Audience Advantage

Key benefits of Audience Advantage

- Using Audience Advantage insights you can follow your buyer’s behaviour on deal level or consolidated per team enabling your sales teams to connecting the patterns. The insights the platform provides enables you to accelerate the sales process by finding out what every specific buyer is interested in.

- On a team or organisational level, the insights Audience Advantage provides can help shape your future content strategy, align sales with marketing content. Automated enrichment of CRM information can be a big part of connecting valuable insights that lead to a more successful revenue process and help drive automated personalisation and AI to support your sales teams.

- Audience advantage diminishes time gaps considerably in your sales efforts by making the interactions between seller and buyer considerably more collaborative. By having a library of interactive digital tools, conversations are intensified and channeled to focus on an effective talk with a strong personalized buyer touch.

- Solving one of the more challenging obstacles in any professional sales process is converting silence, usually after a proposal has been shared, to desire to interact and keep momentum. This is where the advanced sharing capabilities of Audience Advantage come into play and help build a continuous flow to assure your company keeps pole position inside the minds of your buyers’ Decision Making Unit.

- As the result of a strong shared belief that in order to be successful in the long run, bringing the revenue growth process to the 21st century is a matter of investing in the right solutions that are integrated and tailored in such way that they answer to the needs of the salesforces
today and tomorrow.

- Achieving excellence in sales means perpetual improvements and innovation, based on a well outlined commercial process that isn’t optional or can wait. Audience Advantage’s unique technology fitting into the company’s roadmap from long-term strategic intent, striving to harmony in aligning the ecosystem of platforms your sales forces use.

- Because Audience Advantage is about much more than supplying smart technology. Valuable expertise on how to employ ‘digital’ to overcome commercial challenges and a vision on how to build commercial success is part of what we do.

- As business is becoming more high paced and more complex at the same time, there is a high need to guide and support business conversations, personalized to the universe of a buyer. Audience Advantage has the competence to translate that expertise into sales
performance.

- Due to the strength of creating a leaner commercial process guaranteeing an up-to-date, consistent message from ‘hi’ to ‘closing a deal’. For content creation, management and delivery to be cost-efficient but at the same time inspiring, engaging and most of all converting-efficient, a mixture of innovative tools, hyper-searchable library and personalization features has proven to result into a ‘love to use platform’ for both buyers and sellers.

- The combination of a high user-adoption rate, attractive buyer experiences and both usage, content insights assure a pathway to improvement and means to an unfair competitive advantage.