Agility

Key benefits of Agility

All Audience Data Sources

Precision advertising requires access to thousands of signals from audience data like geo location data, online and offline behavioral patterns, demographic data, and other first and third party data. We’re integrating the world’s audience data so that we can layer it in unique combinations to reach your audiences with precision that your competition can’t.

Precision Advertising

Is hyper-targeted, persona-based advertising that merges many marketing channels into one platform for complete control of the ad experience, making it unforgettable, and maximally efficient. Merging channels, and layering on all available audience data, also makes it possible to reach nearly every person in the US, regardless of their media consumption habits. Through advanced data science, precision advertising also measures the true impact of your ad dollars. It is the third critical marketing pillar after paid search and paid social. Unlike the other 2 pillars, precision advertising offers full buyer’s journey reach, and a multi-format ad experience.

Precision Measurement.

Proprietary marketing science technology tracks the profitability of each advertising touchpoint, for each persona. Measure the impact of precision advertising on revenue and any other KPI you choose, and the impact on the other channels in your marketing mix.

Capture Devices Anywhere With Geofencing.

Improved accuracy, refined audiences, and target zones down to one meter accuracy to create performance and efficiency that other geofencing solutions can’t match. Track and report foot traffic location data automatically when your audience visits your business—or your competitor's. Build location-based audiences and measure conversions like never before.