Optimity

About Optimity
Revolutionizing Workplace Wellness
Optimity is a forward-thinking digital health company dedicated to revolutionizing workplace wellness. As the workplace landscape evolves, encompassing hybrid models, Optimity is a strategic wellness platform and partner for employers seeking to build a healthy and supportive culture that drives productivity, engagement, and organizational success through a connected and engaging employee experience.
Optimity personalizes each employee’s program in response to their unique health risk profile and goals. Optimity accommodates diverse needs and preferences across remote, hybrid, and traditional work settings.
Optimity stands out as a mobile-first, data-driven wellness solution. Employees are rewarded for cultivating healthy habits across all five pillars of health—Physical, Mental, Nutritional, Financial, and Social. The platform is backed by quantifiable health metrics, including Health Grade and Diabetes scores, and supported by insurers and reinsurers. A highly efficient AI co-pilot ensures employees receive the right program and activity recommendations at the right time. Evidence-based rewards and incentives are built in.
Optimity has partnered with over 100 organizations to achieve workplace health and wellness goals. We specialize in targeted wellness programs that improve health behaviors, lower health risks, and reduce the organizational impacts of high drug claims, absenteeism, and disability leaves. The platform is powered by a sophisticated database that enables data-driven decision-making, contributing to the client’s overall employee health and well-being strategy while driving positive health outcomes.
Data-Driven and Innovative Platform
Optimity was among the first digital wellness platforms in North America, and with 10+ years experience serving clients is one of the only proven, sustainable solutions.
The cornerstone of the platform is the Optimity Enterprise Operating System (EOS), a mobile-first platform offering community health challenges, educational content, movement recommendations, communications, benefits management, and reward incentives, personalized in response to the employee’s unique health risk profile and goals. Evidence-based behavior change models are used to incentivize engagement to help drive a positive return on employers’ investment in employee benefits and wellness programs.
Tech x Expertise to Improve Health Outcomes
Optimity uses best-in-class methodologies in behavioral economics to drive the adoption of healthy behaviors. Gamification, intrinsic drivers, readiness-to-change pathways, and behavior amplification practices are seamlessly integrated to encourage long-term engagement. Crafted by gamification experts, behavioral science PhDs, and preventative health specialists, Optimity rewards employees for building healthy habits, participating in events, engaging with content, and using their health benefits plan effectively. Optimity’s no-code, developer-friendly platform integrates seamlessly with the employer's existing technology systems. Employers have the option to white label or use the Optimity solution as is.
The Optimity Advantage for Insurer Partners
Optimity collaborates with Health Plans to proactively address the health risks that lead to costly issues like disability claims and drug expenses. The platform seamlessly integrates with employee benefits, apps, and services.
The Bottom Line
Optimity goes beyond traditional workplace wellness programs, offering a tech-enabled, comprehensive, and personal experience that addresses health holistically. Optimity is a strategic ally for employers aiming to modernize their employee experience through a personal approach to wellness. Optimity's community challenges cultivate a positive workplace culture by fostering employee connection and camaraderie. These challenges are designed to inspire teamwork and encourage friendly competition, creating a sense of unity among the team.
Key benefits of Optimity
Optimity stands out as a mobile-first, data-driven wellness application, offering a transformative solution that rewards employees for building healthy habits. Benefits include:
Micro-Engagement Excellence:
Optimity excels in driving micro-engagement behaviors that contribute to overall wellness and well-being. Leveraging nudges, incentives, and triggers, the platform is finely tuned to encourage small, consistent actions that lead to significant health improvements over time.
Behavioral Science Expertise:
Optimity is not just a wellness platform—its design is a reflection of expertise from gamification specialists, behavioral science PhDs, and proactive health specialists. Best-in-class science in behavioral economics, including gamification, intrinsic drivers, readiness-to-change pathways, and behavior amplification practices, ensure employees stay engaged.
Customization for Client Objectives:
Optimity understands that each client has unique goals and priorities. The platform offers a high degree of customization, allowing clients to tailor content and nudge behaviors to incentivize desired actions. Whether it's employee training, benefits utilization, or participation in corporate events, the platform can be adapted to suit diverse organizational needs.
Comprehensive Well-Being Approach:
Unlike traditional wellness programs, Optimity takes a holistic approach by addressing all five pillars of health to prioritize the physical, mental, nutritional, financial, and social health habits that reduce risks and lead to better outcomes. Optimity connects the dots for employees in a personalized way, serving up the right support at the right time
Data-Driven Decision-Making:
Optimity empowers organizations with data-driven decision-making by providing real-time insights into employee engagement and wellness initiatives. The platform offers comprehensive analytics, including monthly active users (MAU), challenge participation rates, average and cumulative steps data, health risk assessment completion rates, rewards claimed, leaderboards, and trend analyses. This wealth of data enables employers to make informed decisions about their health and benefits strategy, adapt wellness programs, and measure the effectiveness of their initiatives. Whether tracking the success of targeted wellness programs or assessing the impact on reducing drug claims and absenteeism, Optimity's robust analytics allow organizations to be proactive in addressing the health issues that contribute to cost and productivity issues.
Accessibility and Inclusivity:
Optimity is uniquely designed to engage non-traditional offices such as hybrid and remote employees, as well as diverse work environments such as desk, factory, and on-the-road workers. The platform extends inclusivity beyond the individual employee, involving family, friends, and community in the wellness journey.
As a mobile-first solution, Optimity builds connection points and contributes to corporate culture; this is especially evident for organizations where employees don't require a company email, issued phone, or wearables. This flexibility ensures that employees can seamlessly access and benefit from the platform regardless of their technological setup.
Proactive Health and Preventive Measures:
Optimity actively collaborates with insurance providers to deepen their value proposition for employee benefits clients by offering preventive measures for costly issues such as disability claims, paramedical expenses, and drug claims. This proactive approach helps employers address potential health issues before they escalate, contributing to cost savings and improved employee well-being.
Engagement Rates:
Optimity’s clients consistently achieve impressive engagement rates ranging from 40-70%. These engagement rates surpass industry standards, showcasing the effectiveness of the platform in capturing and maintaining the attention of users.
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Reviews
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- Industry: Internet
- Company size: 11–50 Employees
- Used Daily for 6-12 months
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- Value for Money
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- Likelihood to recommend 9.0 /10
Easy to use app to track health and wellness
Reviewed on 2018/01/15
Health track - and rewards!
Health track - and rewards!
Pros
Easy to use and intuitive. Big fan of apps like Optimity that don't require daily login for them to do their job and Optimity is one of them. Great integrations. Clean design.
Cons
No major gripes about Optimity. Only desire would be for more health metrics but this would be more of a nice to have.
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used for 2+ years
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- Likelihood to recommend 8.0 /10
So easy, but pricey
Reviewed on 2018/09/12
The customer service people were really nice and helpful as our contract sunsetted. Appreciated the...
The customer service people were really nice and helpful as our contract sunsetted. Appreciated the referral to Google and the time they took to answer my questions.
Pros
I loved Optimizely. So easy to set up a test and watch it run!
Cons
Well, I started using it a while back. Loved it. But, we eventually were forced to upgrade and it became way out of our ballpark. Too bad. Good tool if you can afford irt.
- Used Daily for 1+ year
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Although it is a great tool to keep you fit and help you exercise, the app is not the best
Reviewed on 2018/01/15
Pros
There are many great things about optimity. I think it is great to have an app and check off things you do on a daily basis. I think it is also great to learn new activities that I can take away on a daily basis and use regularly in my life. I like that there are tips as well that I can take further and do my research on, that helps me eat better, sleep better and practice different forms on meditation. I have learnt how important it is to exercise and eat better after this app which again is very important.
Cons
Although there are many great things about this app, there are also a few negative things as well. This app can be quite hard to navigate. For example, when you want to get your points it takes a few weeks or months to actually get the tangible item. That is the least of it. The picture portion of the app is not the best either, I don't think there really is a point in it. Maybe we should substitute the picture portion with something else, I do like the survey aspect of it, but I think something else should be added to get more points and an education form. Like pop quizzes?
- Industry: Hospital & Health Care
- Used Daily for 6-12 months
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Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
A great motivator to get up and move as well as track my meals
Reviewed on 2018/01/11
Exercise motivation
Exercise motivation
Pros
The fact that I can break the goal list in to chunks rather than one session makes optimity more accessible
Cons
The current lack of rewards, I believe it was to switch to a monthly subscription service that allowed earning more rewards but this has not happened yet
- Industry: Management Consulting
- Company size: 51–200 Employees
- Used Weekly for 1+ year
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- Likelihood to recommend 5.0 /10
Overall good experience, though significant difficulties with mibands
Reviewed on 2018/01/16
Awareness of some activities that could improve overall health, that may not have been known...
Awareness of some activities that could improve overall health, that may not have been known before. Accountability for water intake / step count.
Pros
The software is user friendly, and easy to understand. People enjoy the tasks, and the rewards, though have asked for varied rewards.
Cons
The tasks seem to repeat frequently, so some of our users have become bored of the app / program and only complete the tasks for the points / cash out.
Optimity FAQs
Below are some frequently asked questions for Optimity.Q. What type of pricing plans does Optimity offer?
Optimity offers the following pricing plans:
- Pricing model: Free Version, Subscription
- Free Trial: Available
Q. Who are the typical users of Optimity?
Optimity has the following typical customers:
51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does Optimity support?
Optimity supports the following languages:
English, French
Q. Does Optimity support mobile devices?
Optimity supports the following devices:
Android (Mobile), iPhone (Mobile), iPad (Mobile)
Q. What other apps does Optimity integrate with?
Optimity integrates with the following applications:
Apple Pay, Fitbit, Google AdMob, Samsung SDS
Q. What level of support does Optimity offer?
Optimity offers the following support options:
Email/Help Desk, FAQs/Forum
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