About Swell

Build, sell, and grow on an eCommerce platform that matches organizations' ambitions. Swell’s API-first architecture is designed to power unique business models and shopping experiences. Swell’s powerful built-in subscription capabilities, expansive wholesale and marketplace features, and flexible APIs enable brands to create unique online experiences.


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Swell

4.6 (10)
VS.
Highly reviewed

Starting Price

US$19.00
month
US$39.00
month

Pricing Options

Free version
Free trial
Free version
Free trial

Features

41
67

Integrations

32
23

Ease of Use

4.6 (10)
4.2 (328)

Value for Money

4.4 (10)
4.1 (328)

Customer Service

4.5 (10)
4.2 (328)
Green rating bars show the winning product based on the average rating and number of reviews.

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Reviews

Overall rating

4.6 /5
(10)
Value for Money
4.4/5
Features
4.5/5
Ease of Use
4.6/5
Customer Support
4.5/5

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Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 10
Verified Reviewer
Overall rating
  • Industry: Internet
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Perfect for setting up a marketplace

Reviewed on 2021/01/28

I find that a lot of platforms have been designed for non-technical or developer users in mind, but...

I find that a lot of platforms have been designed for non-technical or developer users in mind, but as a developer, I normally prefer to build out fully customized solutions from scratch. But for this particular project I was looking to test out a marketplace so I didn't want to invest significant time and resource into it if there was an easier option.
There pretty much aren't many options out there that offer a powerful marketplace solution, without having to use 3rd party apps or plugins. Swell offered a native solution which is why I initially got started.

Pros

Having the headless theme was really useful because it meant I saved resources in having to hire a designer (which can also get really pricey really quickly). All the pre-settings were really well set up. It also meant I didn't have to build the front-end from scratch which saved me at least a few weeks of development time. We were able to launch pretty quickly, much sooner than I expected. I had initially factored a few months into the plan but we got Swell working for us in under a month.
A huge plus is that Swell lets you use the latest tech instead of running on frameworks from 20 years ago. It's pretty good to be able to deploy on Netlify and Heroku.

Cons

Multi-currency is key, but I can see that's already on the product roadmap.

Alternatives Considered

Adobe Commerce, BigCommerce and Shopify

Reasons for Switching to Swell

Swell was going to be faster to launch, more flexible and better value.

Response from Swell

Thanks for the feedback! We're planning on releasing multi-currency / multi-language in Q1 this year.

Stefan
Overall rating
  • Industry: Internet
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Excellent Headless Option

Reviewed on 2021/01/22

- Would recommend it to anyone building a B2B marketplace, it gives you the flexibility of a custom...

- Would recommend it to anyone building a B2B marketplace, it gives you the flexibility of a custom platform without having to actually build from the ground up.

Pros

- Powerful solution for B2B marketplace selling scientific equipment.
- Unbeatable price compared to other expensive enterprise ecommerce software on the market.
- Strong agency partnership network with deep expertise - Swell was able to bring on the right agency partners for us to execute the project. Being able to draw out a roadmap to launch, flag out the key milestones and challenges and putting together the plan to get things done, was really important for us. In the end we were able to build out the full marketplace to spec and launch in under 3 months, much sooner than what we initially expected.
- Can be managed with a smaller development team, unlike Magento or SAP Hybris, we didn't need an entire team of devs on hand to continuously maintain and operate the solution.
- Flexible solution, the architecture of Swell lets you customize the platform exactly to your needs.
- Can also be easily operated by business dev / sales / marketing / finance without needing to go through the development team all the time.

Cons

Really none at all. This solution has far outperformed my expectations, it has been a huge bang for the buck, and the team behind the product has been helpful, responsive, and ingenious solving our problems thus far.

Alternatives Considered

Spryker, BigCommerce and Shopify

Reasons for Choosing Swell

Hybris was way too expensive, was very slow to develop and load, and was super inflexible. It was a no brainer to leave it.

Switched From

SAP Customer Experience

Reasons for Switching to Swell

Spryker was interesting, but way more expensive and too much of an enterprise solution for the agility and ease of use that we wanted. Moltin had a terrible sales process and no product to interact with. BigCommerce has notoriously poor load times and reliability issues, as well as their code is quickly becoming obsolete. Shopify was too simplistic and great for the price and look, but we were too capped in what we could do with them.

Response from Swell

Thanks for your review Stefan, we're stoked to hear it's doing well for Nowvac!

Shubh
Overall rating
  • Industry: Media Production
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 0.0 /10

Very complacent support

Reviewed on 2021/10/26

Pros

Looks good in theory but nothing works...

Cons

Very complacent support who doesn't take responsibility or show any proactivity. I've been struggling with trying to create an account since the past 2 FREAKING months!

JP
Overall rating
  • Industry: Computer Software
  • Company size: 51–200 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Best headless software out there

Reviewed on 2021/01/22

You can tell this software has been designed by people who really care about the product - the...

You can tell this software has been designed by people who really care about the product - the feature set is really strong, the headless architecture is really flexible and overall, the entire software is really easy-to-use.

Pros

- We chose this project because we needed to sell subscriptions with flexibility of payment gateways e.g. I didn't want to be locked into one payment provider.
- Swell also lets you build out marketplaces, pre-orders so we would be able to adapt to however we wanted to sell our products in the future.
- We were aiming for a headless solution and a big plus of this one is that it comes with a headless theme - so we didn't have to build the front-end from scratch

Cons

I'd love to have multi-language and multi-currency, but their team has just told me that they're likely releasing it in Feb 2021 anyway so this will be a big pain point solved.

Response from Swell

Thank you for the feedback! We're looking to release multi-currency / multi-language soon so stay tuned!

Tapan
Overall rating
  • Industry: Computer Software
  • Company size: Self Employed
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Innovative headless ecommerce for developers

Reviewed on 2021/02/01

I would normally only recommend headless commerce to bigger clients as you need deep pockets to...

I would normally only recommend headless commerce to bigger clients as you need deep pockets to afford. Only well-backed startups or big companies can justify the price tag for the superior online experience. What I really love about Swell is that it lets you build a headless store out of the box. Plus, any developer after can build on it. Now I can afford to build headless solutions for a wide range of clients and know that it will fit well within their price range.

Pros

As an ecommerce developer, I actually have the choice to use a git-based workflow to deploy on Swell's hosting, or can also choose to use a CDN backed provider like Netlify or Vercel. There's a headless theme powered by Nuxt and Vue, which is a big differentiator as other headless solutions require you to develop the front-end solution from the ground up. Also, a key constraint I often encounter in Shopify or BigCommerce are product variant limitations, especially dealing with large ecommerce stores. With Swell, I can create unlimited product variants and attributes. This is a truly headless solution.

Cons

A stronger CMS, customer portal and multi-language solution.

Alternatives Considered

Adobe Commerce, BigCommerce and Shopify

Reasons for Choosing Swell

Swell has a flexible data model. BigCommerce data model is rigid so even on a headless solution, there still need to be work-arounds in the longer run. Architecture itself is also more flexible and powerful.

Switched From

BigCommerce

Response from Swell

Thank you for your review Tapan. We're looking forward to seeing what you build with Swell!

Showing 5 reviews of 10 Read all reviews

Swell FAQs

Below are some frequently asked questions for Swell.

Swell offers the following pricing plans:

  • Starting from: US$19.00/month
  • Pricing model: Free Version, Subscription
  • Free Trial: Available

Swell has the following typical customers:

11–50

Swell supports the following languages:

English

Swell supports the following devices:

Swell integrates with the following applications:

Affirm, Algolia, Alloy, Amazon Pay, Apple Pay, Avalara, Braintree, Contentful, Gladly, Google Pay, HubSpot CRM, Klaviyo, Mailchimp, Omnisend, PayPal, SIFT, Searchspring, Segment, SendGrid, ShipStation, Slack, Smarty, Stripe, TaxJar, Uniform Invoice Software, Vercel, Worldline, Worldpay for Enterprise, Yotpo, Zapier, authorize.net, cybersource

Swell offers the following support options:

Email/Help Desk, FAQs/Forum, 24/7 (Live rep), Chat

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