Buynomics

About Buynomics

Buynomics' Virtual Shopper technology enables users to answer key commercial questions with a holistic and intuitive SaaS solution and optimize pricing, product, portfolio, and promotion decisions.

Get full visibility into your offering across all channels. Test changes to all components of your offer and your competitors with just one click: Add or remove products, change prices, promotions, product features, and terms of trade. Get full visibility at all levels of the distribution chain: manufacturer, wholesaler, retailer, etc.

Act on reliable and immediate KPI impacts: See the impact of offer changes on all relevant KPIs in real-time, taking into account portfolio effects and cannibalization. Use Buynomics' algorithms to find the best combination of price, product, and promotion for your KPI targets. Gain actionable insights into customer behavior, such as switching between products and cannibalization.

Create scenarios in minutes that account for changes in product mix, price, and promotions. Compare the impact on relevant KPIs at all levels of detail: from global impact to individual product/channel combinations. Conveniently export results for immediate implementation.

Plan your offering for the entire year, taking into account new product launches, action plans, and cost and price changes. Identify the impact of changes in customer behavior, trading conditions, or competitor offerings and adjust instantly. Manage channels individually as needed.