Paytronix

I work with a lot of vendors on a daily basis. Paytronix representatives are eager to help you accomplish your business goals through their platform, and offer data-supported recommendations that could help enhance the loyalty program. Their goal is to an all-in-one tool, and their platform offers a lot of different features. They support email marketing, they have a mobile app which can also do geofencing, and their loyalty features are expansive, which allows for complex, segmented loyalty campaigns.

The platform isn't the most user friendly, and some organization features could go a long way. We can't sort our emails into folders, so naming conventions are key to finding a particular send. Account filters, what you would use to segment a campaign, cannot be edited once they are saved, which causes a lot of duplication if segmenting changes before a campaign goes out. Like I said in the Pros section, their offerings are expansive. However, when a company offers so many products, it can be hard to prioritize the optimization of functionality for all of those items internally.

Paytronix cares a lot about what their users think and are constantly working to improve their product to meet their customers' particular needs. We have seen several features developed as a result of direct user input, especially gathers from their annual users conference. They seem to be on the leading edge of predictive analytics and offer valuable insights into user habits. They also have very active Techinical Consultants who are invested in the success of your campaigns and business.

Paytronix is not the strongest player in the email/messaging part of a loyalty platform. Although they have a great staff to set up templates, the filtering and formatting process isn't as user-friendly as it could be. Their mobile application is also very structured with little room for customization, so you may want to consider third party app development. They are also not strong in text/SMS messaging.

I like how all personal account information is in one spot. It doesn't require you to click through multiple pages when updating a guest on the info they have given us.

It is very user friendly when reviewing transaction history.

I wish that there was an "undo" button. If you added on rewards with a 1 month expiration, but actually needed it for 1 week, then you have to go back and void the rewards and then re-add them. It can make the transaction history look back and confusing if the guest were to ever view it.

Also, it would be nice if we could add tickets from past days on double points days and have a way to "click" to make sure double points aren't applied when adding the ticket manually.