Mortar

About Mortar

Mortar AI is your next-generation CDP that cleans, analyses and unifies your fragmented data into an easily comprehensible dashboard to empower your organisation by giving you an overall view of your business at a glance. It also gives you access to set up your own programmatic advertising.

All data including financial, social, CRM, web and ecommerce is consolidated before it is cross referenced with your sales data, revealing insights including top spenders, new customers, at risk, customers and most valuable. You can then create focused segmented and personalised campaigns to get the most out of your existing customers and create digital media campaigns to find new ones.

Using Mortar AI you can create your own programmatic digital media campaigns - this was previously out of reach for businesses unless they were going through a media agency.

Customers are now utilising more channels and devices than ever before, and they demand exceptional and relevant experiences. To implement customer-centric marketing, you must understand your customers. Mortar AI enables you to manage customer relationships and market to your target demographics. Mortar AI achieves this by using first party data to create a comprehensive view of your customers across all devices and channels.

Mortar AI also gives businesses the ability to build and connect a to a tech stack that can adapt to constantly changing consumer behaviour, saving them hours of integration work. Audiences and business rules are configured centrally and can be applied to multiple technologies, thereby saving a substantial amount of time and money. Even after the demise of third-party cookies, Mortar AI will continue to consolidate and cleanse fragmented first-party data from a variety of sources to generate accurate customer profiles. With reliable, complete customer data, Mortar AI powers cross and multi-channel marketing.
Mortar AI is ISO27001 certified.

Turn your data mess in to a miracle today – master your data, build your market.