Ivory is a SaaS video platform designed as a toolbox to create interactive videos — for example, for instruction, training, or marketing purposes. Viewings and click behavior can be tracked via the dashboard to fine-tune video content. Personalized videos can also be created when linked to a customer data database. The Ivory HTML5 player can play the video content in PC browsers and Android or iOS mobile devices.
Videos can be made interactive by inserting selection buttons, making parts of the video clickable, placing triggers in the timeline, and using overlays. The Ivory player employs streaming technology and can automatically adjust videos to the most suitable video format for the hardware. It is also possible to have a player designed with an in-house style.
Ivory can import data as a .csv file and create personalized videos for employees or customers. Databases are linked via APIs. The platform integrates with many applications and add-ons, including Google Analytics, Salesforce, Mailchimp, Zendesk, and Slack.
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