About Sugar Market

Sugar Market (formerly Salesfusion) is a full featured marketing automation platform that seamlessly transitions data and lead intel between marketing and sales. Marketing measures digital conversations through the Sugar Market platform which syncs sales qualified leads into CRM systems to prompt sales teams to call on warm leads and deliver the right message at a crucial time in the customers buying journey.

Sugar Market is the only marketing automation provider that is uniquely built on top of a traditional CRM relational database. This allows for an exact match between the systems at the lead, contact, account, opportunity and campaign levels which, in turn, allows for better two-way sync with the CRM, list segmentation and campaign execution.

Pricing starting from:

US$1 000,00/month

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to Sugar Market

Key benefits of Sugar Market

The Persistent Problem...

You have acquired an email blasting tool, you have PPC ads running, you use Google Analytics, you use a landing page generator and perhaps a web activity tracking solution. None of these technologies are integrated into a single marketing database, let alone, integrated into the CRM/Sales process. It's no wonder many marketers are frustrated that they lack the ability to track ROI, track lead conversion, execute nurture campaigns....etc.

The Solution...

Sugar Market has taken the myriad of disparate technologies and put them into a non-technical, integrated platform. Our customers enjoy a rich set of functionality, deep integration to CRM and the ability to track which campaigns are producing the best leads and increase in the pipeline.

The Benefits to You....

When you choose Sugar Market as your marketing platform, you can be sure you are getting all of the available technology in the market that B2B pros need in a single application.

Devices

Business size

S M L

Markets

Australia, Canada, China, United Kingdom, India, United States

Supported Languages

Arabic, Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Turkish, Ukrainian

Pricing starting from:

US$1 000,00/month

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to Sugar Market

Images

Sugar Market Software - Sugar Market journey tracking
Sugar Market Software - Sugar Market campaign management
Sugar Market Software - Sugar Market prospect profile
Sugar Market Software - Sugar Market performance analytics
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Sugar Market Software - Sugar Market journey tracking Sugar Market Software - Sugar Market campaign management Sugar Market Software - Sugar Market prospect profile Sugar Market Software - Sugar Market performance analytics

Features

Total features of Sugar Market: 55

  • AB Testing
  • Activity Tracking
  • Analytics/ROI Tracking
  • Auto-Responders
  • CAN SPAM Compliance
  • CRM
  • Campaign Management
  • Candidate Management
  • Channel Management
  • Contact Database
  • Contact Management
  • Conversion Tracking
  • Customer Surveys
  • Customizable CTAs
  • Customizable Fields
  • Data Import/Export
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Marketing
  • Event Triggered Actions
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Engagement
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Marketing Automation
  • Marketing Calendar
  • Mobile Optimized Emails
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multivariate Testing
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Prospecting Tools
  • Reporting/Analytics
  • Sales Analytics
  • Search Marketing
  • Segmentation
  • Self Service Portal
  • Social Marketing
  • Social Media Integration
  • Spam Blocker
  • Subscriber Management
  • Template Management
  • WYSIWYG Editor
  • Website Visitor Tracking
  • Workflow Management

Alternatives

Act-On

4,3
#1 Alternative to Sugar Market
Act-On Software is the growth marketing automation leader that offers solutions empowering marketers to move beyond the...

ActiveDEMAND

4,2
#2 Alternative to Sugar Market
ActiveDEMAND is an online integrated marketing platform used by marketers and agencies to promote their products and...

Marketing 360

4,6
#3 Alternative to Sugar Market
Marketing 360 is trusted by over 20,000 small businesses. Business owners use our business growth platform because the...

EngageBay

4,6
#4 Alternative to Sugar Market
EngageBay is an all-in-one marketing, sales and service automation software which automates marketing sales by...

Reviews

Overall rating

4,1 /5
(61)
Value for Money
3,9/5
Features
3,9/5
Ease of Use
4,0/5
Customer Support
4,5/5

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Showing 5 reviews of 61
Kirsten M.
Overall rating
  • Industry: Staffing & Recruiting
  • Company size: 51-200 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great Marketing Automation Tool - Straightforward and easy to use

Reviewed on 2019/01/31

Salesfusion has helped our marketing team save time and made creating campaigns so much easier!...

Salesfusion has helped our marketing team save time and made creating campaigns so much easier! We've gone from manually updating lists using Excel files and constantly re-adjusing emails to make them look good on all platforms to make things work with only a few clicks! I definitely love Salesfusion, the ease-of-use and integration between CRM and MA platform!

Pros

Salesfusion has made it very easy for my CRM (Bullhorn) to be connected and synced with Salesfusion. I never have to push information manually - everything is done automatically. The drag and drop email, form and landingpage builder is incredibly easy to use and everything will look exactly like it does on your preview screen, in your once it's live/sent. This is something that doesn't apply to all marketing automation tools! Setting up leadroutes and smart nurtures is also incredibly easy and the customer service and training is also great.

Cons

The only thing I am not a 100% a fan of is the Events section - it doesn't have the drag and drop builder YET. I know they are working on it, but currently it's a bit more difficult and you need to know your way around HTML to get a good looking email and landingpage - although you can copy this from your drag and drop emails and landingpages if you know your ways around pulling this HTML from the source. This is the only thing I dislike.

Alexa B.
Overall rating
  • Industry: Medical Devices
  • Company size: 201-500 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Sales Fusion is Great!

Reviewed on 2019/05/14

The training team, and especially [SENSITIVE CONTENT HIDDEN]are so knowledgeable. The training...

The training team, and especially [SENSITIVE CONTENT HIDDEN]are so knowledgeable. The training program when you are first on-boarded is fabulous!! Their support team is also amazing. They almost always have a solution to my problems/questions and are very fast to respond. This is the first time we have used a marketing automation tool and I'm very happy with Sales Fusion!

Pros

The software is pretty intuitive, which really helps when you are first starting out. Email builder is great! 2.0 just launched and is awesome. Their other modules are great too!

Cons

There's nothing I dislike. Including an additional training session on pulling reports once you have been using the tool for 6+ months would be nice. The training is thorough, but you don't have any data to pull, so you aren't really sure what stats you will want to pull/how to pull them once you do have data to pull.

Alternatives Considered

Act-On

Reasons for Switching to Sugar Market

The demo done by Sales Fusion was much more informative. They didn't spend hours asking me questions to qualify me as a good "opportunity". I told them what our needs were, and what we were looking for and they showed me exactly how Sales Fusion could fulfill our needs. The price was also the best we looked at for the features offered--I think Sales Fusion gives you the most bang for your buck.
Ashley A.
Overall rating
  • Industry: Information Technology & Services
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 0.0 /10

It is never their fault

Reviewed on 2016/12/05

I have had many issues when it comes to this software. Their CRM is unable to search duplicates. It...

I have had many issues when it comes to this software. Their CRM is unable to search duplicates. It does communicate with my other software but it does not update properly. I have had emails sent out at 3 am because my user profile went from EST to some random time zone. I put multiple requests in the have this resolved but it was changed back with out a reason for it being changed in the first place. Emails scheduled for a nurture have just sent out prior to their scheduled release date. When I put a ticket in it was pushed off. I have gone weeks without a response from their support team and not a single time have they took responsibility. They like to blame Microsoft Dynamics or the user rather than take responsibility for their product. Their new user interface has made interactions improve but their customer service is still sub par.

Cons

Horrible customer support and frequent malfunctions

Verified Reviewer
Overall rating
  • Industry: Automotive
  • Company size: 11-50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Powerful Tool for Power Users

Reviewed on 2019/02/05

SalesFusion handles the demanding tasks we need it to but there is a bit of a learning curve...

SalesFusion handles the demanding tasks we need it to but there is a bit of a learning curve involved. The interface seems to be designed purely to accomplish the tasks it needs to with the User Interface taking a backseat. This is fine for those who have more complex marketing tasks to complete but maybe not for the average consumer. I will say, however, they are working hard to make the interface more user-friendly and easy to use. In the 3 years I have personally been using the software they have added many new "drag and drop" features which have made things much easier.

Pros

Support is helpful. Constantly working on improvements. Can accomplish complex tasks.

Cons

Too many layers to the interface. Not the most user-friendly.

Verified Reviewer
Overall rating
  • Industry: Hospital & Health Care
  • Company size: 201-500 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

One year in

Reviewed on 2019/01/30

The onboarding training process was very thorough and I refer back to those videos often. Once I...

The onboarding training process was very thorough and I refer back to those videos often. Once I got hands on, everything was pretty user-friendly, but once in a while things don't work when they should work (have to be deleted and readded and then it works).

Pros

I really like the ease of use for certain parts of the system - the landing page builder and the nurture campaign flow come first to mind.

Cons

I don't like that the different pieces of the system don't match each other (email builder vs landing page builder). And that they don't always work together (event module doesn't play nice with everything).

Showing 5 reviews of 61 Read all reviews

Sugar Market FAQs

Below are some frequently asked questions for Sugar Market.

Sugar Market offers the following pricing plans:

  • Starting from: US$1 000,00/month
  • Pricing model: Subscription
  • Free Trial: Available

Please visit the Salesfusion pricing page for additional details

Sugar Market has the following typical customers:

11-50, 51-200, 201-500, 501-1 000, 1 001+

Sugar Market supports the following languages:

Arabic, Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Turkish, Ukrainian

Sugar Market supports the following devices:

Sugar Market integrates with the following applications:

Bullhorn ATS & CRM, Infor CRM, Microsoft Dynamic 365 - CRM - JourneyTEAM (Reseller), NetSuite CRM, Sage, Sage CRM, Salesforce Sales Cloud, SugarCRM

Sugar Market offers the following support options:

24/7 (Live rep), Chat

Related categories

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