About Listrak

Listrak is a marketing automation software that helps businesses personalize cross-channel interactions. Administrators can orchestrate and optimize email, SMS, push notifications, identity resolution, and more. The platform enables managers to handle data unification, identity resolution, personalization, and owned channel automation using a centralized dashboard.


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Listrak Software - Listrak insights
Listrak Software - Listrak subscriber acquisition
Listrak Software - Listrak integration with Dynamic Field
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Listrak Software - Listrak insights
Listrak Software - Listrak subscriber acquisition
Listrak Software - Listrak integration with Dynamic Field

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Listrak

4,1 (21)
VS.
Highly reviewed

Starting Price

No pricing found
US$12,00
month

Pricing Options

Free version
Free trial
Free version
Free trial

Features

126
143

Integrations

No integrations found
194

Ease of Use

3,7 (21)
4,3 (2 729)

Value for Money

3,7 (21)
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Customer Service

4,1 (21)
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Reviews

Overall rating

4,1 /5
(21)
Value for Money
3,7/5
Features
4,0/5
Ease of Use
3,7/5
Customer Support
4,1/5

Already have Listrak?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 21
Shari
Shari
Overall rating
  • Industry: Apparel & Fashion
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Very valuable tool

Reviewed on 2019/12/05

Really appreciate the Listrak team. The [SENSITIVE CONTENT HIDDEN] is personable , my account...

Really appreciate the Listrak team. The [SENSITIVE CONTENT HIDDEN] is personable , my account managers are responsive, and support is always helpful and speedy.

Pros

The Conductor tool to deploy emails is very user friendly. They continue to build out new functionality to add value to the email channel.

Cons

Their analytics dashboard could use a revamp. Need to visit multiple places to find similar data. Not intuitive.

Alternatives Considered

Emarsys

Reasons for Switching to Listrak

We are deeply entrenched in Listrak and the others didn’t seem to bring anything extra.
Mike
Overall rating
  • Industry: Furniture
  • Company size: 201–500 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

GHF & Listrak

Reviewed on 2023/12/11

The "Pro's" commentary sums it up. Both the agency and the client like the platform and will...

The "Pro's" commentary sums it up. Both the agency and the client like the platform and will continue to use it, hopefully in a more robust way.

Pros

I tried to leave detailed comments in each of the previous categories, but I couldn't move forward until I wiped them out.
So here, I'll say that the platform has been great to use. We have our advertising agency actually deploy our of the platform while my team provides the content. We have lead capture set up off our website. We are in the process of integrating a direct weekly feed of customer transactions for both analytics and a "thank you for your purchase" email with a video embedded from our owners. Thew reporting is great, our Listrak rep is very attentive to both the agency and us as the direct client.
We've found the platform very expandable. I wish I'd known the SMS capability before I pulled the trigger with another platform ( which I'm happy with, but would rather keep all the communications under one roof).
Our agency like the platform as well ( we brought it to them).

Cons

Can't think of any. In the future I hope to roll in SMS.

Michael
Overall rating
  • Industry: Retail
  • Company size: 1 001–5 000 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 0.0 /10

Look Elsewhere - Over Promises and Under Delivers

Reviewed on 2019/12/11

Non-customer oriented company. Focused on making the next sale instead of customer needs. Once...

Non-customer oriented company. Focused on making the next sale instead of customer needs. Once you are locked into the contract they will leave you high and dry. Don't get locked in, better companies available.

Pros

Can perform basic email service provider functionality

Cons

Not a lot of value is included with the Listrak license--they try to charge you a separate license and implementation fee for many basic features. Poor after purchase support and guidance. Revolving door of account managers. Features did not perform as expected.

Alternatives Considered

Constant Contact and Mailchimp

Reasons for Switching to Listrak

Features sounded promising.
Christine Vencil
Overall rating
  • Industry: Construction
  • Company size: 201–500 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Best marketing and email service provider platform.

Reviewed on 2021/02/06

Pros

The best Listrak’s advantages for us is that they provide us Email automation and Conductor tool to deploy emails which is very easy and user friendly. By Listrak platform we can extract some of the terrific customer’s behavior and their data to know about our customers’ needs and their future and past thinking’s about our company. It gives us a dedicated account manager which helps us to manage all the mails perfectly and we can work on it easily.

Cons

Listrak’s features like popup messages and shopping cart are not understandable until we follow the Webinar or support process. Listrak’s analytic dashboard is not good because we need to visit multiple pages when we are finding the specific same data. When we use the SMS marketing platforms the SMS functionality is lacking so, this functionality needs to be more suitable and more user friendly. When we are working on Listrak’s then we have a failure to change the designs between desktop area and mobile.

Verified Reviewer
Overall rating
  • Industry: Retail
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Have been using them for years

Reviewed on 2018/09/12

Overall I would recommend Listrak. I have been using them as my ESP for 5 years now and have had...

Overall I would recommend Listrak. I have been using them as my ESP for 5 years now and have had great success building my program and campaigns.

Pros

I love Listrak's dedication to my company and team. They are always looking for better ways to improve the account and support my team.

Cons

Sometimes their technology is not exactly what we need. I mean that we tend to have a complicated way/process that sometimes does not jive with their system. So really its not their fault, we just have a complicated business.

Showing 5 reviews of 21 Read all reviews

Listrak FAQs

Below are some frequently asked questions for Listrak.

Listrak offers the following pricing plans:

  • Free Trial: Available

Contact Listrak for pricing details

Listrak has the following typical customers:

Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000

Listrak supports the following languages:

English

Listrak supports the following devices:

We do not have any information about what integrations Listrak has

Listrak offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

Related categories

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