About Persona

Persona helps businesses of all sizes easily and securely manage fully compliant KYC, AML, and identity verification programs. Users can manage fully compliant KYC/AML programs, fight fraud, and automate operations all in one place. Integrate in an afternoon, with or without engineering and with less than 10 lines of code.

Notable features include:
- Custom checklists
- Design onboarding flow
- Drag-and-drop UI to automate manual processes and workflows

Pricing starting from:

US$250.00/month

  • Free Version
  • Free Trial
  • Subscription

Typical Customers

  • Freelancers
  • Small Businesses (2-50)
  • Mid-size Companies (51-500)
  • Large enterprises (500 and more)

Deployment

  • Cloud-based
  • On-premise

Markets

Afghanistan, Albania, Algeria, American Samoa, Andorra and 223 others

Supported Languages

Arabic, Brazilian Portuguese, Chinese, Dutch, English and 16 others

Pricing starting from:

US$250.00/month

  • Free Version
  • Free Trial
  • Subscription

Images

Persona Software - Convert more customers with a customizable tailored flow
Persona Software - Configure the right balance of verification checks to suit your conversion and risk needs
Persona Software - Enhance your risk assessment with additional data like email risk, watchlist reports, adverse media reports, and more
Persona Software - Automate your decisioning process and integrate with your existing tools
Persona Software - Establish and organize an efficient manual review process for high risk cases
View 6 more
Persona video
Persona Software - Convert more customers with a customizable tailored flow
Persona Software - Configure the right balance of verification checks to suit your conversion and risk needs
Persona Software - Enhance your risk assessment with additional data like email risk, watchlist reports, adverse media reports, and more
Persona Software - Automate your decisioning process and integrate with your existing tools
Persona Software - Establish and organize an efficient manual review process for high risk cases

Features

Total features of Persona: 102

  • AML Compliance
  • API
  • Access Certification
  • Access Controls/Permissions
  • Access Management
  • Activity Dashboard
  • Activity Monitoring
  • Activity Tracking
  • Address Validation
  • Alerts/Escalation
  • Alerts/Notifications
  • Approval Process Control
  • Archiving & Retention
  • Audit Management
  • Audit Trail
  • Authentication
  • Background Screening
  • Biometrics
  • Case Management
  • Collaboration Tools
  • Compliance Management
  • Compliance Tracking
  • Configurable Workflow
  • Contact Database
  • Custom Fraud Rules
  • Customer Database
  • Customizable Branding
  • Customizable Reports
  • Customizable Templates
  • Data Capture and Transfer
  • Data Discovery
  • Data Extraction
  • Data Import/Export
  • Data Mapping
  • Data Synchronization
  • Data Verification
  • Data Visualization
  • Document Management
  • Document Storage
  • Domain Check
  • Drag & Drop
  • Event Logs
  • Financial Transaction Approval
  • For Banking
  • For Insurance Industry
  • For eCommerce
  • Fraud Detection
  • Governance
  • HIPAA Compliant
  • ID Scanning
  • Identity Verification
  • Internal Controls Management
  • Investigation Management
  • KYC Compliance
  • Mobile Access
  • Monitoring
  • Multi-Factor Authentication
  • Multi-Language
  • Multiple Authentication Methods
  • Multiple User Accounts
  • Operational Risk Management
  • Optical Character Recognition
  • PCI Compliance
  • PEP Screening
  • Payment Fraud Prevention
  • Process/Workflow Automation
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Real-Time Updates
  • Real-time Alerts
  • Records Management
  • Reporting & Statistics
  • Reporting/Analytics
  • Risk Alerts
  • Risk Analysis
  • Risk Assessment
  • Risk Management
  • Risk Scoring
  • Role-Based Permissions
  • SARs
  • SSL Security
  • Search/Filter
  • Secure Data Storage
  • Secure Login
  • Security Auditing
  • Self Service Portal
  • Single Email Verification
  • Single Sign On
  • Syntax Check
  • Template Management
  • Third-Party Integrations
  • Transaction History
  • Transaction Monitoring
  • User Management
  • User Onboarding
  • User Provisioning
  • Version Control
  • Watch List
  • Workflow Management

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Reviews

Overall rating

4.9 /5
(12)
Value for Money
4.9/5
Features
4.9/5
Ease of Use
4.9/5
Customer Support
4.9/5

Already have Persona?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 12
Andrei
Andrei
Overall rating
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great Solution to be complient with KYC/AML

Reviewed on 2024/06/16

Pros

We found Persona to be incredibly easy to use and seamlessly implement into our solutions. Its user-friendly interface and robust features have significantly streamlined our processes, making it an invaluable tool for our team.

Cons

While our overall experience with Persona has been positive, we believe that continuous improvements would enhance its functionality even further. General performance is solid, but there's always room for optimization and new features.

Matt
Overall rating
  • Industry: E-Learning
  • Company size: Self Employed
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Amazing service, but more pricing tiers would be appreciated!

Reviewed on 2024/11/21

My overall experience has been very positive. In addition to the Pros listed above, they have also...

My overall experience has been very positive. In addition to the Pros listed above, they have also proved responsive to any enquiries or issues and are quick to provide help when it is needed.

Pros

Persona has become a crucial part of our user identity verification workflow, and I have been extremely impressed with the service provided.

The API integration is straightforward to implement, and the UI for the account holder is intuitive so that customising the workflow to your needs is achievable for a layman.

The UI for the end user is extremely slick, which reflects well on any business or service using Persona.

Cons

It would be great if they offered a tier in between their startup and essential plan. The startup plan is extremely generous and perfect for new businesses that are keeping costs low, however the essential plan ($250 p/m at time of writing) represents a large jump in overheads - particularly for any bootstrapped startups.

Perhaps a combination of lower flat monthly rate + per verification pricing would enable startups to stay with Persona for their entire growth journey, rather than look for alternatives when they are in that awkward middle-ground between the two plans.

Tracy
Overall rating
  • Industry: Financial Services
  • Company size: 51–200 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Getting Started

Reviewed on 2022/02/23

Pros

Features around identity management are robust.

Cons

Too new to tell if there are shortcomings in the product.

Response from Persona Identities

Thanks for using Persona, Tracy! If you ever have any questions as you're exploring the platform, please feel free to email [email protected] and we'd be happy to help.

Alex
Overall rating
  • Industry: Financial Services
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Persona is the Best KYC/AML Platform

Reviewed on 2024/11/13

Great overall experience with Persona. I recommend them for most KYC/AML use cases.

Great overall experience with Persona. I recommend them for most KYC/AML use cases.

Pros

Persona is a great KYC/AML solution for those that need it. It is secure, reliable, and straightforward to setup. Their team is responsive and super helpful and their documentation is solid as well. Very supportive of growing ecosystems ands tartups.

Cons

Need some technical background in order to effectively utilize Persona and correctly setup and integrate your workflows.

Verified Reviewer
Overall rating
  • Industry: Financial Services
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Best in class identity platform.

Reviewed on 2025/01/08

It's been great from sales, through onboarding and post support have been fantastic.

It's been great from sales, through onboarding and post support have been fantastic.

Pros

Flexibility to build what you want, how you want and great APIs to make getting information fed back into our platform nice and easy.

Cons

I actually can't think of any honestly!!

Showing 5 reviews of 12 Read all reviews

Persona FAQs

Below are some frequently asked questions for Persona.

Persona offers the following pricing plans:

Exclusive for the Gartner community, we're offering 500 free services (includes Government ID Verification with optional Selfie Verification and/or Persona Watchlist Report) per month. Many use this solution to help meet KYC/AML compliance. We hope this helps companies of all sizes get their businesses/ideas off the ground faster, convert more of the best users, and deter bad actors. Try it today by visiting: withpersona.com/gartner

Persona has the following typical customers:

Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

Persona supports the following languages:

Arabic, Brazilian Portuguese, Chinese, Dutch, English, European Portuguese, French, German, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Romanian, Russian, Spanish, Thai, Traditional Chinese, Turkish, Ukrainian

Persona supports the following devices:

Persona integrates with the following applications:

Clearbit, Coinbase, FullContact, HubSpot CRM, Slack, TeleSign Platform

Persona offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base

Related categories

See all software categories found for Persona.