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Later Influence

Later Influence

4.6 (134)
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Influencer marketing at scale
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About Later Influence

Mavrck is an influencer marketing solution, which provides features such as influencer search and recruitment, customizable data points, collaborative content creation, influencer insights, influencer relationship management, customizable campaign workflow, content review, incentives, and reporting and analytics.

Using Mavrck, businesses can benefit from an easy, automated workflow for managing relationships with customers and influencers. Businesses can also manage incentive types and track payment statuses using the Mavrck platform.

Images

Later Influence Software - Take a deep dive into each influencer's follower audience for a demographic breakdown of their reach. This rich data ensures you are selecting the right influencers that can reach your target audience.
Later Influence Software - Find the right influencers fast with Mavrck's Influencer Index search capabilities and easily invite influencers to join your campaigns. This allows you to scale your influencer programs in minutes.
Later Influence Software - Get to know each influencer's personal aesthetic, the platforms they're on, and a demographic overview of their follower audience.
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Starting Price

No pricing found
US$200.00
year

Pricing Options

Free version
Free trial
Free version
Free trial

Features

25
85

Integrations

No integrations found
8

Ease of Use

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Value for Money

4.5 (134)
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Customer Service

4.8 (134)
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Reviews

Overall rating

4.6 /5
(134)
Value for Money
4.5/5
Features
4.4/5
Ease of Use
4.6/5
Customer Support
4.8/5

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Showing 5 reviews of 134 Read all reviews
Showing 5 reviews of 134
Jenny
Jenny
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: 2–10 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Lifeline Review

Reviewed on 2022/08/02

It's been great learning about the software and it's capabilities.

It's been great learning about the software and it's capabilities.

Pros

Having a large database of Influencers to choose from.

Cons

Would liked to have more one on one training.

Verified Reviewer
Overall rating
  • Industry: Food & Beverages
  • Company size: 501–1,000 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Mavrck Review

Reviewed on 2022/08/15

It has been a great experience! I want to give a shoutout to [SENSITIVE CONTENT] as she has made...

It has been a great experience! I want to give a shoutout to [SENSITIVE CONTENT] as she has made my transition into my role and this software so smooth. She is efficient and communicative when it comes to initiating and completing campaigns!

Pros

This is a great software to use for finding influencers that can promote your brand with audiences that your brand is targeting or trying to tap into. It is easy to use as the Mavrck reps do a great job in initiating campaigns and keeping an open communication with you on where you are at in the campaign. Even though the Mavrck reps do help with staying track, the software has a legible interface making it easy to track campaigns and influencers.

Cons

Sorting through content on the "content" side panel. The content feature from the side panel does not organize content that well making it hard to find specifics immediately, however, it is till nice to have all content in one specific area outside of the campaign tabs.

Caitlin
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 201–500 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 5.0 /10

Mavrck

Reviewed on 2022/08/16

At times Mavrck has been very helpful, at other times very frustrating. It's a good platform to...

At times Mavrck has been very helpful, at other times very frustrating. It's a good platform to source influencers but could use work to make every other step of the process more seamless (communication, draft uploads, reporting)

Pros

It's nice to be able to source influencers in one place and see their engagement rates and audience breakdown.

Cons

Could be a lot more user friendly. We've run into issues with the email system as well as draft uploads and reporting.

Verified Reviewer
Overall rating
  • Industry: Plastics
  • Company size: 1,001–5,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Mavrck does it All

Reviewed on 2022/05/12

Mavrck has been a great partner. They've truly been a integral part of our social media strategy.

Mavrck has been a great partner. They've truly been a integral part of our social media strategy.

Pros

Mavrck has truly helped us jump start our social media campaign strategy. They've help train us on best practices as well as using their platform seemlessly.

Cons

I wish we had access to more campaign examples. We could then easily compare to a standard and show internally that we are on the right path.

Verified Reviewer
Overall rating
  • Industry: Design
  • Company size: 201–500 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Mavrck is amazing for localised content

Reviewed on 2022/08/04

I love the similar feature when searching as when you like an influencers theme this helps to view...

I love the similar feature when searching as when you like an influencers theme this helps to view other similar influencers and saves a lot of time.

Pros

I like the fact we can target influencers in different regions which helps with localised content. The support has been excellent also and I know I can reach out to [SENSITIVE CONTENT] with any queries I have. Also, having content in the one place is so useful, nothing gets lost.

Cons

The platform doesn't allow for IG reels to be automated which can create friction on the influencer's end which can result in them turning down opportunities. I think adding this feature would improve the programme. Of course, this will sometimes be out of Mavrck's control but I often have difficulty seeing influencers at different stages of the workflow. Having these issues communicated to us would be very useful.

Showing 5 reviews of 134 Read all reviews

Later Influence FAQs

Below are some frequently asked questions for Later Influence.

Later Influence offers the following pricing plans:

  • Free Trial: Not Available

Later Influence has the following typical customers:

201–500, 501–1,000, 1,001–5,000

Later Influence supports the following languages:

English

Later Influence supports the following devices:

We do not have any information about what integrations Later Influence has

Later Influence offers the following support options:

FAQs/Forum, Knowledge Base

Related categories

See all software categories found for Later Influence.

Folder icon Influencer Marketing Software