Otis

3.0 (2)
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Digital marketing software for startups and small businesses

About Otis

Otis is a marketing software for startups and small businesses that helps manage and effectively run high-performing digital ad campaigns across Facebook, Instagram, Google, TikTok, and YouTube via a unified platform. The AI-powered system maximizes return on investment by automating ad creation and optimizing performance through data-driven audience targeting, creative suggestions, and real-time analytics.

Available as a mobile app and web dashboard, the platform is designed for businesses that strive to get more leads, customers, and sales. It works by applying AI to the existing data sets in order to acquire and retain your business’ most valuable customers through a one-click management platform. Otis connects to your favorite apps (POS, email, social, SaaS), synchronizing and importing your customer and transactional data to identify the people who have previously done business with you. With this data, the AI automatically finds your customers’ profiles and profiles similar to theirs and identifies the best-performing ads. Thereby, the AI will deliver targeted ads to your most likely purchasers and improve performance.

Businesses can also create campaigns by selecting desired social channels, locations, and audiences. Otis has a Created For You feature in which Otis can create ads for you based on your product catalog. You can also build your own campaign by choosing a high-quality image, writing ad copy, and scheduling your campaign. You can track your results in the app to see how your campaigns are performing. it also adjusts your budget to improve your performance and provide AI recommendations.


Key benefits of Otis

  • Reconnect with existing customers: Utilize targeted ads and sponsored social media posts to automatically bring customers who have previously done business with you back to your website.
  • Find new customers: Based on your existing customers’ characteristics, Otis automatically creates your custom audience by identifying similar individuals and advertising you to them.
  • Track your sales, leads, results, and more: See your return on investment and other metrics right in the OTIS app.
  • Automatic campaign optimization: OTIS uses A.I. to constantly test different changes in strategy to effectively deliver your campaigns to the right audience, the right channel, and at the right time.
  • Sell on social platforms: Gain more sales by showing visitors the items they previously viewed or added to their cart right in their Facebook, Instagram, or Google feed.

  • Images

    Otis Software - Otis dashboard
    Otis Software - Otis campaign creation
    Otis Software - Otis data sources
    Otis Software - Otis goals, audience & channels
    Otis Software - Otis campaign performance tracking
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    Otis Software - Otis dashboard
    Otis Software - Otis campaign creation
    Otis Software - Otis data sources
    Otis Software - Otis goals, audience & channels
    Otis Software - Otis campaign performance tracking

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    Reviews

    Overall rating

    3 /5
    (2)
    Value for Money
    3/5
    Features
    3/5
    Ease of Use
    3/5
    Customer Support
    3/5

    Already have Otis?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 2 reviews of 2
    Aayush
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: Self Employed
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    My Experience with Otis AI

    Reviewed on 2024/06/11

    Pros

    It's a really efficient software. I don't have to spend much time on working on my social media campaigns anymore. I keep monitoring my campaigns on the dashboard and have a weekly checkin with their team.
    My campaigns are performing really well.

    Cons

    Currently they are strong mainly on Google, Meta, Instagram and Youtube. Would like to see more platforms that I can advertise on.

    Verified Reviewer
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 11–50 Employees
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 0.0 /10

    An unfortunate experience

    Reviewed on 2024/05/08

    Pros

    We thought we would have many positive things to say but ultimately it was a complete letdown.

    Cons

    Otis AI started off with a strong sales call, we gave them access to our accounts as they requested, and then we filled out their onboarding forms for each of our clients we were planning on them managing. Right at launch we were told that they would be launching the ads through their own accounts and that they would not be able to use our MCC account. As a digital marketer with over a decade of experience running numerous Google Ads accounts this came as a huge surprise. First, this allows Otis to own all of the data and forces their partners to risk loosing all historical data if they walk away. Second, this prevents goes against all best practices for running an account on a clients behalf. After going back and forth, Otis AI was not willing to work out of our MCC account. We asked to part ways and receive a refund as this was at the very beginning of our engagement. The ads had never even went live, that is how early this all was. While both parties were disappointed, we agreed to part ways and were told by their Sr. Account Executive that we would get a refund. After many weeks and many emails, all including their [sensitive content hidden]

    In the end, they said they were keeping the fees and claimed we were misinformed. Regardless of them refusing to refund our fees, no reliable or respected agency operates from their own Google Ads accounts. Especially one that manages clients on behalf of another agency.

    Otis FAQs

    Below are some frequently asked questions for Otis.

    Otis offers the following pricing plans:

    • Starting from: US$50.00/month
    • Pricing model: Subscription
    • Free Trial: Not Available

    Otis has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200

    Otis supports the following languages:

    English

    Otis supports the following devices:

    Android (Mobile), iPhone (Mobile), iPad (Mobile)

    Otis integrates with the following applications:

    HubSpot CRM, Mailchimp, Pixometry, Shopify, Wix, WooCommerce

    Otis offers the following support options:

    Email/Help Desk, FAQs/Forum, Chat

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