experience with Persona has been positive, we believe that continuous improvements would enhance its functionality even further. General performance is solid, but there's always room for optimization and new features.
- Industry: E-Learning
- Company size: Self Employed
- Used Daily for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Amazing service, but more pricing tiers would be appreciated!
Reviewed on 2024/11/21
My overall experience has been very positive. In addition to the Pros listed above, they have also...
My overall experience has been very positive. In addition to the Pros listed above, they have also proved responsive to any enquiries or issues and are quick to provide help when it is needed.
Pros
Persona has become a crucial part of our user identity verification workflow, and I have been extremely impressed with the service provided.
The API integration is straightforward to implement, and the UI for the account holder is intuitive so that customising the workflow to your needs is achievable for a layman.
The UI for the end user is extremely slick, which reflects well on any business or service using Persona.
Cons
It would be great if they offered a tier in between their startup and essential plan. The startup plan is extremely generous and perfect for new businesses that are keeping costs low, however the essential plan ($250 p/m at time of writing) represents a large jump in overheads - particularly for any bootstrapped startups.
Perhaps a combination of lower flat monthly rate + per verification pricing would enable startups to stay with Persona for their entire growth journey, rather than look for alternatives when they are in that awkward middle-ground between the two plans.
- Industry: Financial Services
- Company size: 51–200 Employees
- Used Weekly for 1-5 months
-
Review Source
Overall rating
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Getting Started
Reviewed on 2022/02/23
Pros
Features around identity management are robust.
Cons
Too new to tell if there are shortcomings in the product.
Response from Persona Identities
Thanks for using Persona, Tracy! If you ever have any questions as you're exploring the platform, please feel free to email [email protected] and we'd be happy to help.
- Industry: Financial Services
- Company size: 2–10 Employees
- Used Daily for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Persona is the Best KYC/AML Platform
Reviewed on 2024/11/13
Great overall experience with Persona. I recommend them for most KYC/AML use cases.
Great overall experience with Persona. I recommend them for most KYC/AML use cases.
Pros
Persona is a great KYC/AML solution for those that need it. It is secure, reliable, and straightforward to setup. Their team is responsive and super helpful and their documentation is solid as well. Very supportive of growing ecosystems ands tartups.
Cons
Need some technical background in order to effectively utilize Persona and correctly setup and integrate your workflows.
- Industry: Financial Services
- Company size: 11–50 Employees
- Used Daily for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Best in class identity platform.
Reviewed on 2025/01/08
It's been great from sales, through onboarding and post support have been fantastic.
It's been great from sales, through onboarding and post support have been fantastic.
Pros
Flexibility to build what you want, how you want and great APIs to make getting information fed back into our platform nice and easy.
Cons
I actually can't think of any honestly!!
Persona FAQs
Below are some frequently asked questions for Persona.Q. What type of pricing plans does Persona offer?
Persona offers the following pricing plans:
- Starting from: US$250.00/month View Pricing Plans
- Pricing model: Free Version, Subscription
- Free Trial: Available
Exclusive for the Gartner community, we're offering 500 free services (includes Government ID Verification with optional Selfie Verification and/or Persona Watchlist Report) per month. Many use this solution to help meet KYC/AML compliance. We hope this helps companies of all sizes get their businesses/ideas off the ground faster, convert more of the best users, and deter bad actors. Try it today by visiting: withpersona.com/gartner
Q. Who are the typical users of Persona?
Persona has the following typical customers:
Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does Persona support?
Persona supports the following languages:
Arabic, Brazilian Portuguese, Chinese, Dutch, English, European Portuguese, French, German, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Romanian, Russian, Spanish, Thai, Traditional Chinese, Turkish, Ukrainian
Q. Does Persona support mobile devices?
Persona supports the following devices:
Q. What other apps does Persona integrate with?
Persona integrates with the following applications:
Clearbit, Coinbase, FullContact, HubSpot CRM, Slack, TeleSign Platform
Q. What level of support does Persona offer?
Persona offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base
Related categories
See all software categories found for Persona.