---
description: Learn how Hightouch can help your business. GetApp provides users in South Africa with the most detailed information on software tools, prices and features.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Hightouch Reviews, Prices & Ratings | GetApp South Africa 2026
---

Breadcrumb: [Home](/) > [Customer Data Platforms](/directory/1425/customer-data-platform/software) > [Hightouch](/software/2070625/hightouch)

# Hightouch

Canonical: https://www.getapp.za.com/software/2070625/hightouch

> Hightouch is a cloud-based composable CDP for mid-market and enterprise teams that syncs warehouse data to 300+ destinations via.
> 
> Verdict: Rated **4.5/5** by 2 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Key benefits of Hightouch

\* Syncs modeled warehouse data to 300+ destinations via Reverse ETL on a schedule or through change data capture (CDC), eliminating the need for custom pipelines per downstream tool.
\* CDC propagates only changed records, avoiding redundant API calls and reducing integration costs.
\* Customer Studio provides a no-code audience builder, giving marketers self-service access to warehouse data for segmentation using behavioral events, purchase history, and predictive scores — without SQL or engineering tickets.
\* Journeys module orchestrates omnichannel campaigns across messaging and advertising channels from a single workflow.
\* AI Decisioning uses reinforcement learning to identify the optimal message, channel, and timing per individual customer, autonomously running experiments across offer variants and measuring outcomes.
\* Built-in Agents allow marketers to explore data, build audiences, generate ad creative, and analyze campaign performance through natural language queries.
\* Intelligence delivers in-workflow analytics — including charts, funnels, audience comparisons, metrics, splits, and dashboards — so campaign measurement requires no platform switching.
\* Real-Time Personalization tailors website and in-app experiences based on live customer behavior.
\* Identity Resolution unifies customer profiles across devices and channels into a single view.
\* Match Booster increases ad match rates by supplying additional identifiers to ad platforms.
\* Hightouch Events collects behavioral data from apps and websites and routes it directly to the warehouse.
\* Customer data is never stored or copied into a separate system, reducing security and compliance exposure.
\* Optional Lightning Sync Engine computes CDC directly inside the customer's own warehouse, keeping data processing within the customer's infrastructure boundary.
\* Role-based access controls, approval flows, audit logs, SAML SSO, SCIM, row-level sync controls, and Git-based version control support enterprise governance across multi-team, multi-region, and complex brand structures.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.5/5** | 2 Reviews |
| Ease of Use | 3.5/5 | Based on overall reviews |
| Customer Support | 5.0/5 | Based on overall reviews |
| Value for Money | 5.0/5 | Based on overall reviews |
| Features | 5.0/5 | Based on overall reviews |
| Recommendation percentage | 100% | (10/10 Likelihood to recommend) |

## About the vendor

- **Company**: Hightouch

## Commercial Context

- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Chromebook (Desktop)
- **Supported Languages**: Chinese, English, Italian, Portuguese, Spanish
- **Available Countries**: Belgium, India, Ireland, Saudi Arabia, United States

## Features

- AI/Machine Learning
- API
- API Integrations
- Analytics capabilities
- Audience Targeting
- Behavior Tracking
- CRM
- Campaign Analytics
- Campaign Management
- Channel Management
- Customer Database
- Customer Journey Mapping
- Customer Profiles
- Dashboard
- Data Extraction
- Data Management
- Data Migration
- Data Quality Control
- Data Synchronization
- Data Warehouse Software

## Integrations (19 total)

- Adobe Marketo Engage
- Apache Kafka
- BigQuery
- Braze
- Databricks
- Facebook
- Google Ads
- Google Workspace
- HubSpot Marketing Hub
- HubSpot Sales Hub
- HubSpot Service Hub
- Iterable
- Klaviyo
- Meta Audience Network
- Mixpanel

... and 4 more integrations

## Support Options

- Email/Help Desk
- Knowledge Base
- Chat

## Category

- [Customer Data Platforms](https://www.getapp.za.com/directory/1425/customer-data-platform/software)

## Related Categories

- [Customer Data Platforms](https://www.getapp.za.com/directory/1425/customer-data-platform/software)
- [ETL Tools](https://www.getapp.za.com/directory/1303/etl/software)
- [AI Marketing Tools](https://www.getapp.za.com/directory/3873/ai-marketing-tools/software)
- [iPaaS Software](https://www.getapp.za.com/directory/2087/ipaas/software)

## Alternatives

1. [BlueConic](https://www.getapp.za.com/software/2083383/blueconic) — 4.2/5 (17 reviews)
2. [Tableau](https://www.getapp.za.com/software/90797/tableau-software) — 4.6/5 (2360 reviews)
3. [Domo](https://www.getapp.za.com/software/91408/domo) — 4.3/5 (331 reviews)
4. [Adverity](https://www.getapp.za.com/software/109373/datatap) — 4.5/5 (26 reviews)
5. [Talend Data Fabric](https://www.getapp.za.com/software/123471/data-integration) — 4.3/5 (24 reviews)

## Reviews

### "Excellent tool to synchronize the audiences of the data warehouse" — 4.0/5

> **Juan** | *28 April 2023* | Information Technology & Services | Recommendation rating: 9.0/10
> 
> **Pros**: I like this tool because it allows to sync data from any data warehouse with the best tools the company runs on considering the power of audience builder, sync live data with the different tools for sales marketing and best customer success only in minutes without the need to do any engineering effort, data activation is very important that is why this tool is very valuable
> 
> **Cons**: This tool is really very useful and everything I like there is nothing I don't dislike about this tool, you can explore, manage and activate customer data directly and without any problem from your data store. successful way
> 
> This tool stores your existing data to have the best power of a traditional CDP without the slow implementation time, such as duplicate data storage and exorbitant costs, allows you to explore, manage and thus activate the data of each of your customers directly and without any hassle from the data warehouse with an excellent full set of functions especially for marketing professionals

-----

### "Outstanding Data Management and Synching Tool" — 5.0/5

> **Alicia** | *28 January 2023* | Luxury Goods & Jewelry | Recommendation rating: 10.0/10
> 
> **Pros**: I appreciate that they have a no-code audience builder so that it is easy to set up marketing campaigns. It also integrates with over 125 different tools so it is extremely functional for your needs.
> 
> **Cons**: I did not have enough back-end knowledge to do all of the mappings myself with the number of integrations I required. It is also a very costly tool if you are not on the free plan, for the price, I would probably use a different application if I was not able to meet my needs on the free plan.
> 
> The free version was enough for my needs and helped me to target more qualified leads for my products and personalize my marketing. It increased my return on ad spend and my overall email engagement. I recommend

## Links

- [View on GetApp](https://www.getapp.za.com/software/2070625/hightouch)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.getapp.com/marketing-software/a/hightouch/> |
| en-AE | <https://www.getapp.ae/software/2070625/hightouch> |
| en-AU | <https://www.getapp.com.au/software/2070625/hightouch> |
| en-CA | <https://www.getapp.ca/software/2070625/hightouch> |
| en-GB | <https://www.getapp.co.uk/software/2070625/hightouch> |
| en-IE | <https://www.getapp.ie/software/2070625/hightouch> |
| en-NZ | <https://www.getapp.co.nz/software/2070625/hightouch> |
| en-SG | <https://www.getapp.sg/software/2070625/hightouch> |
| en-ZA | <https://www.getapp.za.com/software/2070625/hightouch> |

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