ActiveCampaign

Email Marketing, Marketing Automation, CRM/Sales Automation

4,6 /5 (837 reviews) Write a Review!

ActiveCampaign Overview

What is ActiveCampaign?

ActiveCampaign's category-defining Customer Experience Automation (CXA) Platform helps over 100,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful segmentation and personalization across social, email, messaging, chat, and text. Over 70% of ActiveCampaign's customers use its 300+ integrations including Shopify, Square, Facebook, Eventbrite, Wordpress and Salesforce.

ActiveCampaign Overview

Pricing

Starting from
US$15,00/month

Pricing options

Free Trial
Subscription
Value for money

Starting from:

Lite: $15 /month or $9 /month, paid yearly

Plus: $70 /month or $49 /month, paid yearly

Professional: $159 /month or $129 /month, paid yearly

Enterprise: $279 /month, or $229 /month, paid yearly


ActiveCampaign Features

Devices
Business size
S M L
Markets
United States, Canada, United Kingdom, Australia, China and 3 others, India, Japan, Germany
Supported Languages
Chinese (Simplified), Danish, Dutch, English, Finnish and 7 others, French, German, Indonesian, Italian, Portuguese, Spanish, Turkish

Media

Keep an eye on important business metrics from your account overview dashboard.
Easily design automated sequences that save time and generate sales with our intuitive, drag-and-drop workflow builder.
Create beautiful email campaigns using an elegant, drag-and-drop WYSIWYG editor.
Customer insight is organized and consolidated into contact records.
Pipeline view of the sales CRM
ActiveCampaign video ActiveCampaign screenshot: Keep an eye on important business metrics from your account overview dashboard. ActiveCampaign screenshot: Easily design automated sequences that save time and generate sales with our intuitive, drag-and-drop workflow builder. ActiveCampaign screenshot: Create beautiful email campaigns using an elegant, drag-and-drop WYSIWYG editor. ActiveCampaign screenshot: Customer insight is organized and consolidated into contact records. ActiveCampaign screenshot: Pipeline view of the sales CRM

ActiveCampaign Reviews

ActiveCampaign Reviews

Overall rating
4,6
/
5
Excellent
581

Very good
190

Average
41

Poor
13

Terrible
12

Value for Money
4,5
Features
4,5
Ease of Use
4,3
Customer Support
4,4
92% recommended this app
Néstor M.

This guys know how to do things the right way

Let me say it clearly: A-W-E-S-O-M-E

Trust me, they are the "real deal".


Millie B.

A good all-rounder

Active Campaign is our one stop hub for our sales and marketing activity so we have an almost global view of how our customers and and prospects are interacting with us - the exception is our help desk but I'm sure we could integrate that too if we really wanted to.

We use Active Campaign to track our:
- Sales team interactions - emails, including emails we send from our own inboxes, tasks and follow up tasks, and call records - as long as we enter them!
- We use it to send and tracks all the newsletter/marketing interactions and all our automated emails for customers on free trials.
- We also track key interactions with our own product (though an integration we built ourselves) so the sales team have a quick reference to important behaviours.


Aaron B.

this is the title of my review

training training training. I have been trialling and training how to use this product the whole 12 months or so Ive been using it


Deanna F.

Very happy with ActiveCampaign!

My business is still small but growing and I know that there is a lot more to tap into for what ActiveCampaign can do but I have been very happy with it so far. When I was deciding who to go with, I researched many of the options that were popular and this one just seemed like the best one. Now a couple years later, I'm seeing more and more people praising it and what it can do. That's got me thinking I made the right choice. I mean, I figured at the time that it was the right choice but I'm seeing that validated by other's comments, too.


Antonio L.

My first marketing automation platform, its about to pay for itself

As a startup founder, It is really difficult to choose the right platform to commit with. You have free options and very expensive ones. So Active campaign was a great option for me, right on the sweet spot.

Their customer success team is the best. I have had three on boarding one-on-one calls where they have understood my business and helped me with all the setup, resources and best practices to start using it the best way possible.

It is a very robust system, I only use the email automation, segmentation and I am starting to use their CRM, but the posibilites are endless. So far I love it


Néstor M.
Industry: Marketing & Advertising
Company size: Self Employed

This guys know how to do things the right way

Used Daily for 2+ years
Reviewed on 2019/09/06
Review Source: Capterra

Let me say it clearly: A-W-E-S-O-M-E

Trust me, they are the "real deal".

Pros

Instead of boring the hell out of you making a long list of all the things I like about AC, I would resume them in just 3 "little" things I care of:

- Reputation: They REALLY care about sender reputation. And, you know... an email that doesn´t get to my suscribers is like loosing money out of my pocket. So, I´me really happy the way they´re handling things on this department

- Ease of use + functionalities: Most other services only offer one of them things. But I want them all. AC covers all my needs regarding this issues (and I´m a choosy guy, you know).

- It´s scalable!: This is a biggy. As your businees grows, you´ll have a new set of needs when it comes to automation. AC scales as your business thrives so you don´t have to switch companies never again.

Cons

I´m a Spanish user and would love a full Spanish translation (at the moment we hace a partial translation) for Spanish users.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Millie B.
Industry: Information Technology & Services
Company size: 11-50 Employees

A good all-rounder

Used Daily for 2+ years
Reviewed on 2020/10/13
Review Source: Capterra

Active Campaign is our one stop hub for our sales and marketing activity so we have an almost global view of how our customers and and prospects are interacting with us - the exception is our help desk but I'm sure we could integrate that too if we really wanted to.

We use Active Campaign to track our:
- Sales team interactions - emails, including emails we send from our own inboxes, tasks and follow up tasks, and call records - as long as we enter them!
- We use it to send and tracks all the newsletter/marketing interactions and all our automated emails for customers on free trials.
- We also track key interactions with our own product (though an integration we built ourselves) so the sales team have a quick reference to important behaviours.

Pros

Moved to Active Campaign from Infusionsoft (2 years ago now, before they changed their name) and we were very satisfied at that particular time that Active Campaign was the superior product.

Good marketing and automation tools - which have also had a lot of investment and attention in the two years we've been using Active Campaign - as well as a solid CRM and lead/opportunity management dashboard.

We have the Enterprise Grade subscription which gives us access to a dedicated account manager. This was really useful in the first year and we had an excellent account manager at that time.

Cons

Active Campaign have really focused in recent years on the live / real time behaviour tools and giving users the ability to build extremely complex automations. For us though, we would prefer a bit more focus on improving the CRM and things that make contact and lead management easier - such as the ability to add follow up tasks from the (otherwise excellent) Gmail widget.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 7.0/10

Aaron B.
Industry: Real Estate
Company size: 2-10 Employees

this is the title of my review

Used Daily for 1+ year
Reviewed on 2019/08/14
Review Source: Capterra

training training training. I have been trialling and training how to use this product the whole 12 months or so Ive been using it

Pros

love the automation and the campaigns features. I also like that it integrates with my gmail (G Suite) account.

Cons

some of the features are hidden, the layout is really lacking for easy of use. its hard to find and add tags and lists etc. it seems to have great features but they are hidden away and hard to find.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 7.0/10

Deanna F.
Industry: Professional Training & Coaching
Company size: Self Employed

Very happy with ActiveCampaign!

Used Weekly for 2+ years
Reviewed on 2020/06/26
Review Source: Capterra

My business is still small but growing and I know that there is a lot more to tap into for what ActiveCampaign can do but I have been very happy with it so far. When I was deciding who to go with, I researched many of the options that were popular and this one just seemed like the best one. Now a couple years later, I'm seeing more and more people praising it and what it can do. That's got me thinking I made the right choice. I mean, I figured at the time that it was the right choice but I'm seeing that validated by other's comments, too.

Pros

I like how powerful this software is and for a great price! When I started with it, I had quite a bit of a learning curve to learn it but had excellent help from support staff. It integrated well with my other online sites. Now I'm all set up and it runs like a charm. I look forward to using more of its capability as my business grows.

Cons

I have found it a little complicated for setting up with new lead magnets but I have attributed that to its ability to do so much so that you have to navigate around to set up what you need. And, I am still learning it. But what's great is that you can duplicate an automation. So once you have created what you want, you don't have to necessarily go back to square one. That I like very much!

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Antonio L.
Industry: Human Resources
Company size: 2-10 Employees

My first marketing automation platform, its about to pay for itself

Used Daily for 1-5 months
Reviewed on 2020/07/06
Review Source: Capterra

As a startup founder, It is really difficult to choose the right platform to commit with. You have free options and very expensive ones. So Active campaign was a great option for me, right on the sweet spot.

Their customer success team is the best. I have had three on boarding one-on-one calls where they have understood my business and helped me with all the setup, resources and best practices to start using it the best way possible.

It is a very robust system, I only use the email automation, segmentation and I am starting to use their CRM, but the posibilites are endless. So far I love it

Pros

It is super easy to setup and use
The best customer support I have ever had on any kind of service/product
A thorough on boarding process, with personal coaching
You can automate every single part of your marketing funnel and still have a nice personal touch with your best leads
Endless possibilities to interact with your customers and prospects and track every behavior with you

Cons

It is so wide that I find myself a little overwhelmend on how to take as much as possible from the system without burning out.

I am in the 2,500 contacts bracket, and I think its price is fair. But when I have to sacle it up, it will seem pricy

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

User recommendation
8,7/10
Based on 837 user ratings
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ActiveCampaign Pricing

ActiveCampaign Pricing

Starting from
US$15,00/month
Free Trial
Subscription
Value for money

Starting from:

Lite: $15 /month or $9 /month, paid yearly

Plus: $70 /month or $49 /month, paid yearly

Professional: $159 /month or $129 /month, paid yearly

Enterprise: $279 /month, or $229 /month, paid yearly

Starting from:

Lite: $15 /month or $9 /month, paid yearly

Plus: $70 /month or $49 /month, paid yearly

Professional: $159 /month or $129 /month, paid yearly

Enterprise: $279 /month, or $229 /month, paid yearly

Value for Money
4,5/5
Based on 837 user ratings
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ActiveCampaign Features

ActiveCampaign Features

API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customizable Branding
Customizable Templates
Data Import/Export
Drag & Drop Interface
Email Marketing Management
Engagement Analytics
Monitoring
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Template Management
Third Party Integration
Features
4,5/5
Based on 837 user ratings
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Categories

Additional information for ActiveCampaign

Additional information for ActiveCampaign

Key features of ActiveCampaign

  • A/B Testing
  • Add live ecommerce data & videos to your emails
  • Advanced segmentation & targetting
  • Automated series (custom automation work flows)
  • Build custom forms for landing pages
  • Built-in integrations with 200+ external services
  • CRM & Sales automation
  • Campaign, contact, and list reporting
  • Drag & drop email designer
  • Dynamic (and conditional) email content
  • Free email templates
  • Free one-on-one training
  • Free phone, live chat, & email support
  • Marketing automation
  • SMS marketing
  • Send newsletters
  • Smart auto responders
  • Social media monitoring & reaction automations
  • Track where your contacts live and travel
  • Track your contacts on your site & in your apps
  • We find your contacts age, gender, & location

Benefits

Grow your business faster by increasing your conversion rate and nurturing strong relationships with customers.

ActiveCampaign FAQs

ActiveCampaign FAQs

Below are some frequently asked questions for ActiveCampaign.

Q. What type of pricing plans does ActiveCampaign offer?

ActiveCampaign offers the following pricing plans:

Starting from: US$15,00/month

Pricing model: Subscription

Free Trial: Available

Starting from: Lite: $15 /month or $9 /month, paid yearly Plus: $70 /month or $49 /month, paid yearly Professional: $159 /month or $129 /month, paid yearly Enterprise: $279 /month, or $229 /month, paid yearly

Q. What are the main features of ActiveCampaign?

ActiveCampaign offers the following features:

  • A/B Testing
  • Add live ecommerce data & videos to your emails
  • Advanced segmentation & targetting
  • Automated series (custom automation work flows)
  • Build custom forms for landing pages
  • Built-in integrations with 200+ external services
  • CRM & Sales automation
  • Campaign, contact, and list reporting
  • Drag & drop email designer
  • Dynamic (and conditional) email content
  • Free email templates
  • Free one-on-one training
  • Free phone, live chat, & email support
  • Marketing automation
  • SMS marketing
  • Send newsletters
  • Smart auto responders
  • Social media monitoring & reaction automations
  • Track where your contacts live and travel
  • Track your contacts on your site & in your apps
  • We find your contacts age, gender, & location

Q. Who are the typical users of ActiveCampaign?

ActiveCampaign has the following typical customers:

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Q. What languages does ActiveCampaign support?

ActiveCampaign supports the following languages:

Chinese (Simplified), Danish, Dutch, English, Finnish, French, German, Indonesian, Italian, Portuguese, Spanish, Turkish

Q. What type of pricing plans does ActiveCampaign offer?

ActiveCampaign has the following pricing plans:

Subscription

Q. Does ActiveCampaign support mobile devices?

ActiveCampaign supports the following devices:

Android, iPhone, iPad

Q. What other apps does ActiveCampaign integrate with?

ActiveCampaign integrates with the following applications:

Bitium, Capsule, Instapage, LiveChat, Nimble, OnePageCRM, Pipeliner CRM, Survicate, WorkBook, Zendesk

Q. What level of support does ActiveCampaign offer?

ActiveCampaign offers the following support options:

FAQs, Forum, Knowledge Base, Online Support, Phone Support, Video Tutorials