About Mortar

Mortar AI is your next-generation CDP that cleans, analyses and unifies your fragmented data into an easily comprehensible dashboard to empower your organisation by giving you an overall view of your business at a glance. It also gives you access to set up your own programmatic advertising.

All data including financial, social, CRM, web and ecommerce is consolidated before it is cross referenced with your sales data, revealing insights including top spenders, new customers, at risk, customers and most valuable. You can then create focused segmented and personalised campaigns to get the most out of your existing customers and create digital media campaigns to find new ones.

Using Mortar AI you can create your own programmatic digital media campaigns - this was previously out of reach for businesses unless they were going through a media agency.

Customers are now utilising more channels and devices than ever before, and they demand exceptional and relevant experiences. To implement customer-centric marketing, you must understand your customers. Mortar AI enables you to manage customer relationships and market to your target demographics. Mortar AI achieves this by using first party data to create a comprehensive view of your customers across all devices and channels.

Mortar AI also gives businesses the ability to build and connect a to a tech stack that can adapt to constantly changing consumer behaviour, saving them hours of integration work. Audiences and business rules are configured centrally and can be applied to multiple technologies, thereby saving a substantial amount of time and money. Even after the demise of third-party cookies, Mortar AI will continue to consolidate and cleanse fragmented first-party data from a variety of sources to generate accurate customer profiles. With reliable, complete customer data, Mortar AI powers cross and multi-channel marketing.
Mortar AI is ISO27001 certified.

Turn your data mess in to a miracle today – master your data, build your market.


Key benefits of Mortar

- The only 'All In One' platform
- Ability to consolidate fractured data, cleanse it and then drive unique insights
- The CDP collects data from multiple sources - your CRM, website, store etc to create an accurate customer profile. When combined the resulting data is unified and empowers your organisation's marketing capabilities
- Enterprise first party solution to hyper personalise conversations with known customers, build complex user journeys to enhance customer engagement and sales
- Trade desk integration to enable first party look-a-like programmatic advertising, contextual and retargeting across all digital channels
- The only integrated end to end solution that allows customers to utilise first party data to drive new customer acquisition in a cookie less environment
- ISO27001 certified


Images

Mortar Software - Create your own programmatic digital media campaigns targeted at the ideal audience with no wastage. No agencies, no set-up fees, no more wasting money on ineffective campaigns.
Mortar Software - A comprehensive overview of all your customer data -we clean, analyse, and unify all of your fragmented data onto one easy-to-use dashboard in real-time
Mortar Software - Powerful customer segmentation -all data including financial, social, CRM, web and ecommerce is consolidated before it is cross referenced with your sales data, revealing insights including top spenders, new customers, at risk, customers and most valuable
Mortar Software - A single view of all of the data you have on each of your customers so you can see exactly how involved they are in your business
Mortar Software - Connect your data from multiple sources
Mortar Software - Compelling analytics
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Mortar video
Mortar Software - Create your own programmatic digital media campaigns targeted at the ideal audience with no wastage. No agencies, no set-up fees, no more wasting money on ineffective campaigns.
Mortar Software - A comprehensive overview of all your customer data -we clean, analyse, and unify all of your fragmented data onto one easy-to-use dashboard in real-time
Mortar Software - Powerful customer segmentation -all data including financial, social, CRM, web and ecommerce is consolidated before it is cross referenced with your sales data, revealing insights including top spenders, new customers, at risk, customers and most valuable
Mortar Software - A single view of all of the data you have on each of your customers so you can see exactly how involved they are in your business
Mortar Software - Connect your data from multiple sources
Mortar Software - Compelling analytics

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US$119,00
month
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Pricing Options

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Features

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Integrations

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Ease of Use

4,6 (5)
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Value for Money

4,6 (5)
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Reviews

Overall rating

4,6 /5
(5)
Value for Money
4,6/5
Features
4,8/5
Ease of Use
4,6/5
Customer Support
5/5

Already have Mortar?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 5
Jacob
Overall rating
  • Industry: Staffing & Recruiting
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Brilliant!!!

Reviewed on 2022/11/04

Fantastic

Fantastic

Pros

The data capacities to drive revenue!!!!

Cons

There was nothing to dislike, it hit everything we needed to know!

Kate
Overall rating
  • Industry: Wine & Spirits
  • Company size: 11–50 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Brand Marketing

Reviewed on 2022/11/08

Pros

Reporting, Data Analysis and integration

Cons

New user too early to tell of any issues.

Wolf
Overall rating
  • Industry: Wine & Spirits
  • Company size: Self Employed
  • Used Monthly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

The Lost Wolf Experience

Reviewed on 2022/11/03

The digital space is new to me. The Mortar team have (and are) supporting my on-line presence in...

The digital space is new to me. The Mortar team have (and are) supporting my on-line presence in order for me to build relationships with my customers

Pros

Being a very small business, to have the access and ease of understanding of my buyers saves me both time and effort to understand my customers

Cons

At this point for my business, the information on offer is a little daunting.

Andrew
Overall rating
  • Industry: Retail
  • Company size: 11–50 Employees
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Mortar Data Analytics

Reviewed on 2022/12/13

Great experience and good analytics

Great experience and good analytics

Pros

Ability to do some great reporting and BI on our data for marketing purposes

Cons

finding certain reports and navigating around the interface

Jo
Overall rating
  • Industry: Wine & Spirits
  • Company size: 2–10 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Easy to use solution to bring together all our data.

Reviewed on 2022/11/03

Love it!

Love it!

Pros

Was really easy to set up the platform and link the integrations. We love being able to easily create segmentation for our database.

Cons

Nothing, really loving everything about Mortar.

Mortar FAQs

Below are some frequently asked questions for Mortar.

Mortar offers the following pricing plans:

  • Starting from: US$119,00/month
  • Pricing model: Subscription
  • Free Trial: Available

Mortar has the following typical customers:

2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000

Mortar supports the following languages:

English

Mortar supports the following devices:

We do not have any information about what integrations Mortar has

Mortar offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

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