Sugar Market

Transform your big ideas into real results.

4,1 /5 (61 reviews) Write a Review!

Sugar Market Overview

What is Sugar Market?

Sugar Market (formerly Salesfusion) is a full featured marketing automation platform that seamlessly transitions data and lead intel between marketing and sales. Marketing measures digital conversations through the Sugar Market platform which syncs sales qualified leads into CRM systems to prompt sales teams to call on warm leads and deliver the right message at a crucial time in the customers buying journey.

Sugar Market is the only marketing automation provider that is uniquely built on top of a traditional CRM relational database. This allows for an exact match between the systems at the lead, contact, account, opportunity and campaign levels which, in turn, allows for better two-way sync with the CRM, list segmentation and campaign execution.

Sugar Market Overview

Pricing

Starting from
US$1 000,00/month

Pricing options

Free Trial
Subscription
Value for money

Please visit the Salesfusion pricing page for additional details


Sugar Market Features

Devices
Business size
S M L
Markets
United States, Canada, United Kingdom, Australia, China, India
Supported Languages
Arabic, Chinese (Simplified), Czech, Danish, Dutch and 17 others, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Turkish, Ukrainian

Media

Sugar Market journey tracking
Sugar Market campaign management
Sugar Market prospect profile
Sugar Market performance analytics
Sugar Market video Sugar Market screenshot: Sugar Market journey tracking Sugar Market screenshot: Sugar Market campaign management Sugar Market screenshot: Sugar Market prospect profile Sugar Market screenshot: Sugar Market performance analytics

Sugar Market Reviews

Sugar Market Reviews

Overall rating
4,1
/
5
Excellent
22

Very good
29

Average
8

Poor
2

Terrible
0

Value for Money
3,9
Features
3,9
Ease of Use
4
Customer Support
4,5
84% recommended this app
Kirsten M.

Great Marketing Automation Tool - Straightforward and easy to use

Salesfusion has helped our marketing team save time and made creating campaigns so much easier! We've gone from manually updating lists using Excel files and constantly re-adjusing emails to make them look good on all platforms to make things work with only a few clicks! I definitely love Salesfusion, the ease-of-use and integration between CRM and MA platform!


Alexa B.

Sales Fusion is Great!

The training team, and especially [SENSITIVE CONTENT HIDDEN]are so knowledgeable. The training program when you are first on-boarded is fabulous!! Their support team is also amazing. They almost always have a solution to my problems/questions and are very fast to respond. This is the first time we have used a marketing automation tool and I'm very happy with Sales Fusion!


Ashley A.

It is never their fault

I have had many issues when it comes to this software. Their CRM is unable to search duplicates. It does communicate with my other software but it does not update properly. I have had emails sent out at 3 am because my user profile went from EST to some random time zone. I put multiple requests in the have this resolved but it was changed back with out a reason for it being changed in the first place. Emails scheduled for a nurture have just sent out prior to their scheduled release date. When I put a ticket in it was pushed off. I have gone weeks without a response from their support team and not a single time have they took responsibility. They like to blame Microsoft Dynamics or the user rather than take responsibility for their product. Their new user interface has made interactions improve but their customer service is still sub par.


Verified Reviewer

Fully-featured marketing automation software, but some areas need improvement

We reduced our marketing costs without losing any features our previous software had. However, we now spend more time organizing webinars as that module is deprecated and too complex to use.


Verified Reviewer

Powerful Tool for Power Users

SalesFusion handles the demanding tasks we need it to but there is a bit of a learning curve involved. The interface seems to be designed purely to accomplish the tasks it needs to with the User Interface taking a backseat. This is fine for those who have more complex marketing tasks to complete but maybe not for the average consumer. I will say, however, they are working hard to make the interface more user-friendly and easy to use. In the 3 years I have personally been using the software they have added many new "drag and drop" features which have made things much easier.


Kirsten M.
Industry: Staffing & Recruiting
Company size: 51-200 Employees

Great Marketing Automation Tool - Straightforward and easy to use

Used Daily for 6-12 months
Reviewed on 2019/01/31
Review Source: Capterra

Salesfusion has helped our marketing team save time and made creating campaigns so much easier! We've gone from manually updating lists using Excel files and constantly re-adjusing emails to make them look good on all platforms to make things work with only a few clicks! I definitely love Salesfusion, the ease-of-use and integration between CRM and MA platform!

Pros

Salesfusion has made it very easy for my CRM (Bullhorn) to be connected and synced with Salesfusion. I never have to push information manually - everything is done automatically. The drag and drop email, form and landingpage builder is incredibly easy to use and everything will look exactly like it does on your preview screen, in your once it's live/sent. This is something that doesn't apply to all marketing automation tools! Setting up leadroutes and smart nurtures is also incredibly easy and the customer service and training is also great.

Cons

The only thing I am not a 100% a fan of is the Events section - it doesn't have the drag and drop builder YET. I know they are working on it, but currently it's a bit more difficult and you need to know your way around HTML to get a good looking email and landingpage - although you can copy this from your drag and drop emails and landingpages if you know your ways around pulling this HTML from the source. This is the only thing I dislike.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Alexa B.
Industry: Medical Devices
Company size: 201-500 Employees

Sales Fusion is Great!

Used Daily for 1+ year
Reviewed on 2019/05/14
Review Source: Capterra

The training team, and especially [SENSITIVE CONTENT HIDDEN]are so knowledgeable. The training program when you are first on-boarded is fabulous!! Their support team is also amazing. They almost always have a solution to my problems/questions and are very fast to respond. This is the first time we have used a marketing automation tool and I'm very happy with Sales Fusion!

Pros

The software is pretty intuitive, which really helps when you are first starting out. Email builder is great! 2.0 just launched and is awesome. Their other modules are great too!

Cons

There's nothing I dislike. Including an additional training session on pulling reports once you have been using the tool for 6+ months would be nice. The training is thorough, but you don't have any data to pull, so you aren't really sure what stats you will want to pull/how to pull them once you do have data to pull.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Ashley A.
Industry: Information Technology & Services

It is never their fault

Used Daily for 2+ years
Reviewed on 2016/12/05
Review Source: Capterra

I have had many issues when it comes to this software. Their CRM is unable to search duplicates. It does communicate with my other software but it does not update properly. I have had emails sent out at 3 am because my user profile went from EST to some random time zone. I put multiple requests in the have this resolved but it was changed back with out a reason for it being changed in the first place. Emails scheduled for a nurture have just sent out prior to their scheduled release date. When I put a ticket in it was pushed off. I have gone weeks without a response from their support team and not a single time have they took responsibility. They like to blame Microsoft Dynamics or the user rather than take responsibility for their product. Their new user interface has made interactions improve but their customer service is still sub par.

Cons

Horrible customer support and frequent malfunctions

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 0.0/10

Verified Reviewer
Industry: Information Technology & Services
Company size: 51-200 Employees

Fully-featured marketing automation software, but some areas need improvement

Used Daily for 6-12 months
Reviewed on 2020/09/28
Review Source: Capterra

We reduced our marketing costs without losing any features our previous software had. However, we now spend more time organizing webinars as that module is deprecated and too complex to use.

Pros

Unlike other marketing automation software, Sugar Market has a single pricing plan at a competitive cost. Its CRM integration is also more streamlined that other competitors.

Cons

Some areas haven't been improved upon in a while (such as webinar management) and can be overwhelming for less technical marketers. UX can also use some improvement even in areas where the UI has been updated.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

Verified Reviewer
Industry: Automotive
Company size: 11-50 Employees

Powerful Tool for Power Users

Used Daily for 2+ years
Reviewed on 2019/02/05
Review Source: Capterra

SalesFusion handles the demanding tasks we need it to but there is a bit of a learning curve involved. The interface seems to be designed purely to accomplish the tasks it needs to with the User Interface taking a backseat. This is fine for those who have more complex marketing tasks to complete but maybe not for the average consumer. I will say, however, they are working hard to make the interface more user-friendly and easy to use. In the 3 years I have personally been using the software they have added many new "drag and drop" features which have made things much easier.

Pros

Support is helpful. Constantly working on improvements. Can accomplish complex tasks.

Cons

Too many layers to the interface. Not the most user-friendly.

Rating breakdown

Ease of Use
Customer Support

Likelihood to recommend: 7.0/10

User recommendation
7,7/10
Based on 61 user ratings
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Sugar Market Pricing

Sugar Market Pricing

Starting from
US$1 000,00/month
Free Trial
Subscription
Value for money

Please visit the Salesfusion pricing page for additional details

Please visit the Salesfusion pricing page for additional details

Value for Money
3,9/5
Based on 61 user ratings
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Sugar Market Features

Sugar Market Features

A/B Testing
API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customizable Branding
Customizable Templates
Data Import/Export
Drag & Drop Interface
Engagement Analytics
Monitoring
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Template Management
Third Party Integration
Features
3,9/5
Based on 61 user ratings
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Categories

Additional information for Sugar Market

Additional information for Sugar Market

Key features of Sugar Market

  • CRM Connection
  • Campaign Management
  • Email Marketing
  • Event Management
  • Lead Capture
  • Lead Scoring
  • Lead to Revenue Management
  • Social Marketing
  • Website Visitor Tracking

Benefits

The Persistent Problem...

You have acquired an email blasting tool, you have PPC ads running, you use Google Analytics, you use a landing page generator and perhaps a web activity tracking solution. None of these technologies are integrated into a single marketing database, let alone, integrated into the CRM/Sales process. It's no wonder many marketers are frustrated that they lack the ability to track ROI, track lead conversion, execute nurture campaigns....etc.

The Solution...

Sugar Market has taken the myriad of disparate technologies and put them into a non-technical, integrated platform. Our customers enjoy a rich set of functionality, deep integration to CRM and the ability to track which campaigns are producing the best leads and increase in the pipeline.

The Benefits to You....

When you choose Sugar Market as your marketing platform, you can be sure you are getting all of the available technology in the market that B2B pros need in a single application.

Sugar Market FAQs

Sugar Market FAQs

Below are some frequently asked questions for Sugar Market.

Q. What type of pricing plans does Sugar Market offer?

Sugar Market offers the following pricing plans:

Starting from: US$1 000,00/month

Pricing model: Subscription

Free Trial: Available

Please visit the Salesfusion pricing page for additional details

Q. What are the main features of Sugar Market?

Sugar Market offers the following features:

  • CRM Connection
  • Campaign Management
  • Email Marketing
  • Event Management
  • Lead Capture
  • Lead Scoring
  • Lead to Revenue Management
  • Social Marketing
  • Website Visitor Tracking

Q. Who are the typical users of Sugar Market?

Sugar Market has the following typical customers:

Small Business, Large Enterprises, Non Profit, Freelancers, Mid Size Business

Q. What languages does Sugar Market support?

Sugar Market supports the following languages:

Arabic, Chinese (Simplified), Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Turkish, Ukrainian

Q. What type of pricing plans does Sugar Market offer?

Sugar Market has the following pricing plans:

Subscription

Q. Does Sugar Market support mobile devices?

We do not have any information about what devices Sugar Market supports

Q. What other apps does Sugar Market integrate with?

Sugar Market integrates with the following applications:

Bullhorn, Infor CRM, LeadsBridge, NetSuite CRM+, Oktopost, Sage CRM, Salesforce Sales Cloud, SugarCRM

Q. What level of support does Sugar Market offer?

We do not have any information about what support options Sugar Market has