---
description: Learn how Adobe Customer Journey Analytics B2B Edition can help your business. GetApp provides users in South Africa with the most detailed information on software tools, prices and features.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Adobe Customer Journey Analytics B2B Edition Reviews, Prices & Ratings | GetApp South Africa 2026
---

Breadcrumb: [Home](/) > [Customer Journey Mapping Tools](/directory/1611/customer-journey-mapping-tools/software) > [Adobe Customer Journey Analytics B2B Edition](/software/2082028/adobe-customer-journey-analytics-b2b-edition)

# Adobe Customer Journey Analytics B2B Edition

Canonical: https://www.getapp.za.com/software/2082028/adobe-customer-journey-analytics-b2b-edition

> Adobe Customer Journey Analytics B2B Edition is an analytics tool for visualizing cross-channel data across the B2B customer lifecycle. It integrates person and group-based journey data from online and offline sources, enabling analysis of touchpoints across individuals, buying groups, accounts, and opportunities. Real-time dashboards and customizable reports unify customer data, helping marketing and sales teams collaborate to achieve shared revenue goals.
> 
> Verdict: Rated \*\*\*\* by 0 users. Top-rated for **Overall Quality**.

-----

## Overview

### Key benefits of Adobe Customer Journey Analytics B2B Edition

Gain a complete view of every B2B customer journey by analyzing cross-channel data at the individual, buying group, account, and opportunity level, helping you uncover actionable insights that drive growth.
Bridge the gap between marketing and sales with integrated journey data, combining online and offline touchpoints for a unified understanding of campaign impact and buyer engagement.
Turn insights into action with real-time dashboards, customizable reports, and audience segmentation tools that empower you to optimize experiences and orchestrate targeted campaigns efficiently.
Enjoy flexible data integration and visualization, allowing you to explore both qualitative and quantitative data in a powerful analysis workspace for fast, in-depth answers.
Activate growth by leveraging AI-powered insights and seamless Adobe integrations, enabling more personalized offers, improved engagement, and measurable results across the entire B2B lifecycle.

## About the vendor

- **Company**: Adobe
- **Founded**: 1982

## Commercial Context

- **Pricing Details**: Please contact Adobe directly for pricing information.
- **Target Audience**: 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: Brazilian Portuguese, Chinese, Danish, Dutch, English, Finnish, French, German, Italian, Japanese, Norwegian, Polish, Russian, Spanish, Swedish, Traditional Chinese, Turkish
- **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belgium, Belize and 202 more

## Features

- A/B Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad hoc Analysis
- Ad hoc Query
- Ad hoc Reporting
- Attribution Modeling
- Behavior Tracking
- Behavioral Analytics
- Campaign Analytics
- Collaboration Tools
- Conversion Tracking
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customer Touchpoints
- Customizable Reports
- Customizable Templates

## Integrations (3 total)

- Adobe Analytics
- Adobe Journey Optimizer B2B Edition
- Adobe Real-Time CDP

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Customer Journey Mapping Tools](https://www.getapp.za.com/directory/1611/customer-journey-mapping-tools/software)

## Related Categories

- [Customer Journey Mapping Tools](https://www.getapp.za.com/directory/1611/customer-journey-mapping-tools/software)
- [Data Analysis Software](https://www.getapp.za.com/directory/1129/data-analysis/software)

## Alternatives

1. [Zoho Analytics](https://www.getapp.za.com/software/10049/zoho-analytics) — 4.4/5 (360 reviews)
2. [Microsoft Power BI](https://www.getapp.za.com/software/102847/power-bi) — 4.6/5 (1870 reviews)
3. [Google Analytics 360](https://www.getapp.za.com/software/90997/google-analytics) — 4.7/5 (8089 reviews)
4. [wetracked.io](https://www.getapp.za.com/software/2080874/wetracked-io) — 5.0/5 (193 reviews)
5. [Tableau](https://www.getapp.za.com/software/90797/tableau-software) — 4.6/5 (2348 reviews)

## Links

- [View on GetApp](https://www.getapp.za.com/software/2082028/adobe-customer-journey-analytics-b2b-edition)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.getapp.com/marketing-software/a/adobe-customer-journey-analytics-b2b-edition/> |
| en-AE | <https://www.getapp.ae/software/2082028/adobe-customer-journey-analytics-b2b-edition> |
| en-AU | <https://www.getapp.com.au/software/2082028/adobe-customer-journey-analytics-b2b-edition> |
| en-CA | <https://www.getapp.ca/software/2082028/adobe-customer-journey-analytics-b2b-edition> |
| en-GB | <https://www.getapp.co.uk/software/2082028/adobe-customer-journey-analytics-b2b-edition> |
| en-IE | <https://www.getapp.ie/software/2082028/adobe-customer-journey-analytics-b2b-edition> |
| en-NZ | <https://www.getapp.co.nz/software/2082028/adobe-customer-journey-analytics-b2b-edition> |
| en-SG | <https://www.getapp.sg/software/2082028/adobe-customer-journey-analytics-b2b-edition> |
| en-ZA | <https://www.getapp.za.com/software/2082028/adobe-customer-journey-analytics-b2b-edition> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":null,"address":{"@type":"PostalAddress","addressLocality":null,"addressRegion":null,"postalCode":null,"streetAddress":null},"description":"Review, Compare and Evaluate small business software. GetApp South Africa has software offers, SaaS and Cloud Apps, independent evaluations and reviews.","email":"info@getapp.za.com","url":"https://www.getapp.za.com/","logo":"https://dm-localsites-assets-prod.imgix.net/images/getapp/getapp-logo-light-mode-5f7ee07199c9b3b045bc654a55a2b9fa.svg","@type":"Organization","@id":"https://www.getapp.za.com/#organization","parentOrganization":"Gartner, Inc.","sameAs":["https://twitter.com/getapp","https://www.facebook.com/GetAppcom","https://www.linkedin.com/company/getapp-com-a-gartner-company/","https://www.instagram.com/getappcom/","https://www.youtube.com/c/GetAppCom"]},{"name":"Adobe Customer Journey Analytics B2B Edition","description":"Adobe Customer Journey Analytics B2B Edition provides comprehensive cross-channel analysis capabilities designed for complex B2B customer journeys. The platform enables marketing and sales teams to analyze data at multiple levels including individual stakeholders, buying groups, accounts, and opportunities throughout the entire customer lifecycle. Organizations can integrate both online and offline journey data from various channels and devices to create a cohesive view of customer interactions, allowing for deeper understanding of how campaigns, content, and channels impact buying group behavior and sales pipeline progression.\n\nThe solution features powerful analysis and visualization tools within a flexible workspace that allows users to explore customer journeys in detail. Analysts can map buyer journeys, examine product usage patterns, and unify qualitative and quantitative data to generate actionable insights. The platform includes AI-powered capabilities that help teams identify patterns and opportunities within complex B2B relationships. These insights can be transformed into targeted actions through audience segmentation tools that publish directly to Adobe activation platforms for orchestrating personalized experiences.\n\nAdobe Customer Journey Analytics B2B Edition bridges traditional gaps between marketing and sales departments by providing shared access to customer data and insights while maintaining privacy compliance and adherence to organizational data policies. The platform goes beyond standard marketing dashboards by delivering full-funnel journey analysis that supports acquisition, growth, and retention strategies. Real-time dashboards and customizable reports enable teams to quickly refine strategies and translate insights into effective campaigns that increase efficiency and drive measurable results.\n\nThe solution integrates seamlessly with other Adobe products including Real-Time CDP B2B Edition for enhanced audience creation and activation, and Journey Optimizer B2B Edition for delivering more personalized offers based on account and buying group engagement insights. This integration capability creates a unified technology stack that empowers B2B organizations to analyze customer behavior, optimize experiences, and accelerate revenue growth across all stages of complex B2B sales cycles. The platform serves analysts supporting marketing, product management, and sales teams by providing in-depth actionable insights that inform strategic decision-making throughout the customer journey.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/3e5f7718-0401-4d95-b16a-e65e31c4d9e0.png","url":"https://www.getapp.za.com/software/2082028/adobe-customer-journey-analytics-b2b-edition","@type":"SoftwareApplication","@id":"https://www.getapp.za.com/software/2082028/adobe-customer-journey-analytics-b2b-edition#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.za.com/#organization"},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Customer Journey Mapping Tools","position":2,"item":"/directory/1611/customer-journey-mapping-tools/software","@type":"ListItem"},{"name":"Adobe Customer Journey Analytics B2B Edition","position":3,"item":"/software/2082028/adobe-customer-journey-analytics-b2b-edition","@type":"ListItem"}],"@id":"https://www.getapp.za.com/software/2082028/adobe-customer-journey-analytics-b2b-edition#breadcrumblist"}]}
</script>