Crayon Intel

4.5 (8)
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Competitive Intelligence software

About Crayon Intel

Users can track competitors and win deals with Crayon. Crayon's platform captures a user's competitors' moves and then automatically identifies and surfaces the most relevant insights. With Crayon, organizations can accurately capture and analyze critical competitive and market knowledge — and enable the entire revenue team to close more deals.


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Crayon Intel Software - Competitive view
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Crayon Intel Software - Competitive view
Crayon Intel Software - Alerts

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Crayon Intel

4.5 (8)
VS.
Highly reviewed

Starting Price

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US$300.00
year

Pricing Options

Free version
Free trial
Free version
Free trial

Features

12
49

Integrations

No integrations found
9

Ease of Use

4.4 (8)
4.6 (37)

Value for Money

3.8 (8)
4.5 (37)

Customer Service

3.7 (8)
4.3 (37)
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Reviews

Overall rating

4.5 /5
(8)
Value for Money
3.8/5
Features
4.4/5
Ease of Use
4.4/5
Customer Support
3.7/5

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Showing 5 reviews of 8
Verified Reviewer
Overall rating
  • Industry: Computer Software
  • Company size: 501–1,000 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Crayon is awesome!

Reviewed on 2025/02/04

I've been loving Crayon for competitive intel

I've been loving Crayon for competitive intel

Pros

Have loved using Crayon for competitive intel

Cons

Haven't had any issues with Crayon Intelligence

Jodie
Overall rating
  • Industry: Computer Software
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Great Competitive Intelligence Tool

Reviewed on 2024/10/15

My experience with Crayon Intel has been excellent. The team is always available to provide support...

My experience with Crayon Intel has been excellent. The team is always available to provide support and answer any questions. They take the time to walk through demos of new features, ensuring we’re up to speed. The onboarding process was smooth, and their ongoing communication since becoming a customer has been fantastic. Their commitment to customer success really stands out.

Pros

I really appreciate how simple and efficient it is to create battlecards using Crayon Intel. The pre-designed templates make the process smooth, and the ability to notify users of updates in real time keeps everyone informed and up-to-date. It's a highly user-friendly tool for competitive intelligence.

Cons

There’s nothing I dislike about the product itself. However, getting internal teams to consistently engage with Crayon Intel and contribute field intelligence can be difficult. It would be great if the platform had additional features or tools to encourage engagement.

Alternatives Considered

Klue

Reasons for Switching to Crayon Intel

We didn't meet their minimum user requirements
Larissa
Overall rating
  • Industry: Financial Services
  • Company size: 1,001–5,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 5.0 /10

Easy to use but could be better

Reviewed on 2022/06/20

With Crayon, we expected not only to have the daily news monitoring of our competitors but more...

With Crayon, we expected not only to have the daily news monitoring of our competitors but more significant assistance for their analysis, as well as better use of the tool to scale for the company, which did not happen!

Pros

I use Crayon to track competitor news information, being fast and up-to-date, and having several features on the platform such as keywords and saved searches. Moreover, through Crayon, I could integrate battle cards (with information about our main competitors) on Salesforce, helping negotiate.

Cons

Despite being an easy-to-use tool, the platform requires a highly manual daily curation, and it has many features that should be improved. An example is tracking news, which can repeatedly appear in your feed, and you have to select which one will be sent to people in your company.
The platform could also be much more helpful if it had an intelligence advisory, given that I notice that only the tracking of news from other sites and the search for keywords on the internet is done, but without a real intelligence in the filter of this information. Therefore, Crayon cannot help us or update information, such as battle cards, for more advanced research.

Mark
Overall rating
  • Industry: Media Production
  • Company size: 51–200 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

The Leader in Competitive Intelligence

Reviewed on 2021/05/06

Pros

Crayon's feature set and the depths of their insights, in my opinion, is unmatched by even their closest rivals. In addition to the power of Crayon itself, the team behind it is phenomenal. From the Sales Team to the Customer Success Team and Analyst, everyone is quick to respond and eager to help, either by hopping on a quick call, providing direct support, or sharing helpful resources.

Cons

The differences in what type of insights and blocks can be added to Battlecards compared to Boards is somewhat frustrating, but not a deal breaker.

Alternatives Considered

Kompyte and Klue

Reasons for Switching to Crayon Intel

Pricing, feature set, and reputation as category leader.
Phil
Overall rating
  • Industry: Computer Software
  • Company size: 1,001–5,000 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 2.0 /10

Good, but...

Reviewed on 2022/11/01

I'm writing this review as an assist to other CI folks out there considering this platform. I...

I'm writing this review as an assist to other CI folks out there considering this platform. I reviewed and actually selected their platform at a prior company, selecting them above another vendor based solely on price alone. The POC with this vendor was rather straightforward. They displayed and demo~d the functionality in a staged environment and gave me limited access to their product to POC it. It was fine. The UI was a bit clunky, and performing some needed operations was tricky and needed workarounds (like distributing intel to specific target audiences, something other vendors could do relatively easily). The search engine capability was very deep, and covered a lot of obvious and not-so-obvious intel sources. Organizing data within the tool was very nice utilizing a strong filtering capability and the use of "boards".However, once selected, it was like squeezing water from a stone to get the vendor's attention. The assigned CSM/project manager was unresponsive, and getting time on the calendar to set up an implementation timeline was close to impossible. I can't understand a vendor that goes to the trouble of securing your business and then has less-than-ordinary service to assist once you've signed a contract. Others were given the impression this platform could serve as a self-service CI tool, not requiring an analyst to manage. Silly. The overall platform offered is okay, but it's ultimately useless if you can't get the assistance to implement and support it.

Pros

Good search engine capability for CI news, and the tool utilizes deep and wide-ranging news sources.Filtering of types of news and news sources also very goodGood integrations with other popular tools

Cons

Poor customer service: Once we selected the vendor, getting customer service, a project manager and an implementation timeline was almost non-existent. Clunky UI - hard to templatize and make layouts "stick"Complicated workarounds are needed for tasks that other platforms seem to be able to perform

Showing 5 reviews of 8 Read all reviews

Crayon Intel FAQs

Below are some frequently asked questions for Crayon Intel.

Crayon Intel offers the following pricing plans:

  • Free Trial: Not Available

subscription fee

Crayon Intel has the following typical customers:

51–200, 201–500, 501–1,000, 1,001–5,000

Crayon Intel supports the following languages:

English

Crayon Intel supports the following devices:

We do not have any information about what integrations Crayon Intel has

We do not have any information about what support options Crayon Intel has

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