---
description: Learn how Synthesio can help your business. GetApp provides users in South Africa with the most detailed information on software tools, prices and features.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Synthesio Reviews, Prices & Ratings | GetApp South Africa 2026
---

Breadcrumb: [Home](/) > [Social Media Marketing Tools](/directory/104/social-media/software) > [Synthesio](/software/2073842/synthesio)

# Synthesio

Canonical: https://www.getapp.za.com/software/2073842/synthesio

> Synthesio is an AI-enabled consumer intelligence platform that analyzes online conversations to help businesses generate consumer insights. Synthesio's suite of products leverages artificial intelligence to help users understand emerging trends, optimize campaigns, and protect brands. The software processes large amounts of social data to identify patterns and opportunities for clients.
> 
> Verdict: Rated **4.6/5** by 5 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Key benefits of Synthesio

\- Leverages AI technology to analyze online conversations and detect emerging trends and unmet consumer needs in real time.

- Provides actionable insights to optimize marketing campaigns, protect brands, and drive innovation.

- Trusted by leading global brands like L'Oreal to gain predictive consumer intelligence and stay ahead of the competition.

- Top-rated hybrid AI platform combines machine learning with human expertise for the most accurate and complete view of evolving consumer behavior.

- New Signals GenAI feature generates instant consumer insights from social data.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.6/5** | 5 Reviews |
| Ease of Use | 4.0/5 | Based on overall reviews |
| Customer Support | 5.0/5 | Based on overall reviews |
| Value for Money | 4.3/5 | Based on overall reviews |
| Features | 4.6/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Synthesio
- **Location**: New York, US
- **Founded**: 2006

## Commercial Context

- **Starting Price**: US$0,01
- **Pricing model**: Per User (Free Trial)
- **Pricing Details**: Contact Synthesio at for a quote: https://www.synthesio.com/contact
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: Danish, Dutch, English, French, German, Portuguese, Russian, Spanish, Swedish, Ukrainian
- **Available Countries**: United States

## Features

- @mentions
- API
- Audience Targeting
- Competitive Analysis
- Customer Segmentation
- Dashboard
- Generative AI
- Influencer Tracking
- Keyword Filtering
- Monitoring
- Multi-Account Management
- Reporting/Analytics
- Sentiment Analysis
- Social Listening
- Social Media Monitoring
- Trend Analysis

## Support Options

- Email/Help Desk
- 24/7 (Live rep)
- Chat

## Category

- [Social Media Marketing Tools](https://www.getapp.za.com/directory/104/social-media/software)

## Related Categories

- [Social Media Marketing Tools](https://www.getapp.za.com/directory/104/social-media/software)
- [Market Research Software](https://www.getapp.za.com/directory/889/market-research/software)
- [Social Media Monitoring Software](https://www.getapp.za.com/directory/1091/social-media-monitoring/software)
- [Social Media Analytics Tools](https://www.getapp.za.com/directory/1607/social-media-analytics-tools/software)

## Alternatives

1. [Brand24](https://www.getapp.za.com/software/101485/brand24) — 4.7/5 (254 reviews)
2. [Sprinklr](https://www.getapp.za.com/software/100180/sprinklr) — 4.3/5 (90 reviews)
3. [Infegy Atlas](https://www.getapp.za.com/software/2050010/atlas) — 4.6/5 (83 reviews)
4. [monday.com](https://www.getapp.za.com/software/91734/monday-com) — 4.6/5 (5726 reviews)
5. [facelift](https://www.getapp.za.com/software/117515/facelift) — 4.4/5 (131 reviews)

## Reviews

### "Wonderful tool for following social mentions" — 4.0/5

> **Andrey** | *29 November 2019* | Marketing & Advertising | Recommendation rating: 9.0/10
> 
> **Pros**: I like how complex is the reporting after the new feature BI-style reporting because this helps me when I meet and explain to the management board. There are many customization options which is something important for me. It helped me to figure out which verbal and visual messages appeal to our consumers.
> 
> **Cons**: Currently I don't dislike anything about this product because it has the all functionality I was looking for.
> 
> Our team is using it to improve our social listening and social presence.

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### "Advanced social listening platform with great customer support" — 5.0/5

> **Melissa** | *09 September 2022* | Consumer Goods | Recommendation rating: 10.0/10
> 
> **Pros**: Synthesio offers an easy-to-understand user interface that has been accessible even for our new/novice users. Don't be fooled by the manageable front end - Synthesio also offers powerful AI/text analytics and a huge variety of data visualizations that meet the needs of advanced users.
> 
> **Cons**: Social listening sentiment has always been a challenge and although Synthesio has taken steps to address this issue through more advanced text analytics, sentiment accuracy could still be improved.
> 
> Synthesio's attention to research-based uses of social listening is unmatched in the industry. Our customer success team at Synthesio acts as a true extension of our in-house team, and I feel comfortable having Synthesio work directly with my internal stakeholders across the business.

-----

### "It’s a compromise" — 4.0/5

> **Saffron** | *27 July 2021* | Marketing & Advertising | Recommendation rating: 1.0/10
> 
> **Pros**: Quick flashdash feature doesn’t use mention limit, good coverage, great customer support. Insightful widgets
> 
> **Cons**: You have to constantly reapply the filters when ever you double click on a widget or change the view. You automatically see all the query’s at once so can’t share a view with clients. You have to clean the dashboard when it reaches a limit. Can’t just keep for on going tracking.
> 
> The overall experience is fine but it’s not a key player in any area.

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### "Wonderful experience" — 5.0/5

> **Verified Reviewer** | *24 April 2018* | Financial Services | Recommendation rating: 10.0/10
> 
> **Pros**: The filtering options and ad-hoc searching feature are great. The customer support is really what stands out to me, as it is so much better than what I have ever gotten with any other social media tool.
> 
> **Cons**: It's a complex tool, so adoption can take time. It's not as intuitive and easy to learn as some of the other social listening tools I have used in the past.
> 
> social media customer service process, brand insights, campaign measurement, sentiment analysis and MORE\!

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### "Synthesio — Great monitoring tool" — 5.0/5

> **Eli** | *26 September 2019* | Public Relations & Communications | Recommendation rating: 10.0/10
> 
> **Pros**: Always provides alerts before any other system, easy to use functionality
> 
> **Cons**: Display is a bit rudimentary and could use some better design on reporting
> 
> Great product that always keeps us ahead of the curve.

## Links

- [View on GetApp](https://www.getapp.za.com/software/2073842/synthesio)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.getapp.com/marketing-software/a/synthesio/> |
| en-AE | <https://www.getapp.ae/software/2073842/synthesio> |
| en-AU | <https://www.getapp.com.au/software/2073842/synthesio> |
| en-CA | <https://www.getapp.ca/software/2073842/synthesio> |
| en-GB | <https://www.getapp.co.uk/software/2073842/synthesio> |
| en-IE | <https://www.getapp.ie/software/2073842/synthesio> |
| en-NZ | <https://www.getapp.co.nz/software/2073842/synthesio> |
| en-SG | <https://www.getapp.sg/software/2073842/synthesio> |
| en-ZA | <https://www.getapp.za.com/software/2073842/synthesio> |

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