Synthesio

About Synthesio
Synthesio is a social media monitoring software that allows brands to track brand mentions and conversations across social media platforms. It provides users insights into consumer sentiment, influencers, and trends.
The social listening platform monitors content across social networks, blogs, forums, and news sites. Synthesio applies image and text recognition with machine learning to analyze all content types. Users can create targeted searches with boolean operators and filter by location, language, author, and more. Customizable dashboards display metrics and campaign performance. Alerts notify users of spikes in volume or sentiment.
Synthesio integrates with CRM, analytics, and business intelligence tools. The platform has public APIs. Synthesio supports data exports to Excel, PowerPoint, and PDF formats. Role-based permissions enable collaboration between teams.
Synthesio also provides social analytics for brands across industries. The software monitors online conversations to gain actionable insights. Its filters allow users to analyze niche interests and demographics. Automated reports track campaign effectiveness and emerging trends. With Synthesio, brands can listen, analyze, and respond to consumers worldwide.
Key benefits of Synthesio
- Leverages AI technology to analyze online conversations and detect emerging trends and unmet consumer needs in real time.
- Provides actionable insights to optimize marketing campaigns, protect brands, and drive innovation.
- Trusted by leading global brands like L'Oreal to gain predictive consumer intelligence and stay ahead of the competition.
- Top-rated hybrid AI platform combines machine learning with human expertise for the most accurate and complete view of evolving consumer behavior.
- New Signals GenAI feature generates instant consumer insights from social data.
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Reviews
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- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Wonderful tool for following social mentions
Reviewed on 2019/11/29
Our team is using it to improve our social listening and social presence.
Our team is using it to improve our social listening and social presence.
Pros
I like how complex is the reporting after the new feature BI-style reporting because this helps me when I meet and explain to the management board. There are many customization options which is something important for me. It helped me to figure out which verbal and visual messages appeal to our consumers.
Cons
Currently I don't dislike anything about this product because it has the all functionality I was looking for.
- Industry: Consumer Goods
- Company size: 10,000+ Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Advanced social listening platform with great customer support
Reviewed on 2022/09/09
Synthesio's attention to research-based uses of social listening is unmatched in the industry. Our...
Synthesio's attention to research-based uses of social listening is unmatched in the industry. Our customer success team at Synthesio acts as a true extension of our in-house team, and I feel comfortable having Synthesio work directly with my internal stakeholders across the business.
Pros
Synthesio offers an easy-to-understand user interface that has been accessible even for our new/novice users. Don't be fooled by the manageable front end - Synthesio also offers powerful AI/text analytics and a huge variety of data visualizations that meet the needs of advanced users.
Cons
Social listening sentiment has always been a challenge and although Synthesio has taken steps to address this issue through more advanced text analytics, sentiment accuracy could still be improved.
Switched From
TalkwalkerReasons for Switching to Synthesio
We selected Synthesio over other social listening platforms because we believed it brought the best combination of tool/technological capability and customer support with a global footprint.
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Weekly for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 1.0 /10
It’s a compromise
Reviewed on 2021/07/27
The overall experience is fine but it’s not a key player in any area.
The overall experience is fine but it’s not a key player in any area.
Pros
Quick flashdash feature doesn’t use mention limit, good coverage, great customer support. Insightful widgets
Cons
You have to constantly reapply the filters when ever you double click on a widget or change the view. You automatically see all the query’s at once so can’t share a view with clients. You have to clean the dashboard when it reaches a limit. Can’t just keep for on going tracking.
- Industry: Financial Services
- Used Weekly for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Wonderful experience
Reviewed on 2018/04/24
social media customer service process, brand insights, campaign measurement, sentiment analysis and...
social media customer service process, brand insights, campaign measurement, sentiment analysis and MORE!
Pros
The filtering options and ad-hoc searching feature are great. The customer support is really what stands out to me, as it is so much better than what I have ever gotten with any other social media tool.
Cons
It's a complex tool, so adoption can take time. It's not as intuitive and easy to learn as some of the other social listening tools I have used in the past.
- Industry: Public Relations & Communications
- Company size: 11–50 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Synthesio — Great monitoring tool
Reviewed on 2019/09/26
Great product that always keeps us ahead of the curve.
Great product that always keeps us ahead of the curve.
Pros
Always provides alerts before any other system, easy to use functionality
Cons
Display is a bit rudimentary and could use some better design on reporting
Synthesio FAQs
Below are some frequently asked questions for Synthesio.Q. What type of pricing plans does Synthesio offer?
Synthesio offers the following pricing plans:
- Starting from: US$0.01/year
- Pricing model: Subscription
- Free Trial: Available
Contact Synthesio at for a quote: https://www.synthesio.com/contact
Q. Who are the typical users of Synthesio?
Synthesio has the following typical customers:
Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does Synthesio support?
Synthesio supports the following languages:
Danish, Dutch, English, French, German, Portuguese, Russian, Spanish, Swedish, Ukrainian
Q. Does Synthesio support mobile devices?
Synthesio supports the following devices:
Q. What other apps does Synthesio integrate with?
We do not have any information about what integrations Synthesio has
Q. What level of support does Synthesio offer?
Synthesio offers the following support options:
Email/Help Desk, 24/7 (Live rep), Chat
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