Skai

4.3 (41)
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Media that matters. Marketing that works.

About Skai

Skai's omnichannel marketing platform connects all walled garden advertising in one place, with one login. With data-driven insights, automation, optimization, and measurement solutions, Skai helps marketers manage campaigns across all performance media, including retail media, paid search, paid social, and app marketing. Skai empowers marketers with data they can trust, insights they can use, and impact they can measure on the media that matters.

Founded 2006, Skai has remained at the forefront of digital advertising. As the industry shifts toward an omnichannel approach, Skai continues to respond to demand, innovating to meet the challenges and opportunities of today’s advertisers and connect walled gardens to manage all performance media in one place. Skai supports 80+ publishers globally and has 50,000 live integrations.


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Features

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Integrations

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Ease of Use

4.0 (41)
4.1 (14)

Value for Money

4.3 (41)
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Customer Service

4.5 (41)
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Reviews

Overall rating

4.3 /5
(41)
Value for Money
4.3/5
Features
4.2/5
Ease of Use
4.0/5
Customer Support
4.5/5

Already have Skai?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 41
Toni
Toni
Overall rating
  • Industry: Internet
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

Kenshoo is an astonishing Bidding Platform for different PPC platforms.

Reviewed on 2017/11/22

Pros

Easy to use. Powerful and it pays it self if the PPC investment is high. Good Support but could be improved in terms of providing market insights and advertisers strategies.

Cons

High Fee and it needs a big amount of statistical information to get the most out of it. It could have a lower fee to reduce its entrance barriers.

Cinthya
Overall rating
  • Industry: Business Supplies & Equipment
  • Company size: 5,001–10,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Why use Skai

Reviewed on 2024/07/15

Amazing experience so far, they create a solid partnership with their clients and provide insights...

Amazing experience so far, they create a solid partnership with their clients and provide insights and information to help you be successful in your Advertising Strategies.

Pros

Skai has an outstanding customer support team that is constantly advocating for the needs of our team and takes our feedback as actionable.
The tools provided on the platform are beyond useful to keep track of keyword and Campaign performance, control budget and manage more than one channel in one place.
We are able to complete bidding, keyword and negative creation, sitelinks and Ad Copy in one place with very easy to use API and templates.
Their Dashboards are so complete, that you can create a stakeholder presentation just from that view.

Cons

They have so many features that I haven't had time to try them all.

Tim
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 10,000+ Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

Skai Review: Some Good, Some Bad

Reviewed on 2024/07/10

Pros

I like being able to pull reports for all retailers in one place and make automated actions.

Cons

The automated actions often have errors and don't always run as planned.

Sarah
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Good Tool but not a Complete Solution

Reviewed on 2024/07/10

Overall, our Skai experience has been good. When the API and features work there is a time saving...

Overall, our Skai experience has been good. When the API and features work there is a time saving element and easier access to insights but I'd say that has been an inconsistent experience. We appreciate that our suggestions have been taken into consideration as the Skai teams continues developing their roadmap of opportunities to improve the product.

Pros

Skai offers a lot of features that make building campaigns typically quicker than doing it in platform. The insights, AI and dashboards are super helpful as well as automated actions and notifications.

Cons

There are several features that are continually rolling out instead of launching as a complete solution, causing us to have to bounce between Skai and native platforms. When investing in a product that is designed for efficiency, we should not be continually needing to complete certain actions in the native platforms. Feature roll outs should be in totality and not piecemeal rollouts.

Zach
Overall rating
  • Industry: Consumer Goods
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Couldn't operate without it.

Reviewed on 2024/07/10

Skai has allowed me to manage 20+ brands retail media spend with minimal stress. I'm able to...

Skai has allowed me to manage 20+ brands retail media spend with minimal stress. I'm able to optimize bidding, implement budget plans, pace for shopping events, and produce actionable insights with much of it offloaded onto their machine learning algorithm. And if I ever have a problem with the software, their team is readily available for assistance and making me aware of the latest features.

Pros

Automated bidding and budgeting, SOV tracking, budget forecasting, keyword harvesting, user support

Cons

Steep learning curve, occasional bugs I need to point out

Alternatives Considered

Helium 10 and Teikametrics Flywheel

Reasons for Switching to Skai

Best feature set, multi-channel capabilities
Showing 5 reviews of 41 Read all reviews

Skai FAQs

Below are some frequently asked questions for Skai.

Skai offers the following pricing plans:

  • Pricing model: Subscription
  • Free Trial: Not Available

Contact Skai for pricing details.

Skai has the following typical customers:

51–200, 201–500, 501–1,000, 1,001–5,000

Skai supports the following languages:

English

Skai supports the following devices:

We do not have any information about what integrations Skai has

Skai offers the following support options:

Chat

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