Attribution Insights
About Attribution Insights
Windsor.ai is an AI-based marketing data attribution software that helps businesses analyze campaign performance across multiple channels. The attribution modeling platform connects all marketing data to provide insights into the value and return on ad spend of every marketing touchpoint. Windsor.ai automates collecting marketing data and provides ways to visualize and stream it to any tool.
The software provides multi-touch attribution modeling, customizable dashboards, and visualizations to provide insights into which marketing channels drive sales. Attribution Insights integrates data from advertising platforms, website analytics, CRM, and other sources to map the customer journey across touchpoints. It supports last touch, first touch, linear, time decay, and algorithmic models, including Markov Chains to determine channel contribution. Users can segment data by campaign, channel, device, geo, or custom attributes. The platform’s dashboards allow users to analyze attribution models, pathing, channel performance, and ROI reporting.
Attribution Insights offers open APIs and integrations with analytics, advertising, CRM, and email marketing platforms. It supports implementation via JavaScript tags, server-to-server integration, or through partners. Attribution Insights is available as a SaaS platform with volume-based pricing.
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- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Monthly for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Head & shoulders above any related attribution product
Reviewed on 2020/02/22
Satisfying & fulfilling. The simplicity of the interface which has a complex AI-driven engine at...
Satisfying & fulfilling. The simplicity of the interface which has a complex AI-driven engine at the back which runs numerous models to provide you with actions you can take on your data. It is a rare combination is an attribution space that relies heavily on singular models that benefit specific companies. Windsor's models are neutral and look at real data to give real insights. Numerous cases on ROI and performance improvement are proven across categories and industries
Pros
Product's ability to do cross-channel & cross-device journey planning at a granular level. These insights provide real-time decision-making capabilities to optimize every element of your marketing investments online. Hugely important for ROI tracking, business value building & making your digital marketing work harder
Cons
Nothing specific as such. It has delivered client delight all times we have worked across brands
Alternatives Considered
Google CloudReasons for Choosing Attribution Insights
Ability to do cross channel tracking & lucidity of the interface with actions you can take from there itselfReasons for Switching to Attribution Insights
Superior connectivity to which goes across one media provider. Google search, youtube, DSP's, Facebook, Adobe and Twitter. Gives a holistic view of the consumer journey, media and content touchpoints, creative and landing pages that are working. Far superior and granular than any other related platform or software technologyResponse from Windsor.ai
Thanks for your positive review!
- Industry: Education Management
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Thinking about attribution model? Think Windsor.ai!
Reviewed on 2019/12/04
Campaign monitoring and optimization is a very tedious task, especially when you don't have a...
Campaign monitoring and optimization is a very tedious task, especially when you don't have a platform like Windsor.ai. Windsor helped us to monitor the campaign performance at one platform and optimize it smartly. And as the end-result of the optimization is to achieve quality leads and reduce the CPL/CPA, we achieved it. Also, it helped us with the budget allocation and now we don't end up wasting the budget on non-performing channels.
Pros
Digital campaigns or paid media promotion are only successful if you smartly monitor / optimize your campaigns. I can happily say that we made it brilliantly with the aid of Windsor.ai
Things that makes Windsor a great platform:
1. Flexibility to customize the dashboard as per our usage
2. Easy integration with other platforms
3. and wonderful support team
Cons
I can say that the dashboard has a slight chance of improvement as I honestly believe that a little improvement is always possible.
Response from Windsor.ai
Thanks very much for your review!
- Industry: Information Technology & Services
- Company size: 201–500 Employees
- Used Daily for 1-5 months
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- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 0.0 /10
No refunds. No Trials. Clumsy Interface. Did not work.
Reviewed on 2024/04/23
We're an ecommerce digital agency aiming to create a comprehensive view of Google Ads and CRM...
We're an ecommerce digital agency aiming to create a comprehensive view of Google Ads and CRM (Salesforce) data for all leads and customers from our campaigns.
To achieve this, we opted for Windsor.ai after evaluating various options, choosing their annual plan. Unfortunately, we discovered they don't provide trials or refunds if the software doesn't meet our needs or those of our clients, leaving us dissatisfied. Even reaching out to their customer support yielded no resolution
Pros
We sought a comprehensive view of Google Ads and CRM (Salesforce) data for our campaign leads and customers. Unfortunately, Windsor.ai did not deliver on this requirement.
Cons
They don't offer trials or refunds, and our attempts to resolve the issue with their customer support were unsuccessful.
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Great Insights and Incredible Support
Reviewed on 2019/03/28
Overall this is an incredible tool and the setup has been made relatively painless by the helpful...
Overall this is an incredible tool and the setup has been made relatively painless by the helpful team at Windsor AI. Implementing this tool for my clients has given them greater confidence in the work we do and we've been able to make changes that have improved performance and lowered CPA. We're just getting started and look forward to the new features that are constantly being added. The weekly calls are a great chance for me to exchange ideas and strategies and the Windsor team are always open to feedback and suggestions for new features.
Pros
The support team are fantastic and have been really helpful in understanding our needs and customising dashboards and features to our channel mix. The data provided by the tool has allowed us to adjust our spend across channels and reduce cost per lead for our 2 clients using the software.
Cons
There are a few cosmetic issues that probably need to be ironed out but the tools are always developing and with the rate of improvement I'm sure these will be sorted soon.
- Industry: Telecommunications
- Company size: 51–200 Employees
- Used Weekly for 6-12 months
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Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Gives valuable insights on attribution and performance
Reviewed on 2020/02/24
Windsor platform gives valuable insights in helping us to understand the various touchpoints for...
Windsor platform gives valuable insights in helping us to understand the various touchpoints for each channel/campaign among all our digital channels. Not only that, the weekly call adds on to the value of the service as the team is able to give insightful feedback, provide solutions to our inquires and customized the bid optimization to help us achieve our target.
Pros
The capability of being able to customize the dashboard and present data in ways we requested it to be. Also, we are able to see each channels' attributed conversions and it helps us to understand which channel is performing better and not.
Cons
The bid optimization automation currently is only able to optimize for search campaigns. It will be great to have the optimization for other channels as well.
Response from Windsor.ai
Thanks for your review Lydia!
Attribution Insights FAQs
Below are some frequently asked questions for Attribution Insights.Q. What type of pricing plans does Attribution Insights offer?
Attribution Insights offers the following pricing plans:
- Starting from: US$19.00/month
- Pricing model: Subscription
- Free Trial: Available
Unlimited reports Unlimited users 3 data source connectors (5 Accounts) 2 data destinations API + database access Dashboards
Q. Who are the typical users of Attribution Insights?
Attribution Insights has the following typical customers:
11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does Attribution Insights support?
Attribution Insights supports the following languages:
English
Q. Does Attribution Insights support mobile devices?
Attribution Insights supports the following devices:
Q. What other apps does Attribution Insights integrate with?
Attribution Insights integrates with the following applications:
Amazon S3, Google Data Studio, Microsoft Azure, Microsoft Excel, Microsoft Power BI
Q. What level of support does Attribution Insights offer?
Attribution Insights offers the following support options:
Email/Help Desk, Knowledge Base, 24/7 (Live rep), Chat
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