ActiveCampaign

ActiveCampaign

4.6 (2,427)
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Email Marketing, Marketing Automation, CRM/Sales Automation

About ActiveCampaign

ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.

ActiveCampaign holds the highest customer satisfaction rating among Marketing Automation, E-Commerce Personalization, Landing Page Builders, and CRM solutions on G2.com and is one of only a handful of software solutions with over 10,000 positive reviews. ActiveCampaign has also been named the Top Rated Email Marketing Software on TrustRadius. Learn more and start your free trial at ActiveCampaign.com


Key benefits of ActiveCampaign

- Automate personalized experiences across all your customer touchpoints
- Track buyer preferences, behavior, and many custom attributes across the entire customer lifecycle for deeper segmentation and more effective outreach
- Customize sends based on almost any parameter, so your messages are always targeted for the right audience
- Use data from the entire customer lifecycle to choose the best content, send time, and delivery channel for each customer
- Create entirely customized campaigns with minimal effort, then improve your send strategy in real time based on customer behaviors
- Replicate the 1-1 personal experience for every customer, no matter how big your business gets


Images

ActiveCampaign Software - Keep an eye on important business metrics from your account overview dashboard.
ActiveCampaign Software - Easily design automated sequences that save time and generate sales with our intuitive, drag-and-drop workflow builder.
ActiveCampaign Software - Create beautiful email campaigns using an elegant, drag-and-drop WYSIWYG editor.
ActiveCampaign Software - Customer insight is organized and consolidated into contact records.
ActiveCampaign Software - Pipeline view of the sales CRM
View 6 more
ActiveCampaign video
ActiveCampaign Software - Keep an eye on important business metrics from your account overview dashboard.
ActiveCampaign Software - Easily design automated sequences that save time and generate sales with our intuitive, drag-and-drop workflow builder.
ActiveCampaign Software - Create beautiful email campaigns using an elegant, drag-and-drop WYSIWYG editor.
ActiveCampaign Software - Customer insight is organized and consolidated into contact records.
ActiveCampaign Software - Pipeline view of the sales CRM

Not sure about ActiveCampaign? Compare with a popular alternative

ActiveCampaign

4.6 (2,427)
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Highly reviewed

Starting Price

US$15.00
month
US$14.00
month

Pricing Options

Free version
Free trial
Free version
Free trial

Features

141
202

Integrations

200
70

Ease of Use

4.2 (2,427)
4.1 (6,749)

Value for Money

4.4 (2,427)
4.3 (6,749)

Customer Service

4.4 (2,427)
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Reviews

Overall rating

4.6 /5
(2,427)
Value for Money
4.4/5
Features
4.5/5
Ease of Use
4.2/5
Customer Support
4.4/5

Already have ActiveCampaign?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 2,427
Alejandro
Alejandro
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Activecampaign Best email marketing software

Reviewed on 2021/11/19

My overall experience has been very good. It has excellent customer service when you have problems....

My overall experience has been very good. It has excellent customer service when you have problems. In digital marketing we use it every day and it is necessary to have an easier way to do reports / analysis, and ActiveCampaign is difficult to read the reports, also at the beginning it is difficult to use the platform in the first weeks.

Pros

It is an excellent platform, the CRM is very intuitive and the follow-up it gives to customers through automations is excellent, it is capable of sending automated emails or mass emails, since it has some add-ins that are very much in line with the job. . I am dedicated to digital marketing and this system has been very useful for me to be able to organize myself without the need for more paper or old Excel techniques. I highly recommend it for different types of businesses because it is also very adaptive to whatever you want to do.
Highlights are CRM and sales automation, marketing reporting and analytics, contact management, and A / B testing

Cons

It is difficult to use at the beginning, I would say that it has a learning curve of medium difficulty

Alternatives Considered

Mailchimp

Reasons for Switching to ActiveCampaign

I chose ActiveCampaign because it is the most complete of all email marketing software on the market at an affordable price.
Michael
Michael
Overall rating
  • Industry: Financial Services
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Powerful Marketing Automation. A bit complex. Great Customer Service.

Reviewed on 2024/01/03

Generally very good. I like the product. It is one of the few good marketing automation platforms...

Generally very good. I like the product. It is one of the few good marketing automation platforms with a decent CRM.

Pros

Great customer service and marketing automation capability. Also, it integrates with almost anything.

Cons

I was using an industry-specific version of the platform, which was not a good fit for my needs. Learning how to get the most out of the marketing automation was rather complex.

Alternatives Considered

Pipedrive, Agile CRM, Keap and HubSpot CRM

Reasons for Choosing ActiveCampaign

I found an industry-specific version of Active Campaign. But that version was not a good fit for my needs. I switched back to Hubspot and may move to odoo.

Switched From

HubSpot CRM

Reasons for Switching to ActiveCampaign

I found an industry-specific version of the platform. But it missed the mark meeting my industry-specific needs.
Aaron
Overall rating
  • Industry: Real Estate
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

this is the title of my review

Reviewed on 2019/08/14

training training training. I have been trialling and training how to use this product the whole 12...

training training training. I have been trialling and training how to use this product the whole 12 months or so Ive been using it

Pros

love the automation and the campaigns features. I also like that it integrates with my gmail (G Suite) account.

Cons

some of the features are hidden, the layout is really lacking for easy of use. its hard to find and add tags and lists etc. it seems to have great features but they are hidden away and hard to find.

Alternatives Considered

Pipedrive

Reasons for Choosing ActiveCampaign

insightly was great at inegrating into gmail but SUPER hard to use, I really narrowed down the CRMs to ones that had the automation features, I didnt want to have multiple crms and tools all connected together

Switched From

Insightly

Reasons for Switching to ActiveCampaign

pipedrive is amazing!!! but it doesnt have an automation (sort of does now) or bulk email out function like mailchimp. I hate mailchimp so I wanted a CRM that did it internally
Stefan
Overall rating
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

ActiveCampaign: good solution for next level online marketing

Reviewed on 2024/04/02

a good decision for my company, in order to manage newsletters and mail marketing

a good decision for my company, in order to manage newsletters and mail marketing

Pros

powerful automation features, good API for own extensions, many plugins available, good online documentation and training material

Cons

price is a bit high, website is not always updating correctly

Alternatives Considered

Brevo

Reasons for Switching to ActiveCampaign

was initially using SendinBlue (now Brevo). I did not like the integration in Wordpress, so i switched.
Sharon
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: Self Employed
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Like it but not the best

Reviewed on 2024/03/24

I know there are many futures but i have not used all because of time of programing them

I know there are many futures but i have not used all because of time of programing them

Pros

I know there are many futures but i have not used all because of time of programing them

Cons

Every single mail goes to SPAM. And i alwas check the spam score of my mail and its good

Showing 5 reviews of 2,427 Read all reviews

ActiveCampaign FAQs

Below are some frequently asked questions for ActiveCampaign.

ActiveCampaign offers the following pricing plans:

  • Starting from: US$15.00/month
  • Pricing model: Subscription
  • Free Trial: Available

Starting from: Starter: $15/month, paid yearly Plus: $49/month, paid yearly Pro: $79/month, paid yearly Enterprise: $145/month, paid yearly

ActiveCampaign has the following typical customers:

Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

ActiveCampaign supports the following languages:

Chinese, Danish, Dutch, English, Finnish, French, German, Indonesian, Italian, Portuguese, Spanish, Turkish

ActiveCampaign supports the following devices:

Android (Mobile), iPhone (Mobile), iPad (Mobile)

ActiveCampaign integrates with the following applications:

123FormBuilder, AccountingSuite, Act!, Acuity Scheduling, Adobe Commerce, Aimtell, Airtable, Akita, Alchemer, Antavo, Apparound, Asana, Autoklose, Automate.io, Basecamp, Batchbook, Big Cartel, BigCommerce, BigContacts, Bitly, Bizzabo, Bloom, Bookafy, Braintree, BriteVerify, Buffer, BurstSMS, Calendly, Call Loop, CallFire, CallHippo, Callingly, Capsule, ChargeOver, Chargebee, Chargify, CheddarGetter, Clevertim, ClickFunnels, Close, CoSchedule Marketing Suite, Cobot, Coherent, CommCare, Contactually, Contractbook, Crelate, Crisp, Dasheroo, DataHero, DataValidation, Deadline Funnel, Deltek WorkBook, Deputy, Desk.com, Digioh, Docusign, Donately, Donorbox, Doodle, Dropbox Business, Drupal, EasyWebinar, Equiitext, Evenium.net, Eventable, Eventbrite, Evernote Teams, Evidence, Expensify, Feedier, Feedly, Feefo, FireText, FluidSurveys, FogBugz, FogBugz, Fomo, FormCrafts, FormMule, Formidable Forms, Formlets, Formsite, Formstack Forms, FreeAgent, FreshBooks, Freshdesk, FullContact, FullStory, FuseDesk, Geckoboard, Genoo, Getform, Getsitecontrol, Ghost, Gift Up!, GigaBook, GivingFuel, Gmail, GoTo Meeting, GoTo Training, GoTo Webinar, Google Analytics 360, Google Calendar, Google Contacts, Google Docs, Gravity Forms, Harvest, Help Scout, Highrise, Insightly, Instapage, InviteBox, Joomla, Jotform, Jumplead, Justuno, Kadence, Kajabi, Kanban Tool, KickoffLabs, Leadpages, LeadsBridge, LessAccounting, Litmus, LiveChat, MailMunch, Marsello, Meta for Business, Mindbody, Mojo Helpdesk, MoonClerk, Nimble, Nutshell, Olark, OnePageCRM, Operations Hub, OptimizePress, OptinMonster, PadiAct, PayPal, Pipedrive, Pipeliner CRM, Podio, PrestaShop, Privy, QuickBooks Online, Quickbase, Quote Roller, Re:amaze, Recurly, Rezdy, Salesforce Sales Cloud, Salesmate, Segment, SendPulse, Shopify, Skyvia, Slack, Sleeknote, SolarWinds Service Desk, Stripe, SugarCRM, Sumo, SuperSaaS, SurveyMonkey, Survicate, Teachable, Tender Support, Twitter/X, Typeform, Unbounce, UserVoice, Viewbix, WHMCS, WebMerge, Whatagraph, WishList Member, Wistia, WooCommerce, Woopra, WordPress, Wufoo, Xero, Yondo, YouCanBook.me, Zapier, Zendesk Sell, Zendesk Suite, Zoho CRM, Zoho Creator, Zoho Invoice, Zoom Workplace, accessally, allmysms, appyReward, eTermin, eWebinar, itDuzzit, vBulletin

ActiveCampaign offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

Related categories

See all software categories found for ActiveCampaign.