---
description: Learn how Propensity can help your business. GetApp provides users in South Africa with the most detailed information on software tools, prices and features.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Propensity Reviews, Prices & Ratings | GetApp South Africa 2026
---

Breadcrumb: [Home](/) > [Account Based Marketing Software](/directory/1133/account-based-marketing/software) > [Propensity](/software/2075023/propensity)

# Propensity

Canonical: https://www.getapp.za.com/software/2075023/propensity

> Propensity is an account-based marketing platform built for small B2B growth teams that uses intent data to automate account-based marketing campaigns and hand off high quality leads to sales. Features include building niche audiences, launching ABM campaigns from playbooks, and automating qualified leads into CRMs daily.
> 
> Verdict: Rated **5.0/5** by 2 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Key benefits of Propensity

Identify high-intent accounts actively searching for your solution to accurately target your best-fit audience
Launch effective ABM campaigns by leveraging playbooks optimized to maximize results
Build a sales pipeline by automating qualified, high-intent leads with strong engagement into CRMs daily
Uncover hidden buying signals from websites to discover and prioritize outreach to high-value accounts
Create awareness and generate interest with target buyers through integrated, omnichannel campaigns across channels

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **5.0/5** | 2 Reviews |
| Ease of Use | 4.5/5 | Based on overall reviews |
| Customer Support | 5.0/5 | Based on overall reviews |
| Value for Money | 5.0/5 | Based on overall reviews |
| Features | 5.0/5 | Based on overall reviews |
| Recommendation percentage | 100% | (10/10 Likelihood to recommend) |

## About the vendor

- **Company**: Propensity

## Commercial Context

- **Starting Price**: US$1 000,00
- **Pricing model**: Flat Rate (Free version available) (Free Trial)
- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1 000
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English, Spanish
- **Available Countries**: United States

## Features

- AI/Machine Learning
- Activity Dashboard
- Alerts/Notifications
- Behavior Tracking
- Campaign Analytics
- Campaign Management
- Campaign Personalization
- Communication Management
- Contact Database
- Contact Management
- Content Creation
- Content Delivery
- Data Synchronization
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Marketing Automation
- Multi-Channel Communication
- Performance Metrics

## Integrations (9 total)

- Facebook Business Suite
- Gmail
- Google Ads
- HubSpot CRM
- LinkedIn Marketing Solutions
- Microsoft 365
- Salesforce Sales Cloud
- Salesloft
- Slack

## Support Options

- Email/Help Desk

## Category

- [Account Based Marketing Software](https://www.getapp.za.com/directory/1133/account-based-marketing/software)

## Related Categories

- [Account Based Marketing Software](https://www.getapp.za.com/directory/1133/account-based-marketing/software)
- [Web Analytics Tools](https://www.getapp.za.com/directory/109/web-analytics/software)
- [Display Advertising Software](https://www.getapp.za.com/directory/612/display-advertising/software)
- [Buyer Intent Software](https://www.getapp.za.com/directory/1795/buyer-intent/software)
- [Predictive Lead Scoring Software](https://www.getapp.za.com/directory/678/predictive-lead-scoring/software)

## Alternatives

1. [Seamless](https://www.getapp.za.com/software/2051061/seamless-ai) — 4.5/5 (603 reviews)
2. [Apollo.io](https://www.getapp.za.com/software/122751/apollo) — 4.5/5 (399 reviews)
3. [RELAYTO AI](https://www.getapp.za.com/software/2049194/relayto) — 4.8/5 (203 reviews)
4. [Marketo Engage](https://www.getapp.za.com/software/990/marketo-lead-management) — 4.3/5 (719 reviews)
5. [Sendoso](https://www.getapp.za.com/software/2049070/sendoso) — 4.5/5 (33 reviews)

## Reviews

### "A Smaller ABM Vendor That Punches Above Its Weight" — 5.0/5

> **Brittany** | *16 September 2025* | Construction | Recommendation rating: 10.0/10
> 
> **Pros**: Propensity is easy to use, fast to implement, and constantly improving. The account scoring and prioritization features are accurate and actionable, making targeting clear. The Salesforce integration is seamless, and the frequent product updates show the team really listens to customer feedback. Their customer support is the best I’ve experienced - fast, thoughtful, and focused on real outcomes.
> 
> **Cons**: Because the product evolves so quickly, it can take some effort to keep up with all the new features. Reporting is strong but still maturing - I’d love to see more advanced customization options over time.
> 
> I’ve worked with the giants in ABM, but Propensity is the rare smaller vendor that punches far above its weight. It delivers faster, listens more closely, and makes the ABM experience genuinely enjoyable. It has become a trusted partner for running account-based campaigns end to end - from targeting to activation to measurement. I look forward to logging in because I know the platform will keep delivering value and evolving alongside my needs.

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### "Actionable Contact-Level Data" — 5.0/5

> **Ashley** | *29 October 2026* | Hospital & Health Care | Recommendation rating: 10.0/10
> 
> **Pros**: As a Salesforce user, I love the Propensity iFrame with the account level data. This allows are sales team the ability to see everything about the account from trending intent topics to engaged contacts all in one place. They did not have to learn a whole new system, they simply got a whole lot more information where they were already working.
> 
> **Cons**: The depth of the features and reporting make it a bit of a learning curve when you first get started.
> 
> The ability to target our prospects at the contact level instead of the account level has given us a lot of measurable value from our ABM efforts. The main reason for this is because we can send our sales team actual leads instead of simply interested accounts and intent data. This is much more actionable for our team. We also love the built in Salesforce dashboards and reporting so our sales team could hit the ground running.

## Links

- [View on GetApp](https://www.getapp.za.com/software/2075023/propensity)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.getapp.com/marketing-software/a/propensity/> |
| en-AE | <https://www.getapp.ae/software/2075023/propensity> |
| en-AU | <https://www.getapp.com.au/software/2075023/propensity> |
| en-CA | <https://www.getapp.ca/software/2075023/propensity> |
| en-GB | <https://www.getapp.co.uk/software/2075023/propensity> |
| en-IE | <https://www.getapp.ie/software/2075023/propensity> |
| en-NZ | <https://www.getapp.co.nz/software/2075023/propensity> |
| en-SG | <https://www.getapp.sg/software/2075023/propensity> |
| en-ZA | <https://www.getapp.za.com/software/2075023/propensity> |

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