About Brand Vision

Rights Cloud is a digital rights management and content tracking solution designed to protect the use of a brand's assets, product packaging, marketing content, and advertising. The solution serves as a single source of truth across agreements, rights, talent, and assets, providing instant visibility into content usage rights.

With Rights Cloud, organizations can streamline agreement management, enable real-time rights clearance, maintain a talent profile repository, and leverage intelligent rights inheritance to ensure seamless compliance. The solution's insights deliver actionable analytics on omnichannel usage, upcoming expirations, current violations, and key trends, empowering better business decisions. Additionally, the content tracking capabilities allow brands to find published images and videos across eCommerce, social, and partner sites, automatically verifying compliance status and managing takedowns.

Rights Cloud integrates with multiple creative tools, including Adobe Creative Cloud, Microsoft 365, Google Workspace, Figma, and Sketch, allowing users to access rights information directly within design workflows. The solution is available in both an enterprise-grade Rights Cloud DRM edition and a Community Edition with limited features, providing flexible options to meet the diverse needs of businesses.

Key benefits of Brand Vision

View talent profiles. Gain a unified view and deeper visibility into how talent is being used through instant access to a repository of talent profiles and stock agencies. The system stores talent information including social profiles, agreements and work contribution, as well as relationships between talent, agreements, assets, and campaigns.

Manage contract terms. Advertisers can easily capture and manage agreements and rights for models, photographers and other rights holders, creating better synergy with business affairs and ensuring rights are no longer subject to interpretation.

Clear assets for use. Increase content velocity with real-time, at-a-glance confirmation of when, where, and how all content can be used. Brand Vision–Rights Cloud allows you to view content availability and terms of use either in Rights Cloud or directly in your DAM or creative tools.

Associate terms with intelligent rights inheritance. Rights Cloud automates associations between parties, agreements, and assets for intelligent rights inheritance and workflow. Define contract terms once and allow those rights to be inherited across all related assets. Amend the contract rights and they propagate across all assets.

Gain smarter insights. With visibility into omnichannel usage, upcoming expirations, current violations, and key trends, you will be able to gain the analytics you need to drive better business decisions and optimize costs when looking to reuse, negotiate, and extend assets and contracts.

Track and monitor content post production. Find published images and videos across brand, e-commerce, social, and partner websites and automatically verify their compliance status. Minimize the risk of copyright infringement and maximize value by tracking expiring assets, managing takedowns, identifying usage violations, and measuring content usage trends.