About Activation Studio
Marketing Cloud is a very powerful and extensive marketing automation platform and can be overwhelming. Activation Studio offers multiple quality-of-life improvements for Salesforce Marketing Cloud.
Activation Studio is a no-code solution for Salesforce Marketing Cloud (SFMC) users who want to boost efficiency with a tool that makes it easy to create segments and score leads. It helps non-technical marketers create segments and score leads without coding. It also helps track website activity, emails and social media engagements for Salesforce Marketing Cloud users in a visual way.
Pricing starting from:
€350,00/month
- Free Version
- Free Trial
- Subscription
Top 5 alternatives to Activation Studio
Key benefits of Activation Studio
Boost efficiency SFMC (Segment Designer):
> Improved workflow and time to market
> Drag & drop segmentation
> Segment customer data without writing SQL
Effective lead management (Score Designer):
>Lead scoring solution for SFMC
>Identify the interests, needs and intent of your leads
>Inbound lead qualification
Realtime engagement tracking (Interaction Designer):
>Include website tracking in SFMC
>Leverage digital activity customer or lead
>Quick and easy setup lightweight CDP
Typical Customers
- Freelancers
- Small Businesses (2-50)
- Mid-size Companies (51-500)
- Large enterprises (500 and more)
Deployment
- Cloud-based
- On-premise
Supported Languages
English
Pricing starting from:
€350,00/month
- Free Version
- Free Trial
- Subscription
Top 5 alternatives to Activation Studio
Images
Features
Total features of Activation Studio: 30
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Reviews
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- Industry: Marketing & Advertising
- Company size: Self Employed
- Used Daily for Free Trial
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Makes my productivity go trough the roof
Reviewed on 2022/12/20
It saves me a lot of time which makes me more productive. When starting using Activation Studio I...
It saves me a lot of time which makes me more productive. When starting using Activation Studio I was able to start more and more effective campaigns then before using Activation Studio
Pros
With Activation Studio the campaigns I work on are way more effective. It also saves me a lot of time with coding, time I can spend on creating more campaigns.
Cons
So far I have not found any points that are blocking or slowing down my work.
- Industry: Marketing & Advertising
- Company size: 11-50 Employees
- Used Daily for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
User friendly and time-saving
Reviewed on 2023/01/06
We have been working with Activation Studio for more than a year now, and we couldn’t imagine work...
We have been working with Activation Studio for more than a year now, and we couldn’t imagine work without it anymore. This app is a great solution for marketeers who want to segment their target audiences and target their communication.
Pros
The tool is very clear and user friendly and saves a lot of time in creating segments, without the need for SQL knowlegde.
Cons
In the beginning there were some bugs when working with automated segments, but the service level of Harvest Digital is high; they respond super quick.
- Industry: Information Technology & Services
- Company size: Self Employed
- Used Weekly for 6-12 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Easy drag and drop interface for SFMC
Reviewed on 2023/01/04
- Save time creating segments- Improve segments with the lead scoring capability
- Save time creating segments- Improve segments with the lead scoring capability
Pros
Creating segments for marketing journeys is incredibly easy with Activation Studio. No database/query skills are needed to use this tools. The lead scoring filter improves the effectiveness of my segments significantly.
Cons
The product would be even better with the adoption of scoring tags/labels so I can see combined lead scores for each label.
Activation Studio FAQs
Below are some frequently asked questions for Activation Studio.Q. What type of pricing plans does Activation Studio offer?
Activation Studio offers the following pricing plans:
- Starting from: €350,00/month
- Pricing model: Subscription
- Free Trial: Available
Starting at €350 EUR/SFMC Business Unit/month Discounts are available for nonprofits
Q. Who are the typical users of Activation Studio?
Activation Studio has the following typical customers:
Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001-5 000
Q. What languages does Activation Studio support?
Activation Studio supports the following languages:
English
Q. Does Activation Studio support mobile devices?
Activation Studio supports the following devices:
Q. What other apps does Activation Studio integrate with?
Activation Studio integrates with the following applications:
Salesforce Marketing Cloud, Salesforce Sales Cloud, Salesforce Service Cloud
Q. What level of support does Activation Studio offer?
Activation Studio offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat
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