Activation Studio

5 (4)
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Amplify the power of Salesforce Marketing Cloud (SFMC)

About Activation Studio

Marketing Cloud is a very powerful and extensive marketing automation platform and can be overwhelming. Activation Studio offers multiple quality-of-life improvements for Salesforce Marketing Cloud.

Activation Studio is a no-code solution for Salesforce Marketing Cloud (SFMC) users who want to boost efficiency with a tool that makes it easy to create segments and score leads. It helps non-technical marketers create segments and score leads without coding. It also helps track website activity, emails and social media engagements for Salesforce Marketing Cloud users in a visual way.


Key benefits of Activation Studio

Boost efficiency SFMC (Segment Designer):
> Improved workflow and time to market
> Drag & drop segmentation
> Segment customer data without writing SQL

Effective lead management (Score Designer):
>Lead scoring solution for SFMC
>Identify the interests, needs and intent of your leads
>Inbound lead qualification

Realtime engagement tracking (Interaction Designer):
>Include website tracking in SFMC
>Leverage digital activity customer or lead
>Quick and easy setup lightweight CDP


Images

Activation Studio Software - User friendly UX
Activation Studio Software - Activation Studio for SFMC
Activation Studio Software - Activation Studio
drag & drop segmentation. Segment customer data without writing SQL
Activation Studio Software - Effective lead management. Lead scoring solution for SFMC. Identify the interests, needs and intent of your leads. Inbound lead qualification.
Activation Studio Software - Realtime engagement tracking. Include website tracking in SFMC. Leverage digital activity customer or lead. Quick and easy setup lightweight CDP
Activation Studio Software - Activation Studio is a lightweight CDP
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Activation Studio video
Activation Studio video
Activation Studio Software - User friendly UX
Activation Studio Software - Activation Studio for SFMC
Activation Studio Software - Activation Studio
drag & drop segmentation. Segment customer data without writing SQL
Activation Studio Software - Effective lead management. Lead scoring solution for SFMC. Identify the interests, needs and intent of your leads. Inbound lead qualification.
Activation Studio Software - Realtime engagement tracking. Include website tracking in SFMC. Leverage digital activity customer or lead. Quick and easy setup lightweight CDP
Activation Studio Software - Activation Studio is a lightweight CDP

Not sure about Activation Studio? Compare with a popular alternative

Activation Studio

5 (4)
VS.
Highly reviewed

Starting Price

US$200.00
month
US$8.99
month

Pricing Options

Free version
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Free version
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Features

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Integrations

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Ease of Use

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Value for Money

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Customer Service

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Reviews

Overall rating

5 /5
(4)
Value for Money
4.3/5
Features
4.8/5
Ease of Use
5/5
Customer Support
5/5

Already have Activation Studio?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 4 reviews of 4
Davide
Davide
Overall rating
  • Industry: Computer Software
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Easy to use, affordable, super fast time to value

Reviewed on 2023/11/10

Very smooth.
Easy to work with.
No complications about data security, since data stays in...

Very smooth.
Easy to work with.
No complications about data security, since data stays in Marketing Cloud.

Pros

It's embedded in Marketing Cloud.
Light lift implementation. The software is up and running in minutes.
No specific training needed, since the interface is very user friendly, and built on top of MC.

Cons

The price increases with the number of MC BUs. It's better to speak with their team to get a dedicated offer if you use multiple BUs.

Jacobien
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

User friendly and time-saving

Reviewed on 2023/01/06

We have been working with Activation Studio for more than a year now, and we couldn’t imagine work...

We have been working with Activation Studio for more than a year now, and we couldn’t imagine work without it anymore. This app is a great solution for marketeers who want to segment their target audiences and target their communication.

Pros

The tool is very clear and user friendly and saves a lot of time in creating segments, without the need for SQL knowlegde.

Cons

In the beginning there were some bugs when working with automated segments, but the service level of Harvest Digital is high; they respond super quick.

Manon
Manon
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Makes my productivity go trough the roof

Reviewed on 2022/12/20

It saves me a lot of time which makes me more productive. When starting using Activation Studio I...

It saves me a lot of time which makes me more productive. When starting using Activation Studio I was able to start more and more effective campaigns then before using Activation Studio

Pros

With Activation Studio the campaigns I work on are way more effective. It also saves me a lot of time with coding, time I can spend on creating more campaigns.

Cons

So far I have not found any points that are blocking or slowing down my work.

Martijn
Overall rating
  • Industry: Information Technology & Services
  • Company size: Self Employed
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Easy drag and drop interface for SFMC

Reviewed on 2023/01/04

- Save time creating segments- Improve segments with the lead scoring capability

- Save time creating segments- Improve segments with the lead scoring capability

Pros

Creating segments for marketing journeys is incredibly easy with Activation Studio. No database/query skills are needed to use this tools. The lead scoring filter improves the effectiveness of my segments significantly.

Cons

The product would be even better with the adoption of scoring tags/labels so I can see combined lead scores for each label.

Activation Studio FAQs

Below are some frequently asked questions for Activation Studio.

Activation Studio offers the following pricing plans:

  • Starting from: US$200.00/month
  • Pricing model: Subscription
  • Free Trial: Available

Starting at €350 EUR/SFMC Business Unit/month Discounts are available for nonprofits

Activation Studio has the following typical customers:

Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

Activation Studio supports the following languages:

English

Activation Studio supports the following devices:

Activation Studio integrates with the following applications:

Google Tag Manager 360, Salesforce Marketing Cloud, Salesforce Sales Cloud, Salesforce Service Cloud

Activation Studio offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

Related categories

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