---
description: Learn how Wati can help your business. GetApp provides users in South Africa with the most detailed information on software tools, prices and features.
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title: Wati Reviews, Prices & Ratings | GetApp South Africa 2026
---

Breadcrumb: [Home](/) > [Chatbot Software](/directory/2795/chatbot/software) > [Wati](/software/2068239/wati)

# Wati

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> The Agentic Customer Engagement Platform built for Revenue Growth
> 
> Verdict: Rated **4.6/5** by 204 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Key benefits of Wati

Drive Revenue with Wati for Marketing 
- Turn traffic into transactions with targeted Broadcasts and Campaigns.
- Let AI plan your month in advance through Campaign Calendar and AI Recommendations
- Broadcasts \& Catalog Broadcasts — primary feature; mass outreach with product showcases
- CTWA (Click-to-WhatsApp) Ad tracking — captures inbound ad leads directly into WhatsApp
- Automations — welcome flows, drip sequences, keyword triggers
- Integrations (Shopify, Google Sheets) — syncs customer and order data for targeted campaigns
- Astra (AI Agent) — qualifies inbound leads automatically at scale

Accelerate Revenue with Wati for Sales
Shorten sales cycles with instant lead qualification, Sales Analytics, and seamless human handovers.
- Team Inbox — all conversations in one place, assign to the right rep
- Integrations (HubSpot, Salesforce, Zoho) — pushes leads and notes directly into CRM
- Automations — follow-up sequences, abandoned cart, re-engagement
- Coexistence — teams using both WhatsApp Business App and API without disruption
- Astra (AI Agent) — instant lead qualification, follow-up, meeting booking

Protect Revenue with Wati for Customer Support
Maximize retention with 24/7 instant replies, automated FAQs, and proactive support flows across channels. 
- Team Inbox — shared inbox across WhatsApp, Instagram, Facebook, TikTok, SMS for full visibility
- Automations — auto-replies, OOO messages, routing rules
- Wati Pay — resolve payment issues or process refunds in-conversation
- Integrations — pulls customer history from CRM for context before agents respond
- Astra (AI Agent) — 24/7 automated FAQ handling, instant first response

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.6/5** | 204 Reviews |
| Ease of Use | 4.6/5 | Based on overall reviews |
| Customer Support | 4.2/5 | Based on overall reviews |
| Value for Money | 4.3/5 | Based on overall reviews |
| Features | 4.5/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: WATI.io
- **Founded**: 2015

## Commercial Context

- **Starting Price**: US$59,00
- **Pricing model**: Flat Rate (Free Trial)
- **Pricing Details**: Additional Users @ $39/user/month for Pro plan
Additional Users @ $89/user/month for Business plan
- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: Arabic, Brazilian Portuguese, Chinese, English, European Portuguese, Hindi, Portuguese, Spanish, Traditional Chinese
- **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 208 more

## Features

- AI Copilot
- AI/Machine Learning
- API
- Activity Dashboard
- Automated Responses
- Autoresponders
- CRM
- Chat Transcript
- Chat/Messaging
- Chatbot
- Code-free Development
- Communication Management
- Contact Management
- Customer Communication
- Customer Database
- Customer Engagement
- Customer Experience Management
- Customer Service Analytics
- Customer Support
- Dashboard

## Integrations (10 total)

- Google Sheets
- HubSpot Content Hub
- Klaviyo
- Pabbly Connect
- Shopify
- WhatsApp
- WooCommerce
- Zapier
- Zoho CRM Plus
- Zoho Flow

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Chatbot Software](https://www.getapp.za.com/directory/2795/chatbot/software)

## Related Categories

- [Chatbot Software](https://www.getapp.za.com/directory/2795/chatbot/software)
- [Customer Engagement Software](https://www.getapp.za.com/directory/650/customer-engagement/software)
- [SMS Marketing Software](https://www.getapp.za.com/directory/1291/sms-marketing/software)
- [Mobile Marketing Software](https://www.getapp.za.com/directory/309/mobile-marketing/software)
- [Customer Support Software](https://www.getapp.za.com/directory/562/customer-support/software)

## Alternatives

1. [Viber](https://www.getapp.za.com/software/2049588/viber) — 4.4/5 (4060 reviews)
2. [Text Request](https://www.getapp.za.com/software/2051851/text-request) — 4.6/5 (1193 reviews)
3. [Slack](https://www.getapp.za.com/software/91563/slack) — 4.7/5 (24146 reviews)
4. [LiveAgent](https://www.getapp.za.com/software/91301/liveagent) — 4.7/5 (1786 reviews)
5. [LiveChat](https://www.getapp.za.com/software/8385/livechat) — 4.6/5 (1727 reviews)

## Reviews

### "Thank you WATI" — 5.0/5

> **Kapil** | *02 January 2026* | Retail | Recommendation rating: 8.0/10
> 
> **Pros**: User friendly interface and ease of use of the dashboard. Analytics are also quite useful. Well integrated with WhatsApp.
> 
> **Cons**: Costs are higher when compared with competitors. Omni-channel integration with tickets from email and SMS should be enabled.
> 
> Highly satisfied overall with Wati. Looking forward to more customisation of the AI tool, integrating with our own data.

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### "Wati helped us to improve connection with learners" — 5.0/5

> **Verified Reviewer** | *24 December 2025* | E-Learning | Recommendation rating: 10.0/10
> 
> **Pros**: What I liked most about WATI is how easily it manages WhatsApp conversations in one place. The interface is simple, and it really helps us respond faster to customers and stay organized also very good at sending WhatsApp messages to learners.
> 
> **Cons**: Easy to handle, very good interface, easy to send messages to learners, and easy analysis of the campaign, like how many read, delivered, and failed
> 
> I have been using Wati for 2 years. My experience with Wati is very good. From this, it's easy to connect with learners and also get responses

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### "Lack of transparency and unnecessarily complicated cancellation process" — 1.0/5

> **Marco** | *19 May 2025* | Marketing & Advertising | Recommendation rating: 0.0/10
> 
> **Pros**: The system itself works and delivers the expected functionalities. Nothing more. I'm only writing this last sentence to reach the 100-character minimum required by this site.
> 
> Lack of transparency and unnecessarily complicated cancellation process

I used Wati for only one month, and I encountered several critical issues that potential users should be aware of:

The credit system is not clearly explained, making it difficult to understand what you are actually paying for.

There is no option to cancel directly from the platform. Instead, users are required to send an email, and cancellation must be requested at least two days in advance, which is highly inconvenient.

The information on how to cancel is not easily accessible, and this seems designed to make the process more difficult than necessary.

This type of commercial practice may be considered unfair under EU consumer protection laws, especially given the lack of transparency and the deliberate friction in the cancellation process.

It is, at the very least, surprising that Meta lists Wati as an authorized partner, considering the user experience related to subscription management.

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### "Great WhatsApp Automation Platform" — 5.0/5

> **Verified Reviewer** | *23 December 2025* | Graphic Design | Recommendation rating: 10.0/10
> 
> **Pros**: WATI is a trusted and robust platform for WhatsApp Business automation.
Its strength is at the intersection of automation, flexibility and scalability.

This enables us to develop next-level WhatsApp flows, templates and customer journeys while also maintaining a personalized experience.
It has a good integration with tools like Zapier, CRM systems, and external databases so it’s best suited for more complex business processes.
> 
> **Cons**: Currently, I have not faced any serious cons.

Most of the challenges we have had are related to first-time setup and learning, but that is normal for such a powerful and versatile system.
> 
> WATI has worked really well for handling support at scale using WhatsApp.

It reduced response times by more than half, improved the quality of automation for agents, and vastly increased customer satisfaction.

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### "Wati is the best." — 5.0/5

> **Jonathan** | *26 December 2025* | Computer Software | Recommendation rating: 10.0/10
> 
> **Pros**: The automations are efficient, fast, and very manageable. It has been very user-friendly. Compared to other platforms, this one is much more dynamic.
> 
> **Cons**: So far, I like everything. Most of the features are very good.

I would highlight that even the support service is good during other countries' business hours.
> 
> Wati came as a solution to many manual problems we had at my company. It allowed us to diversify and increase mass chat production in the auditing area in Colombia. Without a doubt, it is a quality product that will help you automate and stay on top of all situations in your companies or chats.

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## Links

- [View on GetApp](https://www.getapp.za.com/software/2068239/wati)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.getapp.com/emerging-technology-software/a/wati/> |
| en-AE | <https://www.getapp.ae/software/2068239/wati> |
| en-AU | <https://www.getapp.com.au/software/2068239/wati> |
| en-CA | <https://www.getapp.ca/software/2068239/wati> |
| en-GB | <https://www.getapp.co.uk/software/2068239/wati> |
| en-IE | <https://www.getapp.ie/software/2068239/wati> |
| en-NZ | <https://www.getapp.co.nz/software/2068239/wati> |
| en-SG | <https://www.getapp.sg/software/2068239/wati> |
| en-ZA | <https://www.getapp.za.com/software/2068239/wati> |
| es | <https://www.getapp.es/software/2068239/wati> |
| es-CL | <https://www.getapp.cl/software/2068239/wati> |
| es-CO | <https://www.getapp.com.co/software/2068239/wati> |
| es-MX | <https://www.getapp.com.mx/software/2068239/wati> |
| pt | <https://www.getapp.com.br/software/2068239/wati> |
| pt-PT | <https://www.getapp.pt/software/2068239/wati> |

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