Sugar Market (formerly Salesfusion) is a full featured marketing automation platform that seamlessly transitions data and lead intel between marketing and sales. Marketing measures digital conversations through the Sugar Market platform which syncs sales qualified leads into CRM systems to prompt sales teams to call on warm leads and deliver the right message at a crucial time in the customers buying journey.
Sugar Market is the only marketing automation provider that is uniquely built on top of a traditional CRM relational database. This allows for an exact match between the systems at the lead, contact, account, opportunity and campaign levels which, in turn, allows for better two-way sync with the CRM, list segmentation and campaign execution.
The training team, and especially Jana are so knowledgeable. The training program when you are first on-boarded is fabulous!! Their support team is also amazing. They almost always have a solution to my problems/questions and are very fast to respond. This is the first time we have used a marketing automation tool and I'm very happy with Sales Fusion!
The software is pretty intuitive, which really helps when you are first starting out. Email builder is great! 2.0 just launched and is awesome. Their other modules are great too!
There's nothing I dislike. Including an additional training session on pulling reports once you have been using the tool for 6+ months would be nice. The training is thorough, but you don't have any data to pull, so you aren't really sure what stats you will want to pull/how to pull them once you do have data to pull.
I had experience with Salesfusion already in place at a previous position, but after that it was my first choice when needing a new automation tool in my current position. In the meantime I worked with Pardot and Marketing Cloud, but still chose Salesfusion. The functionality and price are excellent, and the team is exceptional, not only in onboarding and everyday help, but in hearing suggestions and implementing them.
Salesfusion offers very robust functionality - easily rivaling, if not coming out ahead of, Pardot and Marketing Cloud - at affordable prices for all tiers. Plus it is very easy to use. But, if you have any problems, the team is very responsive and helpful. Small companies and big companies alike can benefit from Salesfusion; when you grow, it can easily grow with you.
It is nitpicking, but I would like a little more functionality in the nurture campaign builder; the ability to add conditional steps based on peoples' behavior in the connected CRM data rather than just interactions with the campaign or website visits. For instance, "Is the customer's last order date in the last X days?": if yes, Branch A, if no, Branch B. With that I wouldn't need multiple campaigns to handle what is really just the one journey.
Salesfusion has helped our marketing team save time and made creating campaigns so much easier! We've gone from manually updating lists using Excel files and constantly re-adjusing emails to make them look good on all platforms to make things work with only a few clicks! I definitely love Salesfusion, the ease-of-use and integration between CRM and MA platform!
Salesfusion has made it very easy for my CRM (Bullhorn) to be connected and synced with Salesfusion. I never have to push information manually - everything is done automatically. The drag and drop email, form and landingpage builder is incredibly easy to use and everything will look exactly like it does on your preview screen, in your once it's live/sent. This is something that doesn't apply to all marketing automation tools! Setting up leadroutes and smart nurtures is also incredibly easy and the customer service and training is also great.
The only thing I am not a 100% a fan of is the Events section - it doesn't have the drag and drop builder YET. I know they are working on it, but currently it's a bit more difficult and you need to know your way around HTML to get a good looking email and landingpage - although you can copy this from your drag and drop emails and landingpages if you know your ways around pulling this HTML from the source. This is the only thing I dislike.
SalesFusion handles the demanding tasks we need it to but there is a bit of a learning curve involved. The interface seems to be designed purely to accomplish the tasks it needs to with the User Interface taking a backseat. This is fine for those who have more complex marketing tasks to complete but maybe not for the average consumer. I will say, however, they are working hard to make the interface more user-friendly and easy to use. In the 3 years I have personally been using the software they have added many new "drag and drop" features which have made things much easier.
Support is helpful. Constantly working on improvements. Can accomplish complex tasks.
Too many layers to the interface. Not the most user-friendly.
Compared to competitors, Salesfusion offers a good value for the price. Although reporting takes some technical skills and understanding of the system, it give valuable insights into the data and can be utilized in creative ways. Landing pages are easy to create and use, once you get accustomed with the system, and they can be easily customized if you have knowledge of HTML. The Web Forensics piece offers great insight into website visitors and daily traffic.
The new tiered customer services process seems to be a bit of a hassle sometimes, with you having to explain the issue multiple times to the different tiers you're transferred to. However, the support representatives are very patient and kind, and they make you feel like they genuinely want to help get to the bottom of the issue. There seem to be occasional bugs with reporting or alerts, but their customer service team is pretty good about fixing the issues in a timely manner.
Please visit the Salesfusion pricing page for additional details
The Persistent Problem...
You have acquired an email blasting tool, you have PPC ads running, you use Google Analytics, you use a landing page generator and perhaps a web activity tracking solution. None of these technologies are integrated into a single marketing database, let alone, integrated into the CRM/Sales process. It's no wonder many marketers are frustrated that they lack the ability to track ROI, track lead conversion, execute nurture campaigns....etc.
Sugar Market has taken the myriad of disparate technologies and put them into a non-technical, integrated platform. Our customers enjoy a rich set of functionality, deep integration to CRM and the ability to track which campaigns are producing the best leads and increase in the pipeline.
The Benefits to You....
When you choose Sugar Market as your marketing platform, you can be sure you are getting all of the available technology in the market that B2B pros need in a single application.
Below are some frequently asked questions for Salesfusion.
Salesfusion offers the following pricing plans:
Starting from: US$1 000,00/month
Pricing model: Subscription
Free Trial: Available
Please visit the Salesfusion pricing page for additional details
Salesfusion offers the following features:
Salesfusion has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Small Business
Salesfusion supports the following languages:
Arabic, Chinese (Simplified), Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Turkish, Ukrainian
Salesfusion has the following pricing plans:
We do not have any information about what devices Salesfusion supports
Salesfusion integrates with the following applications:
Bullhorn, Bullhorn CRM, Infor CRM, LeadsBridge, Microsoft Dynamics CRM, NetSuite CRM+, Oktopost, Sage CRM, Salesforce Sales Cloud, SugarCRM
We do not have any information about what support options Salesfusion has