ActiveCampaign
Email Marketing, Marketing Automation, CRM/Sales Automation
4,6 /5 (1022 reviews) Write a Review!ActiveCampaign Overview
What is ActiveCampaign?
ActiveCampaign's category-defining Customer Experience Automation (CXA) Platform helps over 100,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful segmentation and personalization across social, email, messaging, chat, and text. Over 70% of ActiveCampaign's customers use its 300+ integrations including Shopify, Square, Facebook, Eventbrite, Wordpress and Salesforce.
ActiveCampaign Overview
Pricing
Pricing options
Starting from:
Lite: $15 /month or $9 /month, paid yearly
Plus: $70 /month or $49 /month, paid yearly
Professional: $159 /month or $129 /month, paid yearly
Enterprise: $279 /month, or $229 /month, paid yearly
ActiveCampaign Features
Media

ActiveCampaign Reviews
ActiveCampaign Reviews
This guys know how to do things the right way
Let me say it clearly: A-W-E-S-O-M-E
Trust me, they are the "real deal".
If I had to recommend a single email marketing and automation tool, it's AC
AC has helped my business and clients alike in being able to seamlessly create email marketing campaigns regularly. In addition, the automation features are helpful to be able to tag specific contacts, start/end automated email series, and so on. There are limitless possibilities, without a *need* to use every feature to make it worthwhile.
this is the title of my review
training training training. I have been trialling and training how to use this product the whole 12 months or so Ive been using it
Best of its kind but getting complacent on the basics
I was a huge advocate for AC early on. Now, I temper that because of my frustrations. If they listen to their users more and get down to fixing the basics that are way outdated, they can soon get back to a full 5* experience. But for now, I would say try it out carefully. If you don't need the capabilities that distinguish it from the likes of MailChimp, it probably is not worth the annoying hassles.
A good all-rounder
Active Campaign is our one stop hub for our sales and marketing activity so we have an almost global view of how our customers and and prospects are interacting with us - the exception is our help desk but I'm sure we could integrate that too if we really wanted to.
We use Active Campaign to track our:
- Sales team interactions - emails, including emails we send from our own inboxes, tasks and follow up tasks, and call records - as long as we enter them!
- We use it to send and tracks all the newsletter/marketing interactions and all our automated emails for customers on free trials.
- We also track key interactions with our own product (though an integration we built ourselves) so the sales team have a quick reference to important behaviours.
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This guys know how to do things the right way
Pros
Instead of boring the hell out of you making a long list of all the things I like about AC, I would resume them in just 3 "little" things I care of:
- Reputation: They REALLY care about sender reputation. And, you know... an email that doesn´t get to my suscribers is like loosing money out of my pocket. So, I´me really happy the way they´re handling things on this department
- Ease of use + functionalities: Most other services only offer one of them things. But I want them all. AC covers all my needs regarding this issues (and I´m a choosy guy, you know).
- It´s scalable!: This is a biggy. As your businees grows, you´ll have a new set of needs when it comes to automation. AC scales as your business thrives so you don´t have to switch companies never again.
Cons
I´m a Spanish user and would love a full Spanish translation (at the moment we hace a partial translation) for Spanish users.
If I had to recommend a single email marketing and automation tool, it's AC
AC has helped my business and clients alike in being able to seamlessly create email marketing campaigns regularly. In addition, the automation features are helpful to be able to tag specific contacts, start/end automated email series, and so on. There are limitless possibilities, without a *need* to use every feature to make it worthwhile.
Pros
AC provides the best combination of possibilities (features), user experience (ease of use), and pricing (it's affordable!).
Cons
There are situations when you may want a tool that is at the "enterprise" level (e.g., Salesforce) that may provide more options and span more actual product lines. I think it's very situational. But for specifically email marketing and marketing automation for small to mid-sized businesses, AC almost always is a more desirable fit than other platforms considered (e.g., more opportunity provided than MailChimp, all-around better than the terrible system that is ConstantContact, etc).
this is the title of my review
training training training. I have been trialling and training how to use this product the whole 12 months or so Ive been using it
Pros
love the automation and the campaigns features. I also like that it integrates with my gmail (G Suite) account.
Cons
some of the features are hidden, the layout is really lacking for easy of use. its hard to find and add tags and lists etc. it seems to have great features but they are hidden away and hard to find.
Best of its kind but getting complacent on the basics
I was a huge advocate for AC early on. Now, I temper that because of my frustrations. If they listen to their users more and get down to fixing the basics that are way outdated, they can soon get back to a full 5* experience. But for now, I would say try it out carefully. If you don't need the capabilities that distinguish it from the likes of MailChimp, it probably is not worth the annoying hassles.
Pros
This is high-end marketing automation at mid-market pricing. If you want to automate marketing to a high-degree and with great sophistication, AC allows you to do nearly anything - yet at a price point similar to email marketing tools with little or no automation. That's why I chose Active Campaign and why I stick with it.
Cons
For all of its technical sophistication, there are a few weak points around basics. Its email creation interface feels dated and the handling of image assets is clunky and horrid. Creating restore points and undo is flaky and unreliable. And what makes all this so bad is that users have logged these points for several years as top requests and AC has not addressed them. Instead they add fancy functionality. The basics of everyday use matter and the experience spoils the software for me.

A good all-rounder
Active Campaign is our one stop hub for our sales and marketing activity so we have an almost global view of how our customers and and prospects are interacting with us - the exception is our help desk but I'm sure we could integrate that too if we really wanted to.
We use Active Campaign to track our:
- Sales team interactions - emails, including emails we send from our own inboxes, tasks and follow up tasks, and call records - as long as we enter them!
- We use it to send and tracks all the newsletter/marketing interactions and all our automated emails for customers on free trials.
- We also track key interactions with our own product (though an integration we built ourselves) so the sales team have a quick reference to important behaviours.
Pros
Moved to Active Campaign from Infusionsoft (2 years ago now, before they changed their name) and we were very satisfied at that particular time that Active Campaign was the superior product.
Good marketing and automation tools - which have also had a lot of investment and attention in the two years we've been using Active Campaign - as well as a solid CRM and lead/opportunity management dashboard.
We have the Enterprise Grade subscription which gives us access to a dedicated account manager. This was really useful in the first year and we had an excellent account manager at that time.
Cons
Active Campaign have really focused in recent years on the live / real time behaviour tools and giving users the ability to build extremely complex automations. For us though, we would prefer a bit more focus on improving the CRM and things that make contact and lead management easier - such as the ability to add follow up tasks from the (otherwise excellent) Gmail widget.
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ActiveCampaign Pricing
ActiveCampaign Pricing
Starting from:
Lite: $15 /month or $9 /month, paid yearly
Plus: $70 /month or $49 /month, paid yearly
Professional: $159 /month or $129 /month, paid yearly
Enterprise: $279 /month, or $229 /month, paid yearly
Starting from:
Lite: $15 /month or $9 /month, paid yearly
Plus: $70 /month or $49 /month, paid yearly
Professional: $159 /month or $129 /month, paid yearly
Enterprise: $279 /month, or $229 /month, paid yearly
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ActiveCampaign Features
ActiveCampaign Features
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Categories
Categories
Additional information for ActiveCampaign
Additional information for ActiveCampaign
Key features of ActiveCampaign
- A/B Testing
- Add live ecommerce data & videos to your emails
- Advanced segmentation & targetting
- Automated series (custom automation work flows)
- Build custom forms for landing pages
- Built-in integrations with 200+ external services
- CRM & Sales automation
- Campaign, contact, and list reporting
- Drag & drop email designer
- Dynamic (and conditional) email content
- Free email templates
- Free one-on-one training
- Free phone, live chat, & email support
- Marketing automation
- SMS marketing
- Send newsletters
- Smart auto responders
- Social media monitoring & reaction automations
- Track where your contacts live and travel
- Track your contacts on your site & in your apps
- We find your contacts age, gender, & location
Benefits
Grow your business faster by increasing your conversion rate and nurturing strong relationships with customers.
ActiveCampaign FAQs
ActiveCampaign FAQs
Below are some frequently asked questions for ActiveCampaign.
Q. What type of pricing plans does ActiveCampaign offer?
ActiveCampaign offers the following pricing plans:
Starting from: US$15,00/month
Pricing model: Subscription
Free Trial: Available
Starting from: Lite: $15 /month or $9 /month, paid yearly Plus: $70 /month or $49 /month, paid yearly Professional: $159 /month or $129 /month, paid yearly Enterprise: $279 /month, or $229 /month, paid yearly
Q. What are the main features of ActiveCampaign?
ActiveCampaign offers the following features:
- A/B Testing
- Add live ecommerce data & videos to your emails
- Advanced segmentation & targetting
- Automated series (custom automation work flows)
- Build custom forms for landing pages
- Built-in integrations with 200+ external services
- CRM & Sales automation
- Campaign, contact, and list reporting
- Drag & drop email designer
- Dynamic (and conditional) email content
- Free email templates
- Free one-on-one training
- Free phone, live chat, & email support
- Marketing automation
- SMS marketing
- Send newsletters
- Smart auto responders
- Social media monitoring & reaction automations
- Track where your contacts live and travel
- Track your contacts on your site & in your apps
- We find your contacts age, gender, & location
Q. Who are the typical users of ActiveCampaign?
ActiveCampaign has the following typical customers:
Small Business, Large Enterprises, Public Administrations, Non Profit, Freelancers, Mid Size Business
Q. What languages does ActiveCampaign support?
ActiveCampaign supports the following languages:
Chinese (Simplified), Danish, Dutch, English, Finnish, French, German, Indonesian, Italian, Portuguese, Spanish, Turkish
Q. What type of pricing plans does ActiveCampaign offer?
ActiveCampaign has the following pricing plans:
Subscription
Q. Does ActiveCampaign support mobile devices?
ActiveCampaign supports the following devices:
Android, iPhone, iPad
Q. What other apps does ActiveCampaign integrate with?
ActiveCampaign integrates with the following applications:
Bitium, Capsule, Instapage, LiveChat, Nimble, OnePageCRM, Pipeliner CRM, Survicate, WorkBook, Zendesk
Q. What level of support does ActiveCampaign offer?
ActiveCampaign offers the following support options:
FAQs, Forum, Knowledge Base, Online Support, Phone Support, Video Tutorials
Let me say it clearly: A-W-E-S-O-M-E
Trust me, they are the "real deal".