About MailPoet

MailPoet is an email newsletter plugin for WordPress that allows users to create and send newsletters, post notifications, and autoresponders. MailPoet seamlessly integrates with WordPress, allowing users to quickly add content and images directly from the WordPress media library.

MailPoet offers a variety of features to help users capture new subscribers and grow their email lists. Users can create signup forms to capture visitor emails and add WordPress users and WooCommerce customers to email lists automatically. MailPoet also allows users to segment their email lists based on subscriber attributes and behaviors to send targeted campaigns.

To design email newsletters, MailPoet offers a selection of professionally designed email templates that can be customized to match a brand's style. Users can add images, buttons, dividers, and more using an intuitive drag-and-drop builder. For each campaign, MailPoet generates a preview to show exactly how the email will appear for subscribers.

MailPoet integrates with SMTP email sending infrastructure to ensure high inbox delivery rates. MailPoet currently delivers over 30 million emails per month to over 600,000 WordPress websites. MailPoet is designed to be easy to use for people of all technical skill levels. The plugin is free to download and use.


Key benefits of MailPoet

•Send beautiful, responsive emails that reach inboxes
•Quickly add content and images directly from your WordPress media library
•Welcome new subscribers with an automated onboarding email series and enjoy high open rates
•Automatically send email updates about your latest blog posts and bring readers back to your site
•Create stunning emails with drag-and-drop templates—no coding required


Images

MailPoet Software - MailPoet’s drag-and-drop editor
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MailPoet Software - MailPoet’s drag-and-drop editor

Not sure about MailPoet? Compare with a popular alternative

MailPoet

4.1 (29)
VS.
Highly reviewed

Starting Price

No pricing found
US$15.00
month

Pricing Options

Free version
Free trial
Free version
Free trial

Features

17
141

Integrations

No integrations found
210

Ease of Use

4.4 (29)
4.2 (2,504)

Value for Money

4.1 (29)
4.4 (2,504)

Customer Service

3.8 (29)
4.4 (2,504)
Green rating bars show the winning product based on the average rating and number of reviews.

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Reviews

Overall rating

4.1 /5
(29)
Value for Money
4.1/5
Features
4.1/5
Ease of Use
4.4/5
Customer Support
3.8/5

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Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 29
Tony
Tony
Overall rating
  • Industry: Computer & Network Security
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

MailPoet - A must have for SMB businesses to keep customers engaged.

Reviewed on 2024/05/24

99% positive. Love the plug-in, will continue using it daily and we continue recommending the...

99% positive. Love the plug-in, will continue using it daily and we continue recommending the plug-in.

Pros

I like the list management, I like that everything you really need is bundled in a single plugin, and it's free. Yes, there are add-ons, and you will need to upgrade for high-volume emailing, but for a small business to send out a weekly newsletter to a moderate-sized list, it's the way to go.

Cons

There isn't much. I do wish that the signup widgets were more customizable and a bit more intuitive, but it's nothing you can't figure out with a little work.

Daryl
Overall rating
  • Industry: Retail
  • Company size: 2–10 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

MailPoet delivers

Reviewed on 2024/12/11

I develop website on the WordPress platform, and for a while was using the Mailchimp plugin as the...

I develop website on the WordPress platform, and for a while was using the Mailchimp plugin as the go to source. I was introduced to Mailpoet and have not looked back as a solution for clients that need that type of functionality.

Pros

The robust function for the out of box product.

Cons

You need a firm understanding of how email marketing works for your targeted audience.

Overall rating
  • Industry: Arts & Crafts
  • Company size: 2–10 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 3.0 /10

If you are considering it, don't. Move your head to better options

Reviewed on 2024/11/18

I would not raccomand it due to incredible bugs inside its email edior that will make you scream...

I would not raccomand it due to incredible bugs inside its email edior that will make you scream internally

Pros

It's directly integrated inside of Wordpress, so you can manage your email campaign directly from your website. But a part from that is a mess

Cons

The editor, the email editor is something so hateful, so stressing, so frustrating I stopped using it.

Alternatives Considered

Acumbamail

Reasons for Switching to MailPoet

I moved from MailPoet to Acumba at the end
Lea
Overall rating
  • Industry: Writing & Editing
  • Company size: Self Employed
  • Used Monthly for 1-5 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 10.0 /10

Finally, an easy-to-use email plugin

Reviewed on 2023/12/01

I've been very pleased with MailPoet's service. I wouldn't use another plugin for email.

I've been very pleased with MailPoet's service. I wouldn't use another plugin for email.

Pros

MailPoet is easy to use. Plain and simple, ease of use is most important to me. It is very easy to create attractive newsletters. I'm so grateful!

Cons

Nothing much! MailPoet has a very reasonably priced subscription and a great free option until you're ready to pay for something bigger.

Marcius
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Easy subscribers integrated right into WordPress

Reviewed on 2022/03/17

Now that MailPoet has been acquired by WooCommerce, it has become an industry standard for...

Now that MailPoet has been acquired by WooCommerce, it has become an industry standard for Wordpress. Of course, this can be both a good and a bad thing, depending on how they will chose to move forward with this.
It still is a very easy to use tool which I recommend to anyone starting a website or anyone with a niche website that has a small audience. For the most part, you won't need anything more complicated unless you chose and want to expand. But beware of the cons I've listed here.

Pros

Mailpoet is very easy to use. It's specifically designed for the average Joe. You can easily integrate it into your Wordpress and start capturing leads. It has a good amount of features to be useful but not too many to be overwhelming and it integrates with Woocommerce, which means it has functionality to run an ecommerce store. Or you can use it for just running a blog and use the "send emails of the latest blogs posted" feature.

Cons

While the subscriber data is technically hosted on the website, it's more of a hybrid solution. Yes all subscribers are stored in the Wordpress site, but the email deliverability is done through MailPoet and they are pretty quick to punish anything that "looks" like SPAM and disable your email deliverability without appeal. For this reason I only recommend you subscribe to the monthly plan, not the annual plan.
You can change your email sending provider to something else, sure, they allow you to do it. But, your usage of the plugin and the cost is still based on the number of subscribers even if you're using someone else's email delivery plan, which seems nuts since all the data is on your server and the usage of the plugin whether it's 1 subscriber or 1 million doesn't affect them at all if you're using someone else's email delivery service.
The free plan has a 1000 subscriber limit, which is fine for most small sites, but only a delivery of 5000 emails per month, which - if you have 1000 subscribers - that means you'll only be sending 5 emails a month.

Showing 5 reviews of 29 Read all reviews

MailPoet FAQs

Below are some frequently asked questions for MailPoet.

MailPoet has the following typical customers:

2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

MailPoet supports the following languages:

English

MailPoet supports the following devices:

We do not have any information about what integrations MailPoet has

We do not have any information about what support options MailPoet has

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