Synthesio

4.6 (5)
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AI garners insights from web chats

About Synthesio

Synthesio is a social media monitoring software that allows brands to track brand mentions and conversations across social media platforms. It provides users insights into consumer sentiment, influencers, and trends.

The social listening platform monitors content across social networks, blogs, forums, and news sites. Synthesio applies image and text recognition with machine learning to analyze all content types. Users can create targeted searches with boolean operators and filter by location, language, author, and more. Customizable dashboards display metrics and campaign performance. Alerts notify users of spikes in volume or sentiment.

Synthesio integrates with CRM, analytics, and business intelligence tools. The platform has public APIs. Synthesio supports data exports to Excel, PowerPoint, and PDF formats. Role-based permissions enable collaboration between teams.

Synthesio also provides social analytics for brands across industries. The software monitors online conversations to gain actionable insights. Its filters allow users to analyze niche interests and demographics. Automated reports track campaign effectiveness and emerging trends. With Synthesio, brands can listen, analyze, and respond to consumers worldwide.


Key benefits of Synthesio

- Leverages AI technology to analyze online conversations and detect emerging trends and unmet consumer needs in real time.

- Provides actionable insights to optimize marketing campaigns, protect brands, and drive innovation.

- Trusted by leading global brands like L'Oreal to gain predictive consumer intelligence and stay ahead of the competition.

- Top-rated hybrid AI platform combines machine learning with human expertise for the most accurate and complete view of evolving consumer behavior.

- New Signals GenAI feature generates instant consumer insights from social data.


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Synthesio Software - Synthesio Topic Modeling
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4.6 (5)
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Starting Price

US$0.01
year
No pricing found

Pricing Options

Free version
Free trial
Free version
Free trial

Features

11
108

Integrations

No integrations found
5

Ease of Use

4.0 (5)
4.2 (234)

Value for Money

4.3 (5)
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Customer Service

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Reviews

Overall rating

4.6 /5
(5)
Value for Money
4.3/5
Features
4.6/5
Ease of Use
4/5
Customer Support
5/5

Already have Synthesio?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 5
Andrey
Andrey
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Wonderful tool for following social mentions

Reviewed on 2019/11/29

Our team is using it to improve our social listening and social presence.

Our team is using it to improve our social listening and social presence.

Pros

I like how complex is the reporting after the new feature BI-style reporting because this helps me when I meet and explain to the management board. There are many customization options which is something important for me. It helped me to figure out which verbal and visual messages appeal to our consumers.

Cons

Currently I don't dislike anything about this product because it has the all functionality I was looking for.

Melissa
Overall rating
  • Industry: Consumer Goods
  • Company size: 10,000+ Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Advanced social listening platform with great customer support

Reviewed on 2022/09/09

Synthesio's attention to research-based uses of social listening is unmatched in the industry. Our...

Synthesio's attention to research-based uses of social listening is unmatched in the industry. Our customer success team at Synthesio acts as a true extension of our in-house team, and I feel comfortable having Synthesio work directly with my internal stakeholders across the business.

Pros

Synthesio offers an easy-to-understand user interface that has been accessible even for our new/novice users. Don't be fooled by the manageable front end - Synthesio also offers powerful AI/text analytics and a huge variety of data visualizations that meet the needs of advanced users.

Cons

Social listening sentiment has always been a challenge and although Synthesio has taken steps to address this issue through more advanced text analytics, sentiment accuracy could still be improved.

Alternatives Considered

Sprinklr and Brandwatch

Switched From

Talkwalker

Reasons for Switching to Synthesio

We selected Synthesio over other social listening platforms because we believed it brought the best combination of tool/technological capability and customer support with a global footprint.
Saffron
Saffron
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 1.0 /10

It’s a compromise

Reviewed on 2021/07/27

The overall experience is fine but it’s not a key player in any area.

The overall experience is fine but it’s not a key player in any area.

Pros

Quick flashdash feature doesn’t use mention limit, good coverage, great customer support. Insightful widgets

Cons

You have to constantly reapply the filters when ever you double click on a widget or change the view. You automatically see all the query’s at once so can’t share a view with clients. You have to clean the dashboard when it reaches a limit. Can’t just keep for on going tracking.

Verified Reviewer
Overall rating
  • Industry: Financial Services
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Wonderful experience

Reviewed on 2018/04/24

social media customer service process, brand insights, campaign measurement, sentiment analysis and...

social media customer service process, brand insights, campaign measurement, sentiment analysis and MORE!

Pros

The filtering options and ad-hoc searching feature are great. The customer support is really what stands out to me, as it is so much better than what I have ever gotten with any other social media tool.

Cons

It's a complex tool, so adoption can take time. It's not as intuitive and easy to learn as some of the other social listening tools I have used in the past.

Eli
Overall rating
  • Industry: Public Relations & Communications
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Synthesio — Great monitoring tool

Reviewed on 2019/09/26

Great product that always keeps us ahead of the curve.

Great product that always keeps us ahead of the curve.

Pros

Always provides alerts before any other system, easy to use functionality

Cons

Display is a bit rudimentary and could use some better design on reporting

Synthesio FAQs

Below are some frequently asked questions for Synthesio.

Synthesio offers the following pricing plans:

  • Starting from: US$0.01/year
  • Pricing model: Subscription
  • Free Trial: Available

Contact Synthesio at for a quote: https://www.synthesio.com/contact

Synthesio has the following typical customers:

Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

Synthesio supports the following languages:

Danish, Dutch, English, French, German, Portuguese, Russian, Spanish, Swedish, Ukrainian

Synthesio supports the following devices:

We do not have any information about what integrations Synthesio has

Synthesio offers the following support options:

Email/Help Desk, 24/7 (Live rep), Chat

Related categories

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