OptCulture

4.7 (3)
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Cloud-based customer loyalty tool for retailers.

About OptCulture

Build your own loyalty program, engage customers, increase customer retention, and drive repeat purchases with OptCulture! At OptCulture we integrate directly to your point of sale system, e-commerce platform, and even physical forms. Leverage your data to create customer specific Email, SMS, and Whats App campaigns, or use your own branded App to send push notifications. Electronic Receipts custom designed and branded for your business, track able referral programs, and built in discount and promotional tools combined with all the relevant reporting make OptCulture an easy choice for Retailers to increase sales and grow their business!


Key benefits of OptCulture

Benefits of OptCulture:

  • Enhanced customer insights - Gain a deep understanding of customer behaviors and preferences through comprehensive data analysis.

  • Seamless data integration - Consolidate data from various retail systems for a holistic view of customer interactions.

  • Targeted marketing campaigns - Execute personalized multi-channel marketing campaigns based on real-time insights to boost engagement.

  • Effective loyalty programs - Create and manage tailored loyalty programs that resonate with customers, driving repeat visits.

  • Increased sales and retention - Leverage insights to implement targeted promotions that enhance sales and improve customer retention rates.

  • Actionable analytics - Utilize actionable insights for informed decision-making, enhancing marketing strategies and operational efficiency.

  • Images

    OptCulture Software - Dashboard for OptCulture 3.0 From here users can see customers, reports, schedule campaigns, edit their e receipts, and more!
    OptCulture Software - OptCulture's Customer 360 Page gives an overview of purchase behavior, profile information, loyalty status, coupon eligibility, and referral code
    OptCulture Software - With our OmniChannel capabilities customers can create email, SMS,  and Whats App Campaigns, or if they have opted for our Mobile App, push notifications!
    OptCulture Software - Help increase customer engagement and retention with OptCulture!
    OptCulture Software - Some of our customers throughout the world.
    OptCulture Software - Visit our website!
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    OptCulture video
    OptCulture Software - Dashboard for OptCulture 3.0 From here users can see customers, reports, schedule campaigns, edit their e receipts, and more!
    OptCulture Software - OptCulture's Customer 360 Page gives an overview of purchase behavior, profile information, loyalty status, coupon eligibility, and referral code
    OptCulture Software - With our OmniChannel capabilities customers can create email, SMS,  and Whats App Campaigns, or if they have opted for our Mobile App, push notifications!
    OptCulture Software - Help increase customer engagement and retention with OptCulture!
    OptCulture Software - Some of our customers throughout the world.
    OptCulture Software - Visit our website!

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    Reviews

    Overall rating

    4.7 /5
    (3)
    Value for Money
    5/5
    Features
    4.3/5
    Ease of Use
    4.3/5
    Customer Support
    5/5

    Already have OptCulture?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 3 reviews of 3
    Charles
    Overall rating
    • Industry: Retail
    • Company size: 501–1,000 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    OC is a great program to use in your business

    Reviewed on 2024/10/18

    Been easy to use and customer service will help if needed.

    Been easy to use and customer service will help if needed.

    Pros

    Great customer service and easy to use. Customers get excited about the rewards.

    Cons

    I'm happy, really no cons You can do stuff like double point days. You can set it up to your business needs.

    Joseph
    Overall rating
    • Industry: Tobacco
    • Company size: 11–50 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Couldn't do without it now

    Reviewed on 2024/10/18

    Optculture has become the most important part of our marketing strategy. It has given us a lot of...

    Optculture has become the most important part of our marketing strategy. It has given us a lot of abilities that we did not have before. I do not think we could do without. There have been some issues with the tech side, but they do not outweigh the importance of it to us.

    Pros

    The program works very well, It is our most effective marketing strategy. Being able to segment and target customers by many qualities is amazing. Plus, the reporting has been very useful to determine the effectiveness of campaigns.
    Despite a few tech issues, both the IT teams and the manager have been very available and have worked hard to settle any issues.

    Cons

    Sometimes understanding the logic of creating segments and campaigns is tricky, and there is no way to easily test these segments ahead of time. We had few times that we gave out very good deals to a larger group than was intended. Also, we have had attributes for segments that did not work correctly and had to be fixed by IT.

    Matt
    Overall rating
    • Industry: Retail
    • Company size: 2–10 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Optculture review

    Reviewed on 2024/10/21

    Pros

    Ease of use and support. Email promotions great value.

    Cons

    Has a few problems accessing customer loyalty during sales and updating points.

    OptCulture FAQs

    Below are some frequently asked questions for OptCulture.

    OptCulture offers the following pricing plans:

    • Starting from: US$40.00/month
    • Pricing model: Subscription
    • Free Trial: Available

    Based on number of retail stores and contacts engaged.

    OptCulture has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

    OptCulture supports the following languages:

    English

    OptCulture supports the following devices:

    OptCulture integrates with the following applications:

    Ginesys, Heartland Retail, Retail Pro

    OptCulture offers the following support options:

    Email/Help Desk, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

    Related categories

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