ECAL

Key benefits of ECAL

CUSTOM BUTTONS FOR ANY DIGITAL CHANNEL
Create your custom ‘Sync to Calendar’ button, ad display, or event display, and add it to your website, or any digital channel, including apps, social media, and email.

Your audience will interact with your button, to choose content, their preferred calendar program, and complete the connection with you.

FAST SYNC TECHNOLOGY
ECAL’s Fast Sync technology integrates with all major calendar programs, with preferential API access, to deliver event updates fast and reliably.

UNIFIED CALENDAR SERVICE
Users can select multiple schedules and sync to calendar. ECAL’s returning user recognition (oauth) ensures a single, unified calendar service is maintained, with no messy duplications.

AWESOME WAYS TO DISPLAY YOUR EVENTS
Available in three modes, Event Displays are highly customisable, high impact, and rich in features to drive awareness, participation and action. Choose from ‘page’, ‘carousel’ and ‘column’ mode to display your upcoming events.

GLOBAL DISPLAYS (30+ LANGUAGES)
Reach and engage your global audience with ECAL’s automatic language detection, that presents the widget display in over 30+ languages!

BEST AVAILABLE CALENDAR CONNECTION
Did you know every calendar program is different? ECAL establishes and maintains the best available connection to all the major calendar programs. We keep this connection alive, and in sync, so you don’t have to.

CUSTOM DESIGN
Retain brand control with highly customisable elements throughout the widget flow, including CSS design upload for a completely bespoke look and feel.

PREFERENTIAL API ACCESS
ECAL enjoys hugely preferential API access to the likes of Google, so our system can deliver your events at scale, and in high peak demand periods, such as a major global event release.

SMART BUSINESS LOGIC
Achieve your objectives! Whether you want to drive tune-in, engagement, tickets, registration or anything else, ECAL’s business logic prompts awareness and action, at exactly the right time, to achieve optimal business outcomes.

MARKETING, DATA & ECOMMERCE FEATURES
There’s a world of amazing features, so you acquire more users, communicate better, engage right and sell more. From Global Displays with language auto-detection (30+ languages), Private Events, and Smart Alerts, to Power Data and ECAL Pay for instant payments in-calendar.

PRIVACY & SECURITY ASSURED
ECAL takes a forward stance on user privacy and security. GDPR and CCPA compliant, ECAL buttons and displays feature age / parental consent, multiple opt-ins, multiple languages (30+), data minimisation, service accuracy and transparency. All data is encrypted at rest, and securely stored with relevant consent logging. Private Events are entirely anonymised.

DATA & INSIGHTS
Acquire highly valuable contact, interest, location and behavioural data, and send to CRM.

Access a range of insights including Subscriber and Engagement Analytics incl. Active Users, Event Impressions, Reminder Impressions, Clicks, CTR, Most Popular Links, and more.

DATA DELIVERY SERVICE
Send this customer data straight to CRM, on a regular basis (eg: daily, weekly), to fuel a more dynamic CRM framework.

ADVERTISING & SPONSORSHIP
Drive new revenue streams via exit advertising on the ‘success’ screen of the widget, and via integrated sponsorship with a range of benefits to offer within the software. Ask us how.

SOCIAL SHARING
You can enable users to easily share your service across any popular social network plus email, to increase viral spread.