Advertising lifecycle management for marketers & media firms
4.1/5 (7 reviews)The comScore digital marketing solution is a complete online website and online marketing tool that comes with online support, video tutorials, whitepapers and more to help you get setup and for ongoing guidance. comScore is free up until 1 million website visitors and then becomes a paid plan with the ability to scale up further for additional resources.
comScore assesses your online advertising efforts, mobile marketing, video metrics, affiliate referrals and provides general analytical insights into your visitor trends - where they came from, how long they stayed on my website, what pages they viewed, where they visited after. As well as visitor geography trends and age preferences.
Pros
1. Ease of implementing comscore Analytics
2. Video Analytics tracking of comscore is good
3. Used as benchmark tracking tool for competition among various companies
4. Widely used
5. For developers and QA teams, it is comparatively easy to test and fix any defects in the implementation
Cons
1. Does not provide much variables to collect data in comparison to Adobe and Conviva
2. Data collection with comscore is very limited
3. Can not be used as a standalone Analytics tracking tool, instead can be used as a supporting tool for your overall Analytics needs.
Pros
Provides valuable information when planning media campaigns
Cons
It takes some time to pull multiple reports to uncover valuable information that can guide planning decisions
Pros
We're still pretty new to this platform but so far it's been good. The data available is great (once you're able to figure out how to pull the right reports). Customer service has been pretty good so far!
Cons
not super easy to use and takes a bit of time to get used to and figure out how to pull specific reports
Pros
Reporting dashboards are great, lots of ways to analyze site reach
Cons
Not the easiest tool to use; requires some training
Pros
I love the data that this software provide. It allows me to show my clients numbers and figures that are raw.
Cons
There are a lot of options for different reports that can be explained better or merged.
Starts from $799 per month.
Below are some frequently asked questions for comScore.
comScore offers the following pricing plans:
Starting from: US$799,00/month
Pricing model: Free, Subscription
Free Trial: Not Available
Starts from $799 per month.
comScore offers the following features:
comScore has the following typical customers:
Large Enterprises, Mid Size Business, Small Business
comScore supports the following languages:
Dutch, English, French, Spanish
comScore has the following pricing plans:
Free, Subscription
comScore supports the following devices:
Android, iPhone, iPad
comScore integrates with the following applications:
DashThis, Klipfolio, LiveRamp IdentityLink, MobiLoud, Optimizely, PressPage, SnapApp
comScore offers the following support options:
Knowledge Base, Online Support, Phone Support, Video Tutorials
I work for a leading Media and Entertainment company where comscore is widely used.
This helps us in bench marking number of video views among our different TV channels/Brands.
I feel that you must need Adobe or conviva along with Comscore.
We use comscore because it is something widely accepted in the market to analyze or benchmark your numbers with other organizations.
In case your are looking for more and more in house data to be collected, you can never get that using comscore.