About ClickTale

ClickTale is a website user engagement platform that helps to analyse, understand and improve how users interact with your website. The app offers a number of features which combined give a deeper understanding of how your users behave whilst on your site. These features include session playbacks, a selection of heat maps, a conversion funnel, form analytics and a number of site efficiency tools.

ClickTale's session playback gives you a recording of all browser sessions, showing how users navigate across your site and which elements they interact with most. The selection of heatmaps offered in ClickTale include mouse move, click, attention and scroll reach heatmaps. Link analytics shows you where visitors hover, click and hesitate. You can place two heatmaps side-by-side for a comparison of various pages and versions.

ClickTale also includes a graphic conversion funnel that shows your visitors page-to-page journey across your site, allowing you to see where customers drop off and the highest converting paths. Furthermore, the app offers form analytics to identify the fields that are filled out the most. With ClickTale's site efficiency tools you can access bounce reports and JS errors reports. You can see an overview of all this activity - bounce reports, session playbacks and heatmaps - through ClickTale's page console .

Key benefits of ClickTale

  • Session playback: See recording of browser sessions to understand how your users move, scroll, and click.

  • Data-rich heat maps: See a variety of heat maps to understand the parts of the page users engage with most. Includes: click heatmaps, scroll reach heatmaps, link analytics, attention heatmaps and mouse move heatmaps.

  • Conversion Funnels: See a visual graphic representation of your visitors' page-to-page journey. Drill down to session playbacks.

  • Form Analytics: See which fields users fill out the most and which they leave blank helping to optimise your forms and avoid drop out.

  • Site Efficiency Tools: See a set of reports such as JS error reports and bounce reports. Access a page console to see an overview of page performance.

  • Devices

    Business size

    S M L


    Australia, Canada, China, United Kingdom, India, United States

    Supported Languages



    Heatmaps AB Testing
    Mobile Device - Attention Heatmap
    Mobile Session Playback
    ClickTale Session Playback
    ClickTale's form analytics
    Compare heatmaps in ClickTale
    Link Anlytics in ClickTale
    Page Console in ClickTale
    Conversion Funnel
    ClickTale's form analytics
    View 11 more
    ClickTale video
    ClickTale screenshot: Heatmaps AB Testing ClickTale screenshot: Mobile Device - Attention Heatmap ClickTale screenshot: Mobile Session Playback ClickTale screenshot: ClickTale Session Playback ClickTale screenshot: ClickTale's form analytics ClickTale screenshot: Compare heatmaps in ClickTale ClickTale screenshot: Link Anlytics in ClickTale ClickTale screenshot: Page Console in ClickTale ClickTale screenshot: Conversion Funnel ClickTale screenshot: ClickTale's form analytics


    Total features of ClickTale: 16

    • API
    • Behavioral Analytics
    • Campaign Management
    • Conversion Tracking
    • Customer Segmentation
    • Dashboard
    • Keyword Tracking
    • Multi-Channel Data Collection
    • Predictive Analytics
    • Reporting/Analytics
    • Sentiment Analysis
    • Site Search Tracking
    • Survey/Poll Management
    • Text Analysis
    • User Interaction Tracking
    • Website Analytics



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    Overall rating

    3,8 /5
    Value for Money
    Ease of Use
    Customer Support

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    Software buyers need your help! Product reviews help the rest of us make great decisions.

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    Showing 5 reviews of 6
    Joel H.
    Overall rating
    • Industry: Management Consulting
    • Company size: 2-10 Employees
    • Used Other for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Expensive, but worth it!

    Reviewed on 2019/02/25

    We used ClickTale to see how our web site users were interacting with our content and all I can say...

    We used ClickTale to see how our web site users were interacting with our content and all I can say is wow! Seeing how they were moving around the site, what they were clicking on was so valuable to us. We were able to make a few small tweaks and see big results in our revenue. They are a bit expensive compared to other solutions, but they are worth every penny if you are serious about getting the most out of your web site visitors.


    - Outstanding information for your web site analytics
    - Session replays and seeing what users do/click on is invaluable information
    - Tons of reports and data that you can filter through to get a great understanding of your customers


    - Can be cost prohibitive for most small businesses

    Olga D.
    Overall rating
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support

    Great user attention tool

    Reviewed on 2018/03/31


    Easy to implement - only with a script to the site - this software allows to see the Attention, Scroll reach, mouse movements, and even allows you to record a video of customers behaviour on your webpage. Great for enterprise use as they tailler the package and pricing to your needs


    Sometimes can be slow or buggy in loading - user must be web savvy to be able to navigate and understand it.

    Erin W.
    Overall rating
    • Used Monthly for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support

    Not the greatest

    Reviewed on 2018/03/30


    The concept behind the software sounds great! Being able to see all how people interact with your website from screen recordings, heat maps, etc... but in reality it never really worked that well for my company.

    The one good thing the company did was provide on-site training for the product. However, even after the training it felt it was super hard to use.


    We have a large, multinational corporation with users from around the globe in multiple languages and currencies. Our codebase is more than 20 years old and our product is very complex. Because of this, our subscription never really got set up so well that I found any use for the software.

    It seemed like something was always going wrong, no screen recordings were available, etc... every time I sat down to try to find something it was hard to figure out where to go and what to click on. The usability really needed a serious improvement.

    In the end, we cancelled our subscription as the money we were paying and the use we got out of it didn't make sense. I would not recommend it unless you have a very simple product with a new codebase.

    Andrew B.
    Overall rating
    • Industry: Computer Hardware
    • Company size: 10 000+ Employees
    • Used Monthly for 1+ year
    • Review Source

    Overall rating

    • Ease of Use
    • Likelihood to recommend 7.0 /10

    Great Insights on Visitor Behavior and Use on Your Website

    Reviewed on 2020/07/30

    My organization was able to gain invaluable visitor insight from ClickTale. We saw the ROI very...

    My organization was able to gain invaluable visitor insight from ClickTale. We saw the ROI very quickly. However, every organization's situation is different, so the cost-benefit analysis needs to be done on a case-by-case basis.


    Clicktale offers a peek into how visitors consume and navigate your site. Metrics like scroll reach, mouse movements, etc. allow you to actually see first-hand what the visitor journey looks like; this type of information can be invaluable and we never experienced this level of granularity prior to ClickTale.


    Though it is feature-packed, ClickTale is quite costly. For the right organizations, it is invaluable, but for some companies, the ROI is not there.

    Filippo S.
    Overall rating
    • Industry: Internet
    • Company size: 51-200 Employees
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    The best experience analytics

    Reviewed on 2018/05/07


    A lot of exclusive features: comparison between heatmaps; visual editor to identify customized events; two way integrations with GA360 and/or Adobe Analytics; advanced path analysis; and many more.


    Sometimes it's stressful to have to jump from one platform to another (ClickTale Core and ClickTale Experience Cloud). Flash issues in some browsers.

    Showing 5 reviews of 6 Read all reviews

    ClickTale FAQs

    Below are some frequently asked questions for ClickTale.

    ClickTale offers the following pricing plans:

    • Free Trial: Available

    Pricing is based on the solution you buy. Please contact ClickTale for a custom quote.

    We do not have any information about ClickTale features

    ClickTale has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001+

    ClickTale supports the following languages:


    ClickTale supports the following devices:

    ClickTale integrates with the following applications:

    Mailchimp, Salesforce Marketing Cloud

    We do not have any information about what support options ClickTale has

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