--- description: Learn how Xnurta can help your business. GetApp provides users in South Africa with the most detailed information on software tools, prices and features. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Xnurta Reviews, Prices & Ratings | GetApp South Africa 2026 --- Breadcrumb: [Home](/) > [Marketing Analytics Software](/directory/602/marketing-analytics/software) > [Xnurta](/software/2079177/xmars) # Xnurta Canonical: https://www.getapp.za.com/software/2079177/xmars Page: 1 / 3\ Next: [Next page](https://www.getapp.za.com/software/2079177/xmars?page=2) > Optimize, automate, and scale your retail media campaigns across Amazon, Walmart, and Criteo with Xnurta. Powered by agentic AI, Xnurta unifies Sponsored Ads, DSP, and Amazon Marketing Cloud (AMC) signals into a single platform to execute automated bidding, targeting, and full-funnel reporting. > > Verdict: Rated **4.7/5** by 52 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Key benefits of Xnurta Automate up to 90% of your daily optimization tasks by utilizing Xnurta's continuous agentic AI engine to handle multi-channel bid modifications, budget shifts, and real-time placement tuning. Generate high-intent custom audience segments in minutes with the no-code templates inside Xnurta's AMC Hub, unlocking advanced Amazon Marketing Cloud analytics without needing SQL expertise. Unify your entire retail media footprint across Amazon, Walmart, and Criteo inside Xnurta’s centralized dashboard, eliminating duplicate campaign creation workflows and fragmented performance tracking. Bridge the gap between awareness and conversion by viewing Sponsored Ads and Amazon DSP metrics side-by-side through Xnurta's full-funnel intelligence interface. Scale your agency's portfolio and manage more brand accounts efficiently by establishing custom rules and automated keyword harvesting loops within Xnurta's flexible optimization guardrails. Cut reporting timelines by 90% using Xnurta's transparent performance analytics and visible AI decision logs to build immediate, data-backed trust with clients and stakeholders. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 52 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support | 4.8/5 | Based on overall reviews | | Value for Money | 4.5/5 | Based on overall reviews | | Features | 4.5/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Xnurta ## Commercial Context - **Starting Price**: US$499,00 - **Pricing model**: Usage Based (Free Trial) - **Pricing Details**: Xnurta utilizes a transparent, scale-based pricing structure offering two primary plans tailored to a brand or agency's monthly advertising spend. There are no upfront setup fees or hidden costs. Lead Plan: Starts at $750/month or 3% of managed ad spend (whichever is higher, billed on annual terms). This plan is designed for brands and teams managing up to $80,000/month in ad spend who want to automate the core elements of their retail media. Enterprise \& Agency Plan: Features Custom Scaling Pricing scoped directly to the size and specific needs of your program. This tier is built for brands and agencies managing over $80,000/month in ad spend. Plan Breakdowns \& Feature Inclusions Lead Plan Includes: Amazon Sponsored Ads: Full AI-powered optimization for keyword bids, budget pacing, dayparting, campaign creation, and automated ad positioning (Lock Ad Placement). Walmart Advertising: Sponsored product ad management and automated rules. Criteo Advertising: Sponsored ads management across 235+ retailers with rules-based bid/budget automation. Reporting: Advanced performance dashboards, anomaly diagnosis, and market/competitive insights. Support: 1:1 onboarding support and monthly check-in calls. Enterprise \& Agency Plan Includes: Everything in the Lead Plan. Amazon DSP: Smart campaign creation, programmatic audience targeting, and bulk-editing capabilities. Advanced Analytics: Fully customizable reporting dashboards, ad benchmarking, and early access to beta features. Agency Infrastructure: Multi-account delivery at scale and complete platform white-labeling. Premium Support: A dedicated Customer Success team for launch strategy and ongoing requests. Add-Ons Amazon Marketing Cloud (AMC) Hub: Available as a flat-fee add-on across plans, unlocking no-code custom audience creation, advanced attribution modeling, and granular ASIN-level reporting trends. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Chinese, English, Traditional Chinese - **Available Countries**: Australia, Canada, China, France, Germany, Japan, Mexico, New Zealand, Spain, United Kingdom, United States, Vietnam ## Features - A/B Testing - AI Copilot - Advertising Management - Audience Targeting - Bid Management - Budget Management - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Scheduling - Campaign Segmentation - Campaign Tracking - Channel Management - Conversion Rate Optimization - Conversion Tracking - Customer Segmentation - Customizable Reports - Dashboard - Data Import/Export - Data Visualization ## Support Options - Email/Help Desk - FAQs/Forum - Phone Support ## Category - [Marketing Analytics Software](https://www.getapp.za.com/directory/602/marketing-analytics/software) ## Related Categories - [Marketing Analytics Software](https://www.getapp.za.com/directory/602/marketing-analytics/software) - [Campaign Management Software](https://www.getapp.za.com/directory/304/campaign-management/software) - [PPC Software](https://www.getapp.za.com/directory/985/ppc/software) - [Marketplace Software](https://www.getapp.za.com/directory/1525/marketplace/software) - [Marketing Automation Software](https://www.getapp.za.com/directory/308/marketing-automation/software) ## Alternatives 1. 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Thankfully, the xNurta team has been a tremendous resource for our team. > > xNurta is a fantastic platform with immense support and firepower to help you achieve your Walmart and Amazon goals. xNurta takes guesswork out of advertising management, and allows you to focus on the higher level decisions and strategies to meet and exceed your goals. ----- ### "FR Xnurta." — 4.0/5 > **Addie** | *20 August 2026* | Marketing & Advertising | Recommendation rating: 9.0/10 > > **Pros**: I like how Xnurta has rules and add ons to make optimizations easier. I like how I can easily use the conditions filter and find keywords that are performing well, or single out targets that are not working as well as we hoped. I also love how I can rearrange metrics on certain pages so I can see what I am interested in seeing and what I care about. > > **Cons**: I don't like or trust the AI managed groups. I also work with our 1P team that has many campaigns in a managed group, and it is hard to manage and ensure each campaign is spending. I wish we could employ dayparting and other features without using AI groups. It feels like a time consuming hurdle. While I appreciate all the filters, it can get frustrating to change brands and change filters quickly, I have made mistakes often since I will think I am doing one thing but forgot I left a filter on. It would be helpful to have anything that has a filter active to change color of the button or something that draws the eye so that it is harder to miss when you have filters enabled. Happy to chat through this idea more\! > > I really like using Xnurta\! It was a bit of a learning curve coming from another platform because Xnurta has so many offerings, and so many ways to optimize campaigns. I do like how customizable things are and how there are a lot of advanced tools that I still have to dig into. ----- ### "The will try to bill you forever" — 1.0/5 > **Scott** | *29 January 2026* | Apparel & Fashion | Recommendation rating: 0.0/10 > > **Pros**: Billing never stops. After cancelling and several reassurances from them they keep trying to hit my card. Now emails to support are unanswered. We had to file a complaint with the FTC > > **Cons**: Didnt fit. Numbers werent accurate. Support was non existant. And billing is neverending.. even after you cancel. > > Horrible. I regret every moment if it. Its shiny and looks great.. but its a trap they try to keep you in ----- ### "Automation with real human service - Great Ad Software" — 5.0/5 > **Adriano** | *26 August 2026* | Electrical/Electronic Manufacturing | Recommendation rating: 9.0/10 > > **Pros**: I love how much control we still have despite there being so many automation layers around management from Portfolio down to budget and keyword target levels. > > **Cons**: I still feel that the platform lacks some bulk-action abilities in the tooling. There are plenty of workarounds though that make sure it doesn't take away from the overall quality of this product. > > Xnurta's team has been very helpful and devoted to ensuring their clients are taken care of. We feel that they are extensions of our team helping us reach our goals. Jenny H. has been a great client manager to work with as she really went above and beyond to ensure we get the help and learnings we need to succeed as well as being super responsive and helpful when we have questions without making us feel like we are bothering her in any way. ----- ### "Love Xnurta, save huge amount of manual works" — 5.0/5 > **Alexander** | *26 August 2026* | Marketing & Advertising | Recommendation rating: 8.0/10 > > **Pros**: Xnurta collapses work that Amazon's own console forces you to do by hand. Running 30 advertiser accounts, I used to switch profiles one at a time just to pull ASINs or campaign change history, then merge the spreadsheets myself. Xnurta puts Sponsored Products, Brands, Display, and DSP in one view, adjusts bids hourly off Amazon Marketing Stream instead of the console's once-daily refresh, and harvests high-performing keywords from auto into manual campaigns automatically. AMC Hub is the other standout: real attribution and audience segments without writing SQL or queuing behind a data team. Every AI action is logged, so I can see what changed and why. > > **Cons**: The learning curve is real. Between managed groups, AI actions, rules, and dayparting, the first couple of weeks feel less like a dashboard and more like a cockpit, and it's easy to have AI bid logic and rules-based budget logic working against each other before you understand the hierarchy. I'd also want inventory pulled in natively. ----- Page: 1 / 3\ Next: [Next page](https://www.getapp.za.com/software/2079177/xmars?page=2) ## Links - [View on GetApp](https://www.getapp.za.com/software/2079177/xmars) ## This page is available in the following languages | Locale | URL | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | ----- ## Structured Data