---
description: Learn how Sugar Market can help your business. GetApp provides users in South Africa with the most detailed information on software tools, prices and features.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Sugar Market Reviews, Prices & Ratings | GetApp South Africa 2026
---

Breadcrumb: [Home](/) > [Campaign Management Software](/directory/304/campaign-management/software) > [Sugar Market](/software/2302/salesfusion360)

# Sugar Market

Canonical: https://www.getapp.za.com/software/2302/salesfusion360

Page: 1 / 4\
Next: [Next page](https://www.getapp.za.com/software/2302/salesfusion360?page=2)

> Sugar Market (formerly Salesfusion) is a leading provider of marketing automation software that is designed for B2B companies who are committed to driving more revenue by aligning marketing and sales.
> 
> Verdict: Rated **4.1/5** by 63 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Key benefits of Sugar Market

The Persistent Problem...&#10;&#10;You have acquired an email blasting tool, you have PPC ads running, you use Google Analytics, you use a landing page generator and perhaps a web activity tracking solution.  None of these technologies are integrated into a single marketing database, let alone, integrated into the CRM/Sales process.  It's no wonder many marketers are frustrated that they lack the ability to track ROI, track lead conversion, execute nurture campaigns....etc.&#10;&#10;The Solution...&#10;&#10;Sugar Market has taken the myriad of disparate technologies and put them into a non-technical, integrated platform.  Our customers enjoy a rich set of functionality, deep integration to CRM and the ability to track which campaigns are producing the best leads and increase in the pipeline.&#10;&#10;The Benefits to You....&#10;&#10;When you choose Sugar Market as your marketing platform, you can be sure you are getting all of the available technology in the market that B2B pros need in a single application.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.1/5** | 63 Reviews |
| Ease of Use | 4.0/5 | Based on overall reviews |
| Customer Support | 4.4/5 | Based on overall reviews |
| Value for Money | 3.9/5 | Based on overall reviews |
| Features | 3.9/5 | Based on overall reviews |
| Recommendation percentage | 70% | (7/10 Likelihood to recommend) |

## About the vendor

- **Company**: SugarCRM
- **Location**: Cupertino, US
- **Founded**: 2004

## Commercial Context

- **Starting Price**: US$1 000,00
- **Pricing model**: Usage Based
- **Pricing Details**: Please visit our pricing page for further information at: https://www.sugarcrm.com/uk/pricing/
- **Target Audience**: 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Windows (On-Premise), Chromebook (Desktop)
- **Supported Languages**: Arabic, Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Turkish, Ukrainian
- **Available Countries**: Australia, Canada, China, India, United Kingdom, United States

## Features

- A/B Testing
- Activity Tracking
- Autoresponders
- CAN-SPAM Compliance
- CRM
- Campaign Management
- Candidate Management
- Channel Management
- Contact Database
- Contact Management
- Conversion Tracking
- Customer Surveys
- Customizable CTAs
- Customizable Fields
- Data Import/Export
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Marketing
- Event Triggered Actions

## Integrations (7 total)

- Bullhorn ATS & CRM
- Infor CRM
- Microsoft Dynamic 365 CRM  (JourneyTEAM - Reseller)
- ProNavigator
- Sage CRM
- Salesforce Sales Cloud
- SugarCRM

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Campaign Management Software](https://www.getapp.za.com/directory/304/campaign-management/software)

## Related Categories

- [Campaign Management Software](https://www.getapp.za.com/directory/304/campaign-management/software)
- [Email Marketing Software](https://www.getapp.za.com/directory/307/email-marketing/software)
- [Marketing Automation Software](https://www.getapp.za.com/directory/308/marketing-automation/software)
- [Predictive Lead Scoring Software](https://www.getapp.za.com/directory/678/predictive-lead-scoring/software)
- [All-in-One Marketing Platforms](https://www.getapp.za.com/directory/310/online-marketing/software)

## Alternatives

1. [EngageBay CRM](https://www.getapp.za.com/software/113999/engagebay-marketing) — 4.7/5 (907 reviews)
2. [Omnisend](https://www.getapp.za.com/software/112199/omnisend) — 4.7/5 (836 reviews)
3. [Marketo Engage](https://www.getapp.za.com/software/990/marketo-lead-management) — 4.3/5 (710 reviews)
4. [Act-On](https://www.getapp.za.com/software/90889/act-on) — 4.3/5 (258 reviews)
5. [Spotler CRM](https://www.getapp.za.com/software/20468/really-simple-systems-cloud-crm) — 4.4/5 (453 reviews)

## Reviews

### "Review" — 5.0/5

> **Verified Reviewer** | *05 February 2019* | Higher Education | Recommendation rating: 8.0/10
> 
> **Pros**: I like the functionality of the automation and being able to schedule a series of emails based on the reader's previous action
> 
> **Cons**: Some of the functionality of the software sometimes breaks, like the widget to edit text in the email.

-----

### "An excellent tool that can grow with you" — 4.0/5

> **Rosina** | *04 December 2018* | Business Supplies & Equipment | Recommendation rating: 9.0/10
> 
> **Pros**: Salesfusion offers very robust functionality - easily rivaling, if not coming out ahead of, Pardot and Marketing Cloud - at affordable prices for all tiers. Plus it is very easy to use. But, if you have any problems, the team is very responsive and helpful. Small companies and big companies alike can benefit from Salesfusion; when you grow, it can easily grow with you.
> 
> **Cons**: It is nitpicking, but I would like a little more functionality in the nurture campaign builder; the ability to add conditional steps based on peoples' behavior in the connected CRM data rather than just interactions with the campaign or website visits. For instance, "Is the customer's last order date in the last X days?": if yes, Branch A, if no, Branch B. With that I wouldn't need multiple campaigns to handle what is really just the one journey.
> 
> I had experience with Salesfusion already in place at a previous position, but after that it was my first choice when needing a new automation tool in my current position. In the meantime I worked with Pardot and Marketing Cloud, but still chose Salesfusion. The functionality and price are excellent, and the team is exceptional, not only in onboarding and everyday help, but in hearing suggestions and implementing them.

-----

### "Hubspot and Marketo Alternative" — 3.0/5

> **Brad** | *30 January 2019* | Information Technology & Services | Recommendation rating: 3.0/10
> 
> **Pros**: Good sending stats and not a strict sending standards like Pardot. Customer support is really great (our rep especially), but I call them for things I shouldn't have to like deleting contacts or pulling specific send results. I shouldn't have to call support to have them create custom forms to do simply tasks.
> 
> **Cons**: On boarding wasn't smooth and it is not user friendly at all. I wouldn't be able to bring on a new marketing staff member and be able to let them play around with the software to figure it out.
> 
> Really great sending results and that was truly a huge help, but getting anything else done is so complicated that it makes it frustrating and challenging to even try to explore using other features.

-----

### "Salesfusion Software Review" — 4.0/5

> **Leighton** | *30 January 2019* | Telecommunications | Recommendation rating: 8.0/10
> 
> **Pros**: Overall, Salesfusion is easy to use. I am impressed with the new landing pages and forms having a fresher, more modern look. I'm excited too see the new features coming this year.
> 
> **Cons**: With all of the changes that Salesfusion is making for their new version, they should have made some sort of redirect, or have their new options redirect from the legacy options (i.e. landing pages).  Nurture and drip campaigns are hard to set up within the software. I can never get them to work correctly  or know if I am doing something wrong.
> 
> Salesfusion is helping our company automate marketing that would be extremely difficult otherwise. We are able to reach our leads and prospects easily and efficiently.

-----

### "So Many Possibilities" — 5.0/5

> **Monica** | *30 January 2019* | Transportation/Trucking/Railroad | Recommendation rating: 8.0/10
> 
> **Pros**: Salesfusion has more capabilities than any other email marketing system I have ever used.
> 
> **Cons**: Learning it was difficult. It's a very vast software. The training webinars and Salesfusion University make up for that how.
> 
> Great. They have a great software as well as staff.

-----

Page: 1 / 4\
Next: [Next page](https://www.getapp.za.com/software/2302/salesfusion360?page=2)

## Links

- [View on GetApp](https://www.getapp.za.com/software/2302/salesfusion360)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.getapp.de/software/2302/salesfusion360> |
| de-AT | <https://www.getapp.at/software/2302/salesfusion360> |
| en | <https://www.getapp.com/marketing-software/a/salesfusion360/> |
| en-AE | <https://www.getapp.ae/software/2302/salesfusion360> |
| en-AU | <https://www.getapp.com.au/software/2302/salesfusion360> |
| en-CA | <https://www.getapp.ca/software/2302/salesfusion360> |
| en-GB | <https://www.getapp.co.uk/software/2302/salesfusion360> |
| en-IE | <https://www.getapp.ie/software/2302/salesfusion360> |
| en-NZ | <https://www.getapp.co.nz/software/2302/salesfusion360> |
| en-SG | <https://www.getapp.sg/software/2302/salesfusion360> |
| en-ZA | <https://www.getapp.za.com/software/2302/salesfusion360> |
| es | <https://www.getapp.es/software/2302/salesfusion360> |
| es-CL | <https://www.getapp.cl/software/2302/salesfusion360> |
| es-CO | <https://www.getapp.com.co/software/2302/salesfusion360> |
| es-MX | <https://www.getapp.com.mx/software/2302/salesfusion360> |
| fr | <https://www.getapp.fr/software/2302/salesfusion360> |
| fr-BE | <https://fr.getapp.be/software/2302/salesfusion360> |
| fr-CA | <https://fr.getapp.ca/software/2302/salesfusion360> |
| nl | <https://www.getapp.nl/software/2302/salesfusion360> |
| nl-BE | <https://www.getapp.be/software/2302/salesfusion360> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":null,"address":{"@type":"PostalAddress","addressLocality":null,"addressRegion":null,"postalCode":null,"streetAddress":null},"description":"Review, Compare and Evaluate small business software. GetApp South Africa has software offers, SaaS and Cloud Apps, independent evaluations and reviews.","email":"info@getapp.za.com","url":"https://www.getapp.za.com/","logo":"https://dm-localsites-assets-prod.imgix.net/images/getapp/getapp-logo-light-mode-5f7ee07199c9b3b045bc654a55a2b9fa.svg","@type":"Organization","@id":"https://www.getapp.za.com/#organization","parentOrganization":"Gartner, Inc.","sameAs":["https://twitter.com/getapp","https://www.facebook.com/GetAppcom","https://www.linkedin.com/company/getapp-com-a-gartner-company/","https://www.instagram.com/getappcom/","https://www.youtube.com/c/GetAppCom"]},{"name":"Sugar Market","description":"Sugar Market (formerly Salesfusion) is a full featured marketing automation platform that seamlessly transitions data and lead intel between marketing and sales.  Marketing measures digital conversations through the Sugar Market platform which syncs sales qualified leads into CRM systems to prompt sales teams to call on warm leads and deliver the right message at a crucial time in the customers buying journey.\n\nSugar Market is the only marketing automation provider that is uniquely built on top of a traditional CRM relational database. This allows for an exact match between the systems at the lead, contact, account, opportunity and campaign levels which, in turn, allows for better two-way sync with the CRM, list segmentation and campaign execution.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/21d5d09c-e44f-47c7-9fb9-1e04edf7033c.png","url":"https://www.getapp.za.com/software/2302/salesfusion360","@type":"SoftwareApplication","@id":"https://www.getapp.za.com/software/2302/salesfusion360#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.za.com/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.1,"bestRating":5,"ratingCount":63},"offers":{"price":"1000","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Linux, Windows on premise, Chrome"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Campaign Management Software","position":2,"item":"/directory/304/campaign-management/software","@type":"ListItem"},{"name":"Sugar Market","position":3,"item":"/software/2302/salesfusion360","@type":"ListItem"}],"@id":"https://www.getapp.za.com/software/2302/salesfusion360#breadcrumblist"}]}
</script>
